How to attract customers via the Internet: the most effective ways. Real bonuses for attracting clients on the Internet Finding clients where to look

Finding new clients can not only be challenging, but also frustrating. Any startup owner knows what it's like to waste time and effort trying to find clients. Every success is preceded by a series of possible failures.

But it is not necessary that it always be like this. We want to offer you several ways to find and interact with potential clients that you will find not only effective, but also easy to use. Promoting products and services is the most important part of business and should be done regularly, however, you should enjoy it. Remember that if you yourself enjoy promoting your business, it will be easier for you to create a positive impression of yourself and your company when communicating with clients.

1. Teach them something new

You have several options depending on your capabilities: the best option would be to join forces with other professionals in your field and conduct various courses and trainings - nothing is more effective than direct communication with potential clients. But you can also do a lot online: share useful knowledge on LinkedIn, post presentations on SlideShare, or write a blog offering useful tips and lessons to readers.

One of the many Wix workshops in New York

2. Donate your products at events

If you are promoting a specific product and want to attract an audience, the most effective way is to give out free samples and gifts during a major promotion.

Find an organization or event managers who would be interested in hosting a similar event or lecture. This will help them entertain the public, who will be happy to receive your products for free, and it will provide you with communication with your target audience in an informal setting, where people will not feel forced into buying and will be happy to try something new.

You can also provide your product at a significant discount for public events held by large companies. The immediate profit will be significantly less, but your logo and product will be seen by hundreds (if not thousands) of new potential customers.

3. Write a letter you want to read

If the letter does not contain useful or entertaining information, it will most likely be sent to spam. But if you can write something interesting or funny, it can serve as an impetus for making a purchase in your store or further disseminating the information you sent.

Take for example Wine Mine, a wine store in Oakland, California. This company created its website using a website builder. Their weekly newsletter contains a lot of interesting information about new wines on sale, funny descriptions of upcoming tastings, as well as jokes and anecdotes on the topic. This type of email is exactly what users want to find in their inbox: short, informative, and most importantly, valuable content.

You can take advantage of these great ones that will help you create the most personalized letter possible.

Don't forget to add a subscription form to your Wix site

4. Be kind

According to research, every second large company in Russia has its own charitable budget and spends from 11 to 17% of its net profit on charity. This does not mean that philanthropic activities are reserved exclusively for the big players. Don't think that you need some crazy amounts of money. You can be sure that any, even symbolic, amount, multiplied by the number of new clients attracted by your social activities, will benefit any charitable organization.

Moreover, charitable activities will help your business create a positive image and build trust with customers. People highly value acts of kindness, so doing charity work will certainly endear you to potential clients. Not to mention the self-satisfaction and real pleasure that comes from doing a good deed.

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Benefits of Online Business

More and more representatives of traditional businesses are thinking about expanding their customer base through the World Wide Web, as this will significantly increase their competitiveness and attract new potential buyers.

In addition, everyone understands that the future belongs to the Global Network - only mastodons buy telephone directories to find out the number of this or that organization. Only amateur tourists buy topographic maps to get to their destination. All the rest, who have stepped into the 21st century, successfully use online directories and specialized sites to obtain the necessary information.

But it’s one thing to start searching for customers via the Internet, and another thing to successfully attract them. How to find clients on the Internet? This will be the topic of today's article. Searching for customers on the Internet can be divided into 3 methods: if you have your own website, if you don’t have one, and the last one is combined.

