Savings are required to place an order. A different look at placing an order in an online store

The profitability of any online store primarily depends on how comfortable the conditions are created on the site. Any buyer wants to find what they are looking for as quickly as possible and at the same time spend a minimum of effort. Statistically, most customers don't like the checkout process. That is why, if you want to increase the number of sales, you need to simplify the ordering system on your website.

In online stores, in order to buy a product, the client must fill out order form, which is installed on the site using special scripts, modules or plugins. When creating an order form, adhere to the following rules.

1. Simplicity is the key to effectiveness.

As practice shows, if a buyer encounters any problem when placing an order, he most often leaves the resource for fear of encountering this problem again. If your order form has a few simple steps and is easy to fill out, you are guaranteed consistent sales. It is worth noting that the main thing is not to overdo it with simplicity; always take into account the specifics of your project. The order form on the website should collect a minimum necessary information to complete the order.

2. Use clear examples.

A person always needs clear example, especially when filling out the order form. Try to create a web form that even a complete beginner can fill out.

3. In total, show the progress of the order to your client.

The client should always see how many stages he has completed and how many still remain to be completed. is of particular importance from a psychological point of view. The classic ordering process takes place in 3-4 stages. The first stage is when the user creates an order list. The second stage - the buyer enters his contact information. The third stage is information verification. The fourth stage is the deal.

4. Dispel all doubts of clients.

In our country, a law on the protection of personal data has recently come into force, but many users do not know about it. IN html form When ordering, be sure to include a non-disclosure notice personal information. This will significantly increase the trust of your customers.

5. No! registrations.

Almost all buyers have a negative attitude towards any registration, due to the fact that this process can take a long time (in their opinion). Therefore, even if you register on your website without confirming your profile, delete it or make the ordering process available to unregistered users. It is worth noting that in some cases registration, on the contrary, is necessary. For example, when you intend to create a quality customer base. In this case, register on the site via social media. It's very simple.

All of the above rules and tips undoubtedly increase the efficiency of the order form on the site, but you should always remember that a lot depends on the specifics of the topic. Only by trial and error can you really increase website conversion.

To place an order, you need to go to the cart and click the “Place an order” button, if you are not yet registered in our store, you will be asked to enter your email address and come up with a password.

You can also register using your account on one of the social networks.

After registration, you will be able to proceed directly to the ordering procedure. Below you will find answers to all questions related to placing an order.

1C Interest is a retail chain and does not engage in wholesale sales. Therefore, we reserve the right not to confirm orders containing more than 3 copies of 1 item. To purchase more products, please send a request in free form to

In order to buy something, the selected product must first be added to the cart. This can be done both in the product catalog by hovering the mouse over the product card and clicking the “Add to cart” button that appears on it, and on the product page itself.

Clicking the “Add to Cart” button does not obligate you to anything. You can always remove the item from your cart or simply not place an order. After you click the “Add to Cart” button, the product will be added and you can continue selecting or proceed to checkout.

Attention! Pre-orders are placed bypassing the shopping cart. When you click on the “Pre-order” button, you will immediately go to the ordering process.

If you want to remove some products, just click on the button with a cross located to the right of each product in the cart. The order amount will be automatically recalculated.

You can also add a product to Favorites if you want to return to its page later. All your favorite products are displayed on your personal page in the corresponding tab.

If you want to change the quantity, you can either click on the arrows in the “Quantity” column to increase or decrease goods by one piece, or enter the required quantity manually. The order amount will be automatically recalculated.

If you don’t have much time or don’t want to bother with the registration yourself, you can select the “Quick order” form. In the pop-up window, enter your name (how to contact you), contact phone number, address email And short comment if necessary.

The online store manager will contact you as soon as possible to clarify the delivery address, payment method and other information about the order.

After registration (or authorization), you will be taken to a page where you will be asked to select a delivery method: courier delivery, pickup from the nearest store or pick-up point, as well as delivery postal services- “Russian Post” or EMS.

Depending on the order amount and region, you may have access to different ways delivery.

Please note: delivery to any of the 1C Interest chain stores or partner pick-up points is free.

Depending on whether you are an individual or a legal entity, the selected delivery method, whether you are making a regular or downloadable purchase electronic form product, you will be offered different payment methods.

When placing an order for individual The following fields are required: last name, first name, patronymic, E-mail, phone number and delivery address*. The exception is orders with pickup in one of our stores. retail network“1C Interest” or pick-up points, where the address in the order is filled in automatically when choosing a delivery method.

For legal entities In addition to the above, the following fields are required: name and type of organization, tax identification number, checkpoint and legal address.

