How can you promote a group on VK. How to promote a VKontakte group

In this article I continue to expand on the topic of social networks. Not long ago I talked about publics, how they differ from groups and how they can be created. In today's episode I will try to help you figure out how to promote a group on VK own efforts. Well, and, of course, I won’t forget to cover the topic of paid development of VKontakte communities.

Why promote a VKontakte group at all?

Promotion of a VKontakte group implies a large recruitment target audience, which will be active (like, repost, write comments). If there are a lot of subscribers and their actions: tens of thousands, hundreds of thousands, millions, then the owner of the public will be able to start monetization and earn good money.

So, how can you monetize:

The main way to earn money own group VKontakte is the publication of posts with advertising;
A less effective way of advertising is to place links in right panel communities;
Mediation in organizing various events. VKontakte has built-in tools to attract people to various events in real life through advertising in groups;
Affiliate programs. Selling someone's goods. They come to your group, see the link, follow it and make a purchase. A set percentage is transferred from each single sale;

To be able to receive these types of advertising offers, you should start by recruiting subscribers. The main thing is not to engage in cheating of participants, comments, etc.

There are two options to attract an audience: the first option is with the help of money, and the second involves all sorts of demons. paid methods.

Don't forget to design the community well. Attractive appearance plays important role in the development of many projects. Make or order convenient navigation so that users enjoy spending more time within the community.

How to promote a group on VK using your own efforts and completely free of charge

Developing a group in contact is similar to promoting a website, only with communities things are much simpler. But this does not mean that it will be easy. You can advance quite quickly if you have a clear plan and funds.

For a beginner, I advise you to start recruiting subscribers without investment. It will take some knowledge, a lot of time and patience.

What to focus on when creating a group?

First of all, it is important to understand what kind of audience you are gathering? This is necessary in order to sell products or services to your people with high efficiency in the future. As it became clear, promotion should not be like “the main thing is more”, but like “we need to find our audience.” That is, there should be quality traffic consisting of potential clients.

Who are these participants that you keep reading about? These can be people who share interests: copywriters, collectors, fishermen, entrepreneurs.

1.send invitations

Of course, you won’t be able to collect exclusively interested users, but you can try. For this, find thematic communities or use regular search VKontakte and send invitations to join your public in private messages. Select those who are potentially interested. Don't try to spam and send an invitation to everyone! Determine your audience by age, interests...

You can invite your friends via special tools in the group. Don't forget about the possibility of getting burned due to the struggle between network moderators and spammers. You won't be able to do this kind of thing for long.

2. advertising in other groups

You can contact officials from other communities and arrange for your post to be published on their feed for free or a link to be placed in the right panel. Of course, popular public pages will not even answer you, since they advertise something exclusively for money, this is their income.

Contact will be made by developing publics (1000-5000 participants) that are open to interacting with other communities. Some will be genuinely interested in your content, others will want to exchange advertising, which can be done.

3. competitions

Maybe it's not a competition free way promotion, but I include it in the ranks of budget methods of group development, since the approach here is for the most part not monetary, but creative.

If someone asks you how to promote a group on VK, the answer will be very original and correct: hold a competition!

In the terms of your competition, write: to participate, subscribe to our community and repost this post. The winners will receive prizes and things like that.

Such competitions, when conducted correctly, give a very good result. You will be able to gain your first thousand subscribers, and even more in the future.

In order to understand how such competitions work, look at the different communities that periodically do this.

4. We work with forums

On thematic forums and websites, unobtrusively post a link to the community. There is a possibility. that the links will not work, but you can still try.

5. search engine optimization

As mentioned above, public pages are similar to full-fledged websites. Based on this, it can be argued that it also works in VKontakte groups. This is why you should work to optimize the content you post on your community feed. This is required in order to improve your ranking in search results. social network. You should focus on the titles of posts, their descriptions, as well as musical compositions, placed in the feed.

Search engines Yandex and Google actively index many VK pages. Therefore, it is possible to attract those who are looking for information in search engines. In general, take SEO optimization seriously. This is one of effective ways promote your group in contact.

