Top people on Instagram. Instagram in numbers - useful data, facts and tricks

2018-09-23 || 15:20:43

Instagram is gaining momentum every day; according to statistics for 2017, the application has gained more than 600 million users from all over the world. Everyone has different interests, some are passionate about a personal blog, stories about their lives, posting photos of children, food, animals, vacations, etc.

♡ Create an account But, speaking of that, what is the most popular account on instagram, then these are the “stars” of the World. Throughout the year, the statistics do not change and the same world stars occupy leading positions.

Since Instagram appeared, which is already more than 7 years, the social network has gained more than 600 million people. Every year, Instagram developers sum up the results and determine the most popular Instagrams in the world.

The popular profiles that we will consider are current as of September 2018, you can use the search yourself and see how many subscribers these people have.

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TOP - 15 most popular Instagram

Instagram
In the very first place in the TOP - 10 is the Instagram service itself, 252 million subscribers are subscribed to the profile, and the number of subscribers increases every year.
The service is known for publishing copyright photographs in the World, and they are the founders, after all. There is no specific idea for publications, they post on all topics in a row, thanks to their account you can quickly learn about new innovations on Instagram.

A beauty and just a good girl - Selena Gomez
The second place is occupied by the beautiful singer Selena Gomez, a girl who is very “rabidly” popular in the USA and other countries. Selena is an actress, singer, songwriter. She began her career back in 2002, after such a frantic schedule, the girl suffered from poor health. Selena’s profile has 143 million subscribers.

Football “star” Cristiano Ronaldo is the most famous football player in the World, and also occupies a leading position on Instagram. Cristiano is truly considered a world star. Ronaldo currently has 142 million subscribers.

Cristiano Ronaldo is the highest paid player from all over the World, the Spanish Real Madrid paid 80 million pounds sterling for the transfer of Ronaldo from the English Manchester United. He has many titles including "Best Portuguese Footballer of All Time"

Young and beautiful Ariana Grande
The third place is occupied by the popular, beautiful and successful Ariana Grande, 129 million people follow her. Ariana started making music in 2008, and now she is very popular in many countries. In 2018, at her concert at the Manchester Arena, an explosion occurred, which took the lives of 23 young people.

Talented singer Beyonce
Beyoncé has been on stage for about 20 years and is still popular with fans, with 118 million subscribers following her profile. Beyonce is also a producer, actress, choreographer, model, director, perfumer.
Included in the TOP - 100 most influential representatives of the music industry. She constantly works on herself, her Instagram is very interesting, since Beyoncé is always different.

Sexy and unusual actress Kim Kardashian
Nowadays, there are few people left who do not know Kim Kardashian. She became famous about 10 years ago, after her reality show. 118 million people follow Kim Kardashian's account.

Everyone's favorite Dwayne Johnson
Dwayne Johnson "The Rock" is a women's favorite and a wonderful actor with 116 million subscribers. Famous for many films, the actor and wrestler is 45 years old and is often invited to star in various films.
He made a name and image for himself performing in the ring, won many awards, then realized himself in the art of acting, masculine strength and charisma - this is definitely about him!

Beautiful model Kylie Jenner
Model Kylie Jenner gained her popularity quite quickly and received 115 million subscribers. The young girl is only 20 years old, but she already has so many fans.

Young singer and actress Taylor Swift
The young singer and actress has 112 million followers on Instagram, fame came after the video on which the singer worked and thought through every moment, the video became the fastest growing clip in the history of video hosting.

Justin Bieber takes 10th place
A favorite of young girls and just a nice guy, he has gained 102 million subscribers on his account and is happy to share his life.

Neymar representative of the Brazilian football school
Neymar, just like Cristiano, is in love with his work. He loves to be admired, has large fees, and collects titles and awards. He often appears in advertising, participates in presentations, and is the face of many companies in the world. 102 million people have subscribed to the profile.

Leo Messi contender for the title of "Best Footballer of All Time"
Lionel Messi is the winner of many awards, a contender for the title of “Best Footballer of All Time,” but at the 2018 Olympics Leo left with nothing, which made him very upset and even cursed Russia.
Born in Argentina, he posts games, family, and vacations with friends on his account. The profile has 98.5 million subscribers.

National Geographic educational account
The only informative and interesting account in this selection of the most popular on Instagram. The magazine has existed for many years, and on Instagram it has not changed its traditions.
The publications are of a completely different nature: documentary photographs, shots of original life, beautiful nature, etc. All of this is followed by 91.4 million subscribers.

