Rules for working in the Yandex browser. What is the Yandex browser, and how to install it? Through the control panel

Hello again, dear readers. In touch as always Roman Chueshov. And we continue to explore the Internet and today we will learn how to work with the Yandex browser. Despite the fact that this web browser has appeared relatively recently, there are many features that will be useful to the webmaster.

How to clear the cache?

Regardless of which browser you use, there is a need for regular cleaningcache. This is a folder that stores copies of various data (audio and video recordings, pictures, and others).

Of course, this can be a real plus, because when you revisit web pages, the browser will not request information from the Internet, which will increase the download speed. The question is, do you need so much "garbage" on your computer?

You can clear the cache either through the browser settings or manually. In the latter case, the path to the folder will depend on the installed operating system:

• Windows XP– C:\Documents and Settings\Account\Local Settings\Application Data\Yandex\YandexBrowser\User Data\Default\Cache;
• Windows Vista– C:\Users\Account\AppData\Local\Yandex\YandexBrowser\User Data\Default\Cache;
• Windows 7/8– C:\Users\Account\AppData\Local\Yandex\YandexBrowser\User Data\Default\Cache;
• MacOS– ~/Library/Application Support/Yandex/YandexBrowser/Default/GPUCache.

If this seems too complicated for you, you can go through the settings:

How to clear cookies?

However, in addition to standard files, the browser can use additional data stores. This is how information is stored on the computer for a long time. Adobe Flash Player.

Flash cookies you can clear it using interactive panels (for example, on macromedia.com). Here to open "Web Storage Options", find kiks.yandex.ru and click "Delete website". In order not to have to repeat this too often, you can disable the storage of data. This is done through the panel. "Global Storage Options".

How to hide passwords from the browser?

If you want the browser not to remember the entered search queries, passwords and addresses of visited web pages, you should use the "Incognita". At the same time, Yandex will save changes made to the settings or added bookmarks. "Settings» — "Additionally" — "New window in incognito mode."

It will not work to activate this mode in an already open window - you need to create a new one by selecting the appropriate function. You will know about the successful completion of the operation by noticing the icon "Invisibles".

Hotkeys

Today we can safely say that modern users are very spoiled. They are so accustomed to the graphical interface of operating systems that they simply do not know how to control a computer without a mouse.

But what if you forgot it at home? Stop work? In fact, you can only create websites using the keyboard (you just don't know it yet). The fact is that Yandex has provided its browser with hot keys. All you need is to remember their combination. You'll be surprised how this feature helps streamline your workflow.

So, the hottest are the following keyboard shortcuts:

Please note that you can set keyboard shortcuts yourself. This is especially useful if you frequently perform the same tasks.

Omnibox or "smart" search bar

Another useful feature for a webmaster is omnibox. It is also called a "smart" search bar, because. the browser when you enter text in the address bar begins to offer options for ending the request.

This not only helps reduce typing time (we hope you know the keyboard well and do not experience such problems?), but also see the most popular queries. In the future, this may be useful for compiling the semantic core of the site and selecting keywords.

Of course, this is not all the features of the Yandex browser.

Do you want to expand your horizons? Then subscribe to my blog and get continuous benefit and, I hope, pleasure. See you soon! Bye Bye.

It is very convenient to use hotkeys in the browser.

First, consider the search string (or smart string).

Why smart? Because she herself determines what they want from her and immediately offers options. You can enter both the address of the desired page, and what you need to find. Smart line immediately suggests places to search and possible options
search.

A line with an icon indicates that this page has already been visited. And the icon shows that this page is already bookmarked.

At the bottom of the drop-down panel of suggested search options, you can select the main search engines through which the search will occur.

When visiting online stores, quick search buttons appear - payment, delivery, basket.

Scoreboard or Quick Access Toolbar

A scoreboard is a panel with widgets (mini-thumbnails) of frequently visited pages; to go to it, just click on the “+” icon to the right of the tabs.

Using the add button, you can increase the number of widgets up to 20, you just need to enter the site addresses.

Removing unnecessary widgets is done using the settings button.

The "downloads" button shows the history of downloads, the "recently closed" button shows the history of visiting sites. To bookmark a site, just click on the star on the right side of the search bar. In the window that appears, select the name of the bookmark in the "Name" field, and in the "Folder" field - indicate the place to store the bookmarks, and when everything is selected, click "Finish".