What does this require?

First form semantic core. This is a set of phrases, key queries for which you want to be in the first lines of search results. Then use the collected keywords.

Let's say you sell sneakers in Volgograd. In our case, we select the request “buy sneakers in Volgograd.” It is desirable that the request be mid-frequency. If novice website owners are advised to use low frequency queries, then in our case it is better to work with mid-frequency ones.

You place the main, basic phrase in the name of the group. In the description, “description”, write down the second key, and the third key query set in status.

By properly working through all these points, you can be at the top of search and social results.

Another advantage is that Vkontakte is very popular resource, which has proven itself in search engines. His authority helps promote optimized public pages. As a result, the promotion of the group on VK will not take long.

Promotion of a group on VKontakte for money

Paid methods for promoting a group on VKontakte may become necessary at any time. It happens that a person promotes his group for free and over time realizes that he is standing still or moving extremely slowly. Competitions and advertising in other less popular communities have already been discussed. So we don’t take these methods of development into account. But it is worth noting that the mentioned promotion methods are very effective.

group purchase

The easiest way to have a group with subscribers is to buy a developing community. A regular group with up to 10 thousand subscribers will cost several thousand rubles. If you want to change the topic and customize the public for yourself, then you should think it over carefully. Perhaps the audience will quickly unsubscribe if they see something new that does not suit their taste. Best option, buy a group of relevant topics.

VK will do promotion

Those who are used to working automatically do not want to put their soul into projects. These guys can take advantage automatic promotion groups. You pay money to VKontakte employees, and they, in turn, promote your community. You create and publish posts yourself, and VK will advertise you. Under the left menu panel there is an “Advertising” button, You can read the details there. Under the avatar in your group, open the drop-down menu and click “Community Advertising”.

How to advertise on VK? Where are the advertisements placed?

First of all, you should go to the advertising page. Next, click “Create an ad.” Now let's begin!

The New Listing page will open. You need to choose one of six options.

Select “Community” and enter its name.

Let's move on to the design.

Setting up the target audience.

Setting price and location.

It is advisable to make a high-quality image at the very beginning so that it catches the eye, but do not overdo it.

What are you paying for and how much?

YOU pay for impressions or clicks. VKontakte has a huge audience, so it doesn’t charge money for advertising. Money is withdrawn for every 1000 impressions, that is, if someone comes to the page and your ad is posted there, then this is one impression. As for clicks, a certain amount is withdrawn for each click. When creating an ad, VK will offer you a recommended price. To avoid spending too much of your funds, you can set a budget limit. As soon as the money runs out

To increase group members there are many useful services, you can find out how to promote a VKontakte group for free. To understand how sites using the promotion service work, you should watch the video. So, let's start our rating: services for promoting a group on VKontakte and, for webmasters, promotion of sites and groups, you can find out how to promote a group for free.

Service by free promotion subscribers and likes in the public. The project operates on the principle of barter. By registering, you add your VKontakte account and join other people’s groups, like them. This earns you points that can be spent on promoting your community.

Dmitry has been using it for more than two years. He notes as advantages high speed work, a large selection of tasks to accumulate points and responsive administration.

He cites the disadvantages that there is a possibility of getting your work account blocked on VKontakte.

LikesRock

More than 500,000 users are registered on the site. With LikesRock you can attract live subscribers without cash investments to the group. To do this, you need to complete tasks to earn internal currency, which can be spent on promotion.

Maria runs a group dedicated to pets. Uses LikesRock for promotion.

Among the advantages she highlights:

attracting only living participants;
fast speed of progress;
convenient and intuitive interface.

Maria lists the disadvantages as:

limit on completing 200 tasks per day with free use LikesRock.

Bestliker

Young service for promotion. The principle of operation is a barter system.

To attract subscribers, you need to complete tasks from your accounts to earn money. The money you earn can be withdrawn or spent on increasing subscribers on your sites, or promoting VK online.

Alexander is the owner of the coffee shop. Uses as a service to promote a coffee shop group on VKontakte. In two months, he managed to attract 5,000 live subscribers.

