Examples of landing pages selling wedding tour. Should you create a landing page yourself or is it better to order a landing page from professionals? Examples of actively selling landing pages

Selling sites. What is it? Every second person will say: “Of course, these are landing pages!” They are one-pagers, they are landing pages, they are selling pages.

I will not convince you otherwise, because there is a great deal of truth in these words. Therefore, in this article we will analyze which landing pages can be called the best and why.

That's why I started looking for the best selling sites. Where to see their examples, ratings and how to evaluate them in principle. After all, a one-page website was originally invented in order to increase company sales.

Lately, a lot has changed. The ones that were relevant before are gone, websites began to be made of higher quality, more beautiful, with a lot of animation, pictures and various enticing features.

Evaluation criteria are questionable

By what principle to evaluate? Which ones to take as a basis? How to rank the TOP 10 sites?

Where can I get websites for the competition? All this makes it difficult to create a real and honest ranking of the best sites.

In addition, we do not know how many sales companies make through such sites. You can’t call them and ask: “What is yours?” or “How many applications do you receive from?”

I am sure no one will answer such a question, since either no one believes or will say that this is confidential information.

Yeah, we're daydreaming!

So I made it simpler. I started searching and viewing ratings and selections of the best landing pages. And guess what?

The site takes a long time to load, and this can greatly affect the bounce rate. That is, people will leave it faster than they see the offer.

2. Workshop “Dinero”

This is not a website, it’s a whole film about one “character” - a wooden wallet. If it had cost 1,000-2,000 rubles, the site would have failed.

6. Project “Big Drying”

Most women (their target audience) have heard about the “Mad Drying” project. Their launch ads are flooding the internet. And this is not surprising when millions are invested in traffic.

But without a good website, you won’t be able to get tens of millions in revenue, so their website is also included in our TOP.

It is clear that the creation was approached thoroughly, as the texts alone are worth. But they just made one big mistake - they didn’t make a call button at the very end.

And this affects the outflow of visitors, due to the fact that they do not see the logical closure of the whole story.

7.

We ourselves use the Bitrix24 customer relationship system. But since our topic is not “,” the Megaplan system website exceeded all expectations.

Through it they conveyed all the main points of their system, after which you understand that this is the best thing for business.

Our wish for improvement is to add a video review of the system, since all direct competitors have it. And also make clearer calls, namely, replace the headings (not buttons) with “Start using for free” or something like that.

By the way! If you want to use it as your CRM system, I advise you not to forget the promo code “Megastart”. This way you will receive a 10% discount on your first purchase and 14 days of free use.

8. Bank for entrepreneurs “Tochka”

Another landing page from the bank. He wins a prize for his originality. This page is sent to your friends as a referral link.

To enhance the effect, we would add a few more blocks that put pressure on the logic. Since now the site is more focused on emotions. In some cases this could be the right decision, but since we have a choice of bank, we can’t get by with emotions alone.

9. “Goodfit” gym equipment

An interesting transition of the site from black to white with blue. But in addition to an interesting design solution, this landing page uses an excellent title game.

In this design, they are not a connection to the block, but independent elements, after reading which you can already create a complete picture.

For a complete package, a video presentation from a person is not enough general director. Surely he is in excellent physical shape.

And it would also be great to add numbers to the cases. That is, how much does the hall the client received cost? But this is not critical, but desirable.

10. Shopping center “METROPOLIS”

This is by far the best shopping center landing page I've ever seen. The colors are beautifully chosen, the main meanings are conveyed, and the usability is excellent. This is all immediately visible when you go to this landing page. So click and explore.

Although I'll put in my 5 cents. I, of course, understand that people who are familiar with this center should get to this site. But it will also attract people who will be seeing it for the first time.

So it was logical to make a small description (a few words about the company) so that the visitor would immediately know where he was and what awaits him there.

Only Russia!?

Yes, in my review I mainly concentrated on the best one-page sites on the RuNet, although there are many worthy, good options in the world.

Moreover, the most important thing (and also the most surprising thing) is that the landing page in the burzhunet is used not only by small businesses, but even by large businesses.

For example, one of the most famous taxi services in the world, Uber, took the following option as its main website - a multifunctional landing page or, as they also say, a multi-page landing page.

This is a site consisting of many landing pages. Almost a multi-page site. But still a landing page.

https://youtu.be/ClF-txTHGnc

But I don't post them on purpose landing page here because they are different. Let everyone say that we are repeating everything after the West, but in in this case I think differently.

We Russians are different. We have a different type of thinking because we live in a different country.

For example, an American has almost no fears in his head that the company will take the money and dissolve. Since they have everything protected for ten rows, it costs only one PayPal.

Here in Russia, this fear is at the forefront. That’s why they have few blocks on their website that convince people to trust the company, while we have a ton of them.

I can give dozens more arguments that we will have different and better landing pages. Therefore, I apologize, but their options will not be here.

Better enjoy our Russian solutions. Model our texts and blocks. And in foreign sites just take good ideas for design.

Briefly about the main thing

Now that you have looked at all the applicants, I do not urge you to blindly focus on them, but it is definitely worth looking at the best landing pages for example.

At a minimum, you can take an idea from someone for an interesting animation. Or, for example, one of the creators knows theirs perfectly and uses it throughout the entire landing page. In general, it’s worth studying, drawing conclusions and adopting.

And by the way, if you are looking for ideas for your first landing page, you can try to create it yourself. So you will understand what you need and that it is not as simple as it seems at first glance.

Use for this, for example, the LP Platform. And only then, we are waiting for you to visit us for joint development.

• 2. Types of landing page
• 4. Landing page features
  • A/B testing of landing page
  • What a selling landing page should look like and what it should contain
• 5. Landing page taxes
• 6. Conclusion

Landing, what is it? Many aspiring entrepreneurs and people who are going to sell something are interested in this term. In short, a landing page is a regular Internet page on your domain or subdomain in a format like html/css or in another format. We have heard about such pages, but most likely we have never delved into their essence and purpose.

Main task of such a page is for the page visitor to leave a corresponding request, contact by phone, subscribe or purchase a product.

Such a page differs from the mass of other Internet pages in that it does not contain unnecessary, distracting advertising, unnecessary text, various flashing banners and pop-up menus.

From this article you will learn:

• Landing what is it;
• What types of landing pages are there;
• How to create a landing page yourself and for free;
• Everything about doing business and taxes from the landing page;
• etc.

1. What is a landing page on the Internet

In the Internet sphere, similar pages have various names In particular, they are called: landing pages, landing pages, capture pages, one-page sites, landing pages, etc.

With the help of such landing pages on 20-30% the level of sales increases compared to regular online stores or just advertising sites.

As for Russian-speaking companies, it should be noted that such a tool as a landing page is just beginning its development in the post-Soviet space, but every year it is rapidly gaining momentum.

From Russian companies, you can highlight winlanding.ru. We tried many companies but finally settled on them. All sites that winlanding creates are created from scratch, templates, functionality, and constant communication with the client are developed, which is important in our time. And you will know for sure that they will not get lost, like many freelancers with your prepayment.

Here are some works from them:

• http://olymp.winlanding.ru
• http://verserb1.bget.ru/dom
• http://autogazkz.kz
• http://zub.winlanding.ru

And the entire winlanding portfolio can be viewed here.

The use of landing pages is especially beneficial for the following organizations:

• Any companies involved in sales;
• Companies engaged in wholesale sales;
• MLM leaders;
• Manufacturers of various types of products;
• Info-entrepreneurs;
• Companies selling particularly valuable, unique goods;
• Companies specializing in the sale of training programs;
• Travel companies;
• SPA salons, fitness clubs.

An ideal example of a LANDING

Thus, a landing page is beneficial for many who are interested in increasing their client base and significantly increasing target audience.