How to get clients online using a website

Having your own resource, regardless of its form - a business card, corporate portal, online store or landing page - greatly simplifies the task of finding potential customers. In this case, all methods related to search engine optimization and attracting thematic traffic are used:

Competent content management and writing unique structured articles related to your activities will increase the display of your pages in search results and increase resource traffic, which, in turn, will increase the likelihood of sales.
This item does not incur large costs even if you purchase articles on copywriting exchanges, but after 2-3 months from the launch of the site it will begin to bear fruit in the form of unique visitors who can become customers. All this will happen, of course, if it is filled with correct, from an SEO point of view, content.
The use of contextual and search advertising will bring visitors interested in the product to the site, and will also increase the portal’s search performance, since search engines love those who pay them money. If you do not have free funds, then you should refrain from such expenses - wait until your first sales or orders.
Correct internal optimization, compression of media files and heavy structures, removal of unnecessary and malicious code, extraneous links, as well as page linking performed according to all requirements will increase the loading speed of the resource, which will increase the loyalty of search engines and the influx of users.
An original, fresh, interesting description of the title and description meta tags can increase click-through rates and traffic.

How to run a website

A few more tips on running a selling website and filling it out:

The main page should contain basic information and, in the first seconds of a visitor’s stay on it, give him an understanding of the main direction of the enterprise’s activities.
The header, in addition to the logo, must contain a phone number so that if the visitor decides to make a purchase or order, he can call at any time without bothering himself with searching for the contact page.
Open up the possibility for visitors to leave comments and reviews: it’s okay if there are complaints and criticism among them - this will only increase the loyalty of potential clients to you. After all, they will know that the reviews are not faked using special services, but written by real people.
Create a clear menu structure and user-friendly navigation across portal pages, which will help you find potential clients on the Internet.
Do not use bright flashy colors in your design, do not turn the company’s officialdom into a kaleidoscope of colors. It is advisable to order the development of a layout from a web designer.
Please also include contact information such as email. Set up a feedback form - large corporate customers will only communicate with you in this way.

Promoting a company on the Internet is the most budget-friendly among effective options. In a few years, the number of users of the Global Network will leave far behind the total number of viewers of television programs and radio listeners. Therefore, the importance of online promotion today will grow into a necessity tomorrow. Those who cannot adapt to the new realities will remain at the level of stall traders.

Attracting clients via the Internet. Where and how to look

Active discussion on thematic forums and websites will allow you to earn a rating and become an influential member with a high rating, which will further allow you to advertise your services within the limits permitted by the portal administration. This is one of the effective ways to solve the question: “How to find clients on the Internet for free.”
Advertise on partner sites.
Question-answer services are also quite significant resources from the point of view of users, the level of loyalty to which allows them to unobtrusively post their proposals for the provision of certain services without causing negativity from users. The best platforms of this kind are “Mail Answers” and “Yandex”.
SMM promotion in social networks, as a rule, implies the creation of a public page or page, recruitment of subscribers and continuous expansion of their number, as well as constant publication of interesting thematic information. Conducting various competitions, promotions and exhibiting a portfolio of completed work with, of course, the opportunity to do it in the specific conditions of your field.

It is very important to give a high-quality name to your group or page status in the absence of a public page from the point of view of search engine optimization. To do this, you need to use the Wordstat service from Yandex and look at the frequency of search queries for the keywords you are interested in.

Based on the popularity of certain forms of phrases, choose the most sonorous and frequently requested phrase. But that’s not all: in order for the audience of subscribers to grow and potential buyers to come, it is necessary to connect targeted advertising, which has proven itself quite well in social networks. SMM is a great method to find clients on the Internet.

Directory sites and catalogs bring good traffic from visitors interested in your services. In addition, many portals such as Yandex.Maps, Google maps and 2gis will indicate your exact address and build a specific route to your retail outlet or office.
Email distribution will allow you to inform existing or potential customers about promotions, innovations, tariff plans and discounts. The main thing is not to bombard them with meaningless and meaningless letters, otherwise there is a risk of being accepted as spam.
Creation of an affiliate program for referral leaders (persons who have the opportunity to influence the opinion of the public in matters of purchasing any services or joining any projects. As a rule, a referral leader is a well-known blogger or leader of an MLM structure), allowing people with leadership qualities to receive reward for recommending your company.