Among the advantages of use, Alexander highlights:

User-friendly interface.
A large selection of tasks to earn money.
High speed.

Disadvantages he noted:

Technical support takes a very long time to answer questions.

Roboliker

Using this service you don’t have to worry about the safety of your group. Roboliker has 3.6 million registered live users who can join your community.

Oleg is an SMM specialist. Engaged in public promotion. To attract participants, he uses the services of Roboliker.

He considers the advantages to be a small percentage of user write-offs and the absence of “dogs” ( deleted pages). Among the disadvantages of using Oleg notes that it is foreign
when system failures occur and funds are not awarded for completing projects.

Turboliker

Some of the most popular sites for... To attract new participants you need to complete buildings on the service and earn points.

In this article I will show you step-by-step instructions for promoting a VKontakte group from zero to the first 10,000 subscribers. Moreover, we will consider both paid and free methods promotion. That is, you can promote your group for free, with your own hands.

And yes, of course, I will show you examples from my practice. That is, this is real, verified information, and not just a theory from books.

What to do BEFORE you start promoting

Save the old people from the bikers

The very first thing you need to do is think hard about whether you need a VKontakte group at all, and whether you need to promote it. I'm completely serious, this important question. You see what’s the matter, a VKontakte group is only one of many options for making money on the Internet and promoting your project.

This is just one of the options for platforms that you can use to gather your audience and then make money from it. You can just as easily create a group on Facebook or a channel on YouTube, or your own blog for SEO promotion. And you will definitely never be able to advance everywhere at once, even if you have money like Scrooge McDuck and strength and energy like the Terminator.

The fact is that all these platforms have different audiences, with different interests and outlooks on life. And if you try to make content “for everyone,” you won’t satisfy anyone. It's like opening a restaurant that will play live jazz music mixed with modern modern disco tracks, and at the adjacent tables you will seat an elderly couple and a gang of hairy bikers. That is, both will run away from you.

Therefore, initially decide - what kind of people do you need in your project? Who will be the core audience? How will you earn money? By the way, about the last one. Let's look at the main options for making money on VKontakte groups.

3 main ways to make money on VK group

Advertising

Its only advantage is that almost nothing needs to be done. That is, in the beginning you do a lot of things. But after recruiting a certain number of people, you can “relax” a little and simply collect money from advertisers. What and how they will sell later is not your concern.

The “In short, Wikipedia” group consists of 280 thousand people, and advertising there costs only 400 rubles. “JustCartoons” with 160 thousand people can be accommodated for 300 rubles.

Real money starts from 500 thousand subscribers. There you can take 1000 rubles. for fasting (as in “The First Vegetarian”) and “bathing in gold.” Or more precisely, earn a maximum of 150 thousand per month (you can place no more than 5 advertising posts in a group per day, and you won’t get a lot of criticism from VK moderators).

If you decide to create a VKontakte group specifically to make money from advertising, you just need a lot of interesting entertainment content every day for the widest possible audience. This will be our basic strategy.

Affiliate Products

Here you will have to think and search, and try to sell. Because no one here guarantees you earnings. You yourself find some interesting product, register in its affiliate program, and then promote it yourself.

Flaw this method— you have to make a lot of body movements, and no one guarantees the result. And even a successful affiliate product may go offline tomorrow. The advantage is that you can earn 5 times more than from advertising from the same number of subscribers in the group, and again you do not need to have your own product.

If you are aiming to earn money through affiliate programs, then you better choose a niche in advance that has a lot of cool affiliate products. Your VK group will be for some narrower audience (not just “laughing for everyone”).

And it will also be very important to “shine your face” all the time. Because sales of affiliate products do NOT depend on whom recommend, but about WHO recommends. Your audience will need to know and like you personally.

Your products

This is the internet marketing bonanza. If you have your own products, then you will need ten times fewer subscribers to earn ten times more money than on advertising and affiliate programs.

The only negative is that these products need to be made and constantly improved. Such products could be your services (advertising setup, design, website creation, copywriting). These could be your services and applications that you have developed. These could be (it won’t be mentioned by night) information products - courses, trainings, consulting.