The main goal of such pages, as already mentioned, is to encourage targeted action:

• Apply for a free consultation;
• Purchase a product;
• Submit an application for various calculations (calculations);
• Subscribe to any newsletter;
• Register to participate in the promotion;
• Apply for a price list;
• And many more different options...

The landing page can also be used by those involved in real estate. This page will increase the sales of any real estate. After all, now it is the Internet that plays important role in choosing any product or service. And by the way the site is made, people evaluate you, you can immediately understand that your property is not a decrepit house, but a beautiful estate. And if you haven’t yet connected your life with real estate, or rather don’t know how to do it, then download a video course from a specialist who knows a lot about his business.

2. Types of landing page

There are four types of “sales page”:

1. Long page: landing page – is a long landing page. These are the types of landing pages that prevail on the Internet.
2. Short: landing page is short page landing. Its function most often is to redirect to collect email addresses and increase the subscriber base.
3. One step: landing page – is a one-step page;
4. Two steps: landing page - such a page, accordingly, is a two-step one. The essence of the page is that on the one step page the client’s interest is warmed up, and on the two step page the required action is directly completed.

By its nature, a landing page acts as a specific mini-site, which may not even be related to the main type of your activity, but works as an independent page.

Examples of conversions: in the field of tourism services (a popular and in-demand area of ​​business), a conversion rate of 9-14% is a good indicator, but in the field of sales of luxury cars, a conversion rate of 4-14% is not just a good, but an excellent conversion rate in landing page.

The minimum landing page conversion, as a rule, ranges from 1-4%, but does not exceed 30-45%. Achieving conversion in practice 25-30% is a good indicator.

A good conversion rate is considered to be 5-10%. In the case of information business, conversion can reach 25% - 30%.

These include the following:

• Rejection rate;
• Average time a visitor spends on the relevant page;
• Map of clicks on the page, etc.

There is no average conversion. This is due to the fact that conversion directly depends on three things:

1. The immediate quality of your landing page;
2. Quality of traffic landed on the relevant page;
3. Features of the business, level of competition.

Now, having heard the word “landing”, you will already know very well what it is.

3. How to create a landing page for free

We present popular services where you can create a one-page landing page for free:

1. www.setup.ru;
2. landingi.ru;
3. ru.wix.com;
4. lpgenerator.ru;
5. freelancing sites - where for 1500-2000 rubles, freelancers will make you a landing page to order.

Having driven in search bar request - “create a one-page website (landing)”, the search engine will return a large number of services and sites that already have either ready-made pages, or you can create them yourself thanks to the designer. The same can be done if you have extra left. questions - what is a landing page.

The ideal “landing page” - video

Algorithm for creating Landing Page - video

But what is free will not always be of high quality. Free services are needed more for those who have a very limited budget or simply want to understand the principle of creating these pages. If you want your company to acquire a large number of clients, to reach the top in popularity, then we advise you to order websites from professionals who will tell you exactly what and how to do, and will take into account your wishes. Here's an example prices of the company we work with.

4. Landing page features

• Typically, this is a business card site that is not overloaded with files ( graphics, video etc.). Due to the minimalism of the page, the text on it is easy to read.
• The landing page should not contain advertising; it is already an advertisement for your services and products.
• The landing page should not contain unnecessary information that is not related to the product or service being sold.
• The landing page must have a certain structure: advertising text , pictures, minimal page navigation,

Hello, readers of the financial magazine “RichPro.ru”! Today we’ll talk about landing, what it is, what advantages and disadvantages it has, etc.

Landing(“landing page” or landing page ) is a fairly well-known term that refers to a web page with a specific specification. However, not everyone knows the essence of such pages.

So, what is a landing page? Brief Definition“landing page” can be stated as follows - this is an Internet page on a domain or subdomain in the format html/css(or a friend).

Landing page interested in people who sell various goods on the Internet.

This “landing page” will not contain annoying ads, useless text, flashing banners or pop-up menus.

From this article you will learn:

• What is a landing page and how to use it;
• What are the advantages of a landing page compared to a regular website;
• How to create a landing page yourself for free and promote it online;
• Which landing page designers are the best and where to download ready-made templates;
• How to make money on landing pages and what taxes you need to pay.

We wish you a productive study of materials!

What is Landing (landing page), what types it comes in, how to create it yourself and other information, read further in the article

1. What is a landing page (or landing page) - its features and advantages 📌

Landing page is a one-page website on the network that can have several names:

• landing page or landing page;
• "lendos";
• customer capture page.

The main task of the landing page is to encourage site visitors to perform some active action - call, leave a request, purchase a product, subscribe to the newsletter etc.

That is, landing page is an Internet marketing tool designed to increase sales of various goods or services on the Internet.

1.1. Landing page development history

Landing page was invented in the USA about 10 years ago by Internet marketers.

At a certain point, they began to realize that competition in the market was constantly increasing. Websites and online stores are improving and visitors cannot always understand what is the advantage of one company over another.

Serious competition in the industry was the primary reason for the creation of a landing page.

An example of an ideal selling landing page

1.2. Goals and objectives of the landing page

The purpose of the landing page is to obtain contacts of possible buyers who have visited this one-page site.

Pay attention! The sale of a product/service is carried out at the next stage, after the visitor’s targeted action, that is, submitting an application for consultation.

Internet marketing experts claim that a high-quality landing page can increase website conversion several times. At correct use landing page, sales conversion may increase by 8-35%.

1.3. Sales funnel and conversion

Any website owner is constantly looking for ways to increase its popularity and maximize sales.

The main criteria by which it is determined Internet resource efficiency, are "sales funnel" And "site conversion". By understanding the essence of these concepts, you can find out the level of your sales. Let's take a closer look at these definitions.

Conversion and sales funnel are the main indicators of landing page effectiveness

1) Website conversion

Website conversion is considered the most significant indicator of the effectiveness of an Internet resource.

The conversion value displays the number of page visitors who became buyers of your products/services.

In other words, website conversion is a kind of “marker” that marks the fulfillment of your requirements, namely:

• purchase of goods;
• subscription to the newsletter;
• downloading specific files;
• registration;
• other actions.

For example for tourism it is considered quite a normal level 8-13% . But for a website that sells luxury fur coats, the conversion rate is up to 10%, and this is considered an excellent indicator. (The fact is that clients here have higher purchasing power).

Important! Typically, conversion rates fluctuate from 2-3% to 20-40%. If the conversion is, for example, 20%, it means that out of one hundred target visitors who visited the site, twenty completed the target action.

Website conversion needs to be constantly improved. To do this, you need to gain the trust of site users. Your website should be user-friendly with easily accessible information.

It is worth noting that the conversion rate of a landing page is always higher than that of a regular website.

2) Sales funnel

A sales funnel can show the number of visitors to your site who did not complete the actions you require. It is a graph in the form of an inverted pyramid. Such a funnel has the following representation:

• quantity unique visitors;
• the number of unique visitors who performed the actions you require;
• the number of customers who paid for the product or service.

When used correctly, sales funnel can become effective assistant in planning the optimal amount of advertising material, the number of contacts at each stage of sales etc.

Based on the sales funnel indicators, we can draw conclusions regarding management quality and the need to adjust work at a certain stage of sales.

This analytical tool provides an understanding of how a potential client makes a decision to purchase the product or service you offer. What pushes him to such an action.

By analyzing these steps, you will be able to exert control over customer behavior through a properly designed landing page.

The value of a sales funnel lies in segmenting a huge mass of buyers by behavior and interests.

Example— there are two people who want to purchase a vehicle.

One has not yet decided what exactly he wants to buy - an airplane or a car. The second one, on the contrary, already clearly knows that he needs a car. These people are completely different- the first, after much thought, will buy a bicycle, but the second is ready to go buy a car tomorrow.

