Examples of landing page design for computer games. Best Landing Page - a selection of the best interactive Landing Pages

In this article we will look at 5 examples of the best landing pages taken from behance.net, recognized by world designers as the most popular website for web design, foreign customers for finding developers and the best for inspiration and drawing new ideas.

Below are best landing page pages that were selected directly by our web studio. We took the TOP works on the site and chose a landing page with the most effective selling structures, because it is the selling structure that is the main advantage of the landing page.

Ladies and gentlemen! Meet the coolest and best selling landing pages of 2017-2018 according to the version of the popular site behance.net.

Examples of the best landing page

To organize examples of the best landing pages, we decided to break them down into blocks specific to the sales page. We will look at the USP, description of the product, benefits and benefits, trust block and CTA using examples of selected landing pages. You will be able to see design and structure options, gaining valuable information and new ideas.

Unique Selling Proposition

The first example of the USP of the best landing page of 2019 is a company selling chairs.

The first thing that catches your eye is the photograph of the product. A stylish chair really attracts attention, which is fueled by a unique selling proposition. Please note that the USP in this case is non-standard; there are no facts about the company or the benefits of the purchase. But at the same time, powerful selling text and high-quality images do their job - they increase the visitor’s interest, which is the principle of the selling structure. It’s worth saying right away that the very same advantage of the product is placed on the second and third slides of the first screen.

Each slide contains photographs of the product from different angles and a description of it. A very powerful move that motivates the reader to scroll down the page. See more examples of landing pages and get new ideas for your project.

The next example of the best landing page, in our opinion, is the landing page of a company selling honey

Juicy, bright, interesting. Very cool first screen design. At the same time, the unique selling proposition reveals the main advantage - the environmental friendliness of the product. The USP is written in a soft form, but at the same time inspires confidence.

The following example of the best landing page

The first screen combines a USP that provides value to a potential client, as well as a short list of short benefits. A very interesting photo was taken of a product that subconsciously makes you want to place an order. Which, in general, is what an effective landing page offers on the first screen.

The first screen with the USP contains text that arouses interest, 3 advantages of the manufacturer, a CTA with a button and a video that allows you to find out more information about the company. The screen is decorated beautiful photo furnished interior, emphasizing the exclusivity of the product.

Another example of a cool landing page

One immediately notices the absolute unreadability of the text. Why the developers designed the text in white on a white background remains a mystery. But, we repeat, the best landing is the one that has a clearly developed selling structure, and this example of work is one of those. A stylish screen with a not very effective, barely visible USP. Unfortunately, the photograph of the company's services does not give an idea of ​​its activities - a big mistake by the developers.

Want to know more about USP? Read the article with recommendations for creating a USP on the Impulse Design website.

Product Description

In the first example, the visitor is given the opportunity to view product variations and select its type. The block is very convenient to use. All photographs from the catalog are placed in the form of sliders, there are buttons for choosing the color of the box and examples of finished works are given. The visitor visually understands what is being offered to him. If he decides to order a product, the “Order” button will help him with this.

The following example of a product description of the best selling landing page contains large and bright photos and categories.

In addition, for the convenience of the visitor, a lead generation button is provided. She “kills” two birds with one stone. The visitor receives the information he is interested in, and the company receives the client.

The selling structure of the landing page should include user friendliness. Convenience in everything: making a decision and its implementation, viewing the product. In the case of the following example of product descriptions, ease of use is revealed at 100%.

Firstly, the types of products are presented, and secondly, under each type there is a lead-generating button. When you hover the mouse over a chair, the photo changes and the product is presented in a different position, which helps the user understand how the product is used and how it looks.

The following sales landing page contains a complete catalog of products provided by the company. A special plus - beautiful design and matching the colors to the general theme of the site.

Conciseness is a landing page’s best friend. And the following example of the best landing page confirms this.

Stylish and modest, on a white background, the emphasis is on the photo and a small description of the service with a lead-generating button. Other services are provided in the form of active links, when clicked on, other photos with descriptions corresponding to the services open.

Benefits and advantages of a one-page website

The benefits and advantages of the company for the client are an effective motivation. Typically, benefits are placed at the beginning of the site to spark user interest, and benefits are placed towards the end, pushing the visitor to the target action. Both blocks should contain valuable information, answer questions, and suppress the fears of a potential client. Let's look at examples of cool landing pages.

Advantages

Both blocks reveal the values ​​of the company and a specific product. The reader understands where the product can be used, it quality characteristics. As a supplement, shown competitive advantages the company itself.

The next landing page combines advantages and benefits. By reading and viewing the content, the user is convinced of the professionalism of the manufacturer, which suppresses his main fear - receiving a low-quality product. This trigger demonstrates the best example of a conversion landing page.

In the same block, a feature has been introduced that increases user confidence in the company - a video that will tell you more about the manufacturer.

The following landing page shows a similar combination of benefits and benefits.