Using the "Add-ons" button, you can add several useful widgets:

- Comfortable video viewing - darkens the entire page, except for the video player;

- Turbo - traffic saving mode, possible modes: auto, on and off;

- Saving information in an Evernote profile - registration required;

- Save password manager and fill out forms - lastpass registration required;

- Synchronization of Yandex browsers on different computers - passwords, data, bookmarks, etc.

- Delayed viewing - articles and video files are saved on a computer, tablet or phone, for later viewing without the need for an Internet connection;

- Lowest price hint Search for the cheapest products - shows stores with lower prices;

— Yandex.Traffic;

- Reputation of sites - when searching, an indicator of site security appears - red, yellow, green;

- Blocking flash banners and videos - may prevent the inclusion of all music and video;

Novice Internet users may be interested in what Yandex Disk is. Let me explain right away - this is cloud storage, disk space that is provided to any user with Internet access.

What is Yandex.Disk for?

It helps to store files that are rarely used on a personal computer (archives, program images, photos).

Note! The amount of allocated disk space is usually 10 gigabytes.

Using Yandex Disk often saves valuable data that has been previously duplicated on a computer and in cloud storage.

For example, if the operating system does not start as a result of a failure or the hard drive is broken, the owner of the files can log into their Yandex account and download them to a new device. This forethought saves a lot of time and money.

It remains only to learn how to use Yandex Disk - in order to be able to personally experience all the benefits of the project.

Registering a mailbox

Unfortunately, the creators of the service did not provide for the possibility of using Yandex Disk without mail. Therefore, you must first register a personal box:

Open the site www.yandex.ru and follow the link "", located in the corner of the page.

Enter your first and last name. You can use an invented pseudonym or real personal data, there is no difference.

To install Yandex.Disk, open a Yandex account

• Create a username. It must consist of Latin letters, and also not duplicate the existing one.
• Set a strong password - when using the vault, it is important to pay attention to security.
• Press the "Register" button and wait for the server to process the request and create an account.

Using Yandex Disk

It is not necessary to use the mailbox, it is only required to enter the cloud storage. It is located in the user tab by the link "Disk", you can also go there by entering the address disk.yandex.ru in the browser line.

The screen will welcome the new user and notify you that you have been given 10 gigabytes of disk space in perpetuity. It can be freely used to save files of various formats.

If the allocated 10GB is not enough for you, there is an opportunity to purchase additional gigabytes of disk space for money.

How to use Yandex Disk for the first time?

When you log in to Yandex.Disk for the first time, we are prompted to download an application for a computer (“Download Disk for Windows”). I think you should not rush to install the application. To begin with, it is better to evaluate all the advantages of the online version. Therefore, we say "thank you" and close the window with the invitation.

Next, go to the main tab "Files". There you can upload or download data, as well as create new directories. To add your first file to the cloud storage, just click on the appropriate button and select it on your computer.

The process of completing the task depends on the size of the file and the connection speed provided by the provider. When the operation is completed, a new item will appear in the main or pre-selected folder.

After that, the received address must be copied to the clipboard and sent to any user. Anyone can download information via a direct link - even if he does not understand what Yandex cloud storage is and how to use it.

Program for Yandex Disk

You can use the storage service not only through the web interface, but also through the official program on your computer. But it is better to do this when you master the online version of the disc.

The Yandex.Disk application is optimized for working with files. While a regular browser often makes mistakes when loading large amounts of information and even automatically closes in the middle of the process.

You can download the application on the site https://disk.yandex.ru/client/disk and install it on a PC for free. Our guide will help you with this:

Go to Yandex Disk and select your operating system from the list provided.

Download the installation image to your hard drive and run it by clicking on it.

Accept the license agreement, wait for the installation, and the program will appear in the registry of your computer.

In the window that opens, enter your email address and password to gain access to your personal file storage.

After that, the main directory with a list of files, as well as folders and partitions, will be displayed. To load new information, be it an archive, video or image, just drag it with the mouse into the program window and wait for the task to start.

In general, working with storage elements is completely similar to the web interface, except for the increased speed of data processing and high convenience.