As a rule, the entire path from interest in your product to the anxious moment of purchasing it is divided into four stages:

• Stage 1. Awareness;
• Stage 2. Interest;
• Stage 3. Decision;
• Stage 4. Action.

By superimposing these stages on the number of people who are at each stage, the result will actually be a funnel that tapers towards the bottom.

1) At the top there are people who realized that they were interested in a certain product. At this stage, a person tries to find general information about the product he likes, perhaps its analogues, minimum characteristics.

3) In case of making a decision to purchase a product, the client moves to the next stage, in which the key role is given to the clarity and precision of the content. It is he who can motivate a person to make a purchase or become an obstacle to such a decision.

4) At the very bottom of the funnel are people who have moved from the status of site visitors to the status of buyers. If the sales funnel is organized correctly, the client will definitely buy the product on the same site.

The goal of any quality landing page is invisible promotion of the visitor through all stages of the sales funnel from awareness to action. The best tools would be educational articles, step-by-step guides, and infographics.

Important! Product information must be specialized. Its goal is to increase the potential client’s motivation to make a purchase.

Online sales are growing regularly. Along with this, the sales funnel will also change. Perhaps over time it will become more complex. Therefore, it is very important to understand it now.

1.4. Capture Page Performance

The greatest efficiency of landing can be achieved only with participation in the development full team of professionals.

To create a high-quality landing page (before launching it on the Internet), you will need the help of the following specialists.

1. Project Manager. Indicates the ultimate goal when developing a landing page, monitors all stages of the implementation of the technical plan, calculates the return on investment in advertising, and makes all important decisions.
2. Marketer. His job is to develop a general strategy, create a prototype of the future website, effective affiliate programs and USP (unique selling proposition). It also determines the prospects of the concepts being created and analyzes the results obtained.
3. Web designer. Using the approved site prototype as a basis, he develops a landing page layout and is responsible for special effects for the site.
4. Front-end developer. Engaged in programming and subsequent layout of the landing page, testing the page display on different devices, adjusts the operation of forms intended for sending applications and calls from the website.
5. Copywriter. Writes “selling” content, creates headlines using the 4U method. Also participates in prototyping the landing page and optimizing its semantic blocks.
6. SEM Contextual specialist. Analyzes the semantic core, selects target queries for search engines, configures contextual advertising, analyzes it and, if necessary, refines it (we wrote how to collect it in a special article).

Only the coordinated work of all specialists can create a truly high-quality landing page.

1.5. Why create a one-page website - 3 main advantages of landing page

Let's look at the main advantages of a landing page compared to other sites and online stores. (Read also our article - where you will find step-by-step instructions on creating and launching a successful IM).

So, let's start in order:

1. A one-page website will help increase the number of visitors who subscribe to news notifications and e-mail newsletters by approximately 20-30% , compared to a regular site!
2. Raises by 50% probability of purchasing the product you offer!
3. Convinces website visitors to download and install a new program or application!

Rules and tips for creating a landing page

2. 13 basic rules for creating your own Landing Page 📎

There are landing pages with conversion 40-60% . Such indicators mean that every second visitor to the site left their data or filled out an application to purchase a product. Two factors contributed to this success:

1. The bulk of page visitors are this is the target audience. The site was visited by people who were interested in the product offered.
2. The landing page was created according to traditional rules ensuring high site efficiency.

Rule #1. The landing page must contain one product

Couldn't get your visitor to click on the “buy” button?

To get more clients, you must adhere to the following principles:

• the user's attention should be focused on one product;
• tell the client about the benefits of only this specific program;
• set a discount price for one product;
• interest the visitor with a newsletter on one topic.

When several products are placed on one screen, the customer’s attention will be scattered. He glances at the entire page. Perhaps he will show interest in some funny picture or a flashing discount. However, in the end the tab will still be closed. Not even a minute will pass before a visitor will forget about your site.

If a visitor comes to a website and sees one product that he can focus his attention on, his level of interest will increase. And the likelihood that he will take the action you need will also become very high.

Rule #2. The call to action must be clear

When visiting a page, the first thing a user does is ask himself where he ended up and why.

Important! If in the first seconds of his stay on the page he cannot find answers, the potential client is guaranteed to be lost. It is necessary to provide the visitor clear and understandable information about your product.

Statistics show that about 80% potential buyers leave the site in the first fifteen seconds. The main reasons for this fact are:

• Lack of motivation to action. That is, the visitor did not find (did not understand) what to do on the site. The person is not offered to order, subscribe, learn more, etc. A high-quality landing page should contain specific calls to someone to take action. If the page does not have a “big red button” with the word “buy” written on it, such a landing page will not bring the desired result;
• The page is very busy, which confuses the visitor. A person cannot understand what exactly is being offered to him. A lot of scribbled details, a lot of unnecessary animation, etc., only cause irritation for users. Each such element tries to attract a person’s attention. As a result, the main call to purchase or subscribe loses its significance.

These tips will help increase sales of your product.

1. Red button rectangular in shape with a capacious verb placed in the center to help you. This button should be present at both the beginning and the end of the landing page.
2. Express yourself clearly and clearly. A clear and concise explanation of what the visitor must do and what he will receive for it is necessary.
3. Remove anything that might distract from the main idea., namely, unclear headlines, graphics, large advertising banners with other people’s products, neutral pictures, etc.
4. Convince the client of the exclusivity of the product you offer. When describing the benefits of a product, you should use a lot of comparisons and numbers. Next to this information you need to place red button. Sometimes the decision to purchase a product can be spontaneous. To instantly satisfy the buyer’s desire, this treasured “buy” button is needed.
5. Outline specific benefits from the visitor's use of your offer.

However, you should not be too zealous in your desire to get a buyer. The presence of many advertising gimmicks and an intrusive offer to buy a product will only cause negativity in the visitor.

Rule #3. Make selling and catchy headlines

A good landing page has one promotional offer that fits easily into the headline.

Examples of selling headlines: If your product is fluorescent lamps? Here's the title - “Save energy 4 times more efficiently” . Need to invite fatties to the fitness center? Write their dream in the title - “Who wants a TV star figure?” .

Typeface headers are a must use tags h1 and h2. If possible, put it in the headings key phrases - these are words or phrases by which customers will find your site through a search engine.

Rule #4. Use intelligently written sales text

The text is the first priority.

Important! You should order a landing page design only after a final, high-quality text has been compiled.

To write a first-class text you need:

1. create a portrait of the “ideal buyer”, that is, a person who needs your product;
2. read books about sales psychology and marketing;
3. learn to engage the visitor in conversation. In this case it will be a monologue. Try to start a virtual dialogue with the client, identify questions that he may have. Write the answers to them in the text. Product Information must be comprehensive. You shouldn't be limited to a certain number of characters.

Nowadays, Internet marketing gurus can hear critical statements about large landing pages. However, if you carefully understand this situation, it becomes clear that the bulk of criticism falls on boring and uninformative texts. But those who like to criticize somehow forget about good, long landing pages.

There is no need to be afraid of large texts if:

1. The product is unknown and complex. The client will need to describe each benefit in detail. Give many examples that will prove the benefits of the product.
2. The product is expensive. To interest a person, you will have to take on board all the superpowers of the landing page - discounts, gifts, warranty and post-warranty service, cases, reviews.

Rule #5. Form your texts correctly

This rule is one of the most significant for the promotion and sale of services or goods.

When formatting the text, you should adhere to the following recommendations:

1. Readable font - 16 point. ( Open Sans, Garamond, Georgia, PT Serif, Arial).
2. The line should not contain more than 80 characters.
3. Every 3-5 lines should be formatted as a paragraph.
4. A subheading is needed for every 2-4 paragraphs. Subheadings must be written in such a way that the user, after reading it, can easily understand about what we'll talk in the next paragraph.
5. Mandatory presence of tables, quotes, lists (numbered or marked).

Rule #6. Less aggressive advertising!!!