In this case, you need to focus your VK promotion on brand development in advance. It could be personal brand(if you are promoting your services/training), or just a brand (if you have services, programs or something more “physical”). And a brand is educational content that shows you as an expert.

Have you chosen a direction to earn money? Ok, then let's choose correct name our "ship".

The name for the group is “so that no one guesses”

The name of the group, in my opinion, does not play such a significant role as is commonly thought. This is proven by the success of groups with such “stupid” names as “MDK” (what does that mean?), “Zen” and others.

As practice shows, the name can be almost anything. The most important thing is that it arouses at least a little curiosity. That is, if you name your group, for example, “Learning to draw in Photoshop,” then, all other things being equal, it will work worse than, say, “Through the Looking Glass” (the first thing that came to mind).

Why is that so? Because the first version of the title explains everything, and you don’t need to go there to understand what it’s about we're talking about. But the second name can mean anything. And a person first needs to join the group. And from login to subscription - one step. That’s why there are so many public pages and groups with strange names coming from here.

My group, for example, is called "Contactless sales". How do you like it? Intriguing enough? Come on, first try to come up with something interesting yourself.

Okay, let’s say that you have definitely decided that you need a VKontakte group as a “gathering point” for your target audience. You have even decided how you will earn money from this group. And you even came up with interesting name for your group. Let's now proceed directly to promotion.

Promotion stage #1 - From zero to the first thousand

4 types of viral content

Your main hope and salvation at the first stage of promotion is viral content. You can recruit the first 10 - 15 people for free quite easily by simply inviting your friends to the group.

But then we need to think about something. Paying a lot of money for advertising right away is not an option. It is unknown when and what will be repulsed there, and there is always not enough money. When promoting websites, the emphasis is on free traffic via SEO ( search engines). And in the VK group this role will be played by the virus.

The virus works very simply. Subscribers of the group share the post with their friends, who go to the group and also share. This way you gain free visitors and subscribers. But for the virus to work, you need to write a certain type of post.

I highlight just four main types of content (posts) that people share most willingly. These are the types.

Content is a provocation

The meaning of the posts of this type should boil down to the fact that you are challenging some generally accepted point of view. For example, you can write a post that vegetarianism is harmful, and “push heads” between supporters of one and the other point of view in the comments under the post.

Depending on the topic of your group, these could be topics such as “why you should give birth only after forty”, “what is harmful about studying English language", "Which is better - iPhone or Android", and so on.

You can also “attack” (seriously or jokingly) someone well-known and loved by everyone.

People “share” such content most often unconsciously. They simply leave their comments because “someone is wrong on the Internet,” and this comment is shown on their page. That is, your task is to provoke a heated discussion in the comments under the post. Of course, this type of content is not suitable for all communities, but it may be useful for you personally.

Content - laugh

But this type of post, on the contrary, is suitable for all groups. Even the most serious public pages periodically post some humorous pictures with captions. For VKontakte, such entertaining content is just the thing.

People love sharing funny things because it's fun and safe. Therefore, be sure to make at least part of the content entertaining.

Content - medal

This is it interesting guy content. If we talk about VKontakte groups, then most often various quotes are used as medal posts. The essence of this content is that you post some very smart and deep thought, and people repost it so that all their friends can see that they are also very smart and deep.

You can also write a short text in which you expose the terrible modern morals or motivate someone to do something big and bright. This will also work as a “medal”. Yes, by the way, I came up with this name because people hang your post on their wall, like a medal on their chest.

Content instructions (list)

Another killer version of viral content that you need to use in mandatory. These can be different recipes, step by step instructions, life hacks or just lists. People share this type of content “so as not to lose it.”

Next time, pay attention to how much more reposts there are under the list content than under any other. Just go to any large community and find a post with a title like “30 best films about love”, “100 books to read before you turn 30”. You will see for yourself that such posts are reposted much more readily.