A feature of Yandex Disk installed on a computer is integration into the operating system. After installation, the user will see that a new drive has appeared in the My Computer folder. It is on it that the files uploaded to the cloud will be duplicated - for greater security.

If desired, Yandex Disk for Windows can be configured in detail, managing synchronization, the amount of allocated space, and other important aspects. This makes the application flexible, functional and very user friendly.

To configure Yandex.Disk, find the icon in the lower right corner of your computer screen. Click on it to go to the disk settings.

Next, going into the settings, we can designate the folders that will be automatically synchronized. That is, their contents will be automatically duplicated in the Yandex disk cloud. To do this, go to the "synchronization" tab of the disk settings and uncheck the folders that do not need to be synchronized.

Thus, you have learned how to install and use Yandex Disk. This cloud storage will help free up your computer's memory and secure valuable files - while you only need to pay money if you want to increase the size of the allocated space. And even a novice computer user can master the cloud. You just need to follow these instructions and have a desire to learn how to work with the service.

1. Not long ago, instructions for using the satellite browser from the Russian company and the Internet provider Rostelecom were released. In this article I will talk about all the features of the browser from the famous and also Russian company Yandex. Yandex is not only a browser, but also a search engine with all the ensuing consequences, pictures, music, videos, and more. Yandex browser is suitable for any user, both a beginner and a professional, which will give the latter a lot of ease of use and the former simplicity, understanding of actions. I will give several video reviews with headings on their use, if it is a setting or properties, as well as ease of use.

Work in the Yandex browser, use and simplicity.

2. I will not describe the actions, but I will give several ways in the video, going to sites, downloading files, opening downloaded files, moving to a folder of downloaded files, speeding up the loading of web content in turbo mode, and much more. Watch video:
3. From the video it was clear how to install and configure the main settings, the web ad filter and other services you think you need. Such as: Yandex disk, last pass (for storing passwords and logins for individual sites, setting up a bookmarks bar for quick access to your favorite sites, which I think plays an important role. The bookmarks bar is an essential element in any browser if you open a new tab every time to go to the desired site, which is not very convenient, the bookmarks bar will always be in your mind and your sites at hand, arranged in folders with names on the topic of sites, which is very convenient.

Additional browser settings:

4. I recommend that you do not skip this section and click on the advanced settings button, configure such parameters as phishing on sites, a dns filter that you can select from the list, you can read about dns on the page. We watch a video about the additional settings of the Yandex browser:
5. After watching a video review about the Yandex browser, you should have no doubt that today, and this is 02/06/2017, this is the most up-to-date and fastest browser that combines a lot of settings that are necessary and not all in a row. Protection from dangerous sites in this browser is 100% you will not find in more than one browser such protection as in the browser from Yandex. I repeat, it is convenient in everything, the protection is at its best and there are no analogues, if you want to use another browser, you will have to install all this separately and configure the network connection at least for . In the Yandex browser, you will find all this in the settings, which is very convenient. I’m not saying this as an advertisement, what kind of advertisement is there, all the more so I’m a simple master, I’m just telling you the truth, Yandex browser is the most up-to-date for today, which I brought to your attention a little higher. By installing a browser from Yandex, you will forget about many problems, believe me!

6. Do you need additional extensions for Yandex browser?

7. Yandex browser has, like all other browsers, a whole site of browser extensions. But given how much it is supplemented and the many settings of the browser itself, it says that it does not need add-ons or extensions. The browser initially has on board everything you need to safely surf the Internet. It is possible to supplement it with an extension for downloading video or music files from famous sites, such as

Before proceeding to the consideration of the main points that an entrepreneur should definitely pay attention to when setting up and launching an advertising campaign in Yandex Direct, let's see how advertising in Yandex is useful for us.

1. Yandex Direct increases the number of potential customers. Direct allows you to focus on people who are looking for what you have to offer.

2. Anyone who regularly uses Yandex Direct will tell you right away that it is an extremely flexible marketing platform.

It is suitable for all types and sizes of businesses. Both for small businesses, with one-page sites, and for large manufacturers or online stores.

Campaigns can be easily customized to focus on specific online users. You can set up geographic, demographic targeting. Target people using different devices (PC, mobile, tablets). And also, show your ads on sites owned by the Yandex Advertising Network (YAN).