Three exclamation marks at the end are one of the signs aggressive advertising. In addition to this, there is also “CAPS LOCK”.

Pay attention! Most people have words or phrases with all capital letters and exclamation marks arouse suspicion. They develop a strong belief that they want to deceive them.

If a copywriter, content manager or editor uses such things, then this indicates their low qualifications.

It is also not recommended to include in the text hackneyed phrases like “the most low prices in the region”, “flexible system of discounts”, “individual approach”, etc. Information that is not supported by facts, figures, comparisons is simply useless. Therefore, it must be removed from the text without any regret.

Rule #7. Competent landing structure

It is necessary to understand how the user's gaze will move.

If all the elements of the page are placed in their place, a person will be able to easily perceive the information. And if the visitor understands the product you offer, the likelihood that he will purchase it will increase significantly.

Also needed visual navigation- these are thematic pictures, icons and arrows. You can attract a person's attention with contrasting colors - highlight headings , make the button red , orange or yellow.

Rule #8. The landing page must be relevant - this is very important!

The concept of relevance means correspondence.

A relevant landing page is a web page that meets the visitor’s expectations.

Landing should be developed not only for each marketing company, but for each traffic source. For example, if visitors come to your page from any social network, this information should be displayed on the site.

Rule #9. You need to be prepared for objections

Approximately 9 out of 10 clients before making a purchase, think about their decision. People are afraid of scammers and fear for their own safety.

There are many customers who want to hide their purchase from others. Some people have fears of losing their money or disbelief in such low cost goods.

Since you do not have the opportunity to personally communicate and dispel all the user’s fears, you need to take care in advance of reasoned answers to all sorts of objections. They should be inserted into the text.

• guarantee a return on your investment, for example, within 1-2 weeks;
• provide the opportunity to try the product for free, also, within a 2-week period. Emphasize that such a proposal will help a person make up his mind.

Data marketing moves have always been and will be relevant when developing landing pages.

Rule #10. Use the principle of scarcity and the urgency effect

You have to be with a deficit very neat, because not everyone falls for such a trick.

Important! Today no one pays attention to the countdown timer. Moreover, if it is regularly updated after the page is reloaded.

It is necessary to use other methods. For example, display information about the quantity of remaining goods and regularly update these figures. The visitor should see that the product is quickly sold out.

Example: You need to try to make sure that the buyer’s algorithm of actions or thoughts is as follows: “Yesterday there were 100 bread machines in stock with a discount 50% , this morning it’s already 33, and closer to lunch it’s only 5 things. We need to buy it urgently while the goods are still available!”

Rule #11. Convince the visitor of your reliability

Trust elements are best placed near calls to action.

• Using Social Media Buttons— creating a group (page), a list of subscribers in a VK group, a tweet feed, likes on Facebook. (and we already wrote about promoting it in our last issue")
• Publication of reviews along with links to companies or people who left them.
• Display of certificates, awards. If necessary, all documents should be opened in full size and easy to read.

Rule #12. No complicated forms to fill out on the site

As a rule, the form for entering personal data does not cause irritation for most visitors. If necessary, people from the target audience are always ready to write name, occupation, email address.

Difficulties usually arise in the next stages of registration, when the visitor is asked to provide details of his life. It is better to ask such questions after the user has confirmed registration.

An equally common problem is a complex captcha!

Captcha is a pop-up form for entering a set of specific characters (numbers and letters). By filling out the captcha, the visitor confirms that he is not a robot.

It sometimes takes a lot of time to decipher the characters and write them in the correct sequence. This is the reason why approximately 30-40% people simply close the tab and forget about your offer.

No need to use captcha. Let your competitors have it.

Rule #13. Simplicity and accessibility of perception

This rule summarizes the essence of all previous rules.

Important! Should be ordered simple landing page.

It should be:

• without unnecessary graphics and text;
• with a proposal to perform only one action - buy one product, subscribe to one newsletter, etc.;
• spacious and not too busy.

Ideal Landing Page is a page that can be obtained through testing, adjustments and performance measurements.

3. Should I create a landing page myself or is it better to order a landing page from professionals?

Developing a landing page yourself is not such a difficult task. With knowledge and patience, anyone can create a landing page. However, in such a case there is how positive (+) moments and negative (-) .

Let's consider all the advantages and disadvantages of creating a landing page yourself:

Pros (+)

1. A landing page created by yourself will cost a person completely free.
2. There is no need to create a technical specification. You get the opportunity to do it yourself according to your ideas.
3. Creating a landing page with your own hands provides invaluable experience, which will be very useful in the future when working with the Internet.

Cons (-)

1. If you do not have the necessary knowledge, it will take time to study it.
2. Developing a landing page takes a lot of time, during which you could sell a certain amount of product.
3. You may end up with a low-quality landing page, and as a result, the market potential of the promoted product will not be fully realized.

Order a landing page from a special studio or work on it yourself - it's up to you to decide.

However, it is worth recalling that creating a page with your own hands does not involve any expenses. Therefore, it’s still worth trying your hand even if at the same time you placed an order for a landing page in the studio.

If you create a high-quality landing page, you can further develop your acquired skills and make landing page development your own. The demand for these services increases every year.

Pay attention! If such work seems overwhelming to you, because it requires perseverance and takes a lot of time, then it is better not to spare money and order the creation of a landing page by professionals. And while they are working on your order, you will have time to solve the main tasks of your business.

Developing a landing page yourself is justified only if it is your first and you want to save money. After all, you cannot be sure that a product or service promoted through this site will be in great demand.

However, if sales have already started, the first orders have appeared and you are confident that your product will become in demand, then it’s time to turn to specialists. They will help make your landing page more high quality and efficient, and will also significantly increase the conversion rate.

Paying for services 5-15 thousand rubles, your sales may increase by 2-3 units per day. Over the course of a year, you will accumulate quite a decent amount of money, which will significantly exceed the amount spent on “upgrading” your site.

Important! Increased conversion just for 0,5% can bring millions in profits in a year.

Of course, you can create a better quality landing page yourself than a single freelancer can do. Read about it in the article at the link.

Ordering from the studio will not be cheap, but you will save your time, and the money spent will subsequently be returned many times over in the form of profit.

4. Modern landing page designers 🛠 - TOP 3 of the best

The great popularity of landing pages has led to the emergence of many designers. Let's look at some of the most popular Russian-language designers.

Landing page builder No. 1."LPgenerator" (lpgenerator.ru)

Lpgenerator is an excellent website builder with which you can create a landing page from scratch. The service can offer more 300 templates, a large number of tools - lead management, A/B testing and many other goodies.

Price simple tariff — 2156 rubles per month. This tariff assumes a limit on the number of visitors - 9 thousand per month.

Eat tariff without restrictions. Its cost is 4,000 rubles per month.

The prices are a bit expensive, but many say that Lpgenerator is worth it.

Landing page builder No. 2. Flexbe (flexbe.com)

Flexbe website builder is considered one of the most reliable and simple constructors landing page. Eat free version , which acts 14 days. This time is enough to evaluate the convenience of the designer and its suitability for your business.

Most affordable tariff — 750 rubles per month. The tariff includes: domain - 1, pages - 10, SMS notifications - 250, technical support, your own mailbox, free domain.RU, etc.

Most expensive tariff costs 3,000 rubles per month. It includes unlimited number of domains and pages, 1000 SMS notifications, etc.

From cons (-) One can highlight the limitations in creating a landing page. It is not possible to get something cool because the set of tools of this website builder is not large.

TO pluses (+) It is worth considering the speed of creating a landing page. In ten minutes you get a completely decent one-page website that looks good on mobile phone screens.

Landing page builder No. 3."LPTrend" (lptrend.com)

"LPTrend" is a clear landing page designer that suitable for beginners. The service can offer 61 ready-made templates with restrictions on layout.