Nike's Instagram account is very popular and in demand; publications are dedicated to the world of professional and amateur sports. Subscribers are aware of new products in the industry and follow their idols. Nike has 80.7 million followers on Instagram

JLo account
Jennifer Lopez is an amazing actress; as a young girl she was able to make her way from the slums to the top of show business and now has a substantial capital. He publishes on his account only what he considers necessary, and does it very carefully, thinking about the consequences. 80.2 million subscribers follow her life.

We have dealt with the most popular Instagram accounts, in the next blog we will look at the most popular Instagram accounts in Russia. There, the Instagram account is in first place with 13.8 million subscribers.

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1: Instagram - 222 million

The most famous and very first page to appear on the social photo network is certainly Instagram itself. On the Instagram page, resource users can learn about trending and expensive viral marketing promotions.

2: Selena Gomez – 120 million

At the age of 24, Selena Gomez has become a singer, actress, composer and author of musical works, and she was also awarded the title of UNICEF Goodwill Ambassador. 2002 was a very busy year for Selena Gomez, because it was at this time that her career began. She took on everything: she starred in numerous films, recorded albums and gave concerts. The crazy work rhythm had a negative impact on the well-being of the rising star - in 2014 she was diagnosed with lupus. The fight against such a terrible disease only added to the young artist’s popularity. All of Selena Gomez's photos posted on her Instagram account show followers how to look good even in the most difficult situations. That is why her Instagram is the most popular.

3: Ariana Grande – 105 million

Such a young age of the American actress and singer, Ariana Grande, with an unusual timbre of her voice, did not become an obstacle to winning the hearts of teenage fans. The career of a spontaneous girl with a pretty “doll” appearance began in childhood, but at present Ariana is “torn” between recording albums, acting in films and television series, in addition to this, she also plays in the theater.

4: Taylor Swift – 102 million

Fans fell in love with the singer not only for her talent, but also for her attitude towards them - she loves all her fans as much as they love her. Once on Instagram, the singer even published pictures from the wedding of her fans, Max Singer and Kenya Smith, which she herself attended. In 2015, Taylor Swift's account was the leader in the number of subscribers; in 2017, the Instagrams of Selena Gomez and Ariana Grande turned out to be more popular.

5: Beyonce – 102 million

Despite her reticence and shyness as a child, Beyoncé became a legendary figure in the world of show business at the beginning of the 21st century. She has sold tens of millions of her music albums and has been awarded a Grammy Award several times. According to music critics, Beyonce is one of those individuals who greatly influenced the style of music and made significant contributions to the field of popular music.

6: Cristiano Ronaldo – 101 million

The full name of the world-famous football player is dos Santos Aveiro. For a long time, parents could not find a compromise in choosing a name for the child. The mother came up with the first name, and the father came up with the second, deciding to name his son in honor of US President Ronaldo Reagan. Cristiano Ronaldo, playing for the Spanish football club Real Madrid, won the Golden Ball three times as the best European football player, and was awarded the Golden Boot four times.

7: Kim Kardashian – 100 million

The number of subscribers to the account of American fashion model and actress Kimberly Noel Kardashian has already reached 1 million. The image of the star of the popular reality shows “Keeping Up with the Kardashians” and “Dancing with the Stars” gives rise to a huge number of photos and videos that are used for various purposes and invariably cause excitement among fans. Fans don’t care so much what will be published next on the model’s page; they rejoice at any news.

8: Kylie Jenner – 93.9 million

The page of Kylie Jenner, an American model and participant in the reality show “Keeping Up with the Kardashians,” contains photographs of designer outfits, jewelry and pictures from the dressing room. And it’s unlikely that her fans expected to see anything different on her Instagram.

9: Justin Bieber – 87 million

Fame came to the pop singer from Canada, Justin Drew Bieber, after a video with a composition of his own composition called “One Time” appeared on the world video hosting Youtube. A gentle voice helped the young singer become the winner of the leading Grammy award. Fans of Bieber today can enjoy not only his musical works, but also perfume, which is produced under the label of the show business star.

10: Dwayne Johnson – 86.7 million

American wrestler and famous Hollywood actor Dwayne Johnson has made more than 300 films. His name appears twice in the book of world records: the first time Dwayne was noted for the mind-boggling amount of fees he received for his debut leading role ($5.5 million), and the second time for the incredible number of photographs taken in just 3 minutes (105 selfies). .