For pre-orders, additional confirmation of the order's relevance may be required prior to the release date. For this purpose we send e-mail letter with a request to confirm the relevance of the pre-order. If there is no response, we reserve the right to cancel such order.




* Attention! When placing an order, you undertake to provide correct contact information. If, based on the information provided, it is not possible to promptly contact us to confirm the order or clarify important information, we reserve the right to cancel an order with such contact details.

When choosing any delivery method other than courier, you have access to the SMS notification service. A message will be sent to you when your order is ready at the store or pickup point, or when it has been transferred to the delivery service, depending on which delivery you have chosen. The service is provided free of charge.

If you would like to receive such SMS notifications, please provide your phone number when placing your order. mobile phone in the special “SMS notification” field.

Introduction subscriber number means that you give your consent to Clean Soft Center LLC to carry out the mailing ( SMS text messages) on specified number about the progress of the order, for which third parties may also be involved, and also confirm that you are using it legally.

You can always make changes to your order, go back one or more steps by clicking on the appropriate tab - product basket, delivery or payment methods.

If all the specified data and the contents of the order are correct, click the “Confirm order” button and it will be sent for processing.

After you place an order, you can follow the process of its assembly and shipment both on the website and by letters that will be sent to your email address.

On the website, current information about orders is displayed in a section in your Personal Account (authorization required).

We at WordFactory believe that what sells is not ornate word structures, headlines that are not strikingly creative, or creative ideas, but information. If you find out everything that interests a potential client and answer all his questions, you will receive a selling text. What does the reader want to see on the “Delivery” page?

Delivery methods. Obviously? Trite? Logical? I completely agree. But the text about delivery often does not say that store employees are ready to send the parcel in any way, including transfer by minibus. Some people think that the possibility of self-pickup is something self-evident and do not write about it at all. So if you are one of those site owners who want “Rozetka-like”, start with the “Delivery” page, like Rozetka’s:

• 5 delivery methods;
• names of options and courier services;
• short and extended descriptions;
• easy-to-understand visual design.

Beauty isn't it? They didn’t even forget to write about...

Pickup– a point that goes without saying. Those stores that provide the opportunity to independently pick up goods from a store, point of delivery or warehouse believe that this is already understandable, so they do not write about it at all. And only a few understand that this is both a benefit for the online store itself and an advantage for many potential clients. For example, here's how city.com.ua explains why pickup is cool for a client:

Example. We urgently needed a laptop for a new employee. The desired model We were selling in dozens of stores, but it was possible to pick it up right today, without waiting for delivery tomorrow or the day after tomorrow, in only one - we chose it.

And one more good example. The website http://jysk.ua/ immediately shows where you can pick up the product you see in the online store.

During the standard overnight online shopping, not only did I choose an excellent set of bed linen, but from the very morning I gave my husband precise instructions on where to go to get it.

Carrier companies. You can briefly write “we deliver by courier services,” or you can indicate all the carriers with whom you are ready to work. Large online stores, as a rule, sign special agreements with one or two major services delivery, while online stores with a small flow of orders are ready to send goods in any way convenient for the client.

I know that the nearest Novaya Poshta branch is located in the next house. Therefore, if two online stores sell the same product at the same price, I will choose the one that works with “ by Nova Poshta" If I need to order an orthopedic mattress with home delivery, I would completely agree with Mist Express. But in the village where my grandmother lives, the only option to receive a parcel is Ukrposhta. Therefore, which delivery service an online store works with is sometimes a matter of convenience, and sometimes it is the answer to the question of whether or not to order here, in principle.

Delivery to your door. To the door of the entrance or apartment on the 12th floor? Does the delivery cost already include the ascent to the 12th floor? An elementary question with no unimportant nuances.

Example. I weigh 53 kilograms. Cast iron bathtub - 96. I believe that “delivery to the door” means delivery to the door of the apartment, and the courier of an online store means the entrance door by “door”. Question: what to do now with a hundredweight of cast iron?

Delivery with fitting. Only after leaving the maternity hospital does a woman truly understand not only what “nothing to wear” means, but also “no time to go shopping.” It was in this situation that the online store http://musthave.ua/ really helped me out. Their wonderful courier delivers the goods to your home, and he is the only man in the world who can patiently endure a half-hour trying on one dress. This service costs nothing if you buy at least one unit of goods, and if nothing fits, pay only 50 UAH. Dear MustHave, you are really cool! Hint: Add information to the "Delivery" section. You do something so simple and so priceless that it makes sense not only to talk, but to shout about it!