Keep this in mind! Create a landing page from scratch here not provided. There is no integration with other services.

From functionality there is A/B testing, “useful services” tab, which has links to various tools.

The trial period is 15 days. Sufficient time to test the capabilities of the service.

Cheapest rate — 500 rubles per month. It is possible to generate one landing page.

For the most expensive tariff will have to post it 2000 rubles per month.

Subscribe to premium tariff makes it possible to create an unlimited number of landing pages.

Other online landing page builders

There are a couple more website builders that worth paying attention:

"Bazium"- a pretty good website builder. The service offers almost 400 design variations, 53 blocks and 27 different settings that can fully satisfy all needs. From positive points We can especially highlight the possibility of paying for services as you use them. For this service will have to pay 35 rubles per day.

"Tilda"- suggests modular system. The cheapest tariff costs 500 rubles, subject to payment for the entire year. If payment is made monthly, then the cost of the tariff will be 750 rubles.

5. How to create a landing page for free 💸

Let's look at popular services where you can also create a landing page for free:

• landingi.ru;
• www.setup.ru;
• lpgenerator.ru;
• ru.wix.com;
• Creation of landing pages (one-page websites) to order for a small amount on freelance sites (from 1000 rub. and above).

6. Examples of the best selling landing pages 📰

Let's look at a few examples of selling landing pages. Keep in mind that landing pages are constantly changing their relevance. If “today” certain templates had a high conversion, then it is not a fact that these templates will work with the same conversion “tomorrow”.

Therefore we recommend don't copy, and take it as an example and create your own landing pages with your own unique pictures and texts (content that others do not have), or order them from specialists who know the relevance of landing pages.

7. Landing Page templates - where to download + step-by-step installation instructions 📝

The landing page structure consists of several elements:

• Logo, phone numbers, data capture form, i.e. call back.
• A proposal or offer that is displayed as a relevant headline.
• List your benefits.
• Call to action (placed red button).
• Photos, drawings and other high-quality graphics.
• Information that helps increase confidence in the product - certificates, reviews, etc.
• Contact information.

Every known platform, e.g. "Wordpress", "Jumla" etc., has its own landing page templates. However, you can find high-quality and free landing pages for WordPress impossible . Relatively good landing page starts from 15-25 dollars.

There are also templates that are not tied to any platform. They number in the hundreds of thousands. You can find many sites where you can download ready-made free landing page templates.

However, we can’t talk about a normal free landing page. Most of these proposals are just garbage. Decent options very little. You can try to find high-quality Landing Page templates on popular landing platforms (for example, lpgenerator, wix, etc.)

I have put together a collection of 14 excellent landing pages. I collected more than one day, but on March 17, 2017, they could all be visited by clicking on an advertisement in the search results of Yandex or Google. As a rule, in special accommodation.

That is, just a couple of days ago they were alive. Unfortunately, most of the previous examples of landing pages are already dead. I tried to explain why they die. I hope that most of the landing pages in this collection will live longer than a year.

As always, I remind you that you can click on every picture on the first screen of the landing page. This will load full version landing page. If you are reading this post from a smartphone, then keep in mind that some of the landing page screenshots exceed 10MB.

1. Science children's show

When I first saw this landing page, I thought that this was an excellent example of a business that could not be ruined by any errors on the landing page. The show is hosted by TV presenters, and among the customers there is a whole Hollywood star - Steven Seagal. Well, the idea itself is very bright. So the conversion rate of this landing page is probably very high. But. Quick search brought this delightful copy:

2 Educational holiday

This is essentially the same business. Maybe even the same owner. Or one of the businesses operates as a franchise. Personally, I would open my wallet to get a bank plastic card on the second landing page. Why? And then they showed more details on the video, worked on objections (calmed the reptilian part of the brain, if we use neuromarketing terminology) and showed prices. And there are celebrities among the clients too. Let others too.

3 Landing for well drilling - glamorous

I will not comment on this landing page. It should only be considered in conjunction with the following. He was included in the list for contrast.

4 Landing for drilling wells - brutal

A quick question. Who will you take your money to: a virtual girl with a glass of water or a bunch of real men with at least five drilling rigs in the Urals and a Kamaz truck to boot?

Now it’s clear why it’s harmful to get carried away stock photos? There is also a drilling rig on the landing page with the girl. One. And at night. Somewhere deep at the bottom of the landing page. But not every bird will reach this screen.

5 Landing page for custom kitchens

The designer gets a solid B for the landing page. Rate the marketer yourself. I will only note the lack of ideas of the 20% discount on the first screen. A kitchen can cost 10,000 rubles, or it can cost more than a million. Different price segments. Therefore, a 20% discount is either 2,000 rubles or more than 200,000 rubles. I'm not even talking about the fact that this is usually a discount on yesterday's markup.

There are a couple of suitable marketing solutions, but we still need to get to the bottom of them. On the website, not on the landing page. In general, the furniture business is extremely difficult. High competition with little variety of facades.

6 Tailoring suits to order St. Petersburg

My favorite landing page in today's collection. You can call it a landing page in St. Petersburg. There is nothing superfluous. Asian screaming. Window to Europe 🙂 The only drawback is the formatting of reviews. But the Instagram account saves me.

Yes, they won the battle for my wallet.

7 Tailoring suits to order Switzerland

This is the losing landing page in the battle for my wallet. However, I am adding it to this review to show you two features. The first is how to do reviews correctly.

The second feature is called emotional involvement of the client. It has a dramatic effect on both conversion and positions in search results. In this case, it is a costume designer.

Don't burn the chips too much! 🙂

8 Repair and decoration of apartments

If you came here to look at beautiful pictures, then you can say wow, what nonsense. But this is an excellent example of an entrepreneur working with his head in a very, very competitive market. Okay, not great, but definitely good. In 99.9% of cases, repairs are much more neglected.

And this is the (not very frequent) case when investing in landing page design will be justified. Repairs are still chosen with the eyes. But handling objections is worthy of respect.

9 excursions around Moscow

The longest landing page. I liked the business idea. It’s difficult to comment on the landing page itself. Unless you ask Blok:

Millions of you. We are darkness, and darkness, and darkness.
Try it and fight us!
Yes, we are Scythians! Yes, we are Asians
With slanted and greedy eyes!

The difficult legacy of the Byzantine Empire.

10 Cookies

Business idea - five. Execution...

One day I received these cookies. The whole box. Reading messages is fun. The problem is that the cookies themselves suck. Probably because they waited too long in the wings. Or maybe they were just so nasty to begin with.

By the way, in Italy, the manufacturer of chocolate candies, in which notes with predictions are inserted, makes sure that during the warm season, candies under his brand are removed from sale in all stores. Cares about his reputation.

What I liked about the landing page was that almost every screen featured the main character, a cookie. As a result, even reviews seem reliable at first glance. And at second glance, no one reads them. So that's it.

11 Delivery service

The entire landing page, just like the business, looks well thought out. But with the first screen there is complete... fulfillment. Never, I emphasize again, NEVER do not use words on the landing page that are terms known only to a narrow circle of people.

Moreover, full is complete. The oil has come out. The content of this service (is it a service?) is not clear. And among potential clients There are definitely a lot of people who will see this word at the boarding gate for the first time in their lives. So this is a direct loss in conversion.

Well, right under the call to action button there is blunder designer. From the contents of the landing page it follows that refunds are made without commission. But from the first screen we can assume that the return costs 0.5%. The designer just put two no related offers near. The word Return is written with capital letters? Written. And the fact that it reads as one sentence - who cares?

And did you notice the video play button? I saw it only when I looked at the screenshot for the 3rd or 4th time.

In general, if you throw out almost all the inscriptions from the first screen, replacing them with the most important one from the 4th screen (about exclusive delivery conditions), you will get a landing page that is close to ideal.

