How to create a beautiful Instagram account. Uniform style on Instagram (Instagram)

There are basic principles that will make your Instagram profile stand out. (hereinafter IG). Correct design of an instagram account- this is a guarantee that your old lady will be easily found by other users. This means that the number of followers will constantly increase. If you are the owner of a business account, then its competent design will help turn potential customers into real buyers.

First of all, IG is a visual platform. Subscribers are attracted primarily by the style of the page. In this article, we will look at how to make your profile interesting for the target audience, find out what secrets do top Instagrammers use?

Why is beautiful Instagram design so important? IG is an ideal platform for promoting its services and products, which must have a successful visual embodiment. Harmoniously built accounts become top-ranked and bring good profits to their owners. The main features of successful pages: uniform style and color scheme, meaningful signatures, a certain mood of the gallery.

How to design Instagram beautifully?

The rule "meet by clothes" is in effect in social networks. An effective page will make the user stay on it and study the content in more detail. After viewing the pictures, the visitor will be interested in the purpose of your profile, the services offered or the product.
Attractive pictures of goods / services. This is important for restaurants, salons, shops, photographers, artists and beauty professionals. Attractive pictures are able to convert a regular subscriber into a client, as well as quickly collect a sufficient number of likes and subscribers.
Helpful advice, up-to-date information. The account should not only be aesthetically pleasing, but also entertaining. If you are a psychologist or dentist, share what your clients want to know under the posts. Selling accessories, clothing, or stylist services? Share fashion trends, shape bows, showcase a combination of wardrobe items in a photo or video.

An example of correctly designed Instagram accounts (pay attention to the result in terms of the number of subscribers!):

How to design a page on Instagram

The correct design of an Instagram profile is based on a few basic elements: subject matter, color palette, photo filters, distinctive symbolism(logos, branded elements, etc.). Based on these criteria, you can create an individual design for your account. For example, this could be muted matte tones, glossy styling, or low key image processing (dark background, muted colors). By creating a brand image for your publications, you will make your brand recognizable and your account catchy. Therefore, we pay attention to the following points:

Subject. Your Instagram profile should reflect your business sense or brand concept. Unload thoughtful posts. For example, if you are a representative of a brand of clothing or accessories, the picture should show a specific product in different variations. It is important how the gallery looks like as a whole, and not individual photos. Inspirational profiles have a consistent composition, no matter what is shown in the picture.
Composition. Popular accounts are well-structured. All items in the photo take the framed space. The composition creates an individual style and integrity.
Color spectrum. A significant element is the mood of the photo posts: energetic with rich colors or calm minimalism in soft colors. With the correct organization of the gallery, the account will have a unique, stylish look. For a complete picture, it is recommended to edit the photo in the same style (the same shade, lighting or filter), starting with the 1st publication. Using a specific frame will make your Instagram profile recognizable.

How to design a profile header on Instagram

Account description is the second important step. The information should be meaningful and concise about the brand or about you. This will attract exactly your audience.

The nickname should be memorable and short. It is better to avoid such standard words as "cafe", "chop", and come up with an original name. As a rule, when using mass following programs, most people immediately respond to the name, description of the page.
Use emoji and symbols to separate phrases that simultaneously reflect your occupation.
Provide important information in your area of activity. Do not forget to leave your contacts (link to another social network, mail, phone). Since there is only one place for a link in IG, the most important place should be placed.

In addition, professional photographs reflecting the subject of your activity can be purchased at various photo stocks.

In order for already subscribers, as well as new readers, to visit your page, you need to make it attractive. In this article we will talk about how beautifully to design an Instagram profile.

1. Nick. The main rule is brevity and simplicity. It is better that the nickname is one word. Try to come up with memorable nicknames. For business, it is better not to use nicknames such as buy, online, store, etc. This subconsciously can alienate consumers, as they have associations with the imposition of goods and services. It is also better not to use words with the letters e, c, sh, sch, h, y. It is difficult to write these letters in the Latin alphabet and sounds complicated in pronunciation. Before registering a nickname, say it out loud. If it sounds simple and concise, then you can register.