11: Kendall Jenner - 80.7 million

The youngest offspring of the rather large Kardashian stepfamily, many of whom prefer to build a career under their own surnames, not shying away from the help of relatives. 20-year-old Kendall has already managed to take part in the filming of TV series, became the heroine of scandals in the modeling business, acquired useful contacts and is confidently paving the way to the big podium. Almost documentary evidence of this multifaceted process can be observed in the form of publications on her Instagram account.

12: Nicki Minaj - 80.1 million

The path from a teenager from a dysfunctional family to a rap star was achieved through natural artistry, lack of complexes and arrogance on the verge of provocation. Plus a lot, a lot of work and collaboration with famous artists, showmen and businessmen. Currently one of the top 30 richest rap artists, her songs persistently make their way to the top of the charts, and Minaj herself is included in various super-popular shows. It is vital for a star to maintain interest in her person, which is what her personal Instagram page is dedicated to.

So far, Instagram can hardly be called the most popular social network in the world. Nevertheless, by 2017 the resource had attracted 600 million people from all over the world. Someone builds their business here, someone realizes themselves as a musician, artist and simply a creative person.

But the accounts of stars are gaining the most popularity. Finding out who has the most followers on Instagram turned out to be quite simple. The top 10 has been almost constant for several years now. Only occasionally do stars change positions, ahead of each other or behind each other by a couple of million.

Application

Of course, it’s hard to imagine a modern smartphone owner who doesn’t know what Instagram is. Therefore, if there are still any left, here is some general information about the application for you. This is a free resource aimed at sharing time-limited photos and videos.

The service first became available in 2010. Back then it was still impossible to understand who had the most followers on Instagram. In addition, initially this program could only be used by owners of Apple devices.

Only since 2012 have the owners of Android gadgets been able to download and install the program. And this is exactly what the developers lacked. More than a million people installed the application within 24 hours.

Leaders

The development of the program turned out to be very rapid. Nowadays you can easily analyze followers on Instagram. The largest number - 600 million users - was achieved in just 7 years. But this is not a record figure. This social network has competitors in the world who have surrounded themselves with a simply unrealistic number of users.

In 2017, we managed to sum up the results of the past years and create a table of social network leaders. Facebook consistently ranks first, with a record audience reach of almost 2 billion people.

Following him are 1200 million users of the WhatsApp messenger. Third place went to the video hosting service YouTube with a reach of 1 billion.

Instagram Followers

Now let's move on to the main question: "Who has the most followers on Instagram?"

Of course, we cannot hide the fact that many users of this resource strive to get as many followers as possible. But they are very far from the real giants of this network. The list of leaders has remained virtually unchanged for the last couple of years. From time to time, stars change their positions and move up or down in this ranking.

Therefore, in the following description, errors are possible, because time passes, stars gain fans, but what is written remains unchanged. Below is the top global leadership, a list of people with the largest number of followers on Instagram in the fall of 2017.

Instagram - 227 million.
Selena Gomez - 129 million.
- 115 million.
Cristiano Ronaldo - 114 million.
Beyoncé - 107 million.
Kim Kardashian - 104 million.
Taylor Swift - 104 million.
Kylie Jenner - 99 million.
Dwayne Johnson - 95 million.
Justin Bieber - 93 million.

First and foremost

So, the service itself has the most followers on Instagram in the world. At the moment, their number has exceeded 227 million, despite the fact that at the beginning of the year there were a couple of million fewer followers.

The first registered account was also this profile. In general, before us is definitely the leader of all leaders. A variety of photos appear here that correspond to trends and fashion trends. Therefore, not a single flash mob or action will pass by those who follow this profile.

Smart and beautiful

The most popular person was Selena Gomez. It is she who has the largest number of subscribers in the world on Instagram, if you take into account real people. The girl occupied third and fourth positions for a long time, but for more than a year she has been ahead of all her competitors, including colleagues in the music field.

Back in the spring of this year, she delighted 125 million followers, and in a few months another 2 million arrived to this number. It is believed that Selena became popular thanks to her ex-boyfriend Justin Bieber, who is also included in our ranking, but occupies only tenth position. Now Gomez is involved in charity and creativity.

Just a few days ago there was a rumor that the star couple had gotten back together.

American Beauty

Another young Grande made it into this ranking with 115 million followers. The girl began her career in 2008. She has become very popular lately and went on a world tour a couple of years ago. A couple of times she has already managed to become part of major scandals, because of which she had to apologize to the entire world community.