And yes, if you want to provoke a serious reaction, your list should be long. If you post something like “3 best movie with an incredible ending,” then visitors may think that they will already remember three films. And they won’t repost it on their wall. To better plan what and when to post in the group, use these.

Or maybe this is his virus? After all, you can just buy a bunch of subscribers for pennies?

Cheating subscribers - is it necessary or not?

The temptation to buy fake subscribers at 3 rubles per kilo arises approximately in the second or third week of promotion. It’s like in the gym - “I’ve been lifting for two weeks now, but there’s still no result.” That is, you will make posts, and the group will develop very slowly.

And then the thought may arise that people don’t subscribe well because there are few participants in the group. You must first buy a couple of thousand “bots”, and new living people will see what a well-promoted group this is and will subscribe more willingly.

But as practice shows, people almost don’t care how many members you have in the group. Sometimes they even prefer to subscribe to small communities. Because of some kind of coziness or what? Or because of the awareness of the value of each individual member of the group? Don't know.

But most often there is no need to buy any “bots” or “offers”. It's the same as stuffing cotton wool under your jacket in the places where the muscles should be, and considering that you've pumped up. Better check - how many new people come to you every day? How many of them sign up? It may turn out that your conversion numbers are quite decent, and you just need to wait. And if you don’t want to wait, we turn on advertising.

Paid advertising - inexpensive ways

Personally, I hate paying money to VKontakte. This is because I consider their entire gang to be very vile snobs and hypocrites. We have mutual dislike for them. But sometimes you still have to resort to paid methods promotion. I used these options:

Advertising in other VKontakte groups on similar topics. What does this have to do with me, I always tried to pay directly to the owner of the community, bypassing all sorts of exchanges and systems of VKontakte itself. The result here is unpredictable, and you will first have to test 10 - 15 communities to identify 3-5 that really generate traffic. And it may happen that the most effective ones will be the most inexpensive.
Seeding posts. This is an advertisement that appears among regular entries in the feed of the people you choose. VKontakte will ask you for 100 - 300 rubles per thousand impressions of your post. But don't give it to me. Set the minimum price (currently it is 30 rubles). This will only affect the speed of impressions. But we're in no hurry, right? Let us have one subscriber per day, but for 3 rubles, than a hundred per day, but for 20 rubles.

In the meantime, let's look at free ways to promote a group.

5 free ways to promote a group

White friending

This method is that you design your personal VKontakte page so that it “invites” people to join your group, and then you simply add them as friends to your target audience.

Setting up a page is easy. You write a call to go there in your status. Indicate your group's place of work. The first post on the wall is another call to come and subscribe.

When your new “friends” come to your page to see who is being added to them, they will not be able to miss all these calls from you. And some of them will go over and even subscribe if there is something interesting in the group. This method is very slow and complicated (like all other free methods).

Firstly, VKontakte has a limit on the number of friend requests that you can send per day. And secondly, you can’t just fool people. If they see that they are being “added” for selfish reasons, they may complain about spam.

Group discussions

Here you need to go to communities similar in topic to yours and actively participate in discussions. You even need to deliberately make a fuss in order to attract maximum attention to yourself. Other group members will come to your page to see what you're like. And the page will again be designed to invite you to your group.

The main thing here is not to overdo it, otherwise the group moderators may ban you.

Forums

This method is similar to the previous one. The only difference is that we actively participate in discussions not in VKontakte groups, but on forums. There, as a rule, you can put a link in your signature. And forum participants will go directly to your group and subscribe.

This whole thing will take a lot of time. But try not to slide into banal spam.

Spam

Formally, this is also a free way of promotion. That's why I'm listing it here among others. But in most cases, it will only cause harm to your community.

Here by spam I mean messages like “Come in and subscribe! There’s a lot of interesting things here!” in private messages to users and VKontakte groups. You will be banned, your links will be deleted. And if someone subscribes to your group, then “in their genetic code” it will be written that they got there through spam. And it will be very difficult to get any benefit from it later.

But to be fair, I had a group that I promoted with spam. I wrote messages to people who seemed suitable to me, and politely explained that there was such and such a group for translators, and that I was trying very hard to gather like-minded people, and that I would be immensely grateful for their subscription.

