The new design of VKontakte is a horizontal group cover. New Year in Contact: gifts from the administration Loading a new cover

The article will be useful to those who want to promote goods, services or communities using VKontakte public pages, but do not know where to start. After reading, you will learn how to select groups with your target audience and create posts that help achieve maximum conversion.

Audience identification

Before looking for communities, find out who your potential buyer is and create a portrait of him.

Identify needs. Find out what need your product or service satisfies. It should be one thing that unites the target audience. Surveys and forums will help you figure out what customers want.

Create a poll in your community to find out what your audience needs

If your clients are marketers, ask the question you need on a marketing forum or find a similar topic on it

Find out about interests. Find out about the interests of your audience to decide on the topic of the group.

The Cerebro Target audience search tool is suitable for this task. It allows you to analyze the interests of potential clients of the selected community.

In the “User Analysis” section, insert a link to the group in which you assume your target audience belongs.

The service will show interests, life position, favorite films, books and other information specified in the profile of community members

“Cerebro” will well complement another tool located in the Facebook advertising account -. It shows the marital status, position, and top favorite sites of your audience members. And if you are studying the market in the USA, then in addition to the above, you will also have access to the salary level.

Specify the desired topic in the interests field and collect statistics

Determine gender and age. First, these parameters will help you choose groups with the right audience. Secondly, make the message in your post more personal. The service from Mail.Ru will help you find them out.

You enter a key phrase into the search bar, and the service shows who is interested in this search query

Selection of communities

After compiling an avatar of audience representatives, collect as large a list of pages as possible to which potential clients can subscribe. To do this:

Use the Community Search on VKontakte.

Find groups through " Market platform» in your personal account.

Create a post and click post. Then specify the topic and select the desired communities

Use third-party tools to work with VK groups, such as “https://publer.pro/”. To start the selection, go to the “Publics/Profiles” section, subsection - “VKontakte Publics”.

search for communities using Pubbler

Community Analysis

When you have a decent list of groups on the same topic, check each of them according to five criteria.

Availability of target audience

To find out whether your potential clients are members of a community, check the gender, age and geography of its members. This data can be viewed in the “Statistics” tab.

Check the presence of an audience in the group by gender, age and geo

Participants' activity

If there are people of the right age and gender in the group, we check it for involvement. This indicator is abbreviated ER (engagement rate) and is calculated using the ratio of actions to coverage.

ER shows how actively subscribers like, repost and comment on posts

"Pubbler" shows ER for the day and ER for the post.

To understand whether ER is normal in a group, compare it with the indicators of leading communities in this topic.

Bots

You can find out the percentage of bots through the VKontakte application: “ Searching for “dead” members and subscribers" To do this, go to the application, paste the link to the community and click “Scan”.

The presence of bots is also shown by Pubbler.

Typically, groups have 10–20% bots. Anything more is a scam

Another way to check a community for “dead souls” is to look at the outflow of subscribers. To do this, look at the number of unsubscribes in the page statistics. A high jump in the graph of unsubscribers is a clear sign of a large number of bots.

schedule of exited participants

Coverage

Reach indicates the number of views of a post in a news feed or on a community wall. Only unique users are taken into account when calculating this metric. Moreover, VKontakte does not count fast forwarding of an entry in the feed. A person must pay attention to the text or image. You can also see this indicator in the group statistics.

Reach shows how many people view community posts. Subscriber coverage is among group members. Viral - those who saw the repost. Common - among all.

The normal reach rate is 10–20% of the total number of subscribers. If a million people subscribe to the group, the reach should be 100,000 - 200,000.

Advertising entries

If competitors placed only 1-3 times, most likely their advertising did not bring results. It is worth checking her for professional suitability (read about this in the “Writing a post” block).

If competitors’ advertising posts are published regularly, most likely the group has the audience you need. And to get a part of it, distance yourself from competitors with the help of creatives and unique selling propositions.

Accommodation

Via administrator

To place directly:

Find the administrator's contacts on the page. If they are not there, write your proposal in a message or in a sentence on the wall.

contacts of the administrator of the VKontakte community

Agree on price, time and accommodation conditions. By purchasing a package of accommodations at once, you can negotiate a discount. But you should only buy more than one advertising space at once in already verified communities.
Choose the posting time based on subscriber activity. If the seats are only available for a period of low activity, ask the administrator to reduce the price a little. You can view the activity in Pubbler in the “Detailed Statistics” tab.

Place yourself at peak activity whenever possible

Submit your post for approval. Please note that edits may need to be made. Therefore, it is better to send the recording in advance so as not to redo it five minutes before publication.