Grande is not only involved in music, she has acted in films and TV series. This year, the singer was talked about as a victim of a terrorist attack that happened at her concert at the Manchester Arena. At the end of her speech, an explosion occurred, which took the lives of 23 people. The actress herself was not injured. Later she held a concert in memory of the victims of this tragedy with other stars.

Football star

If you were asked who has the most followers among football players on Instagram, then most likely the name Cristiano Ronaldo would be your answer. He is truly considered a world star, a very media personality.

Back in the spring of this year, he had 109 million and in six months he was able to recruit another 5 million to his army of fans. He is still a Real Madrid player, owner of several Golden Balls and Golden Boots.

Creative twentieth anniversary

For 20 years now, Beyoncé has been giving her fans tons of quality music. In addition, she is a producer, actress, dancer, choreographer, model, director and even a perfumer. She earned her 105 million subscribers at the beginning of this year, and now she has added a couple more to them.

The singer's awards are presented in a separate Wikipedia article. By this year she has become the highest paid musician. Her income amounted to more than $62 million.

Quick success

Now there is no one left who does not know about the beautiful and sexy Kim Kardashian. Her Instagram army has 104 million followers. Unlike Beyoncé, the actress took her first steps towards popularity ten years ago. Then she starred in her own family reality show.

By 2010, Kim had earned $6 million. Now the actress is 37 years old. Moreover, she has been married to Kanye West for three years, who became her third husband. Engaged in the creation of a huge number of beauty products.

Against everyone

Those who follow Taylor Swift's 104 million Instagram followers know that the young singer and actress announced the release of her sixth album, Reputation, this year.

The first song from it was already released in August this year and created a lot of noise. The singer is praised for her courage, a very thoughtful and painstaking video, which received 43 million views in a day. This helped it become the fastest growing and most popular video in the history of video hosting.

Model

Kylie Jenner also quickly gained popularity and received 99 million subscribers. The girl is only 20 years old, but she has already gained a huge fan base. Her half-sister is Kim Kardashian.

"Rock"

Actor and former wrestler Dwayne Johnson has 95 million followers on Instagram. The athlete is 45 years old and actively acts in action films. He starred in popular films: “The Mummy Returns”, “The Scorpion King”, several parts of “The Fast and the Furious”, etc.

Little girls idol

Justin Bieber is a very controversial artist. Half the world adores him, the other half cannot stand him. But there is nothing to say about his popularity. On Instagram he acquired 93 million subscribers.

The Canadian pop singer became popular thanks to his mother posting videos of her son singing on Youtube. Scooter Braun noticed him there and promoted the young man, turning him into a real sex symbol.

Russia

A similar rating can be compiled for stars who live in Russia. The most scandalous and popular people gather the most followers on Instagram. Moreover, there is not a single politician among them. Before us are still the stars of show business.

The five most popular include:

Olga Buzova with 10 million.
Timati with 10 million.
with 9 million.
Nastasya Samburskaya with 8 million.
Vera Brezhneva with 8 million.

As you can see, the top five popular Instagram stars have a small gap between them. For some, literally a couple of hundred thousand are not enough to catch up with their “rival” in terms of subscribers on Instagram.

In Russia, Olga Buzova scored the highest number. Moreover, her career is the same as Justin Bieber’s - contradictory. The girl has recently become popular thanks to scandals. Previously, she was the TV presenter of the program “House 2”, and now she has decided to make a career as a singer.

Not all Russians think this idea is successful. Buzova has been accused more than once of singing to a soundtrack and generally not being able to sing at all. But so far she is the leader on Instagram in terms of the number of followers.

Timati is also promoting himself as a media personality and businessman. Recently he has created an entire brand, Black Star, with a burger bar, shops and a production center.

The number of followers on Instagram is one of the indicators of the quality of an account. Moreover, the struggle for followers has long gone beyond the scope of simple entertainment. After all, Instagram subscribers are recruited not to please their own vanity, but for real earnings, which can reach five-figure sums for one post. Therefore, a rating of the most popular accounts is compiled annually, the owners of which are known not only in Russia, but throughout the world.

Which Russian star has the most followers on Instagram?

Despite the fact that all Instagram users have the same opportunities to gain followers, show business stars still break records. They don’t need to conduct active campaigns to gain followers, organize attractive competitions, or follow strangers’ accounts in the hope of reciprocity. After all, their fans are already interested in looking into the personal life of a celebrity - to find out what she eats, drinks, where she dresses, and what she breathes.