12 Alignment of mustaches and beards

This is a service whose meaning I will never understand. On the advice of Dmitry Puchkov (aka Goblin), I have been cutting my hair to zero with a clipper for many years. And I won’t make Heisenberg from Breaking Bad. Except Jessie. Therefore, I will not undertake to evaluate the selling qualities of the landing page.

I took it into my collection out of respect for my entrepreneurial spirit. The owner of this barber shop understands that the service is essentially glamorous, and bearded people do not want any associations with Conchita Wurst. Hence the attempt to add a slight touch of brutality to the image of the business.

13 Sandwich

The business idea is great. Design too. Marketing efforts on the first page are worse than in the case of full fulfillment.

Selling cakes by the kilo, like fattening pigs, is worse than ever. I understand that the teachers at the culinary college taught it this way, because they themselves worked or studied back in Soviet times. But you have to use your head!

Cakes are eaten in portions. A serving is approximately 200 grams, which means there are 5 servings per kilogram, the cost of a serving is 220 rubles. So why not write: from 220 rubles per serving, minimum cake size for 10 servings?

However, these are all minor quibbles - much can be forgiven for the freshness of the approach.

14 Ideal landing page

Firstly, the guys who made this landing show it at their training webinars. Secondly, I know at least two businessmen who “write off” from this landing page. So I'll also pretend that I think he's perfect.

He is really very, very good!

Tweet

Plus

The best service for creating your first landing page. A set of a couple of dozen one-page templates will suggest the best options for designing and submitting a proposal. The editor allows you to assemble ready-made adaptive blocks in a matter of minutes effective page. The main thing is to arrange the sections in a logical order and present the offer beautifully. Images, tabs, a timer for promotions, reviews, a visual map, communications, including ordering a call back, and much more are present in full.

Landing menu supports anchor links for quick access to sections. The parallax effect, wide-format blocks with beautiful images, and video backgrounds will help create a rich and useful page. Pop-up windows will allow you to focus visitors’ attention on promotions. A free SSL connection will strengthen the trust of customers sending you personal information through the form. The optimal recipe: choose the template closest to the topic, fill it with your content and publish it without changing anything structurally.

Pros:

• Ideal for entrepreneurs who are far from website development;
• Large set of profile widgets;
• A solid package of communications: consultant, order a call, social networks, forms, pop-ups, mailings, CRM;
• Adaptive templates, the structure of which is ideal for presenting landing pages;
• Easy to learn - from 1 hour to 1 day;
• Extremely affordable price.

Cons:

• There are no built-in tools for conversion analysis. Can be compensated by third-party analytics;
• The tariff that allows you to accept payments online is significantly more expensive than “Premium”, which is great for assembling landing pages.

1. Premium ($4/month) - a set of key features.
2. Premium + ($8/month) - premium templates and advanced statistics.
3. Shop ($9.6/month) - shopping cart, accepting payments.
4. Pro ($12/month) - access to code editing.

Landing page builder uLanding → detailed review

Specialized landing page designer. Designed for testing marketing hypotheses, traffic arbitrage and making money on offers for web entrepreneurs. Suitable for both beginners and experienced users. The editor allows you to assemble pages from ready-made sections and widgets, adding them one after another. Their choice is sufficient: price list, reviews, stages, timeline, timer, table, headers, button, gallery, custom HTML code, call back, live chat, social media panels and others.

Effective design structures for confident sales, flavored with transition effects, are displayed correctly on all types of screens. The highlight of the service is excellent presentation statistical information. Conversion percentage, sales drop points, traffic by source, etc. - everything is clear for beginners and detailed enough for experienced webmasters. SSL connection free. Adding pop-ups will allow you to get even more leads. Easy to use and effective designer.

Pros:

• Presentation of statistical data that is understandable to everyone;
• User-friendly interface for simultaneous testing of several pages with detailed statistics on the results;
• Ability to insert your own code into the page layout;
• There is a built-in store (Ecwid);
• Archiving of landing pages and fast recovery;
• Creation backup copies in 1 click;
• SMS notifications are free;
• Integrated into the amoCRM control panel;
• Easy to use editor;
• Good quality adaptive templates, and separate editing of versions for PCs and smartphones is supported;
• Good technical support.

Cons:

• A small number of ready-made templates;
• Few ready-made sections (not to be confused with widgets).

Cost per month if paid annually:

1. Initial ($6.15/month) - 1 project, 5 landing pages, unlimited SMS notifications, 24/7 technical support.
2. Business ($10.25/month) - 3 projects, 30 landing pages, live chat with technical support.
3. Advanced ($17.10/month) - 10 projects, 1000 landing pages.

Wix Landing Page Builder → Detailed Review

Wix is ​​a landing page builder with a rich, varied design and a full range of marketing tricks. You can draw a memorable one, unique template or use one of the many ready-made options - fill it with your content, and the page is ready for publication. A rich set of applications will allow you to add effects, timers, pop-ups, reviews, social network integrations, animated visitor counters, gift cards, beautiful shapes feedback, collecting subscriptions, making appointments, and so on within the meaning of the task.

Rich set of widgets, built-in graphic editor, animations, sets of icons, raster shapes and scrolling effects will allow you to create a bright landing page that claims to have high conversion rates. To work with the client base, there is a built-in CRM, the ability to set up marketing and trigger mailings, and Google Analytics to analyze the results. Usage Wix Code will allow you to set up a data output schedule depending on the time of day, region and other things. The landing page structure is implemented through anchor links to layout areas.

Pros:

• Powerful page layout editor;
• High quality and variety of ready-made templates;
• Lots of widgets, stock multimedia elements;
• Ability to accept online payments;
• Built-in CRM for contact processing;
• Lots of marketing applications;
• Automation of page behavior scenarios using Wix Code;
• A complete package of applications for communications: chat, order a call, newsletters, pop-ups, comments, synchronization with social network feeds, etc.;
• Ability to add your own code to the site: HTML/CSS, JavaScript.

Cons:

• Beginners will need time to master the bulk of the editor's capabilities - it is convenient, but not the easiest to use due to the number and depth of settings;
• Some useful functionality is available only in the form of applications - it is not available out of the box in the editor panel, you need to select and activate the application;
• There are no built-in tools for conversion analysis - sales funnels, A/B tests, monitoring by region/traffic sources. Compensated by connection analytical systems to the page.

Cost per month if paid annually:

1. Connect Domain (123 RUR/month) - connecting a domain, key functionality.
2. Combo (249 rubles/month) - domain as a gift, removal of system copyright.
3. Unlimited (375 rub/month) - extended disk space, paid applications bonus.
4. eCommerce (488 rubles/month) - a lot of disk space, a shopping cart, accepting online payments.
5. VIP (751 RUR/month) - mailings plus site audit from a Wix expert.

Landing page builder LPGenerator → detailed review

LPGenerator is one of the most powerful specialized landing page builders. In principle, this is an ideal service in its niche. Relative difficulty editor is compensated by the enormous possibilities for customizing the design and functionality of pages. Over 250 professional templates from 22 categories. A thoughtful and flexible process for drawing a page from scratch; you can edit the layout code manually and upload your own. There is a showcase of products with pagination - a high-quality mini-shop inside the landing page.

A full set of tools for conversion analysis and marketing (comprehensive statistics, A/B tests, sales funnel, traffic sources, conversion goals, CRM, mailings, etc.) allow you to get the maximum effect from your pages. The editor is visual, there are a lot of widgets, there is a convenient section designer, monitoring page versions with conversion analysis, etc. The audience of the system is web studios and experienced developers. For beginners, there is the Lead Generation Academy - a powerful course that will be useful to most users.

Pros:

• Large selection of templates and the ability to upload your own;
• The ultimate set of tools for analyzing and increasing conversion;
• Support for many third-party applications and synchronization with services;
• Built-in high-quality CRM;
• A well-thought-out one-page storefront with tons of settings;
• Event notifications via SMS;
• An excellent training program for beginners and more;
• Optionally, you can order services from developers.