In this case, fears are eliminated. The potential buyer knows that natural honey is a wild rarity. In the case of a one-page website, the naturalness of the product is confirmed with numbers. In addition, the user can obtain information about the product by clicking on the button and contacting company representatives.

Another block of advantages has a very stylish design and, in general, is quite interesting. The professionalism of the designer is visible, which definitely attracts attention.

It would seem that the advantages can be described in 4 words “Delivery throughout Russia”, but graphics card adds uniqueness to the landing page. In addition, the map itself has a thematic focus, which makes the landing very cool.

TOP best landing pages contain interesting and effective solutions. The next landing has a small block of advantages, which is located immediately below the block with the USP. The benefits block is designed separately and answers the client’s questions about cost, and also increases desire through discounts.

And another selling landing page that reveals the company’s advantages and benefits for the client. The company's operating principle, which suppresses existing fears, is described as advantages.

Increased desire thanks to a small block of benefits

At the same time, the company demonstrates the benefits for the client not only by using high-quality products during the procedure, but also by hinting that cosmetics are on sale. This is what the button with CTA testifies to.

Trust block on landing page

The trust block is not a mandatory requirement for a landing page, unlike, for example, a call-to-action block. However, it helps the user decide on the target action. After all, the landing page, based on its specifics, does not provide a large amount of informational text about the company. Therefore, it is better if the trust block is implemented in other ways. Let's see how the TOP landing pages dealt with this.

Option 1. Reviews

The review block on the website is very practical and convenient. A special plus - photo real people: not models, not pictures of people, frankly taken from the Internet.

Option 2. Video

Perhaps video is one of the most effective ways to influence a person. Video messages always increase trust due to direct contact with users who have already become clients and convey their emotions “live.”

Option 3. Photos

Very often, to increase trust, photographs of real specialists who work in the company are posted. In our case, it was decided to place real photos salon Looking at them, one gets the impression of elitism. And elite cannot be low-quality. Consequently, trust in the company increases.

For dessert. Call to Action (CTA)

The first landing page has a “juicy” CTA, designed in uniform style with the site. The desire to place an order is enhanced by a discount.

The only negative is that the block is placed in the middle of the page. Ideally, there should have been another call at the very end; instead, small buttons were added that are not immediately obvious.

The following call to action contains not only a lead generation button, but also additional benefits for the client. A very thoughtful call.

Our review ends with another call to action, designed in rich colors that attract attention.

Let's sum it up

As you can see, the selling structure of the selling page is the main and mega-important tool for increasing website conversion. It is impossible to say which of the structures given in the best landing pages will be the most effective. Let's just say one thing: each structure must best meet the needs of the target audience and maximize the advantage of the company/product/service. Add to this a stylish and vibrant design, and you are sure to get stunning landing page conversions. Well, if you are not yet able to create your own selling one-page website, you can always order a landing page from us.

That's all! Like and subscribe to our blog so you don't miss the most interesting things.

Hello, readers of the financial magazine “RichPro.ru”! Today we’ll talk about landing, what it is, what advantages and disadvantages it has, etc.

Landing(“landing page” or landing page ) is a fairly well-known term that refers to a web page with a specific specification. However, not everyone knows the essence of such pages.

So, what is a landing page? Brief Definition“landing page” can be stated as follows - this is an Internet page on a domain or subdomain in the format html/css(or a friend).

Landing page interested in people who sell various goods on the Internet.

Such a “landing page” will not contain annoying advertising, useless texts, flashing banners or pop-up menus.

From this article you will learn:

• What is a landing page and how to use it;
• What are the advantages of a landing page compared to a regular website;
• How to create a landing page yourself for free and promote it online;
• Which landing page designers are the best and where to download ready-made templates;
• How to make money on landing pages and what taxes you need to pay.

We wish you a productive study of materials!

What is Landing (landing page), what types it comes in, how to create it yourself and other information, read further in the article

1. What is a landing page (or landing page) - its features and advantages 📌

Landing page is a one-page website on the network that can have several names:

• landing page or landing page;
• "lendos";
• customer capture page.

The main task of the landing page is to encourage website visitors to take some active action - call, leave a request, purchase a product, subscribe to the newsletter etc.

That is, landing page is an Internet marketing tool designed to increase sales of various goods or services on the Internet.

1.1. Landing page development history

Landing page was invented in the USA about 10 years ago by Internet marketers.

At a certain point, they began to realize that competition in the market was constantly increasing. Websites and online stores are improving and visitors cannot always understand what is the advantage of one company over another.

Serious competition in the industry was the primary reason for the creation of a landing page.

An example of an ideal selling landing page

1.2. Goals and objectives of the landing page

The purpose of the landing page is to obtain contacts of possible buyers who have visited this one-page site.

Pay attention! The sale of a product/service is carried out at the next stage, after the visitor’s targeted action, that is, submitting an application for consultation.

Internet marketing experts say that a high-quality landing page can increase website conversion several times. At correct use landing page, sales conversion may increase by 8-35%.