The reward, as a rule, is a certain percentage of the sale made by a person who switched according to the instructions of the referral guide. Tracking is carried out using special referral links. This item should be one of the first to be included in the implementation, since it carries absolutely no initial costs, and the price of the product should be formed taking into account possible remunerations and commissions.

Start a discussion thread about your company or store on specialized resources with reviews. As a rule, they pay money for leaving reviews, so freelancers who live and earn money there will be forced to familiarize themselves with your service and leave their opinion about it, which again will increase brand awareness.
If you have a significant budget, do not neglect buying advertising from well-known bloggers and observers - this method of attracting visitors is very effective, but only if you become familiar with the main contingent of this blogger and how it matches your target audience.
Placing a portfolio on message boards will allow a considerable number of interested users to become familiar with the company’s services. Platforms such as Avito and Yula have multi-million daily traffic, and therefore help promote services and products in the shortest possible time. Yes, they are also well indexed, at least by Avito.
If you have a unique, rare product, you should start a channel on YouTube, where the subtleties and nuances of your product will be highlighted, as well as the benefits of cooperation or purchasing a service.

Connecting social networks

The easiest way to start is by creating an appropriate profile on social networks and maintaining a public page or group. Platforms such as Instagram and VKontakte are enough for this. In parallel with this, you should create and launch your own website, filling it with quality material. Link it to social network profiles so that there are reciprocal links and subsequent clicks on them.

As the project develops or time becomes available due to the hiring of assistants, other methods of attracting customers should be implemented, thereby increasing brand and logo recognition in the market. But remember that approximately 70% of the efforts and the allocated budget should go to search engine optimization and contextual advertising of the site - these are the methods that in the future should bring the bulk of visitors interested in the product.

Ignoring the rules of doing business on the Global Network will lead to a sad end to even the most daring and extraordinary undertakings. Even with a unique product or the best service, you may never get a single sale or order just because no one will know or hear about you.

On the contrary, following all or most of the points will definitely bring customers and buyers to you, but the efficiency of these methods will depend on the quality and competitiveness of the services you provide. You need to understand that none of the described methods will ensure a crazy rise in the rating of a company or store in the shortest possible time, provided that the product or service is mediocre.

Work on your virtual image without forgetting about the real state of affairs. Grow in all areas. We hope our article was useful and we revealed the answer to the question: “How to look for clients on the Internet?”

How can a sales manager look for new clients? This question often arises for both beginners and experienced managers exploring a new region or territory.

Portrait of a potential client

Before you start searching for clients, you need to create a portrait of interesting business partners. Assess the most promising industries, identify market leaders by region and country, study the market situation, and identify weaknesses. This preparatory work helps answer the following questions:

Who are the clients?
Where can a sales manager look for clients geographically?
What is the situation in the industry as a whole?
What is the client interested in?
How does he currently solve the problems whose solutions are supposed to be proposed?
Which companies are your competing suppliers?

Having collected all the necessary information, you can create a portrait of a potential client who needs or may be interested in the product/service that the sales manager is presenting on the market.

Once the client profile has been determined, you can proceed directly to finding an answer to the question of how to look for clients for a sales manager.

The simplest method for understanding how to look for potential clients for a sales manager is to review the existing client base, study the history of interaction and successful sales, volumes and features of the offer. Based on this data, you can find companies similar in industry, volume and potential purchases, and contact them with an offer, based on the successful experience of completed projects. This makes it possible to conclude quick transactions and increase the client base.

The second successful and effective way to find new clients is to receive recommendations from existing clients with whom relationships have been established and communication has been built.

There are several ways to find clients for a sales manager using recommendations:

A personal meeting. You can ask for recommendations and contacts of possible clients who need or might benefit from the proposed solution at a personal meeting with regular clients. People love to give advice and help, feeling like experts. With the right approach, this method can be very effective.

Phone call. By asking an existing client to make a preliminary call to a potential partner of interest, you can most likely count on a meeting and subsequent sale. A call from a recommender increases your credibility and becomes a good springboard for successful communication.