2. Profile picture. Avatar is the face of your page. It will be wherever you like or leave comments. Therefore, the photo should be of good quality and preferably your personal, and not just a downloaded picture from the Internet. This also applies to bloggers and business accounts of companies.

3. Profile description. You need to keep within 150 characters so as to hook the reader. In this short text, it is worth answering the most important thing: who you are, what you do, what value you can offer and how to contact you. It is also recommended to use emoji to attract attention. Center formatting to make text readable from both your smartphone and computer. Don't forget about literacy. Write simply and clearly, so that the first time the user understands what you are offering.

4. High-quality photos on the page. Instagram is a visual social network. All communication takes place here mainly with the help of photographs. Therefore, it is important to take clear and good pictures. Now almost all modern smartphones are equipped with a good camera. If you are photographing an assortment, then take care of lighting, composition, etc. Everything should be perfect. Sometimes you can post photos of the workflow, your own. Here the requirements are slightly lower. The main thing is that the pictures are clear and interesting to users. It is advisable to stick to one style composition in your profile. So the page will look aesthetically pleasing and you will want to return to it more often.

5... Photo caption. It is better to make signatures for posts. This can be a personal or business story, a testimonial, a call to action, a question to readers, a survey, a quiz, etc. This will provide an opportunity to engage the audience in the conversation and increase interest in your profile.

Not easy enough create an Instagram profile, it still needs to be beautifully decorated. So that you want to come back again and again.

Hello dear readers and guests of my blog! Today I start detailed analysis of a large topic- promotion of the profile in the Instagram application. You will learn what hashtags are for, how to use them, how to work with stories and photos. And first, I'll tell you how to design Instagram.

If you are sure that this social network is exclusively used for uploading selfies and photos of feet on the beach, you are wrong. Instagram long ago has become a powerful tool for business promotion... Perhaps you already have a profile that you are promoting. In any case, you will find a lot of useful information in this and in subsequent articles.

Instagram profile design: why it matters

The first and, perhaps, the most important thing- because there are many accounts, but not all of them collect thousands of subscribers... How did successful people gain popularity on Instagram? They have created a profile that is impossible to pass by without subscribing.

Remember that the target audience you are counting on is a sophisticated viewer. It's just that you can't surprise anyone with good photo selections today.... It doesn't matter if you are promoting yourself personally or offering goods and services.

Another reason: you won't get a second chance to make a first impression... Don't waste time learning from your mistakes. Many potential subscribers and buyers will pass by and choose someone else. Much more efficient learn from people who have already achieved success... Proven tricks combined with your imagination will help create a profile that will be popular. Where should you start first?

Nickname

Nickname should be easy to remember and be perceived by ear. Having heard it, the user should not guess how to write it in transliteration. In an ideal situation, your nickname was heard once, remembered and easily found by it. Three main principles contribute to achieving this goal: uniqueness, simplicity and brevity... Let's analyze them in detail.

Uniqueness

Before creating a nickname on Instagram, search the instu and the Internet for brands with similar names... If the name partially coincides with your nickname, then when searching, users will first see more popular accounts, and only then yours.

For example, there may be a bunch of accounts containing the word Take the time to come up with something of your own, then your profile will not be lost. You can disclose your field of activity in the name of the profile and bio. But more on that later.

Simplicity

As I said, a good nickname can be written down by ear the first time. Don't use punctuation marks and numbers, it complicates the search and looks ugly. For example, @ivanivanov - good @ ivan_ivanov_22 - already worse.

Better come up with pseudonym when it comes to personal brand. If you are promoting a product or service, do not refer to your location using the region number. For example, @ nsk_photo_54 .

Specify town in which you are working can be found in other sections, as in the example below.

Brevity

The maximum number of words for a nickname is two. And better one and short... Compare @ pepebiancorest.afimall and .

Do you have a long brand name? It may be worth coming up with a different name for Instagram if you have not done promotion yet, and the name has not become recognizable for customers. Do not be lazy to think, go through various options, reduce and simplify.