1.3. Sales funnel and conversion

Any website owner is constantly looking for ways to increase its popularity and maximize sales.

The main criteria by which it is determined Internet resource efficiency, are "sales funnel" And "site conversion". By understanding the essence of these concepts, you can find out the level of your sales. Let's take a closer look at these definitions.

Conversion and sales funnel are the main indicators of landing page effectiveness

1) Website conversion

Website conversion is considered the most significant indicator of the effectiveness of an Internet resource.

The conversion value displays the number of page visitors who became buyers of your products/services.

In other words, website conversion is a kind of “marker” that marks the fulfillment of your requirements, namely:

• purchase of goods;
• subscription to the newsletter;
• downloading specific files;
• registration;
• other actions.

For example for tourism it is considered quite a normal level 8-13% . But for a website that sells luxury fur coats, the conversion rate is up to 10%, and this is considered an excellent indicator. (The fact is that clients here have higher purchasing power).

Important! Typically, conversion rates fluctuate from 2-3% to 20-40%. If the conversion is, for example, 20%, it means that out of one hundred target visitors who visited the site, twenty completed the target action.

Website conversion needs to be constantly improved. To do this, you need to gain the trust of site users. Your website should be user-friendly with easily accessible information.

It is worth noting that the conversion rate of a landing page is always higher than that of a regular website.

2) Sales funnel

A sales funnel can show the number of visitors to your site who did not complete the actions you require. It is a graph in the form of an inverted pyramid. Such a funnel has the following representation:

• quantity unique visitors;
• the number of unique visitors who performed the actions you require;
• the number of customers who paid for the product or service.

When used correctly, sales funnel can become effective assistant in planning the optimal amount of advertising material, the number of contacts at each stage of sales etc.

Based on the sales funnel indicators, we can draw conclusions regarding management quality and the need to adjust work at a certain stage of sales.

This analytical tool provides an understanding of how a potential client makes a decision to purchase the product or service you offer. What pushes him to such an action.

By analyzing these steps, you will be able to exert control over customer behavior through a properly designed landing page.

The value of a sales funnel lies in segmenting a huge mass of buyers by behavior and interests.

Example— there are two people who want to purchase a vehicle.

One has not yet decided what exactly he wants to buy - an airplane or a car. The second one, on the contrary, already clearly knows that he needs a car. These people are completely different- the first, after much thought, will buy a bicycle for himself, but the second is ready to go buy a car even tomorrow.

As a rule, the entire path from interest in your product to the anxious moment of purchasing it is divided into four stages:

• Stage 1. Awareness;
• Stage 2. Interest;
• Stage 3. Decision;
• Stage 4. Action.

By superimposing these stages on the number of people who are at each stage, the result will actually be a funnel that tapers towards the bottom.

1) At the top of it are people who realized that they were interested in a certain product. At this stage, a person tries to find general information about the product he likes, perhaps its analogues, minimum characteristics.

3) In case of making a decision to purchase a product, the client moves to the next stage, in which the key role is given to the clarity and precision of the content. It is he who can motivate a person to make a purchase or become an obstacle to such a decision.

4) At the very bottom of the funnel are people who have moved from the status of site visitors to the status of buyers. If the sales funnel is organized correctly, the client will definitely buy the product on the same site.

The goal of any quality landing page is invisible promotion of the visitor through all stages of the sales funnel from awareness to action. The best tools There will be educational articles, step-by-step guides, infographics.

Important! Product information must be specialized. Its goal is to increase the potential client’s motivation to make a purchase.

Online sales are growing regularly. Along with this, the sales funnel will also change. Perhaps over time it will become more complex. Therefore, it is very important to understand it now.

1.4. Capture Page Performance

The greatest efficiency of landing can be achieved only with participation in the development full team of professionals.

To create a high-quality landing page (before launching it on the Internet), you will need the help of the following specialists.

1. Project Manager. Indicates the ultimate goal when developing a landing page, monitors all stages of the implementation of the technical plan, calculates the return on investment in advertising, and makes all important decisions.
2. Marketer. His job is to develop a general strategy, create a prototype of the future site, effective affiliate programs and USP (unique selling proposition). It also determines the prospects of the concepts being created and analyzes the results obtained.
3. Web designer. Using the approved site prototype as a basis, he develops a landing page layout and is responsible for special effects for the site.
4. Front-end developer. Engaged in programming and subsequent layout of the landing page, testing the page display on different devices, adjusts the operation of forms intended for sending applications and calls from the website.
5. Copywriter. Writes “selling” content, creates headlines using the 4U method. Also participates in prototyping the landing page and optimizing its semantic blocks.
6. SEM Contextual specialist. Conducts analysis semantic core, picks up targeted queries for search engines, configures contextual advertising, analyzes it and, if necessary, refines it (we wrote how to collect it in a special article).

Only the coordinated work of all specialists can create a truly high-quality landing page.