Budgets can also be set according to the amount you are willing to spend on this type of advertising. For example: setting up daily and weekly budgets and the limits you are willing to spend on clicks on certain keywords.

3. Businesses get a high return on investment in contextual advertising using Yandex Direct.

Unlike other placement channels, you only pay when a user clicks on your ad and goes to your site. After optimizing campaigns in Yandex.Direct, you can get a high return on investment, which is very difficult to achieve with other promotion tools.

4. You can quickly and easily analyze the performance of your advertising campaign thanks to the Yandex Metrica service. Also, the Yandex.Direct interface allows us to quickly, in real time, monitor the main parameters of an advertising campaign and, based on them, make the necessary adjustments.

This makes Yandex Direct an extremely transparent system that does not take long to understand and navigate in it.

Now let's move on to those points that you should definitely pay attention to when setting up and running an advertising campaign in Yandex Direct.

1. Before you start registering an account and setting up an advertising campaign, you need to conduct a little market research. Check out your competitors who are also using this tool to promote their business online. Pay attention not only to prices, goods and services, but also to their benefits, promotions, discounts and competitor sites. After even a superficial analysis, you can determine your strengths and weaknesses. This will give you the opportunity to fine-tune your offer and focus on your benefits.

2. Take more time to collect the semantic core. This will save you money in the future. At a minimum, at the start of an advertising campaign, do not use very broad queries, and even more so, one-word queries.

3. Be sure to install the Yandex Metrica counter on your site and set up goals to track the necessary conversion actions of your site visitors: making a purchase, adding an item to the cart, registering on the site, feedback form, etc. This will help you calculate the effectiveness of an advertising campaign. Also, if you have a large number of calls through phone calls, it is recommended to enable call tracking (call tracking).

4. Before launching an advertising campaign, you need to decide on the minimum budget and maximum cost per conversion, which is optimal for your business. As for the overall budget, we do not recommend using very small amounts. For modern realities, it is recommended to take at least 30,000 rubles. per month for testing. For a business with a large number of assortment and with a wide geography, this amount is significantly higher. Setting goals (conversions) in Yandex.Metrica and understanding the maximum allowable cost per conversion for your business will allow you to avoid the unprofitability of your advertising campaign. For example, if you see that the conversion cost for one of your products is too high, then you need to either lower your bids or even refuse to advertise this product and reallocate the budget in favor of other advertised products or services.

5. When choosing an advertising campaign strategy, it is recommended to choose a manual bidding strategy. Yes, at first glance, automatic strategies look simpler and more attractive. But when it comes to our income, it is better not to save your time and control the process manually, at least in the first month.

6. In no case should we forget about the possibility of rate adjustments. For example, we may adjust bids for different devices, demographics, audiences. As a minimum, we recommend disabling ads for users under the age of 18 (with some exceptions). Since this audience cannot be considered solvent, such transitions will lead to unnecessary extra budget expenses. If your site is not adapted for mobile devices, then it is also desirable to either reduce the price for mobile devices or turn off mobile traffic altogether, because users can quickly leave your site due to inconvenience in working with the site.

7. In the special settings, there is a seemingly insignificant option - Additional Relevant Phrases (XRF). This option may be enabled by default. We strongly recommend turning it off, as you will receive impressions for unpredictable queries, which will lead irrelevant traffic to your site. This option is used to expand existing reach by displaying for related queries. It can be used if you are already an experienced user, you have well-developed negative keywords and you regularly review the search queries report to minus unnecessary queries.

8. During the course of an advertising campaign, it is extremely important to look at the search terms report in order to find new negative keywords or add new ones to our campaigns. This will allow us to cut off unnecessary transitions that “eat up” your budget.

9. Be sure to test. In addition to search advertising campaigns, set up YAN as well. Also be sure to set up retargeting. For online stores with a large assortment, you can set up smart banners. Only testing different types of campaigns and strategies at the initial stage will allow you to choose the most optimal options in the future to get the most profit.

Yandex Direct is one of the most powerful advertising tools. It processes millions of requests from Internet users daily. This gives business owners a unique opportunity to convert the majority of these users into their customers. And if you follow all the recommendations and regularly devote time to your advertising campaign, then you have a good chance of being ahead of your competitors.

And if you do not have time for this, then contact us and calmly engage in business development.