And an anti-example. The store, which we will not name, is also a Ukrainian manufacturer of the most beautiful (judging by the catalog) dresses, operates only in a showroom format closed type. You need to agree on a fitting in advance (I agreed twice, but the fitting was postponed twice because the goods did not arrive and did not arrive). You can also send someone and pick up dresses for fitting, paying 100% of the cost.

Prompt delivery. Delivery time depending on the chosen method is another super-important thing for making a purchasing decision. And this is also a way to speed up the client’s decision-making (“Order today before 17:00 - and you will have the product tomorrow”). In addition, this can help focus the client’s attention on the delivery method that is most convenient/profitable for the online store (“Order delivery this way and receive your parcel today”).

The heating season begins on October 15. But it always gets cold in the apartment much earlier and always suddenly. For many years now, somewhere in between these two events, I have been ordering the thinnest, warmest, most pleasant-to-touch thermal underwear from a Nikolaev manufacturerhttp://kifa.com.ua/ . The coolest thing is that I always know: my order will be delivered exactly within one business day. And this means that tomorrow I will be warm and comfortable, no matter how many more days the mayor will advise to “get ready to hit the ground.”

Payment by cash on delivery. It will be useful for the client to know that:

And again an example, and again Rozetka. When placing an order, I learned from the operator that when paying by cash on delivery, no commission is charged. It was just nice bonus, since the purchase price was small. But when ordering an expensive product, for example, Macbook Pro for 90,000 hryvnia, a savings of 2% (1800 hryvnia) would be very noticeable. And, unfortunately, they were modestly silent about this on the “Delivery” page.

Exchange and return. This is one of those items that is often published on other pages of the site: “Order conditions”, “Payment”, etc. But the awareness that the product can be easily exchanged can be an additional incentive to buy “here and now”, especially if the client needs get 2 sizes of one dress to make a choice, or the product is expensive and the client does not dare to make a purchase right away.

And againMust have. When ordering goods at home with fitting, you can immediately buy the things you like, and give away everything that doesn’t suit you right away. All! But in another store, which I already wrote about, you can order delivery by courier or ask someone to pick up the items by paying 100%, and for some reason you can return dresses that didn’t fit only by sending by Nova Poshta and expect a refund in within 2 weeks.

Permanent courier.My husband for a long time delivery was infuriatinghttps://www.eden.com.ua/ . Not only did the couriers appear on our doorstep at 7:00–8:00, as agreed, but they also looked indecently fresh, vigorous for such an early time, energetically carried heavy bottles of water, released some joke and, shouting “Shiro dyakuyu!” at the top of their lungs, they hurried on. What infuriates my husband even more is that for some reason we have now been replaced with a delivery team. There are no complaints about the new guys, but no jokes, no humor, no enthusiasm, no mood for the whole day - we just got used to the previous team.

For services that require frequent deliveries (water, dry cleaning, ironing, diet food, detox menu), a “personal” courier is a big plus: he already knows your wishes, he is a member of your home, he prevents misunderstandings if the operator made a mistake when accepting your order (for example, you ordered delivery at an unusually early time for you).

http://ytuzhka.ua/ – ironing and laundry service. Just imagine that you no longer have to stand every evening and iron your husband’s shirt. You no longer need to blush in front of people because your husband has two arrows on his trouser leg. There is no need to buy a new blouse because I burned through my old one when I found out that Ronaldo is gay. And the best part: the things dear to your heart are always picked up and returned by the same courier, so “native” that the concierge and neighbors greet him.

Assembly, installation upon delivery. And one more important thing when ordering large purchases, furniture, equipment. The cost of goods in the largest online stores in the country is often higher than in small shops. At the same time, the largest ones often include assembly, installation and debugging in the delivery cost. For some product categories this is an important advantage.

Do not call back to clarify order details. I sincerely don’t understand why, but for some clients it is extremely important that they are not called back to clarify the details of the order. What is the problem if the operator dials you and, just in case, double-checks whether you indicated the correct number of bottles of water? But still, if your target audience is paranoid about this, it’s better to know and indicate this option.

So, the checklist for the “Delivery” page:

1. Have you indicated all delivery methods? Exactly? Even those that go without saying, for example, pick-up from a showroom, store or warehouse?
2. If you offer self-pickup, have you provided clear instructions about where and at what time the item can be picked up? Have you added landmarks? Have you loaded the map?
3. indicated full list carrier companies you cooperate with?
4. Have you covered all the important details about “delivery to the door”: to the door of the bathroom/apartment/entrance/city gate?
5. Is it possible to try on/test the product upon delivery before payment?
6. Is there a possibility of prompt delivery? What does “promptly” mean in the case of your product? 30 minutes for pizza delivery? Laptop within 24 hours? New iPhone straight from the States a week after the official presentation?
7. Cash on delivery: is it possible, is it possible? special conditions, for example, no commission?
8. Is it easy to exchange or return the goods? Where and how should it be sent if necessary?
9. Is a permanently assigned courier important to your client?
10. Will the product be unpacked, assembled and installed upon delivery?
11. Is your target audience paranoid about follow-up calls?
12. Are there any shipping methods that are most beneficial for your store? For example, sales happen faster if customers use curbside pickup. Or the order processing cost is cheaper if it is delivered by a certain courier service.
13. Have you indicated all the customer benefits of a particular delivery method (can it be delivered faster or cheaper)?