Avatar

Here in the first place you should build on what you are promoting... Let's look at three options with examples: product, service and personal brand.

Product

You do something by hand, thus creating a unique product. For example, stylish diaries, knitted items or toys. What avatars can be successful?

Product photos

Potential subscribers should be it is immediately clear what you offer... Be sure to take the photo yourself! Do not take something similar from the Internet. Modern smartphones have a fairly wide range of functionality for correcting photos. But you better take care of good natural light and contrasting background... Remember that a white subject against a background that is too light will be lost, and using a flash will make the photo look less natural.

The photo where you hold the product in your hands

If you yourself are on the avatar, people will be more willing to subscribe to you. Firstly, it seems that you are the one who runs the account. Secondly, the user retains feeling that he is speaking to a real person... This increases the credibility of the product even before purchasing it.

Service

Your own photo

It could be good quality selfie or professional photo... It's great if the photo will be given to users associations with the service you are promoting... It can be a setting in the background, or something, or a style of dress.

In the example below, an account makeup artist... Subscribers will recognize the account owner by sight thanks to a good quality photo. Brushes in hand are associated with the activities of a makeup artist.

Remember also that your the image on the avatar should not contrast too much with what you offer... For example, you are a coach or provide training for a specific audience. Take a photo in a business suit. clothing may be less formal, but it should not be extravagant, defiant.

Imagine: you write in your account that you conduct business trainings. You teach other people how to be successful, and you yourself have achieved impressive results. And on the avatar you are in a wonderful informal image with greetings from two thousand and seven. Agree, users will not take you seriously.

When looking for a specific service the user inevitably turns on stereotypical thinking... You need to meet the expectations of the target audience.

Logo

Once you've decided to create a logo, go for it. responsibly... The logo should be, first of all, readable... Small lettering, overly ornate or pale font can ruin everything. Of course, pastel colors are pleasing to the eye and look beautiful. But the text in this case looks faded. Below is just an example of such a logo.

Long words and titles that require you to resort to small print are best avoided. You can adapt the logo specifically for Instagram by making it in a different scale, for example, black and white. Take a look at an example of an online store logo below: large print, in contrast to the background, in general looks very laconic.

Personal brand

Personal brand is commonly referred to as famous name of a person, who achieved a lot in his field of activity and became successful. If you have a business, a personal brand can help promote it. And vice versa - the success of your business works in your name. I have . So, having a recognizable and popular Instagram account, you can get additional income.

The best ava for such an account is your photo... The principles that you should be guided by when choosing a photo:

Fields "Name" and "About me"

Instagram profile name ("Name" field) indexed by the search engine. Limit - 30 characters... Therefore, it is ideal to write in this field short search term that your potential subscribers will enter. For example, on request "tattoo parlor Moscow", the first will be the account of the Arbat salon.

Account description or bio ("About me" field) - 150 characters limit... The information provided here should interest the user so that he subscribes to you.

Write what you do, what you sell, what services you offer. If you have an online store, indicate the link where you can order the product. If you have several headings, you can list in your bio hashtags under which you post photos for each of the headings.

To indicate contact information business accounts have separate buttons: for phone number, email and address... But they are not always noticed - they almost merge with the background. In the description, it is better to duplicate all the data for communication with you. Soon I will publish instructions on how to make a public page on the insta, this will help you to correctly design your business account.

Try to point out a way to contact you for free for example on WhatsApp. Include any information that will allow subscribers to ask fewer "how to order" questions.

How to use emoji in your profile design

Usage emoji in the account description helps make information more structured... In addition, with them the profile looks more bright and lively... You can choose a suitable emoji for each information block in the description.

Or arrange everything as a list with the same emoji:

Using an unusual font in the name and description of the account

Your account may look more stylishly if in the name or description you use interesting font... The main thing is not to get carried away too much. There are sites (convenient for working from a computer) and applications to change ordinary letters to stylized ones.

Websites

The principle of working with such sites is extremely simple - you write the text, the site converts it into a beautiful font for Instagram. Then you just need to copy the result.

