Analysis of search results. Checking positions

Dear friends, today I decided to put together all the programs and services for checking site positions. It took me 5 days to systematize the material and write this post.

From time to time people write to me asking questions about how to track positions for promoted search queries and what monitoring tool I use. In order not to answer every time and just give a link to my blog, I decided to make today’s selection. Laziness is the engine of progress 😉!

There are two large groups tools for monitoring positions - programs and services. There are also scripts and applications for Android and iOS. And there are also English-language instruments. I'll tell you about them too.

Programs for checking site positions

This is one of the few SEO programs that works on both Windows, MacOS and Linux. Here is a screenshot of one of the Rank Tracker reports:

Please note that in addition to the basic cost, you must pay extra annually for program updates. On the other hand, this guarantees that the software will not be abandoned by the developers and will continue to develop and improve.

https://www.whitespark.ca/local-rank-tracker - this service offers interesting graphs with the dynamics of positions, and also allows you to track positions by city:

you pick up keywords to the posts, do it internal linking, even buy links on exchanges, but the traffic on your blog does not increase? Write a lot of articles, but still don’t get more readers? You’re already thinking whether all this is in vain: so much time and work has been invested, but the return is scanty. These are exactly the thoughts that came to me before. This a grave mistake This is admitted, oddly enough, not only by beginners, but also by bloggers with 2-3 years of experience.

This problem is common not only to bloggers, but to all people. Remember yourself or your loved one who decided to go to the gym. We go regularly for the first month, then we start skipping, finding a good reason - then we give up completely. The same thing with running, fitness and diets. Sound familiar?

So what is the mistake of most of us and ordinary life and in blogging? We do not track the results of our work! It sounds like an unimportant fact, but this is precisely what prevents us from achieving major goals (pump up muscles, lose weight, get a blog with good traffic).

A beginner-amateur, pumping all the muscles in a row, doesn’t really pump anything. Likewise, a blogger who randomly buys links is left without readers. A professional athlete performs exercises on certain muscles, he knows exactly what he is pumping right now, in next couple He doesn’t use them for days, lets them rest and grow, and then checks the result. Same with the blog:

1. We measured the initial data;
2. We worked on the article (increased relevance, made internal linking, bought links);
3. Noticed changes in the position of the request.

Those who regularly monitor your site’s position in search engines may not read, you are doing everything right. I'm sure you have good attendance good level. All the rest - read carefully.

How to find out your site's position in search engines

I remove positions in Yandex and Google. Other search engines bring less than 1% of traffic, so I don’t consider them. For this I use the service line.pr-cy.ru. I have used others, but this one wins in terms of price/quality ratio.

Look at the possibilities:

• Daily reading of positions by keywords;
• Total change of all requests;
• Comparison with competitors;
• Automatic import of keywords and metrics;
• Minimum price and bonus.

Monitoring changes to all site positions

When adding keywords, we set the goal for what position it is applying for: top 3, top 5.

Here the ups and downs for the entire project are summed up during the day.

It is convenient to monitor the overall picture of the site. If you see a big drop, run and look at the webmaster.

The statistics show all the site positions for queries.

Let's start from the left:

1. The keyword we are tracking is;
2. Position in Yandex;
3. Position in Google;
4. Page URL (detected automatically, if you don’t trust it you can enter it manually);
5. Impressions;
6. The goal we set earlier.

This is what the graph of changes in the position of an individual request looks like (click on the keyword to go):

As you can see, Yandex has greatly lowered the site page in the search results. We know when the drawdown occurred and on what page - now we just need to figure out what influenced this change.

Comparison with competitors

What I also really liked was the ability to monitor competitors. It works for all your queries and it looks like this:

I won’t tell you how to find competitors, this is the topic of a separate article, but I’m sure you’re interested in seeing how your site looks compared to your competitors.

Total site changes:

Useful advice: by looking at the graphs you will find out whose project is growing better, who is worth spying on and implementing for yourself.

The number of competitors is limited to 5, but this also provides enormous opportunities!

Automatic import and selection of keywords

I manually migrated the requests I'm tracking from another service. But there is good news- for those whose site has already collected good statistics(Metrica, Analytics, LiveInternet) you can import everything automatically!

There are plans to transfer keywords from metrics, because there are phrases there that I don’t even know about, but which give good traffic.

Price - from 0.025 kopecks per check

That's right, there is no typo in the title! The price is only 2.5 kopecks for checking 1 request in 1 search engine. No competitor offers a cheaper service.

To show how profitable it is, I have attached my financial statistics.