1.5. Why create a one-page website - 3 main advantages of landing page

Let's look at the main advantages of a landing page compared to other sites and online stores. (Read also our article - where you will find step-by-step instructions on creating and launching a successful IM).

So, let's start in order:

1. A one-page website will help increase the number of visitors who subscribe to news notifications and e-mail newsletters by approximately 20-30% , compared to a regular site!
2. Raises by 50% probability of purchasing the product you offer!
3. Convinces site visitors to download and install new program or app!

Rules and tips for creating a landing page

2. 13 basic rules for creating your own Landing Page 📎

There are landing pages with conversion 40-60% . Such indicators mean that every second visitor to the site left their data or filled out an application to purchase a product. Two factors contributed to this success:

1. The bulk of page visitors are this is the target audience. The site was visited by people who were interested in the product offered.
2. The landing page was created according to traditional rules ensuring high site efficiency.

Rule #1. The landing page must contain one product

Couldn't get your visitor to click on the “buy” button?

To get more clients, you must adhere to the following principles:

• the user's attention should be focused on one product;
• tell the client about the benefits of only this specific program;
• set a discount price for one product;
• interest the visitor with a newsletter on one topic.

When several products are placed on one screen, the customer’s attention will be scattered. He glances at the entire page. Perhaps he will show interest in some funny picture or a flashing discount. However, in the end the tab will still be closed. Not even a minute will pass before a visitor will forget about your site.

If a visitor comes to a website and sees one product that he can focus his attention on, his level of interest will increase. And the likelihood that he will take the action you need will also become very high.

Rule #2. The call to action must be clear

When visiting a page, the first thing a user does is ask himself where he ended up and why.

Important! If in the first seconds of his stay on the page he cannot find answers, the potential client is guaranteed to be lost. It is necessary to provide the visitor clear and understandable information about your product.

Statistics show that about 80% potential buyers leave the site in the first fifteen seconds. The main reasons for this fact are:

• Lack of motivation to action. That is, the visitor did not find (did not understand) what to do on the site. The person is not offered to order, subscribe, learn more, etc. A high-quality landing page should contain specific calls to someone to take action. If the page does not have a “big red button” with the word “buy” written on it, such a landing page will not bring the desired result;
• The page is very busy, which confuses the visitor. A person cannot understand what exactly is being offered to him. A lot of scribbled details, a lot of unnecessary animation, etc., only cause irritation for users. Each such element tries to attract a person’s attention. As a result, the main call to purchase or subscribe loses its significance.

These tips will help increase sales of your product.

1. Red button rectangular in shape with a capacious verb placed in the center to help you. This button should be present at both the beginning and the end of the landing page.
2. Express yourself clearly and clearly. A clear and concise explanation of what the visitor must do and what he will receive for it is necessary.
3. Remove anything that might distract from the main idea., namely, incomprehensible headlines, graphs, large advertising banners with posted other people's products, neutral pictures, etc.
4. Convince the client of the exclusivity of the product you offer. When describing the benefits of a product, you should use a lot of comparisons and numbers. Next to this information you need to place red button. Sometimes the decision to purchase a product can be spontaneous. To instantly satisfy the buyer’s desire, this treasured “buy” button is needed.
5. Outline specific benefits from the visitor's use of your offer.

However, you should not be too zealous in your desire to get a buyer. The presence of many advertising gimmicks and an intrusive offer to buy a product will only cause negativity in the visitor.

Rule #3. Make selling and catchy headlines

A good landing page has one promotional offer that fits easily into the headline.

Examples of selling headlines: If your product is fluorescent lamps? Here's the title - “Save energy 4 times more efficiently” . Need to invite fatties to the fitness center? Write their dream in the title - “Who wants a TV star figure?” .

Typeface headers are a must use tags h1 and h2. If possible, put key phrases in the headings- these are words or phrases by which customers will find your site through a search engine.

Rule #4. Use intelligently written sales text

The text is the first priority.

Important! You should order a landing page design only after a final, high-quality text has been compiled.

To write a first-class text you need:

1. create a portrait of the “ideal buyer”, that is, a person who needs your product;
2. read books about sales psychology and marketing;
3. learn to engage the visitor in conversation. IN in this case it will be a monologue. Try to start a virtual dialogue with the client, identify questions that he may have. Write the answers to them in the text. Product Information must be comprehensive. You shouldn't be limited to a certain number of characters.

Nowadays, Internet marketing gurus can hear critical statements about large landing pages. However, if you carefully understand this situation, it becomes clear that the bulk of criticism falls on boring and uninformative texts. But those who like to criticize somehow forget about good, long landing pages.

No need to be afraid large texts, If:

1. The product is unknown and complex. The client will need to describe each benefit in detail. Give many examples that will prove the benefits of the product.
2. The product is expensive. To interest a person, you will have to take on board all the superpowers of the landing page - discounts, gifts, warranty and post-warranty service, cases, reviews.