Cons:

• Expensive package tariff plans designed for professionals;
• Comparatively difficult to use - too much stuff inside.

Cost per month if paid annually:

1. Basic (558 RUR/month) - 1 domain, 3 pages.
2. Advanced (1662 RUR/month) - 5 domains, 50 pages.
3. Unlimited (RUB 2,799/month) - everything without restrictions.
4. Corporate, White Label (RUB 11,011/month) - your own branding for 15 accounts, improved technical support.

Landing page builder uCoz → detailed review

uCoz is a good choice for advanced developers. Allows you to work with code, there is a template designer in which it is easy to build a block structure of a one-page page. For beginners, the best option is to use a premium template, there are a lot of them and everything is there: beautiful design, correct structure, functionality (forms, ordering something, showcase, etc.). In addition, an advanced statistics collection system will help track the effectiveness of the page and promote it, because contextual advertising can be controlled directly from the control panel.

The editor supports connecting third-party PHP scripts and loading your own templates. If you have experience, putting together a landing page will take 1-2 evenings. The service supports synchronization with social networks, online chats, form designers, service calculator and other useful things. Page customization occurs mainly through code editing, although there is also a visual editor. This is an option for those who know how to design landing pages or for beginners who want to publish a page based on a premium gift design.

Pros:

Cons:

• Relatively high difficulty of mastering;
• There are no one-page templates among stock templates;
• The need to have knowledge of code at least at a basic level.

Cost per month if paid annually:

1. Minimum ($2.39/month) - smaller banner, FTP access, 1 GB of space.
2. Basic ($4.79/month) - banner removal, 2 GB of space, premium support, HTTPS, Yandex.Feeds.
3. Optimal ($6.39/month) - 10 GB of space, premium template and free domain.
4. Store ($7.99/month) - 10 GB of space, online store module.
5. Maximum ($12.79/month) - 20 GB of space, live chat technical support.

Landing page builder PlatformaLP → detailed review

PlatformaLP is a specialized landing page builder. About fifty cool templates, a bunch of standard widgets, as well as specialized ones like counters/tabs/decorations/spoilers and a visual editor that allows you to flexibly adjust the structure and content of each section of the page for desktop and mobile format separately. There is a basket - you can sell online. HTML code insertion is supported, as well as integration of third-party services - Bitrix24, amoCRM, GetResponse, RoboKassa, MailChimp, Yandex.Kassa, JustClick, Mailer, Unisender, SendPulse and LeadVertex.

Multi-landing pages are supported: you can create several versions of the landing page for demonstration in different regions. Efficiency can be measured by A/B tests, and analytical data can be obtained from Google or Yandex. You can also add landing page reactions to visitor behavior - pop-up windows of various contents when leaving the page, scrolling to the footer, re-entering, submitting an application, filling out a form, etc. This is based on working with Cookies (there is a message indicating consent to their use). You can enable lazy load for images (speeds up page loading), add animations, use Google Fonts.

Pros:

• An excellent set of widgets and ready-made blocks of various functionality;
• Convenience and flexibility of setting up sections;
• Multilanding support;
• Pop-up windows based on specified client behavior scenarios;
• Built-in store;
• Separate setup of meta tags for social networks;
• Notifications about applications by email and SMS.

Cons:

Cost per month:

1. Micro (490 rub/month) - 1 domain, 1 page, alerts in Telegram.
2. Economy (790 rub/month) - 1 domain, 10 pages, SSL, 100 SMS.
3. Business (1390 rub/month) - 5 domains, 50 pages, multi-landing, A/B test, integrations, shopping cart, multi-user mode.
4. Business + (1990 rubles/month) - 5 domains, 50 pages, accepting payments.

Expansion packages for business plans:

1. +390 rub/month (Business) - +5 domains, + 50 pages.
2. +590 rub/month (Business+) - +5 domains, + 50 pages.

Landing page designer Ucraft → detailed review

A service well suited for assembling landing pages. Two dozen good quality profile templates, a convenient visual editor, plus the ability to publish a landing page on your domain for free. The set of widgets and ready-made blocks is sufficient for publishing pages classical structure, and moderately flexible customization will help decorate the design. You can simply replace the stock content in the template sections with your own and publish the page.

16 integrations supported useful services(PayPal, Google, MailChimp, etc.), standard SEO settings and accepting online payments. You can significantly change the stock template using the included designer tools. Beginners will find it useful to have a site progress cheat sheet with a list of tasks and links to the areas of the control panel in which they are solved. There are also effects, the possibility of team development, flexible settings of fonts and site languages. All this is packaged in a nice and simple interface.

Pros:

• Possibility of free publication of a one-page website with your own domain and SSL;
• Many ready-made blocks, responsive design;
• Support for multilingual websites and team development;
• Possibility of accepting payments online;
• Built-in logo maker, designer tools;
• Progress cheat sheet for beginners.

Cons:

• Lack of built-in tools for collecting statistics and analyzing conversion;
• Lack of some typical landing widgets like a counter.

Cost per month if paid annually:

1. About Website (₽670/month) – 1 site, multilingual, blog, SEO, integrations, 24/7 technical support, removal of the Ucraft brand; adding HTML/CSS/JS, 50 products for an online store, 70+ payment and delivery methods;
2. Pro Store (₽1400/month) – unlimited number of products, commission-free sales, multi-currency, real-time tracking, unlimited storage, discount coupons and wholesale discounts, store management via iOS and Android, the ability to disable taxes, reverse VAT charging;
3. Unlimited (₽2600/month) – complete absence of a limit on everything, sales on eBay, Facebook, Yandex.

Landing page builder LPMotor → detailed review

LPMotor is a specialized service that offers the creation of a landing page from scratch, ready-made blocks or using adaptive templates (about 100 pieces, excellent quality). Visual editor allows you to edit each element separately, adjust positions, combine blocks, sections and section templates in any order, and customize them in detail appearance, create transitions between blocks (bevel, rounding, corner), add effects, and also hide individual blocks from being displayed on a PC or mobile devices. Convenient for beginners.

There is a built-in CRM of good quality, the ability to test variations of the same page (A/B test) and an auto sales funnel - an interface for customization automatic actions if the user executes a given scenario (filled out a form - received a letter, etc.). Pop-up windows and many integrations are supported: Jivosite, VK, Facebook, MailChimp, UniSender, GetResponse, Yandex.Kassa/Money, JustClick, amoCRM, PayPal, RoboKassa, Bitrix24, Yagla and more. The built-in statistics collection system is decent. You can configure to receive notifications about applications via SMS via email or Telegram. There is anti-spam.

Pros:

• Cool editor, flexible configuration of individual elements and sections;
• Supports a large number of integrations;
• Built-in auto funnel designer, CRM, A/B tests and statistics collection;
• Good templates, customization, tools for creating a design from scratch;
• Possibility of separate editing of mobile and desktop versions of the page;
• HTML code insertion supported;
• There is a built-in store with a shopping cart and online payment acceptance.

Cons:

• Disabling the “LPMotor” signature in the footer costs an additional 600 rubles per year for each published page. This is a separate service and not included in package plans.
• You cannot change the template while working;
• The set of elements does not have a countdown timer;
• The car funnel is connected separately for an additional fee.

Cost per month if paid annually:

1. Nano (360 rubles/month) - 1 domain, 10 sites, full functionality.
2. Mini (540 rub/month) - 3 domains, 50 sites;
3. Standard (720 rub/month) - 10 domain, 100 sites;
4. Unlimited (RUB 2,400/month) - unlimited number of domains and pages, without service signature.

The cost of connecting a sales funnel ( trial period- 7 days):

• Week - 990 rubles.
• Month - 2390 rubles.
• Year - 14990 rubles.