Through the VK exchange

Publishing through the VK advertising exchange is 10-15% more expensive. Suitable for those who do not use third-party tools to search for communities, since the service itself offers accommodation options. And also for those who do not connect third-party metrics to analyze the effectiveness of advertising, because in your personal account you can see detailed statistics after the campaign.

To post through the exchange:

Create an ad and submit it for moderation.

The New Year is coming very soon! With which we, in fact, congratulate you. Both children and adults prepare for this holiday. Children expect wishes and gifts from Santa Claus to come true for the New Year, and adults want to spend this holiday in a warm family circle or with their closest friends. But both children and adults believe that the New Year will bring them new joys, and the passing year will take with it all the difficulties and old problems.

The VKontakte website did not miss this holiday either. New Year is celebrated here in its own way. Probably all netizens have already noticed that every day new images of New Year's paraphernalia appear at the top of the site near the name. Here you can see both old images that were already used in the previous year, and completely new ones that delight network users.

How does VK celebrate the New Year?

To keep netizens in a festive mood, the site developers have introduced a small innovation. In the audio recordings in the “Popular” section you can find New Year’s music. How to do this? To do this, you need to go to the “Audio Recordings” tab. In the new window in the upper right corner you will see a list: “My audio recordings”, “Friends’ updates”, “Recommendations”, “Popular” and “My albums”. You need to select the “Popular” section. In a new window you will see an icon with an image of a dog dressed as Santa Claus. Thus, you will be able to listen to popular songs from New Year's cartoons, films and just good songs performed by foreign and Russian performers about the New Year and the festive mood on New Year's Eve in VKontakte.

By the way, you have a wonderful opportunity to congratulate your relatives and friends who are far from you, VKontakte. But you can not only send a banal message of New Year’s greetings on a social network, but also a small gift. Today VK pleases us with its colorful collection of gifts. You can see here as many as nine new original New Year's gifts. Colorful and cheerful. By the way, we already told you about . It was interesting.

How to make a friend happy in the New Year?

To give a friend a gift, you first need to go to his page. Just below his avatar you will see the “Send a gift” tab. By clicking on this button, in a new window you will immediately see a section with New Year's gifts. In this section there is a penguin wrapped in a winter scarf, Santa Claus, a New Year tree, and even an Olivier salad.

If you want to please your friend with a funny picture for the New Year, you need to click on the image of this picture. In a new window you will see the recipient's first and last name; you can attach a message of congratulations to the gift. After this, you need to click on the “Submit” button. Next, you need to select a payment option. Now you are aware of what gifts the site administration has prepared for its users. These days you can listen to holiday music, send New Year's gifts to your friends and keep the festive mood for the New Year on VKontakte! We wish you an unforgettable New Year celebration!

The topic of this article is the new design of VKontakte. Changed again, now you can set a horizontal cover in a group. Designing your VK community with such a header is much more interesting. Frankly, no Photoshop knowledge is required here. And you can make a beautiful picture even in PowerPoint, Fotor, Canva, Pixlr Editor without any special skills.

By going to the group, you will notice that in those groups the buttons “Pinned post”, “Information” and “Click menu” have become visible. And before they were hidden. Naturally, all the registration of the groups began immediately.

Uploading a new cover

Now let's figure out how to enable the ability to install a horizontal header. Let's click on the "Manage" button.

Then click on the last one and download the new cover of the VKontakte group. This is where you can understand that the download file can be of any size! But no less than the size 1590x400 px. We create a cover prototype in any editor. Next, we can select and save the area that meets the VK requirements. Here's a tip on where to find a cover image and which editor to use to

What is interesting about the new design of VKontakte?

The main thing: there is more space for information. Now here you can write the name of the group, the purpose of its creation, a call to action, and so on. Such a design will be logically complete and more functional. But you can leave the old design, it’s a matter of everyone’s taste.

When you design a horizontal cover, you will notice that the internal menu now somehow falls out of the general context. I think it would be better to pin the image to go to the menu. And use it to host wiki pages in the group.

At the same time, I would like the developers to add some other option for setting up a beautiful transition to Wiki pages.

I would like to note that since 2016, the developers of the VKontakte social network have been actively trying to set up this network to promote business. Make it more convenient for business or something. From my point of view, this is very good and is in great demand among many Internet entrepreneurs.

But most importantly, in my opinion, they need to carefully consider the “Bans” system so that entrepreneurs can work quietly without interfering with those users who came to have fun on the social network.

How to make a VKontakte group cover online

Use your creativity and choose what you prefer: a horizontal cover or the already familiar VKontakte design. Creating online and installing a new cover is clearly presented step by step in the video below the article.

P.S. I hope this information is useful to you.

P.S.S. Use your creativity and good luck in all your endeavors!