For checking 158 queries (79 keywords in 2 systems) I pay less than 4 rubles a day! Where else have you seen so much necessary information about your website for that kind of money?

Bonuses

As promised, 2 bonuses.

1. Remove 100 positions for the first time - free of charge (receive);
2. Pay for the service using XML limits. Suitable for those who have large sites registered with Webmaster and have XML limits assigned to them.

The time when it was enough to simply write a lot of articles has passed. There are more and more blogs, competition is growing, and to take a place in the top you need to actively work on your project on all fronts. Track positions and improve your website comprehensively, and the result will not be long in coming.

Do you want to increase the ranking of your website and receive cheap targeted traffic?

Today you can find on the Internet huge amount tools and services that help check a site’s position in search engines. To choose the most suitable service To assess the quality of your SEO promotion, we suggest that you read the review of the TOP 10 services for monitoring website positions.

A service that allows you to check website positions in automatic mode with the ability to choose frequency. You can receive data on the positions of not only your site, but data on the sites of your competitors.

Main features:

• wide selection of search engines: Yandex, Google (including number of Google Mobile, Maps), Yahoo, Bing;
• selection of any countries and regions of the world;
• adding keywords both manually and using import;
• monitoring of individual URLs and subdomains;
• free analysis of competitors' positions;
• parsing depth - 300 positions;
• Guest access and demo accounts available;
• uploading finished reports to PDF formats, HTML and XLS;
• personalization of the service (connecting your domain and customizing the design).

In addition, it provides the ability to integrate with Google Analytics and Yandex Metrica.

The test period of the service is 14 days. The cost for 1 check at a parsing depth of 200 is $0.002. There is also monthly rates. When checking up to 5 sites daily, the subscription cost is $9, when checking every three days - $7.2, when checking once a week - $5.4.

A position monitoring tool with a clear, intuitive interface. All calculations in it are carried out using the internal currency - “coins”. At the same time, the service allows you to get acquainted with its capabilities for free. To do this, each user who registers in the system is given 1000 coins at once.

Main features:

• support for search engines such as Yandex, Google and Mail.ru;
• 5 options for the frequency of checking positions;
• unlimited number of sites for monitoring;
• unlimited number of requests;
• parsing depth - 100 positions;
• there is guest access;
• export reports in CSV and XML formats.

It is also possible to connect Google statistics Analytics.

The price of one site position check is equal to 1 coin. And one coin costs $0.002. There is a system of discounts: the more coins are purchased, the less they cost “real” money.

A service that allows you to monitor, analyze and evaluate the effectiveness of SEO promotion.

Main features:

• supports search engines Yandex, Google, Sputnik, go.Mail, Yahoo, Bing;
• shows the positions of videos on Youtube;
• checks the positions of sites, subdomains, internal pages website, and even social media pages;
• provides the opportunity to monitor the positions of competitors’ websites;
• exports data in CSV, PDF and HTML files.

The cost of one site position check is $0.007 (for one request in one search engine and for one region). By the way, the system can be used completely free of charge if you have XML limits.

A tool that allows you to see the history of positions for queries.

Main features:

• monitors positions in two search engines: Yandex and Google;
• You can select up to 4 regions for one project;
• you can compare the positions of your site with the positions of competitors;
• it is possible to compare positions by dates and periods;
• exports reports in CSV and XLS formats;
• availability of guest access.

Removing positions for one word in two search engines is $0.009. The total cost of the project is calculated based on the number of words and the number of regions.

A paid service with a wide range of functions, including those that allow you to monitor a site’s position in various search engines.

Main features:

• supports Yandex, Google, Mail.ru, Bing, Yahoo;
• any region can be selected;
• 4 types of frequency of withdrawal of positions;
• parsing depth - up to 500 positions;
• comparison of visibility with competitors;
• uploading reports to CSV, XLS, PDF, DOC;
• There is guest access.

In addition, you can analyze visitor transitions by search type and key queries, and also receive a financial report.

The service provides 25 requests for free. The cost of one check on two search engines is $0.004.

Service with a fairly simple and intuitive clear interface, which absolutely any user can understand, even those who are completely far from search engine optimization.

Main features:

• monitoring positions on two search engines: Yandex and Google;
• possibility to indicate individual domain zones for PS;
• wide choice of regions;
• the ability to view the dynamics of changes in positions in search engines;
• you can receive mini-reports on competitors’ websites;
• ability to save reports in CSV;
• possibility of using guest access.

After registration, the first 500 checks are free. In the future, the cost of 1 check will cost $0.007.

A system with a wide range of SEO tools, one of which is site position removal.