Flexbe landing page builder → detailed review

Flexbe is a service designed to assemble landing pages only from ready-made blocks. Suitable for beginners. There are about 20 templates, the quality is good, the blocks are adaptive. For each section, you can select a set of displayed elements and tweak the design a little. There are enough ready-made sections to assemble a landing page with a classic structure. Several font pairs are available for quick change, there are parallax and zoom effects, gradient and darkening settings, and menu anchors are supported. SSL connects

automatically when adding a domain. You can paste your HTML code into the page.
The service supports the integration of basic applications (amoCRM, Bitrix24, CallbackHunter, Jivosite, GetResponse, UniSender), the creation of multi-landing pages/geo-landing pages and provides access to the API. Accepting online payments is possible through Yandex.Kassa, RoboKassa and Tinkoff map. You can connect email services Google, Mail.ru and Yandex. In addition, there is a built-in mid-level CRM and a statistical data collection system. You can customize the page display format when sharing on social networks. Present mobile application iOS/Android and pop-up window settings.

Pros:

• Extreme ease of assembling/customizing pages from ready-made blocks;
• Availability of built-in CRM, statistics, A/B tests;
• Automatically connected SSL;
• Interface for working with pop-up windows;
• Support for the integration of key landing services;
• Notifications via SMS and email about new orders;
• Ability to add page administrators.

Cons:

• A meager set of ready-made templates;
• The built-in CRM is so-so;
• Lack of individual elements/widgets (only ready-made sections);
• Basic level design customization.

Cost per month if paid annually:

1. Starter (525 RUR/month) - 1 domain, 10 pages, 250 SMS, SSL.
2. Business (1050 rub/month) - 5 domains, 50 pages, 500 SMS, multi/geolending, A/B tests;
3. Ultra (2100 rub/month) - domains and pages are not limited in number, 1000 SMS, 5 additional. users.

Landing page builder Mobirise → detailed review

Mobirise is a free program (Mac, Windows, Android) that allows you to assemble landing pages from ready-made blocks. Templates are represented by extensions - paid sets ($20-40) of blocks tailored for specific task(business, store, lawyer, portfolio, restaurant, etc.). The box includes 4 free templates. There are also extensions for adding integration of social networks and commenting tools, a translator, Soundcloud, Google Analytics, SEO tools, and for paid ones - an icon pack, a shopping cart with payment via PayPal, a page code editor and an image slider.

The set of blocks (number, structure, purpose) depends on the selected template. Each section can be customized by choosing the elements to display, colors, effects, sizes, and more. In general, even on a free template there are a lot of blocks - they are more than enough to assemble a normal landing page with all the features (reviews, benefits, columns, tabs, timelines, timer, multimedia, price list, map, social networks and everything else). Pages are responsive by default. Basic SEO settings are present. To publish pages you need to buy hosting and a domain. We recommend that you pay attention to the pack with all paid extensions.

Pros:

• The application is free for commercial use;
• A rich set of adaptive blocks in stock delivery;
• Easy to assemble and edit page designs;
• Extensions significantly increase the scope of the program;
• Built-in FTP interface for uploading/updating files on the hosting.

Cons:

• You must rent hosting/domain separately;
• Updating the landing page will require working project files on your PC;
• Complete absence tools for collecting statistics and analyzing conversion due to the format of the site builder in the form of an application (you can connect the page to external services).

Price:

1. The cost of a page is equal to the amount required to rent hosting and a domain name (approximately $20-30/year).
2. The full package of extensions costs $197 - all templates and integrations.

Step-by-step action plan

The purpose of the landing page is to interest the visitor and encourage them to take the action you have planned. Based on this thesis, it is necessary to arrange the blocks in order leading to maximum effect in your specific case. Any of the landing page builders described above can implement this formula. Sometimes you can simply replace the demo content of a template with your data, getting good page, - the structure of these designs is not taken out of thin air, they are assembled with skill.

However, there are generally accepted guidelines for collecting landing pages. Everything has been verified a long time ago - what works and what doesn’t. Although for each specific case you need to test individually, polishing the nuances to shine (switched buttons/blocks, accent color, main font, offer wording, number of fields in the form, location of the social media block - all this can play a role, you need to look good combination). In general, the scheme for creating a landing page in all constructors is approximately the same:

Landing page creation algorithm

1. Registration in the constructor.
2. Select a template suitable topic and/or structures.
3. Adding missing and removing blocks that are unnecessary for your task.
4. Editing stock content to suit your needs (texts, numbers, images, links) and filling in newly added sections from scratch.
5. Customizing the design - colors, effects, fonts, backgrounds, element shapes, etc.
6. Filling in SEO parameters.
7. Connecting the necessary integrations ( payment systems, social networks, newsletters, analytics, statistics, live chat, call back, etc.).
8. Pay for a tariff plan and connect a domain.
9. Publishing a page.

What should it be?

The nature and order of the sections is of great importance. The point is that as you scroll through the page, your visitor should be inspired to follow your offer. And do it. What blocks should be used to achieve the goal? In what order? There is no 100% recipe for the success of any page from any niche, but something can be outlined:

• Header - a high-quality image or video background on the topic, a title that conveys the essence of the offer, a logo, an anchor menu, and, possibly, a button here (CTA - Call-To-Action, call to action) - subscribe, purchase, download, go somewhere- or.
• The second block could be a countdown timer until the end of some promotion with a CTA button. You can also put a description of your offer here (and then a CTA) - text plus an image or video. The order depends on how clear the essence of the offer is from the header - is it necessary to additionally show the essence or is it time to call for action.
• Block of proposal advantages - shootouts. It can be designed in the form of a slider (carousel) or icons with succinct, accurate descriptions of the strengths of the offer. It’s better to use icons with text captions - this way information is perceived faster, there’s no need to scroll through it.
• Images or videos of the product in a format that suits the style of the page.
• There may be a timer until the end of the offer (if it was not at the top) or tariffs, if we are talking about a service. Or a short price list in tabs (2-5 positions) for products. In general, price display.
• Next, you can add a block of customer reviews in tab or carousel format.
• There may be some numbers here that demonstrate the popularity of your product: the number of downloads, satisfied customers, subscriptions, money saved, benefits received (depending on what we are talking about), kittens saved, and things like that.
• Form - for making an order, subscription, survey or something else.
• Map of the geographic coverage of your activity - advertising of the scale of popularity (you can do without it).
• A call to action is a CTA button next to a summary of the offer, a suitable illustration, or in another appropriate format.
• Footer with a logo, a summary of the offer, office address, phone number, instant messengers, links to social networks, the main website, blog and anything else like that.

Depending on the nature of your offer, you can use event schedules, food menus, answers to popular questions, team photos, a display basket, and more. It is important to respect the anatomy of the page. For example, the cafe menu is part of the offer and should go slightly above the middle of the page, the team photo should be closer to the footer, just like the FAQ. Everything is logical, but the essence is the same.

Thanks to the designers, anyone can quickly publish a landing page that can generate income. It’s not just about the convenience of the format, but also about other nuances: correct templates, functionality tailored to the solution of the problem, ease of collecting statistics, availability of technical support, FAQ and other things.

The optimal ones for most beginners will be uKit, uLanding and Wix - they provide good landing pages. Inexpensive, fast and beautiful. The most powerful profile service is LPGenerator. The following PlatformaLP and LPMotor are somewhat inferior to it. uCoz can do everything well, including landing pages. Ucraft is a good option, Flexbe is nice and simple, Mobirise is not for everyone.

You shouldn’t count on publishing a full-fledged landing page for free. Whatever service you choose, pay the appropriate tariff - this will give you a lot of advantages, save you from problems and ultimately increase conversion. Universal recipe perfect page does not exist, but you can focus on the weighted average structure and make a good profit.