Rule #5. Form your texts correctly

This rule is one of the most significant for the promotion and sale of services or goods.

When formatting the text, you should adhere to the following recommendations:

1. Readable font - 16 point. ( Open Sans, Garamond, Georgia, PT Serif, Arial).
2. The line should not contain more than 80 characters.
3. Every 3-5 lines should be formatted as a paragraph.
4. A subheading is needed for every 2-4 paragraphs. Subheadings must be written in such a way that the user, after reading it, can easily understand what will be discussed in the next paragraph.
5. Mandatory presence of tables, quotes, lists (numbered or marked).

Rule #6. Less aggressive advertising!!!

Three exclamation marks at the end are one of the signs aggressive advertising. In addition to this, there is also “CAPS LOCK”.

Pay attention! Most people have words or phrases with all capital letters and exclamation marks arouse suspicion. They develop a strong belief that they want to deceive them.

If a copywriter, content manager or editor uses such things, then this indicates their low qualifications.

It is also not recommended to include in the text hackneyed phrases like “the most low prices in the region”, “flexible system of discounts”, “individual approach”, etc. Information that is not supported by facts, figures, comparisons is simply useless. Therefore, it must be removed from the text without any regret.

Rule #7. Competent landing structure

It is necessary to understand how the user's gaze will move.

If all the elements of the page are placed in their place, a person will be able to easily perceive the information. And if the visitor understands the product you offer, the likelihood that he will purchase it will increase significantly.

Also needed visual navigation- these are thematic pictures, icons and arrows. You can attract a person's attention with contrasting colors - highlight headings , make the button red , orange or yellow.

Rule #8. The landing page must be relevant - this is very important!

The concept of relevance means correspondence.

A relevant landing page is a web page that meets the visitor’s expectations.

Landing should be developed not only for each marketing company, but for each traffic source. For example, if visitors come to your page from any social network, this information should be displayed on the site.

Rule #9. You need to be prepared for objections

Approximately 9 out of 10 clients before making a purchase, think about their decision. People are afraid of scammers and fear for their own safety.

There are many customers who want to hide their purchase from others. Some people have fears of losing their money or disbelief in such low cost goods.

Since you do not have the opportunity to personally communicate and dispel all the user’s fears, you need to take care in advance of reasoned answers to all sorts of objections. They should be inserted into the text.

• guarantee return on investment, for example, within 1-2 weeks;
• provide the opportunity to try the product for free, also, within a 2-week period. Emphasize that such a proposal will help a person make up his mind.

These marketing moves have always been and will be relevant when developing landing pages.

Rule #10. Use the principle of scarcity and the urgency effect

You have to be with a deficit very neat, because not everyone falls for such a trick.

Important! Today no one pays attention to the countdown timer. Moreover, if it is regularly updated after the page is reloaded.

It is necessary to use other methods. For example, display information about the quantity of remaining goods and regularly update these figures. The visitor should see that the product is quickly sold out.

Example: You need to try to make sure that the buyer’s algorithm of actions or thoughts is as follows: “Yesterday there were 100 bread machines in stock with a discount 50% , this morning it’s already 33, and closer to lunch it’s only 5 things. We need to buy it urgently while the goods are still available!”

Rule #11. Convince the visitor of your reliability

Trust elements are best placed near calls to action.

• Using Social Media Buttons— creating a group (page), a list of subscribers in a VK group, a tweet feed, likes on Facebook. (and we already wrote about promoting it in our last issue")
• Publication of reviews along with links to companies or people who left them.
• Display of certificates, awards. If necessary, all documents should be opened in full size and easy to read.

Rule #12. No complicated forms to fill out on the site

As a rule, the form for entering personal data does not cause irritation for most visitors. If necessary, people from the target audience are always ready to write name, occupation, email address.

Difficulties usually arise in the next stages of registration, when the visitor is asked to tell the details of his life. It is better to ask such questions after the user has confirmed registration.

An equally common problem is a complex captcha!

Captcha is a pop-up form for entering a set of specific characters (numbers and letters). By filling out the captcha, the visitor confirms that he is not a robot.

It sometimes takes a lot of time to decipher the characters and write them in the correct sequence. This is the reason why approximately 30-40% people simply close the tab and forget about your offer.

No need to use captcha. Let your competitors have it.

Rule #13. Simplicity and accessibility of perception

This rule summarizes the essence of all previous rules.

Important! Should be ordered simple landing page.

It should be:

• without unnecessary graphics and text;
• with a proposal to perform only one action - buy one product, subscribe to one newsletter, etc.;
• spacious and not too busy.

Ideal Landing Page is a page that can be obtained through testing, adjustments and performance measurements.

3. Should I create a landing page myself or is it better to order a landing page from professionals?

Landing page development on your own is not that challenging task. With knowledge and patience, anyone can create a landing page. However, in such a case there is how positive (+) moments and negative (-) .