Main features:

• determining the position of the site in Google search results;
• selection of any cities, regions and countries;
• competitor analysis;
• viewing depth - first 100 positions;
• grouping keywords by tags.

Minimum tariff plan is $99 per month (for all SEO tools), but it is possible to request an individual tariff.

Another multifunctional platform that provides the ability to track positions.

Main features:

• supports three search engines: Google, Yahoo and Bing;
• provides access to data for any region and country;
• analyzes competitors;
• provides the ability to monitor the top 100 by key phrases;
• allows you to transfer access to your project to an unlimited number of users (without additional fees).

Free analysis for the first 30 requests. The minimum monthly cost of the service starts at $19.

A popular SEO tool that allows you to integrate with Yandex Metrics or Google Analytics statistics.

Main features:

• support for two search engines: Google and Yandex;
• parsing depth - up to 250 positions;
• the ability to track competitors' positions;
• you can provide guest access to your colleagues;
• ability to download reports in Excel files.

Distinctive feature of this service- this is a wide frequency of checking positions: every day, every week, once every two weeks, every month, when updating Yandex output, when updating the Yandex Catalog, when updating the TIC, when updating behavioral factors Yandex, at Google update PR

When registering, the service gives more than 800 free checks (transfers 50 rubles to your account with the cost of one check being 0.006 rubles)

A service that provides data from primary sources without using any “indirect” methods.

Main features:

• supports maximum quantity search engines: Google, Yandex, Mail.ru, Rambler, Bing, Yahoo, Gogo;
• you can remove positions both manually and automatically;
• parses from 50 to 300 positions;
• provides the ability to use guest access;
• uploads reports in both XLS and DOC;
• removes competitors' positions if their sites are added as regular projects.

Additional competitive advantage: API for automatic receipt saved positions.

Prices are accordingly calculated based on the number of queries, the number of search engines and the frequency of checks. Minimum cost one request - $0.002.

As a bonus, we also reviewed the online service Pixelplus.

Conclusion

All services certainly have their pros and cons: some have wider functionality, but are more expensive, some are cheaper, but have limited set functions. But, as they say, try and you will succeed! Ultimately, you will choose exactly the service to work with that will suit you in all its parameters. And order an effective one search engine optimization site you can (we will carry out absolutely free free audit your site).

Agree, not a single job can be done efficiently blindly, without seeing the results of your actions and without assessing the dynamics of change.

Likewise, when promoting it is important regular check site positions by keywords - this will help adjust text optimization on pages or monitor whether the optimization process is going in the right direction during the off-season, when traffic drops.

You can track positions in three ways:

• online services;
• by downloading special desktop and mobile applications;
• manually.

What is remarkable about each of the ways to check a site’s position by keywords - let’s look further with facts, figures and examples.

We will also find out which services allow check site positions for free, and what restrictions they have.

Manual check

But first, enable incognito mode in your browser (since search engines personalize results based on your search history, location, and other factors):

• in Firefox: Menu - Tools - Get Started private browsing(or just the combination Ctrl+Shift+P);
• V Google Chrome: Menu - New window in incognito mode (Ctrl+Shift+N);
• in Opera: Menu - Create private window(Ctrl+Shift+N).

Let's repeat!

This method is the least accurate and should only be used if the results of the work are double-checked automated methods determining site positions or for quick analysis 3–5 search queries.

Professionals never use this method as the main one.

To check in Yandex

In Yandex, to check the ranking (that is, the distribution of pages by position in the search engine), open the Yandex search engine in a new window, enter the key and click the search button.

If an online site is promoted in a certain region (and you are geographically in a different region), also do not forget to set it in Yandex (button Settings - Change city).

To check on Google

At Google, the procedure itself is similar. But note that it can track location and change search results even when browsing through incognito mode.

You can see it at the bottom of the page Google search, as in the screenshot below. To exclude this factor, click on the inscription “Take into account my location” - the function will turn off.

Then press Ctrl+F5 to clear the cache and refresh the page, and get reliable results.

To manually determine a position in Google US

Sign in Opera browser and turn on VPN.

This way you can achieve the most reliable results.

Paid online services

If you need to track the result by a large number keys (from 15 and above), manual check ranking starts to take too much time and is not accurate.
This will come in handy paid online services. Some of them can only check positions, while others have advanced functionality for comprehensive audit and promotion.

The most popular multifunctional services (comparison)

*all prices are for January 2018

More details about each of them:

Free online services from Yandex and Google

Yandex and Google themselves have simple services with basic capabilities - these are Webmaster tools. They are completely free, which is a plus, but not 100% accurate, which is a minus.