And people came and signed up. True, this was almost six years ago, and a lot has changed since then.

Blog articles

Authors who run the usual primitive antediluvian sites and blogs (like me) always have a problem - where to find new and unique content. And if you offer them to post your unique cool article on their website with a link to your VKontakte group, they may well agree.

That is, I would not advise you to promote your site in search engines from scratch in order to put a widget on it from where people will get into the group. It’s better to immediately find popular sites on your topic and publish there. It will come out faster this way. By the way, you can too.

These are the free methods we are reviewing today. You may think that I forgot to write about competitions - the main engine of promotion. No, I haven't forgotten. It’s just that, in my opinion, it makes sense to organize competitions when you already have at least one thousand subscribers. And this is already the second stage of the group’s promotion.

Promotion stage #2 - From one to ten thousand subscribers

Techniques for increasing the activity of participants in a group

Size is not as important as ability to use, I think so. In our case, the number of group members is not as important as the activity of these same participants. It happens that a group has only 1-2 thousand subscribers, but the comments, likes and reposts under each post are off the charts.

This means that the group’s owners are pursuing a competent policy of increasing activity. They participate in discussions and invite people to express their opinions in person. The last option, by the way, works very well.

Nobody leaves comments on your post? Leave it to yourself. And make what is called a “mention.” This is when you paste into a comment special code with the username so that he sees this mention. This is what the code looks like: .

You can mention 10 - 15 people and say that it is especially important for you to know their opinion about the post. And then - add fuel to the fire, ask for clarification, do not let the discussion die out. Here's an example post. Back then there were only 200 or 300 members in my group.

Another cool way fast promotion from a thousand to ten are competitions.

101 ideas for a competition in a VKontakte group

The competition must be properly organized, otherwise you yourself will become its only participant. First, you need to choose the right prize. It has to be something that people are willing to fight for. You can simply give money, or you can give something more tangible and material.

For example, you can assign a prize of 500 rubles. for the victory. Or you can for 400 rubles. buy a book and promise to send it to the winner with your autograph and signature “as a souvenir.” Or you can make unique jerseys with your logo. And it may cost even less than you think.

The second point is to assign not one prize, but at least three. One first and only place means very low chances of winning, from the point of view of the group members. Three winners is already much better.

And thirdly, make the competition interesting. Of course, “sushi as a gift, with a choice random winner of those who reposted this post,” no one canceled it. But remember the purpose of the competition. Our goal is not to give sushi to the hungry.

We need the friends of the group members to see the recording, join the group and become its conscious participants. And they didn’t just subscribe because the rules required it, and then unsubscribe the very next day. Right here you can download 101 ideas for competitions in VKontakte groups. There are also links to random subscriber selection programs and more.

And from this moment on, you still need to more actively connect paid promotion methods to speed things up. And for this we need the group to already earn something. Let it at least break even the first time.

How to start receiving money from a group

In order for your VKontakte group to start making money, you need to do several things.

Offer to buy something. For some reason, community owners often think that group members themselves know everything - who is the owner, what he does, what he sells, and all that jazz. In fact, no one knows this except you. Write directly in the next post - buy this and that from me. Believe me, it will help.
Make it special advantageous offer. This is called an offer, promotion or special offer. The point is that people may want to buy something from you, but they don't want to do it right now. And you need it right now. Therefore, offer them “2 for the price of 1”, “Water pump as a gift”, “35% discount only today”. Give people a reason.
Communicate via text. Very often potential clients will want to clarify some questions before purchasing. Be prepared to competently respond to messages and close objections. Selling in personal correspondence is based on all normal sales laws. You can read about this in the article.

The main thing is, don’t think that you have to wait for some a certain amount subscribers before you start selling. It still won’t save you from unsubscribes, and you don’t need to be afraid of them. You created a group to make money - so make money.

Resume

The instructions turned out to be quite lengthy. So let's summarize everything again so that you definitely don't miss anything important.