Let's consider all the advantages and disadvantages self-creation landing page:

Pros (+)

1. A landing page created by oneself will cost a person completely free.
2. No need to create terms of reference. You get the opportunity to do it yourself according to your ideas.
3. Creating a landing page with your own hands provides invaluable experience, which will be very useful in the future when working with the Internet.

Cons (-)

1. In case of absence necessary knowledge It will take time to study them.
2. Developing a landing page takes a lot of time, during which you could sell a certain amount goods.
3. You may end up with a low-quality landing page, and as a result, the market potential of the promoted product will not be fully realized.

Order a landing page from a special studio or work on it yourself - it's up to you to decide.

However, it is worth recalling that creating a page with your own hands does not involve any expenses. Therefore, it’s still worth trying your hand even if at the same time you placed an order for a landing page in the studio.

If you create a high-quality landing page, you can further develop the acquired skills and make the development of landing pages your own. The demand for these services increases every year.

Pay attention! If such work seems overwhelming to you, because it requires perseverance and takes a lot of time, then it is better not to spare money and order the creation of a landing page by professionals. And while they are working on your order, you will have time to solve the main tasks of your business.

Developing a landing page yourself is justified only if it is your first and you want to save money. After all, you cannot be sure that a product or service promoted through this site will be in great demand.

However, if sales have already started, the first orders have appeared and you are confident that your product will become in demand, then it’s time to turn to specialists. They will help make your landing page more high quality and efficient, and will also significantly increase the conversion rate.

Paying for services 5-15 thousand rubles, your sales may increase by 2-3 units per day. Over the course of a year, you will accumulate quite a decent amount of money, which will significantly exceed the amount spent on “upgrading” your site.

Important! Increased conversion just for 0,5% can bring millions in profits in a year.

Of course, you can create a better quality landing page yourself than a single freelancer can do. Read about it in the article at the link.

Ordering from a studio will not be cheap, but you will save your time, and the money spent will subsequently be returned many times over in the form of profit.

4. Modern landing page designers 🛠 - TOP 3 of the best

The great popularity of landing pages has led to the emergence of many designers. Let's look at some of the most popular Russian-language designers.

Landing page builder No. 1."LPgenerator" (lpgenerator.ru)

"Lpgenerator" is an excellent website builder with which you can create landing station from scratch. The service can offer more 300 templates, a large number of tools - lead management, A/B testing and many other goodies.

Simple tariff price— 2156 rubles per month. This tariff assumes a limit on the number of visitors - 9 thousand per month.

Eat tariff without restrictions. Its cost is 4,000 rubles per month.

The prices are a bit expensive, but many say that Lpgenerator is worth it.

Landing page builder No. 2. Flexbe (flexbe.com)

Flexbe website builder is considered one of the most reliable and simple constructors landing page. Eat free version , which acts 14 days. This time is enough to evaluate the convenience of the designer and its suitability for your business.

Most affordable tariff — 750 rubles per month. The tariff includes: domain - 1, pages - 10, SMS notifications - 250, technical support, own mailbox, free domain.RU, etc.

Most expensive tariff costs 3,000 rubles per month. It includes unlimited number of domains and pages, 1000 SMS notifications, etc.

From cons (-) One can highlight the limitations in creating a landing page. It is not possible to get something cool because the set of tools of this website builder is not large.

TO pluses (+) It is worth considering the speed of creating a landing page. In ten minutes you get a completely decent one-page website that looks good on mobile phone screens.

Landing page builder No. 3."LPTrend" (lptrend.com)

"LPTrend" is a clear landing page designer that suitable for beginners. The service can offer 61 ready-made template with layout restrictions.

Keep this in mind! Create a landing page from scratch here not provided. There is no integration with other services.

From functionality There is A/B testing, tab " useful services» , which has links to various tools.

The trial period is 15 days. Sufficient time to test the capabilities of the service.

Most cheap tariff — 500 rubles per month. It is possible to generate one landing page.

For the most expensive tariff will have to post it 2000 rubles per month.

Subscribe to premium tariff makes it possible to create an unlimited number of landing pages.

Other online landing page builders

There are a couple more website builders that worth paying attention:

"Bazium"- a pretty good website builder. The service offers almost 400 design variations, 53 blocks and 27 different settings, able to fully satisfy all needs. Among the positive aspects, one can especially highlight the possibility of paying for services as you use them. For this service will have to pay 35 rubles per day.

"Tilda"— offers a modular system. The cheapest tariff costs 500 rubles, subject to payment for the entire year. If payment is made monthly, then the cost of the tariff will be 750 rubles.

5. How to create a landing page for free 💸

Let's look at popular services where you can also create a landing page for free:

• landingi.ru;
• www.setup.ru;
• lpgenerator.ru;
• ru.wix.com;
• Creation of landing pages (one-page websites) to order for a small amount on freelance sites (from 1000 rub. and above).

6. Examples of the best selling landing pages 📰

Let's look at a few examples of selling landing pages. Keep in mind that landing pages are constantly changing their relevance. If “today” certain patterns were with high conversion, then it’s not a fact that these templates will work with the same conversion “tomorrow”.