Sprezzkeyboard.com

Lingojam.com

Applications

Font for Instagram

Works on the same principle as the sites above:

Choose a font;
Write text;
Copy.

Stylish Text

It is noteworthy that works not only for Instagram but also for typing in other applications. How to use:

Remember what works styling only for letters of the Latin alphabet.

Link in account description

On Instagram, it makes no sense to post with a link to the current offer for the client - it will not be possible to click on it. The link to the ordering page or to the price list should be in the description.

What are Highlights and what are they for?

Eternal or sticky stories have appeared on Instagram relatively recently. It is kind album of stories in which you can include the most important or relevant for your account. For example, a description of the services you provide or current promotions and discounts. it wonderful tool in order to hook a passing user and convince you to subscribe.

To pin a story to your profile page, you need:

How to publish a panorama beautifully

Instagram cuts large photos, and you probably know that if you've ever tried to upload a panorama. If you are taking a photo for publication in high quality, for this there is an interesting trick... Panoramic the photo can be divided into three equal parts and laid out sequentially starting from the right side of the photo. Photographer @gabriel_larraburu does just that. In publications, there is a breakdown of the photo into three and six parts.

The main rule: make sure that the grid with the photo does not slide out and all the pieces of the panorama were on the same line.

Mobile applications for photo editing

VSCO

App fits well for color correction... Filter values allow you to edit photos delicately while maintaining naturalness Photo. The settings are very simple and straightforward even for a beginner.

It brightens photos well and allows you to neatly remove unwanted objects caught in the frame. Similar to VSCO in color grading methods.

Phonto

Application for adding text to photos. How to beautifully design a catalog or informational post? Phonto has a wide variety of fonts and settings to make it easy for you.

Uniform photo style in the feed

A lot of photos, decorated in different styles and colors, look like an awkward bunch. Users love the beautiful and stylish design of Instagram. Are you shooting products? Choose the same background for all photos, take care of good natural light. Good example - @artstolik which we already mentioned today.

The profile looks stylishly due to the similarity of colors and design of photos with the product.

You thematic blog? Alternate your photos with posts that have a simple background with text as their cover. This "checkerboard" arrangement also looks impressive. For example, account @pluswoman makes publications that way.

Quality content

Give up forever and ever from pictures downloaded on the Internet or bought on a photo stock. I have an article, and in it I have already partially touched on the topic content quality... I recommend that you familiarize yourself, since promotion in only one social network is not effective enough.

Take a photo yourself... Try to master photo retouching applications. However, do not get carried away with processing too much. If opportunities allow you, you can cooperate with a professional photographer. But remember that filling a profile in this way is an expensive pleasure.

The target audience

Be clear about your target audience and target their needs. Do not forget follow news and trends to always give your subscribers or customers a product or content that is relevant to them.

Dialogue with subscribers

Request feedback from your subscribers... To do this, you can use stories or comments in publications. Remember that you should try hard to comment on your posts. reply.

Regularity of publications

Make sure that posts appear at approximately the same interval. Uploading a new photo once a month is just as bad as uploading ten photos every day. Determine the middle ground depending on the field of activity. One to two quality posts per week often enough.

If you promised your subscribers to post certain information, be sure to do it! When making such promises, be careful with the dates - it is better to indicate the approximate dates, rather than specific ones.

Summary

I told you basic principles of correct profile design... As you can see It is not so difficult... Use my best practices and advice, and give your readers quality content. On this I say goodbye to you. In the following articles, I will definitely tell you how to attract subscribers, how to work with a business account, and much more. Be sure to subscribe to my blog updates so you don't miss anything. Until next time!

If you find an error in the text, please select a piece of text and press Ctrl + Enter... Thanks for helping my blog get better!

How to design an Instagram store for business? How to properly and beautifully design a profile on this social network? Read all the important nuances, as well as secrets and tricks below.

It was not without reason that our wise ancestors used to say: "They meet by their clothes, but they see them off according to their minds." Sometimes it may not even reach the wires. It is very important to make a good first impression when you meet someone, then it will definitely continue. This principle also works on social media. Therefore, it is important to know how to design Instagram beautifully.