First, decide whether you really need a VKontakte group? You can make money on the Internet on different platforms.
Choose for yourself main way monetization - advertising, affiliate programs or your own products/services. Position your group accordingly.
Give the group an intriguing name. Practice shows that people click on such names more often and then subscribe.
There are 4 types of viral content: provocation, laugh, medal and instructions/list. Try to make each of your posts viral to move faster.
Cheating subscribers almost never brings any benefit. Concentrate your efforts not on quantity, but on quality.
The most inexpensive ways paid promotion- this is advertising in other communities and “seeding” posts in news feeds. If you are not in a hurry, such advertising can be done very inexpensively.
5 free ways to promote: white friending, communication in groups, communication on forums, spam, blog articles.
Increase the activity of group members by mentioning their names in the comments.
Organize competitions correctly so that people want to compete for a prize, and newcomers want to sign up and stay with you.
Start selling almost immediately to quickly bring the group to self-sufficiency. To do this, simply offer them to buy something, do special offer, answer questions and close objections in personal correspondence.

I hope this instruction will be useful to you, bookmark it, it will come in handy. Don't forget to download my book. There I show you the most fast way from zero to the first million on the Internet (extract from personal experience in 10 years =)

There are many ways to advertise for free, let’s look at the most popular ones. The first method is to send messages containing information about the group to potentially interested users. We do it this way: we write the advertising text indicating a link to the group.

Selecting the target audience– social network users who will be interested in your community. To do this, go to the “People” tab, select the age range, indicate the country and city of residence, as well as other search parameters. After that, open the “Work” tab and write “MLM”. Now all that remains is to send messages or friend requests to users with an advertising message.

There are some rules for writing advertising: it should not be intrusive or look like outright spam. Otherwise, users can complain to the social media administration. network, which will lead to temporary blocking of VKontakte (for “suspicious activity”).

Viral Marketing

This method eliminates the possibility of blocking. It consists of holding relay races, competitions and all kinds of promotions for users. All kinds of sweepstakes are very effective, which assume that users are interested in reposting your group on their page. If the community is dedicated to selling goods or services, a free item can be set as a win.

Advertising in groups of similar topics

Collaboration with administrators of other groups is an opportunity to promote yourself through sharing advertising posts. First, you need to find promising communities on similar topics. If we don’t want to pay for advertising, then we choose groups with an average number of subscribers that are in the process of promotion.

Criteria for selecting partners:

We pay attention to the activity of group subscribers. For example, even if there are a lot of subscribers in a community, but there are practically no likes, comments and discussions, then most likely most of them are fake. There will be no positive effect from cooperation with such a community.
Selecting groups with frequent updates content. This indicates that the administrator is active and that users see posts and information in their news.
Preference should be given only to communities with similar topics. If an advertisement is placed in a group that is not related to the specifics of your community, it will be perceived as spam and the likelihood that users will be interested in the ad is minimized.

Comments and getting attention

This method is still popular and will allow you to advertise your community and attract a small number of subscribers. We look for more popular groups, read the rules or contact the administrator with a request to post comments on posts.

If the public does not prohibit placing links in comments, then you can start placing advertisements. This should only be done for those posts in which it is appropriate. Some communities allow you to post photos, audio or videos in discussions or on the wall, under which you can leave a link to your group.

Internet resources and other social networks

No one has canceled the use of other sites, forums and social networks to advertise their group. The main rule is the relevance of advertising. That is, it makes sense to place it only on resources suitable topic in the same way as in other groups on VKontakte.

With the active use of the above advertising methods, you can achieve good success when promoting a VKontakte group. In turn, this will allow you to increase the speed of promoting your goods and services and attract potential buyers.

In fact, promoting a group in contact is not so difficult, much easier than promoting a website. But again, it all depends on the theme of the group.

When promoting a VKontakte group, first of all you need to take into account the interests and requests of potential subscribers, it depends on future success groups.

What does it mean?

1. Demographics of group subscribers – age, place of residence.
2. The purpose of joining the group.
3. Interests of subscribers.

Let's look at each point in detail with examples.