Therefore we recommend don't copy, and take it as an example and create your own landing pages with your unique pictures and texts (content that others do not have), or order them from specialists who know the relevance of landing pages.

7. Landing Page templates - where to download + step-by-step installation instructions 📝

The landing page structure consists of several elements:

• Logo, phone numbers, data capture form, that is, call back.
• A proposal or offer that is displayed as a relevant headline.
• List your benefits.
• Call to action (placed red button).
• Photos, drawings and other high-quality graphics.
• Information that helps increase confidence in the product - certificates, reviews, etc.
• Contact information.

Every known platform, e.g. "Wordpress", "Jumla" etc., has custom templates landing pages. However, you can find high-quality and free landing pages for WordPress impossible . Relatively good landing page starts from 15-25 dollars.

There are also templates that are not tied to any platform. They number in the hundreds of thousands. You can find many sites where you can download ready-made free templates landing page.

However, we can’t talk about a normal free landing page. Most of these proposals are just garbage. Decent options very little. You can try to find high-quality Landing Page templates on popular landing platforms (for example, lpgenerator, wix, etc.)

Landing pages have rapidly burst into the world of Internet marketing, displacing traditional websites. If previously only 2 types of landing pages were used - single-page and multi-page, now subtypes of landing pages are springing up like mushrooms after rain. Let's look at the TOP 15 types of one-page websites with examples to better understand what you can work with today.

Landing page “About us”

Let's start the hit parade with the “About Us” landing pages. Agree, it’s much better: instead of boring text of a couple of paragraphs, create a full-fledged landing page in the corresponding section of the site. It's like a passport beautiful cover– he will tell you about the main advantages/tasks/prices and attract attention.

Below is an example of a wiki landing page that advertises a football school. There are typical blocks of one-page pages - “About us”, advantages, reviews. And all this can be done with the functionality of vk. By the way, Peter Panda was one of the first copywriters in Runet who began writing texts for VKontakte landing pages.

Landing page on the main page

This is another leader among landing pages. On home page need to fit a lot of data - brief description, mini-catalog or description of several products, advantages, perhaps even prices, contacts, widgets. To prevent the reader from getting tired of this array of information, you need to take into account the interactivity of landing pages.

The example below is a Landing Page that even children will like. Therefore, it inspires confidence among parents, who will pay for the show. In addition to bright colors and photos of happy children, there are several types of scenarios, video reviews, etc. The remaining subsections (“Learn more”, which describes the types of shows, prices, etc.) can no longer be made in the form of a landing page.

And one more example

Landing Pages-Games

Such sites will not have a catalog, descriptions of the brand’s advantages, or a block with contacts. They are created for indirect advertising or simply for brand recognition. Cool flash games will definitely be remembered by the user. If you want to increase confidence in the product or warm up your target audience, take note.

Using the game “Eat the Bomb” as an example, it doesn’t particularly burden the user and is addictive. In addition, this is an unobtrusive advertising ploy by The FWA.

Original “404 not found” pages

Not only useful information can be presented creatively. You can even design a 404 page as a one-pager. If a user on your site goes to the wrong page, a beautiful, funny or even playful one will definitely make them continue surfing the site.

Offer the user links to other sections of the site. This way he is more likely not to close the page. The examples below show not only cool graphics, but also the ability to go to home page or other pages of the site. A trifle, of course, but success is made up of little things!

Landing Pages – Events

If you want your target audience to know about the event, create a landing page. , event program, etc. it looks very boring if made as a continuous canvas, and even bulleted lists will not help keep the reader’s attention until the end.

You will be able to stir up interest from block to block without losing the reader, show the program and speakers in the form of convenient blocks, emphasizing the advantages with icons. And the “cherry on the cake” will be video reviews, photos from previous events with animated transitions and others multimedia techniques. And don’t forget about triggers - a discount for registering before a certain date or for referring a friend will not be superfluous.

Below is an example of a long landing page that provides a lot of concentrated information, so you don’t lose your target audience and they reach the very end of the text.

There are many more subtypes of landing pages, for example, one-pagers without structure or with an auto-funnel, but above are the most frequently used ones. If you can design any page of the site as a landing page or replace a web resource with a one-page page, feel free to do it, because Internet users will no longer be surprised by text with convenient structure, give it to them modern design, animation and attractive triggers :)

Selling sites. What is it? Every second person will say: “Of course, these are landing pages!” They are one-pagers, they are landing pages, they are selling pages.

I will not convince you otherwise, because there is a great deal of truth in these words. Therefore, in this article we will analyze which landing pages can be called the best and why.

That's why I started looking for the best selling sites. Where to see their examples, ratings and how to evaluate them in principle. After all, a one-page website was originally invented in order to increase company sales.

Lately, a lot has changed. Gone were the ones that were relevant before, websites began to be made of higher quality, more beautiful, with a large number animations, pictures and various enticing features.