Visiting exhibitions and thematic events

An effective way to find clients is to attend industry exhibitions and thematic events. How to properly look for clients for a sales manager at exhibitions and public events? The goal may be to get to know the company, establish personal contact with employees of the organization of interest, or arrange a personal meeting. It is very important to analyze the information received and work out possible “warm” contacts as soon as possible, without delay. You should write a letter confirming your acquaintance. In the letter, it is worth recalling the place of communication, perhaps citing the words of the interlocutor, clarifying intentions to continue acquaintance and emphasizing the possibilities of mutually beneficial cooperation.

Attending themed events is a good opportunity for networking. Meeting the right people, building communication, exchanging opinions is the path to sales. The ability to make the right impression, be open to dialogue, and demonstrate an expert position in the topic that the sales manager represents will come in handy here. You should avoid front-line sales, intrusiveness, and displays of neediness. Self-esteem, coupled with communication skills and good product knowledge, is the key to successful commercial communication. It is important to be sincerely interested in the state of affairs of new acquaintances, to identify or formulate needs, and to ask the right questions.

Cold calls

A proven way to find new clients is to cold call companies of interest that fit the description of the client’s profile.

How can a sales manager find clients using cold calls? A cold calling algorithm might look like this:

find the person making the decision on the desired issue;
call;
clarify information, ask questions, obtain necessary data;
sell the opportunity and idea of cooperation;
arrange a meeting;
prepare a preliminary commercial offer based on the data obtained during the telephone conversation.

Many companies have implemented agreed-upon telephone sales scripts. If the company's rules allow, then it is necessary to give calls the right emotional connotation, disposing the interlocutors to communication and partnership.

When working on cold calls, such qualities as punctuality, the ability to hear the interlocutor, and ask questions are important. It is necessary to clearly understand the purpose of the call: introduction, appointment, sending preliminary information by fax or e-mail.

Conversion of cold calls depends on the ability to overcome barriers, work with customer objections and speak the language of benefits. Competent speech, a pleasant voice, and a pace of communication that is convenient for the interlocutor will help build a dialogue and find a new client.

Searching for clients on the Internet

How can a sales manager look for clients on the Internet, how effective is it?

Searching for potential clients on the Internet can be done in several ways:

Active participation in specialized forums with posting information about the product/service and demonstrating an expert position.
Posting information about the company on social networks.
Using bulletin boards and thematic aggregators.

Social media

Using social networks to find clients is by far one of the most effective and reliable ways to find clients on the Internet. Depending on the specifics of the business and the target audience, a social network is selected. Let's look at the target audience using the example of Facebook. The audience is young people (18-24) and the middle age group (24-45+), aimed at establishing business contacts and searching for information for self-development.

Here you can most often make acquaintances with new clients. An advanced search makes it possible to find people of interest. The fact that people indicate their place of work makes the task easier.

Many large companies create official pages where you can get acquainted with the specifics of the company's work, employees, problems and news. Social networks are a source of information for analysis, finding the right people and establishing communications for further sales in a segment that is interesting for business.

Forums and message boards

Studying and actively participating in specialized Internet forums helps you analyze the work of your competitors and add advantages that are truly important to your clients into your unique commercial offer. As a rule, on such resources, clients and suppliers share industry news, opinions about products and services, and discuss pressing issues. In addition to new acquaintances and necessary contacts, here you can actively promote your company, taking into account reviews of other suppliers, emphasizing the profitability of your offer and product/service.

There are paid and free bulletin boards on the Internet. They differ in territorial coverage and sectoral focus. By creating a small sales proposal with contact information, you can ensure passive lead generation without attracting additional funds. The sales manager can indicate his contact phone number and receive applications directly, ensuring that the plan is met.

My wife is a manicurist and needs clients. Where can I get them? Write advertisements in the newspaper? But young people do not read newspapers, and they are the main consumers of such services. Posting notices on porches?