Let's take a look at what a visitor to your profile sees first. The following information is available to him:

Photo of who owns the page;

The owner's nickname, or username, is in larger letters;

Name (not necessarily passport, this line is often written as a pseudonym or in commercial accounts indicate the type of activity);

Information about yourself (this information is also called bio);

On business pages or blogging (they are equal in status), you can specify more information. What positions will appear when you switch to a business account, we'll talk more. In the meantime, in detail and in order, we will tell you how to properly arrange Instagram.

You can buy Instagram subscribers cheaply and quickly using our website. You will also be able to get the required number of: likes, views and comments for your account.

Experts advise starting with a profile photo. It is unlikely that you will gain many followers if you put an indistinct and dim image on your avatar (main photo). The prettier and brighter the picture, the more visitors you will have. And frequent visits means an increase in subscriptions. The best option for a personal or blogging page is your own photo. And for commercial or group ones, the logo of a company, store or public (community) is suitable, you can choose an image of the main product. In any case, the photo should be of high quality, "glossy", and you (or something else) should be shown from the best side. The most disadvantageous option is to leave the circle for the photo blank or place there an incomprehensible picture that does not carry any meaning.

Nick, aka the username, should be short to make it easier to remember. This will make life easier for yourself and your subscribers. After all, sometimes you need to remember your nickname in order to return the page after hacking or recover your password. It will be difficult if the username consists of 15-20 characters. And if there are 5-10 letters, it will be easier to find you, and it is easier to store information in memory. For a personal page, an abbreviated version of the real name or, for example, a nickname, is suitable. For business accounts, come up with a nickname that identifies your business. Let's say zveti24 - the company offers bouquets and flower delivery around the clock.

In the "Name" column, you can give a text of 30 characters. The search engine of the social network also uses this information. If you need to be found faster, it is appropriate to write your real name. Only in Latin, but in Russian. Another option for using this string is to place a query that will help you find customers. For example, this: "Mesotherapy Volgograd beautician."

When completing the task of how to arrange Instagram, you will have to do writing. It is allowed to use 150 characters in the text "About Me". This is enough for a short story and keyword placement. In a business account, you can give the slogan of your company, the principles of its activities, announce a promotion, make an offer to potential customers. Or indicate additional means of communication, working hours.

This is the basic information on the topic of how to design Instagram beautifully. It remains only to add that the unusual font will help you in the design. The social network itself does not offer a choice, but you can use other programs. Decorate your information with emoji, themed pictures and emoticons. They can start or end a line in the description. But don't be too zealous. Otherwise, the profile will look frivolous.

Experts assure that the right Instagram profile contributes to the flow of subscribers. If a person is interested in your page, he will want to receive more information and subscribe to updates. The owner of a personal account will certainly appreciate the growth of the audience. But for business people, it is needed to earn money.

Let's find out how to arrange Instagram for business so that it generates income. We already mentioned that an official business profile (including a blog) allows for more information to be posted. When you move your account to a commercial track, you will receive an active link to Facebook and two new buttons that expand your communication options. The first is for the company phone, which will be seen by all visitors, the second with an email address. And at the top there will be another window for announcements of promotions. Use new opportunities effectively.

A good way to increase the attractiveness of a business account is to share stories and then pin them to the page in the "Relevant". Pay attention to the bright circles, which are located below the header and preceded by a ribbon with publications. They differ from Live Stories in that they adorn your profile forever until you delete them. In the saved stories, you can put a lot of information useful for your customers (and therefore for you): about goods and prices, about delivery, about changes in work, new promotions, rules for the provision of services, give feedback from subscribers and answer their questions.

For those who are thinking how to design Instagram for business, the "Actual" section will be an excellent tool. For example, there you can also create a rubricator for your page. Place in it a list of hashtags that will serve as internal links. Make the layout consistent to make the page look harmonious.