Demographics of the group's subscribers. You most likely know that there are special services cheating subscribers. On them I often came across tasks that were logically completely unrelated. For example, the group “Photoshoot in Moscow” attracts absolutely any subscribers. The question follows: why the hell does a user from Vladivostok need you? Will he come for a photo shoot, or will he pay for your flight to take some photos? It seems to me that Vladivostok has enough of its own photographers.

vktarget.ru — oldest service cheating subscribers.

The second nuance is the age of subscribers. You can notice that mostly the younger generation hangs out in VKontakte, and the older generation hangs out in classmates. I'm not talking about all, but about the majority of users.

Consequently, if you create a VKontakte group “Life after 40,” it is unlikely to be as popular as some youth entertainment group, for example, “SMS jokes.”

To confirm my words, let's check it out. Here is the group “Life after 40”. It would seem that there is some kind of promotion, more than 1,000 subscribers are visible, but...

Having looked at several dozen profiles of subscribers, it is clear that no more than 5% of people are over forty, and I very much doubt that these young people are interested in life after 40. And looking at the wall of the group, you can see that the group’s users do not share posts. This proves that the number of subscribers is not at all an indicator of promotion; they could even be bots. It's better to have 200 active subscribers than several thousand dummies.

Now take a look at the youth entertainment group “SMS Jokes”. The posts are actively liked and shared; the audience includes only young people.

The purpose of joining the group. Ask yourself, should the user follow you? To promote your group in contact? I doubt.

The user has a specific goal and needs to be given the opportunity to achieve it.

Here is an example of a group aimed exclusively at a target audience.

The user’s goal when joining this group is to be the first to know about new KDK hits and the opportunity to win a ticket to the group’s concert.

The administration of the group fully satisfies the needs of its users. There is no spam or advertising on the wall, only its own theme - new items musical hits, clips and announcements about ticket drawings.

And now a negative example. I am interested in the topic, I found the VKontakte group “SEO Webmasters Club”. I look at the wall and see that mixed with the main topic there are advertisements and outright spam.

Do you think I should join this group? Definitely not. My goal is SEO, not the best honey :)

Interests of subscribers. What is the first step a group administrator takes when promoting it? The answer is obvious, invites your friends. But do they need your group?

I have 220 friends in contact, but only 10 people are interested in SEO and blogging. If I invite everyone to my group dedicated to website optimization, best case scenario they will enter into it out of politeness, there will be no more activity from them.

Consider the interests of users. Only the target audience will bring both traffic and profit.

How to promote a group in VKontakte for free?

There are several ways to promote a group for free:

1. Inviting your friends.

Your friends can be the first to leave comments, likes and reposts. To the posts on the group wall.

2. Repost posts from your group to communities of similar topics.

Of course, not all groups provide the opportunity to leave posts on their wall, but I think it’s worth looking. Even if the group is limited, but yours is crazy interesting information, you can offer news in this group. Any adequate administrator will publish it.

Just don’t confuse such an innocent free advertising VKontakte with spam. These are completely different things.

3. Mutual cooperation with thematic groups in contact.

Everything is simple here, look for thematically similar groups, and share each other’s posts on the wall, as well as links.

4. Optimization of the group for search in contact.

Optimize your group name for search query, then more users will find it when searching.

5. Conducting competitions.

Everyone loves competitions, and this good way tell us about your group. Announce some interesting competition and tell your friends about it.

6. Blatant spam.

This last resort, which should not be resorted to, but is still a free way of promotion.

You can create several fake accounts and invite users to the group from them, but I will immediately warn you that in this way you can get the group blocked. Do you need it?

How to advertise a group in contact?

Setting the target audience deserves special attention. You can configure the geography of users to whom the ad will be shown, down to a specific street.

In the price settings, you can specify payment for impressions or payment for transitions. Payment for clicks will be more expensive, but only interested users will click on the ad.

But recently, it has become easier to select advertising platforms. Now you can simply select “Advertise in communities” in the “Advertise a community” section and create an advertising post.

Group administrators will find you themselves and offer to place advertisements in their group.