The best SEO programs for webmasters

Also an option, but quite labor-intensive. Post an ad online on a local city portal? This is better, but such an advertisement needs to be constantly updated, and not everyone reads them. How to find clients online in the most effective way?

I created a portfolio website for my wife GEL LAK on the Belarusian domain and wrote an article on the main page with the main keyword MANICURE IN LEADER. But the request has a very low frequency and even if I am in the TOP 1, there will not be much traffic. How to find clients for a novice manicurist?

Social networks are that quiet pool where the devil’s clients live! In my case, the best network is VKontakte, since it has the youngest and most progressive part of the population. All other networks, such as Odnoklassniki, are used by those who do not know about Vkontakte.

If you have a VKontakte account, then you need to create a Public (public page) or customer acquisition group. But creating a page is not enough, you need to make sure that people come to it and subscribe to the news. What can be done?

How to attract people to a VKontakte group for free?

The most important thing is the name of the group, since it is what is involved in searches on the social network, and in search engines too. You don’t just have to guess, you need to ask Yandex what phrases people type most often. For this you can use Yandex Wordstat.

Be sure to check the REGIONS box and select the CITIES tab. Then we look for our city in the results obtained.

In Lida, 117 people are looking for a manicure per month. You can play with words and imagine yourself in the place of a person who wants find a manicurist in your city. He will not just type the word manicure, but will type the phrase MANICURE LIDA or MANICURE IN LIDA.

And here we get a VERY small number of TWO people. But if you look at another phrase, then 13 people are already looking for LEAD INCREASE. This is not enough, and the city is not a metropolis. But one way or another, we need to choose the best option, since the same phrase will be typed in mail.ru, google.by and in the social network Vkontakte itself and there will no longer be 13 people, but 113.

So, we have named the group, now we need to design it well, post examples of work, prices, phone numbers and addresses. NO CATS or any nonsense, this page should be business! Now people will find your group through the social network itself and search engines. It is also useful to add a social network widget to your website if you have one.

DO NOT try to spam under ANY EVENT, including actively inviting people to your group, after several complaints I can block it.

In general, a group is not the most important tool for attracting clients from a social network, but rather a secondary one. There is a more effective and at the same time secure method in terms of blocking.

Maybe this should have been said at the beginning, but better late than never. To attract clients, you will need to have a separate fake account, not the one through which you communicate with friends. IT IS NECESSARY !

This account will be similar to your public, but it will advertise you PERSONALLY as a master. No cats or photos of friends, just everything to the point - this is a business account, so it’s better to create a separate one. Look at this account of my wife.

Let’s imagine that a person lands on her page and what does he see?

1. Attractive photo. A person's appearance HUGELY influences whether people want to do business with them. (scientifically proven)

2. Profession. In her profile you can immediately see that she is a MANICURE MASTER.

3. Photos. Rhinestone is also visible to her work and this attracts attention.

4. Reposts from the group. Yes, first I publish manicure works in the group, and then I repost them on my personal page. This way I attract people to the group and pump it up. But this is not even the most important thing.

Now here's the most important thing: POTENTIAL CLIENTS MUST SEE THIS PAGE! In our case, these are girls and women from the city of Lida. How to get them to see her? It’s very simple, and here a personal page has an advantage over a group.

And this is done like this: we need to add Lida women as friends. They will receive a friend request and will definitely look: who added me? And they will see everything that I spoke about above. In practice, out of 30 added per day (this seems to be the limit), 10 are added in response.

Result: in a month I (or rather my wife) have 727 friends, among whom are only Lida women and who were added voluntarily.

Now, after each new publication on the site, there is an announcement to the group, from the group to the personal page, and this news will be seen by all 727 (so far) women. Moreover, with each new batch of people added per day, one or two people immediately write and ask about manicures.

Yes, it’s also worth explaining how to find the people we need. Go to FRIENDS - ADD FRIENDS (button at the top right) and select ADVANCED SEARCH.

Another good way is to go to your competitors’ page and search by subscribers, also set the country and city, age and gender and add the people we need.