Evaluation criteria are questionable

By what principle to evaluate? Which ones to take as a basis? How to rank the TOP 10 sites?

Where can I get websites for the competition? All this makes it difficult to create a real and honest ranking of the best sites.

In addition, we do not know how many sales companies make through such sites. You can’t call them and ask: “What is yours?” or “How many applications do you receive from?”

I am sure no one will answer such a question, since either no one believes or will say that this is confidential information.

Yeah, we're daydreaming!

So I made it simpler. I started searching and viewing ratings and selections of the best landing pages. And guess what?

The site takes a long time to load, and this can greatly affect the bounce rate. That is, people will leave it faster than they see the offer.

2. Workshop “Dinero”

This is not a website, it’s a whole film about one “character” - a wooden wallet. If it had cost 1,000-2,000 rubles, the site would have failed.

6. Project “Big Drying”

Most women (their target audience) have heard about the “Mad Drying” project. Their launch ads are flooding the internet. And this is not surprising when millions are invested in traffic.

But without a good website, you won’t be able to get tens of millions in revenue, so their website is also included in our TOP.

It is clear that the creation was approached thoroughly, as the texts alone are worth. But they just made one big mistake - they didn’t make a call button at the very end.

And this affects the outflow of visitors, due to the fact that they do not see the logical closure of the whole story.

7.

We ourselves use the Bitrix24 customer relationship system. But since our topic is not “,” the Megaplan system website exceeded all expectations.

Through it they conveyed all the main points of their system, after which you understand that this is the best thing for business.

Our wish for improvement is to add a video review of the system, since all direct competitors have it. And also make clearer calls, namely, replace the headings (not buttons) with “Start using for free” or something like that.

By the way! If you want to use it as your CRM system, then I advise you not to forget the promo code “Megastart”. This way you will receive a 10% discount on your first purchase and 14 days of free use.

8. Bank for entrepreneurs “Tochka”

Another landing page from the bank. He wins a prize for his originality. This page sent to your friends as a referral link.

To enhance the effect, we would add a few more blocks that put pressure on the logic. Since now the site is more focused on emotions. In some cases this could be the right decision, but since we have a choice of bank, we can’t do it with emotions alone.

9. “Goodfit” gym equipment

An interesting transition of the site from black to white and blue. But in addition to an interesting design solution, this landing page uses an excellent title game.

In this design, they are not a connection to the block, but independent elements, after reading which you can already create a complete picture.

For a complete package, a video presentation from a person is not enough general director. Surely he is in excellent physical shape.

And it would also be great to add numbers to the cases. That is, how much does the hall the client received cost? But this is not critical, but desirable.

10. Shopping center “METROPOLIS”

This is by far the best shopping center landing page I've ever seen. The colors are beautifully chosen, the main meanings are conveyed, and the usability is excellent. This is all immediately visible when you go to this landing page. So click and explore.

Although I'll put in my 5 cents. I, of course, understand that people who are familiar with this center should get to this site. But it will also attract people who will be seeing it for the first time.

This means it was logical to make a small description (a few words about the company) so that the visitor would immediately know where he was and what awaits him there.

Only Russia!?

Yes, in my review I mainly concentrated on the best one-page sites on the RuNet, although there are many worthy, good options in the world.

Moreover, the most important thing (and also the most surprising thing) is that the landing page in the burzhunet is used not only by small businesses, but even by large businesses.

For example, one of the most famous taxi services in the world, Uber, took as its main website next option- a multifunctional landing page or, as they say, a multi-page landing page.

This is a site consisting of many landing pages. Almost a multi-page site. But still a landing page.

https://youtu.be/ClF-txTHGnc

But I don’t specifically post their landing page here, because they are different. Let everyone say that we are repeating everything after the West, but in this case I think differently.

We Russians are different. We have a different type of thinking because we live in a different country.

For example, an American has almost no fears in his head that the company will take the money and dissolve. Since they have everything protected for ten rows, it costs only one PayPal.

Here, in Russia, this fear is at the forefront. That’s why they have few blocks on their website that convince people to trust the company, while we have a ton of them.

I can give dozens more arguments that we will have different and better landing pages. Therefore, I apologize, but their options will not be here.

Better enjoy our Russian solutions. Model our texts and blocks. And in foreign sites just take good ideas for design.

Briefly about the main thing

Now that you have looked at all the applicants, I do not urge you to blindly focus on them, but it is definitely worth looking at the best landing pages for example.

At a minimum, you can take an idea from someone for an interesting animation. Or, for example, one of the creators knows theirs perfectly and uses it throughout the entire landing page. In general, it’s worth studying, drawing conclusions and adopting.

And by the way, if you are looking for ideas for your first landing page, you can try to create it yourself. So you will understand what you need and that it is not as simple as it seems at first glance.

Use for this, for example, the LP Platform. And only then, we are waiting for you to visit us for joint development.