But no matter how beautiful the profile looks, if you want to make money, you will have to pay a lot of attention to promotion. Read our "How to promote Instagram yourself without a penny."

We have already said a lot about how to create an Instagram profile for personal pleasure and for running a business. The most important thing in this matter is to inform about yourself all the information that will interest and attract new subscribers.

Now let's talk about how to arrange a store on Instagram. If you want to make a semblance of a trade showcase out of the page, you will first have to attend to the display of the goods. Of course, we are not talking about real things, but about their photos.

There are special requirements for images on Instagram. And if this image is to promote sales, the quality needs to be even higher. Here's what the experts advise:

Use only unique photos, do not take them from the Internet, even if the product is similar;

If you do not know how to take pictures yourself, invite a specialist with good equipment, you can find freelancers on the Internet who will complete the order;

Think about your shooting environment and provide good light, quality lighting can work wonders;

Process pictures with editor programs, filters and tools built into Instagram;

Keep in mind that the best photos are obtained if there are people in the frame, clothes will look more interesting on the model, and not on a hanger, furniture - in the room, not in the warehouse;

Shoot the product from different angles and make photo collages, for this read our material "How to add a photo on Instagram to your story and account quickly";

From time to time, post photos of your satisfied customers with products, and add their reviews to the description;

Tell us about your suppliers, the manufacturer of the products you offer.

In addition, add not only pictures, but also videos to your storefront. You can make a video with an overview of new products, talk about the use of products, contests and promotions.

If you are thinking about how to design a store on Instagram, you will have to learn how to write descriptions for publications and be sure to select tags (keywords). What is important to know about this:

You will need a branded hashtag (or 2-3), which should accompany all posts; it is by him that users will be able to find and recognize you;

Use 1-2 tags from those that are at the peak of popularity, this will increase your position, but these words should be relevant to the topic; do not put #Moscow if you work for Krasnoyarsk residents;

Do not use too many keywords, Instagram allows no more than 30 of them, but it is better not to reach this number;

It is not necessary to include meaningless combinations of words and forbidden hashtags, these include profanity, insults, frankly erotic expressions.

Don't forget to geolocate your posts. And the more accurate it is, the better. Geotagging will help you find potential buyers among those who live nearby.

And a couple more tips for composing the accompanying text:

Indicate the parameters and characteristics of the product: size, color, composition. Write the price. The more details, the clearer it is for the client what the money is being charged for. You can give recommendations on the use of the product, talk about personal experience. For example, when selling food, post recipes for dishes made from them.

Try to replace words that directly indicate buying and selling. For example, the sentence “I sell inexpensive building materials” can be redesigned as follows: “I offer building materials at a reasonable price”, “I help build with a modest budget” or “Minimum costs for large construction”.

That's all you need to know at first about the design of Instagram. And then everyone finds their own ways to get the attention of subscribers.

You've heard more than once how important the first impression is: it works one hundred percent on social networks. The Instagram hat is the first thing a new audience will look at. The correct and competent design is critical. Will users follow you? Will the website link be clicked? Will they share your account with friends? For a business, it is a key factor to be one click away from the client.

What is an Instagram profile header: 10 components

The profile header on Instagram occupies the upper space, where there are several fields.

The photo. The profile page should contain an attractive company-specific photograph, such as a logo or a product photo. Some businesses and celebrities have a verified badge to identify them as an official account.
Nickname and username. They are displayed at the top of the page. In a more prominent place in the biography is the name in bold. They are used in the search, so write carefully.
Text field. 150 characters, to provide directions and encourage action.
Web site. Specify the page you want to drive traffic to. Think about which address to include in order to retain customers.
Category. Displays below the company name and appears on a linked Facebook page. This feature requires a business account. Do not waste bio space with unnecessary words, indicate the type of activity in the special field.
Action buttons. Additional links for business accounts free up space in your bio. Displayed in the mobile application. You can find these fields when you click Edit Profile, Communication Methods. If you don't see them, make sure you have a business account. Main advantages: quick communication with the company and unloading of posts: no need to indicate contact information under each post.
Mail. Enter your email address and get the corresponding button in your profile. When a customer clicks Email, Instagram offers the default email app on the phone.
Location. Helps clients find a company easily. When customers click on this button, it will offer them a map app on their phone.
Telephone. Another way to include contact information on your business profile is to add a phone number. When someone presses a button, a prompt appears to call the company directly.
Call to action. What do you want visitors to do after visiting your profile?