In another month, you will already have several hundred RIGHT friends who can be your potential clients.

This is a simple and VERY effective way to attract customers from the Internet in general and social networks in particular.

How to find clients on VKontakte for free?

Didn't find the answer? Use the site search

Beginning freelancers sometimes spend more time searching for work than completing the order itself. Therefore, today we will tell you how and where to look for work on the Internet. For freelancers, the main sources of income are:

Freelance exchanges;
Social media;
Websites of potential clients.

Freelance exchanges

It’s not for nothing that we put exchanges first on the list. After all, there is no better place to find clients than where they themselves come, offering work. And although many say that prices on such sites are greatly reduced, beginning freelancers simply have no other option. To put it objectively, such services meet different customers. Some want to save money, while others are looking for smart performers for long-term cooperation.

Pros of working on the stock exchange:

Large selection of orders;
Possibility to post a portfolio;
Rating system and reviews as motivation to work;
Protection from fraudsters (if you work through the exchange system).

Minuses:

High competition;
The need to pay % for withdrawal of funds;
Reduced prices.

You can criticize exchanges and find a bunch of shortcomings, or you can find advantages, learn how to use them and make good money. The main advantage of such services is the absence of mandatory fees for use. Many will now argue that you have to pay for additional features and a premium profile. Necessary, but not required. The type of profile does not affect the participation of performers in a tender for an order, therefore everyone is on an equal footing.

All exchanges can be divided into two types: universal and specialized. On universal ones you can find orders for any specialty: design, copywriting, translation, website creation, etc. Specialized ones are created for freelancers of a certain focus. For example, authors of student papers can look for orders on the Author 24 website. If you find an exchange where orders are placed exclusively for your specialty, stay. There you have a much better chance of getting an order.

To find clients on the exchange, you need to correctly fill out your profile, describe what services you provide and, if possible, add several works to your portfolio. Also keep an eye on your rating and ask customers to leave reviews about their cooperation with you. Your profile on the stock exchange can become your business card. If you have positive reviews and work in your portfolio, you will be able to provide a link to your profile to all potential clients.

Social media

Social networks are an excellent platform for finding customers. Thanks to specialized communities on VKontakte or Facebook, you can communicate not only with colleagues, but also with potential customers. It is best to use social networks when you have a well-developed profile on the exchange with many positive reviews and examples of work. This way you can convince the client that you have enough experience and knowledge to complete their project.

For example, you are writing educational and student papers. Therefore, you need to look for clients in youth groups. For a fee, you can negotiate with the administrator and place your ad in the community. Be sure to leave a link to your profile on the exchange. After all, this is the only proof that you are a professional author.

Websites and online stores

The most enterprising freelancers don't wait for clients to apply to the exchange. They select sites and offer their services. This method is very labor-intensive, but effective. We will show how you can build a client base using the example of a copywriter specializing in construction.

Using the Wordstat yandex service, collect 3-4 key queries on your topic. We enter the phrase “building materials” and select, for example, “building materials store” and “online building materials store.”
The second step is to enter these queries into Yandex search. We immediately skip the first page; optimizers obviously work there and have their own copywriters. You should cover all sites and stores from pages two to five of the search.
Create a table with cells: site name, link and email address. Fill out the table according to the search result for each query. Remember: we skip the first page in the search. If you process 3-4 requests, you will receive approximately 50 contacts. This is your potential customer base.
Write a letter for distribution. There are many articles on the Internet that tell you how to write effective texts to attract customers. Read the advice of professionals and write your own text. Don't forget to leave a link to your portfolio.

In many ways, the text of the letter determines how many responses you will receive. Send emails to potential clients and get ready to take orders.

Afterword or how to retain a client

Freelancers receive their main income from regular clients. If you establish business relationships with 3-4 customers, you can forget about participating in tenders and painful job searches. No matter how trivial it may sound, pay maximum attention to the customer and his project. After the transaction is completed, take an interest in the client’s affairs and offer ideas for developing his business. Create a base of your clients, and from time to time remind about yourself in messages on the exchange or by email.