Top 5 popular Russian accounts on Instagram:

Olga Buzova

Olga Buzova earned first place in the ranking. In just 1 year, she managed to gain 4 million subscribers and become a leader. So at the end of 2016 the number of subscribers was 7.4 million, and at the end of 2017 - beginning of 2018 this figure reached 11.7 million users. Probably, such rapid growth is associated with Olga’s successful appearance on stage as a youth pop singer.

Black Star (Timati)

Timur Yunusov (Timati) is the founder of the Black Star music label. He is widely known for his shocking antics and incorrect statements about the Russian pop industry. His updates are followed by millions of users not only on Facebook, but also on Instagram. Today, the number of Timur's fans is 10.6 million users.

Ksenia Borodina

Ksenya Borodina gained her popularity thanks to the famous television project “Dom-2”. Even though it turned 9 years old this year, the show's ratings are still going through the roof. But at the same time, not all participants manage to become famous due to him, as Ksenya did. Today, 10.1 million loyal fans follow her life on Instagram.

Irina Shayk

Unlike previous rating leaders, Irina Shayk has nothing to do with show business. She built her career in the domestic modeling business, which opened the way for her to Europe and then to the USA. The supermodel's account has 9.5 million followers. users.

Pavel Volya

The most scandalous resident of the Comedy Club, Pavel Volya, carefully monitors his Instagram account and publishes “fresh” posts daily for his audience. And although quite recently he was not among the TOP 5 popular accounts, 300 thousand users helped him squeeze out Natalya Samburskaya (9.3 million users versus 9 million) and take an honorable fifth place.

The most popular Instagram accounts in the world

The global rating of account popularity is more stable than the domestic one. For many years now, Instagram itself has been the leader in the number of subscribers, gaining 229 million followers. For comparison, a year ago their number was not much less – 224 million users. However, you need to leave this account outside the rating. Because competing in terms of popularity on a social network with its creator is, at the very least, not fair.

The five most popular Instagram accounts in the world:

Selena Gomez

For the second year in a row, Selena Gomez took first place in the ranking. Back in 2015, 69 million users were subscribed to her account, today – 132 million. An impressive breakthrough, which was also reflected in the cost of advertising on her profile. An advertising post in exchange for the largest number of followers on Instagram is estimated at $550 million - also an indisputable record.

Cristiano Ronaldo

The famous football player and the dream of many women, Cristiano Ronaldo, achieved success not only on the football field, but also on Instagram. 118 million users from all over the world are subscribed to his account. Cristano publishes photos from all football matches, regardless of their outcome.

Ariana Grande

Ariana Grande is a singer, composer, songwriter, and film actress. At the age of 24, Ariana has tried herself in many areas, but the beginning of her career is associated with the popular Broadway musical “13”. However, most people know her as an actress in the American sitcom “Victorious.” The life of the star is followed by 117 million users.

Beyoncé

Beyoncé is familiar to all fans of R'n'B style. Over almost 20 years of her career, she has released 6 studio albums that have thundered all over the world. Therefore, not only compatriots, but also residents of Europe, Asia and the CIS countries subscribe to the star’s account. Their number has already crossed the mark of 110 million users.

Kim Kardashian

Kim Kardashian is ahead of the “veteran” in the ranking of the most popular accounts, Taylor Swift, by only 200 thousand users. In her account you can find both professional model shots and amateur photos taken on a mobile phone. Almost 106 million people are watching the latest profile updates.

Who has the most subscribers among bloggers?

If there is an opinion that only celebrities can achieve unprecedented popularity on Instagram, then this is not so. Even an ordinary blogger can gain a six-figure number of subscribers. It’s enough to make an interesting account and “pump it up” correctly. A role model can be found in one of the following profiles:

Katya Klap (@kateclapp) – video blogger, 6.6 million subscribers.

Ellen Sheidlin (@sheidlina) – Instagram blogger, 3.6 million subscribers.

Ida Galich (@galichida) – video blogger, 2.8 million subscribers. The page is closed.
YanGo (@yan_gordienko) – video blogger, 2.5 million subscribers.

Katya Adushkina (@katusha_adushkina) – video blogger, 1.1 million subscribers.

By the way, Katya Adushkina is a young girl of 14 years old, who has exactly the same number of subscribers as the famous actor Pavel Priluchny. Therefore, anyone can become an Instagram star, regardless of their offline status. The main thing is the desire and desire to achieve the goal.

Instagram has long become a platform not only for self-expression, but also for earning money. Using an Instagram account, you can sell goods, promote a person or a product, as well as sell advertising, making money from it.