What are the specifics of delivering your product (for example, is delivery into the apartment, assembly or installation important for the client)?

The section continues on SEOnews “How to create an online store”. Over the next six months we will tell you why you need (or don’t need?) an online store, how much money you should be prepared to spend on its creation, how to design the main sections of the site, how and where to promote it. And this is not a complete list of questions that our experts are preparing to answer.

Today we find out what you can and absolutely cannot do with the delivery page.

Subject correct design delivery pages are always up to date. Algorithms search engines are updated every month, and the key pages of the sites (and among them “Delivery”) are acquiring more and more new features and functionality. You can implement a hundred life hacks in the fight for a place in the TOP 10 search results, but if the site has opaque, uninteresting or incomplete information about delivery, they are still unlikely to make a purchase on it. Today, it is no longer the presence of a delivery page on the site that is important, but whether it will win the trust of visitors.

Imagine that you have developed an informative and colorful layout of the main page, made linking, correctly structured and uploaded the assortment, designed an interactive catalog with well-designed product cards...

And at the purchase stage it turns out that the buyer will only find out about delivery when he calls the call center at mobile number. Or, for example, a typical page is a canvas of text with six thousand characters.

Will you leave such a site or stay?

“Do you have delivery in your store?”

Fellow marketers from the Baymard Institute conducted a global study of the hundred largest online stores, which also included content analysis of descriptions additional services. It turned out that the design of the delivery page greatly influences conversion and behavioral factors.

Taking into account own experience and the opinions of foreign colleagues, I have prepared a list of the most necessary things for the delivery page so that the user can easily reach the payment stage.

1. Transparent shipping costs

Surveys show that more than 20% of visitors abandon their cart due to lack of delivery information and more than 70% - if they are not satisfied with the cost of additional services that they learn about at the checkout stage (for example, additional payment at the stage of order payment).

Nowadays, webmasters already understand that the delivery price must be indicated in advance. But sometimes they limit themselves to a final figure, for example, 450 rubles with additional conditions under an asterisk, or offer complex cost calculators. All this is more likely to confuse the user than to help him understand.

Important explain details clearly, rather than just specifying the price and passing the rest on to the call center employees.

“Delivery is 450 rubles within the Moscow Ring Road, but this is if you order now, and if in an hour, then the cost will already be 600, and if you are outside the Moscow Ring Road, then 1200. Well, you still need to bring it to certain time with an ascent to the 7th floor and beyond the Moscow Ring Road? Then you need to read about special rates in pdf file. Yes, you download it - and on the fourth page there is a table with tariffs...” (From a conversation with an online store call center operator household appliances and electronics).

Avoid monolithic texts not only in the catalog and product cards, but also on the delivery page. What's better not to do:

And so too:

Disadvantages of the design from the last example:

• Countries by zone (European 7, 8, UK without Scotland, UK tomorrow, UK the day after tomorrow), and not a tariff for an individual country or even a city - all in one;
• Too much text (only 30% of the information on the page fit on the screenshot!);
• There is no data on the formation of the cost (why exactly 40 pounds, is this the final price) and exact date(7-14 days - quite a wide range).

If the store sends goods to different regions, it is necessary to develop adequate functionality for clients on the site. For example, on the Lamoda website this is implemented like this: you select a city, then a delivery method (courier, pickup, mail), select a time (today, tomorrow, the day after tomorrow), look at the conditions and amount of the order. If it is above 2,000 rubles, there is a nice bonus: delivery is free; if not, there is still a choice of two options.

Among other things, this advantage is directly stated in the site header: “Next day delivery in 60 cities of Russia.”

It is important not just to indicate the price, it is important to indicate it correctly. Infographics, simple calculators(for sites with several regions), fields with drop-down lists and auto-detection of geolocation to help you!

2. “Free delivery”, “Express delivery” - highlight!

This is what inspires trust and motivates to look further at the catalog, makes the store competitive in the market, and hooks the user from the first seconds. Don’t forget to highlight the words FREE and URGENT. Example: Drugstore.com (“Free shipping on orders over $25 – EVERY DAY!”).