Instagram profile header: examples of how to design in an original way

How to beautifully design a profile header on Instagram

A good bio should fulfill certain goals: show what the business is doing and characterize the ideal buyer. Get the subscriber to take the first action.

Who's it for: ideal audience

Use a header to attract your ideal audience. She needs to understand who you are before she can be yours. A good Instagram description explains your business and what you do.
If you want to highlight a specific skill, profession, hobby, or interest, you need to include that in your cap. It is a good idea to describe who you are helping and how you are inspiring your ideal audience.
Write a bio about your target audience, this will attract more followers that match your brand. Potential clients will find you.

Links within Instagram

Action and communication buttons

If you want your profile to be an attractive store for new visitors, you will need to make it easier for them to contact you or provide an exact location. Go to your business profile. In addition to creating advanced posts and ads, adding links to Instagram Stories, and accessing built-in analytics, switching to a business profile also gives you the ability to add important contact information to your bio. You can include your email address, phone number, and physical address in your profile. The profile visitor easily clicks on any of the links and contacts you directly by email or phone.

Pinned Instagram Stories

Text formatting

Get creative with spaces, line breaks, and emotion. Remember that they display well on mobile, but may move out on desktop.

Add emotion

The use of emotion in the header gives the profile a pleasant vibe, helping the brand stand out. They take up less space, allowing you to add additional information.

Be creative and try a mix of words mixed with emoji.
Use emoji as markers. Underline key points in your content to break up the text and make it easier to read. Emoticons should always be brand-relevant and add relevance to the header.
It is not recommended to use only emoji on your own without text. It can be confusing to your audience and is a waste of precious brand space.
Emojis have to change. Play with different emotions to find the right ones for the brand.

Small bright emoticons are another way to make a beautiful Instagram profile header.

What to write in the profile header on Instagram

Name field in profile

People looking for you will use your name or company name. These are the only fields that are included in the search. But this does not mean that you cannot fantasize. Do you have a specialty or industry niche? Do you offer a specific service? Do you know something special? You can also include these details in the name to make it more meaningful.

Content keywords

Search doesn't work for keywords, but they focus on the profile's activity and help you communicate with subscribers in their language. Add the core values of the company and target audience to the keys. If you're using Instagram for business, take some time to create a “profile” of your ideal follower. Find pain points and interests. What keywords will help you respond the most to them? This will help users better understand who you are and what you have to offer.

Hashtags

Dignity

A good bio clearly explains what your business is, what your company does. If you want to showcase yourself in a skill, profession, hobby, or interest, include a couple of lines in the header. Think about what sets you apart from the competition. A unique set of skills or expertise that might be of interest to your followers?
Highlight what makes you special, what sets you apart from the competition. What interesting facts can you tell users about your brand?

Opening hours

Indicate opening hours. A simple detail saves followers time.

Simple ideas for decorating your profile header on Instagram

Emphasize the formality of the brand page.
Share branded hashtags.
Leave the slogan, the main idea of the brand, in the bio.
Be minimalistic. PUMA writes short, simple phrases and lets their images and famous logo speak for themselves. A simplified bio allows customers to define exactly what the brand wants to get.
Inspire the subscriber to purchase the product on the specified website.
Offer to download your materials.
Replace some words with emotions.
Provide a link to the Instagram page of the company director or moderators.
Leave bio blank if famous without further ado.

Summing up

Think about how you can use 150 characters in your bio to create a description that will attract potential customers. Numerous examples of how to fill out your Instagram profile header will give you tips for creating your own style and original story.
As you can see, your headline is an important part of reaching your ideal audience. It increases traffic and sales of goods and services. Make sure you create a great first impression.