When, after many sleepless nights, your diploma is finally ready, you want to submit it and forget it. But the university will not easily leave the student behind. After all, only the academic supervisor read the full text of the diploma, and a whole commission will gather to evaluate it. Therefore, in many respects, his grade depends on how the student defends his diploma.

So what is a successful defense?

competent defense text
positive review of the diploma
confident answers to the commission's questions

In the introduction to the coursework, it is necessary to indicate many important points. One of them is methodology. The student is required to indicate what methods he will use when researching the topic. This is not the easiest task, and often students cannot cope with this task themselves. In this case, you can contact us. Our specialists will write you a paper of any complexity, and you can discuss the price with them personally.

Speech structure

Of course, what exactly to say during the defense depends mainly on the topic of the thesis and what exactly is written in it, but there are general recommendations that are suitable for everyone.

First, you need to greet the members of the certification commission. (“Dear members of the certification commission! We present to your attention a final qualifying work on the topic...”)
Introductory part. Here you need to reveal the topic and identify the issues that are addressed in the work.
Relevance of the topic. At this stage, it is important to prove the relevance of the chosen topic and the degree of its development in other people’s works. Identify the subject, object, objectives and purpose of the study.
The structure of the topic. Here you just need to list the paragraphs that are in the work and briefly describe them.
Formulation of the problem. To confirm the relevance of the topic, it is necessary to state the problem and outline controversial opinions on this matter.
Conclusions. At the conclusion of the speech, the commission should hear the conclusions that the student came to while writing his thesis, which contain ways and methods for solving the stated problems.

On the one hand, it seems that it is much easier to write a speech for a diploma than the diploma itself. However, high-quality speech is a skillful extraction from the work, as well as its competent presentation. And it often happens that the thesis is written with the highest grade, but the student receives a worse grade. Therefore, if you are unsure of your abilities, you can order a speech on our website. And then the likelihood of failure due to poor speech will disappear. After all, we give a twenty-day guarantee on the work, and if something doesn’t suit you, you can ask the author to revise the order for free. We make sure that students are satisfied, so if the final version of the work does not meet the stated requirements, you will get your money back.

Formal requirements

When writing a speech for your thesis, you must also take into account that there are purely formal requirements.

Time. Do not forget that there are many students, but one commission. Therefore, the time for defensive speech is regulated and ranges from 5 to 7 minutes. At the same time, you should remember the time it will take to answer questions from the commission.
Intonation. Where else is it important to win over your listeners during your thesis defense? Therefore, it is better to read the speech not monotonously, emphasizing intonation.
Style. When presenting a speech, it should be remembered that the main goal is understanding on the part of the commission. Therefore, you shouldn’t be too “clever,” but you also shouldn’t switch to colloquial speech. In this matter, a golden mean must be observed.
Pronouns. As in the diploma itself, during the defense it is important to remember that although the author of the diploma is clearly stated, there are a lot of true owners of the knowledge reflected in the work (the authors of all the sources on which the student relied plus the supervisor), so first-person pronouns are not appropriate here.
Questions. After the end of the speech, questions from the committee will inevitably follow, and you need to be prepared for them. You need to write down the expected questions as you write your thesis, work through all the questions that arose during the pre-defense, and you can also look at the questions at the end of chapters from textbooks on this topic.
Pre-protection. In a matter such as thesis defense, it is better not to be arrogant and neglect pre-defense. You can use it to practice giving a speech and write down possible questions from your listeners. This will allow you to feel more confident during the official defense.

Of course, these are just recommendations, and no one forces you to strictly follow them. However, discarding some positions during the defense will create additional questions from the certification commission, which is not always loyal. Therefore, it is best to think through all possible questions and answer them in advance in a defensive speech. Then teachers will have a minimum of questions, and they will be grateful for the time saved.