Another good example implementation of the delivery page - on the website Eapteka.ru:

• you can choose a convenient delivery time interval;
• there is information on prices depending on time and distance from the Moscow Ring Road;
• the advantages of round-the-clock delivery are highlighted in a separate block;
• There is free delivery for orders over RUB 1,500;
• There is information about pickup.

3. Addresses of pickup points: the main thing is not to forget anything

Many users prefer not to understand additional information and look for a single “Pickup” checkbox on the delivery page. Indicate pickup points in offline stores, warehouse addresses if you can pick up large items directly from there, partner stores, and so on. In addition to the address, it is important to indicate the day when the order will be at the selected point, since in some of them the order arrives within several days after the purchase is made.

An example of a successful implementation for small network operating in one city: on the delivery page there is detailed description, how to get to pickup points, opening hours, cost and day when the order will be there.

If there are more than 10 branches, it is better to leave only the map on the delivery page (see point 4) or at least add a search by city/metro (but in no case text with vertical stripe scroll!). This will allow you to get detailed information about him.

4. Map for clarity

This point follows from the previous one; it can be addressed to all chain stores with a large number pick-up points. The map shows users searching for a specific city or metro that your store is located exactly where they need it.

5. Payment methods (briefly)

On the delivery page you must refer to payment methods. You can list these methods here if there are few of them, or provide a link to a separate section if there are many payment options or the delivery page is overloaded. Golden mean‒ place icons of popular services.

6. Simple shipping calculator

Let's say you're optimizing your shipping page for large store. You already have a map of branches (there are more than ten of them), you have indicated the conditions for express and free delivery, and posted addresses - however, delivery also depends on the weight, volume and other parameters of the goods. In this case, you cannot do without a detailed cost calculation, which can be included in the calculator. Again, an example from the Lamoda website, where the user can:

• select the country and city of departure, delivery cities;
• select weight;
• select volume;
• assign the declared value of the parcel (this is insurance against damage or loss).

7. Don't forget to make sure the page exists

For example, at the time of writing, the Euroset website was displaying a 404 error when trying to open the “Delivery and Payment” page. But now the problem is solved.

Lifehacks related to delivery

1. Increase the average check

Once you click the “Add to Cart” button on BrewDog.com, an interactive form will pop up. It clearly shows that delivery will cost you £5 anyway - so why not buy up to 24 items with delivery for just £5?

In cases where it is completely impossible to do otherwise, you can add delivery as a separate item to the block of related products. And if you don’t deliver all the products from the catalog for free, add the free delivery icon only to some of them:

2. Buyers like to have multiple options to choose from.

Surely you know the “rule of three prices”: according to it, out of three available options people are more likely to choose the expensive or average one rather than the cheapest one. In the case of delivery, the same rule applies. Offer the client several options: the most inconvenient option (delivery in a week), not very convenient for the client, but a convenient option for the company with average price(for example, non-fixed time on a weekday after 2 days) and the most expensive, but convenient for the client option (after 18.00 tomorrow). By offering the client a choice, you show interest in him as potential buyer. This is also why in lately Many sites implement similar features that keep the user engaged.

Here's a solution that Amazon offers, but it's available to many mid-sized sites as well. First, Amazon customers in the United States can join the Amazon Prime Community, a special privileged club, and receive free products the very next day after ordering. Secondly, they are given the opportunity to choose a convenient ratio of speed, price and delivery time.

3. Report delivery wherever appropriate!

If possible, inform users about delivery on all pages of the site: in cards, catalog, “company benefits”, and so on.

Not all users get from search to home page store or on the product card, where there is information about delivery. And not everyone will look for a link about delivery in the footer or header of the site. We need to retain users for whom it is important to see something free from the first seconds. Exit - unobtrusively embed a few lines about the advantages of your store on the main page, in the catalog, in the product card, in information about the company and, of course, on the delivery page itself, as the store selling household appliances AO.com did:

• Home page:

• Delivery page:

• Catalog page:

• Product card page:

Conclusions

Don't spare money on a designer who will design your delivery page layout. Looking at it, visitors often judge the quality of service in your company and make the final decision to purchase.

Keep the promises made when describing the conditions and rates. Remember that customer loyalty, which e-commerce entrepreneurs strive so hard for, is strongly influenced by the quality of the company’s business processes. Guarantee of quality products, polite and experienced staff, precision courier service- you can’t do without it in the same way as without quality page with delivery terms.

The website is only the first stop on the user’s journey to trust relationships with your brand. The real interaction begins after the phrase “Your order has been successfully completed.”