The data may be “pulled up” there with a delay, so the dynamics of changes will not be entirely reliable. But you can see the overall picture, so for your resource this is quite decent option. But for specialists with a lot of projects, it’s better to pay attention to any of the services above.

After the publication of this article, we received an official comment from representatives of Yandex.

Let me explain and clarify about Yandex.Webmaster:

1. IN " latest requests" - a list of recent queries with clicks/impressions/ctr, but without daily dynamics
2. In the “query history” there is dynamics and 3000 popular queries, and by groups
3. “The data may be “pulled up” there with a delay, so the dynamics of changes will not be entirely reliable.” - this is an incorrect conclusion. Data from search logs, i.e. this is exactly how users saw the site. Positions are often fractional precisely because even within one day, users from the same region could see the site in different positions. Indeed, collecting data takes time, so there is a delay of several days. But this does not make the data unreliable, of course. And we are working to reduce this time.

Now let's take a closer look at each of the Webmasters.

Tracking positions in Yandex Webmaster

It is primarily intended for collecting semantic core, but can also be used as ranking checks.

Positions are collected in Yandex and Google. Keys can be added manually (Menu Table Operations - Add) or copied from other program tabs.

To configure regionality, use the buttons in the status bar (at the bottom of the window). To start collecting, select Yandex or Google in the menu Relevant Pages, positions and analysis.

In addition to KeyCollector, you can use:

Desktop programs are relevant if you are missing regular services listed above. However, they require more high level knowledge.

English-language online and desktop services for monitoring positions

Among the free English-language programs, Rankware is considered worthwhile:

• Windows and Macintosh OS supported;
• allows you to track site positions without restrictions on the number of requests;
• works for free for one verified web resource;
• has the ability to expand functionality by purchasing a paid license;

This is what the interface looks like latest version programs:

English-language tools for reading website positions (comparison)

More details about each of them:

1. SerpBook.com. API integration is available, working with keywords, setting up local search, and checking the places we need in search results. Automatically collects data and generates a report that will help track ranking dynamics. The service is paid, from $16/month, there is a two-week trial mode.

2. MicroSiteMasters.com, when checking rankings, shows current positions in Google, plus changes over a given period (raising or lowering a page in search results). From $49.95/month, 30-day trial available.

3. SerpFox.com. The developers claim that their verification technologies are among the most advanced and accurate. There are customizable reports, collecting data over time (for example, you can look at the dynamics of rankings over the past year and up to the present moment for a larger-scale analysis). From 10 $/month, free checks available for 10 positions.

4. RankWatch.com. There is also an archive for viewing historical data, advanced reports with visualization, e-mail notifications, setting up local search and more. From 29 $/month, there is a two-week trial mode.

5. Link-assistant, in addition to ranking monitoring, works for website audits, checking SEO parameters and more. Positions are taken from Google, Yahoo, Bing. Allows you to check manually, weekly or three times a day. The number of keywords is not limited. The cost of the license is from $124.75.

6. SeoProfiler is used to check rankings (including competitor analysis), plus there are tools for working with links, auditing web resources, SMM and more. Beginners can test the service for free, paid tariffs- from 69.95 $/month.

Mobile applications for iOS and Android for monitoring positions

If you are working from a smartphone or tablet, convenient option will be using Android or iOS apps. There are paid and free applications, but the former, naturally, are more numerous, and their functionality is more extensive and convenient.

Application examples:

SEO Watcher (on Android), which is even free basic version allows you to analyze the site’s position in Google and Yandex for 5 search queries.

SEO Serp Mojo (on Android) makes it possible to check an unlimited number of URLs, keywords, see the ranking history for all tracked keywords, works with Google and even Bing with Yahoo, which are not particularly relevant in the CIS market.

SEO Tool is the “Apple” brother of the applications above. He works with two of the most major search engines with us, plus with Mail and a couple of other less popular systems.

The capabilities of the applications are almost the same - they all work on the same principle. To check, you need to select the number of search queries, keywords, the required search engine and the URL of your site.

Of all the apps in Apple Store And Play Market it’s better to choose those that are in the TOP - this guarantees correct operation and installation safety. To search for English-language programs, use the words “rank tracker” or “ranking tracker”.

Results

If you are just starting to delve into the intricacies of promotion or own a small Internet resource, we recommend starting with free services Yandex and Google or test modes on paid online resources.

So you will understand standard features, tools and indicators without financial costs. Only later, when the basic functionality has been exhausted and there is no longer enough data from free services, you can gradually try paid versions for advanced users and large-scale analysis.

Have you monitored your site’s position using one of the services above? Share your experience and write feedback in the comments!