Who has the most followers on Instagram: TOP 10 accounts of Russian stars
Who has the most followers on Instagram in 2019?
How to find out who has the largest number of followers on Instagram
How to promote your Instagram

Initially, Instagram was positioned as a social network for sharing photos. The functions of correspondence, posting stories that are available only for 24 hours, and advertising appeared much later. The social network has gone through several updates, almost all of which have had a positive impact on user activity.

Like Russian stars promote their accounts on Instagram and which of them is considered the most popular?

Who has the most followers on Instagram: TOP 10 accounts of Russian stars

It would seem that who should have the most subscribers in Russia are bloggers. No - the leaders remain the artists who once occupied talk shows, reality and television broadcasts. Moreover, many of them become bloggers themselves - for example, Vlad Sokolovsky, a singer who began his acting career a year ago. He and his wife Rita Dakota started their own YouTube channel, where the couple shares travel hacks and plans for the future.

10th place - Anna Khilkevich

The actress, a “graduate” of the long-living TNT TV channel “Univera”, was on the list of the most popular Instagram accounts. Anya still stars in this series, but devotes a lot of time to other works, as well as her personal life. Khilkevich does not advertise too actively and does not raise price tags - a post with PR will cost from 400,000 rubles, as an anonymous advertising customer says. On forums and special social networks for selling advertising, you can often find reviews about PR from a particular celebrity.

Khilkevich is on the list of “excellent achievers” who have proven themselves well after collaborating with many brands.

Number of subscribers: 8.4 million

9th place -Mikhail Galustyan

One of the most popular comedians in the country does not use Instagram for advertising. In his posts, Mikhail talks about life, travel and new projects. For him, the opportunity to sell advertising photographs on this social network does not seem to exist.

It is important to note that not all popular celebrities publish advertisements on their accounts. Some people prefer to leave their own pages “clean” and not sell PR to various companies. Galustyan can be counted among such celebrities - the artist is far from the world of PR through social networks.

Number of subscribers: 9.3 million people

8th place - Anastasia Kvitko and Egor Creed

Until recently, Anastasia was alone at the height of her popularity. However, since the end of the summer of 2018, Yegor Creed shared with her the honorable 8th place in the TOP 10 Instagram accounts by number of subscribers.

Anastasia Kvitko, a young beautiful model, boldly posts provocative photos in her publications. So offensive messages like: “Too much photoshop” or “Don’t breasts interfere with sleep?” appear on the microblog. Nastya looks at this philosophically, turning a deaf ear to criticism. Meanwhile, photographs of the owner of curvy figures are gaining tens of thousands of likes.

Yegor Creed's stardom became even brighter after his participation in the TV show “The Bachelor”. Then everyone expected that the girl chosen by the Russian singer would remain next to him. However, the other day, followers noticed on Creed’s Instagram an unambiguous photograph of a stranger who is clearly related to Yegor. They believe that this is his new passion.

Yegor Creed practically does not post personal information in his publications and rarely enters into dialogue with subscribers. Photos from social events, excerpts of songs, fragments of videos - this is almost the entire list of aspects of the singer’s life that he prefers to cover.

Number of subscribers: 9.5 million

7th place - Nastasya Samburskaya

Another star of the TV series “Univer”, a popular actress often advertises something on her Instagram. Who has the most followers? Of course, artists who keep their fans on their toes with daily photos, videos and live broadcasts.

Nastasya also makes money through advertising posts. She selects the products that she will advertise and does not pursue any profit. The cost of PR posts for a particular brand is not disclosed. But, if we remember the advertising prices of stars who have fewer followers on Instagram (220 thousand rubles per post for Ksenia Sobchak with 5.7 million subscribers, and 70 thousand for advertising for Ravshana Kurkova with 2 million subscribers), we can draw conclusions: that Samburskaya’s earnings are not bad at all.

Number of subscribers: almost 10 million people.

6th place - Vera Brezhneva

Singer, actress, TV presenter, author of books - Vera has managed to do, it would seem, everything in this life. A star mother and, according to the journalists who interviewed her, a wise girl, she manages her Instagram account with caution. Does not post posts that could compromise. She does not exchange it for advertising offers that are not interesting to her. It seems to follow a pre-written content plan and always delights fans with backdrops from filming.

Back in August 2018, Vera overtook Nastasya Samburskaya in the number of subscribers, who held 5th place in the spring of this year. However, it is Brezhneva, out of the top ten most popular stars on this social network, who seems to be the most selective in the posts she plans to post. Her comments on the photos are the most voluminous and interesting. When communicating with subscribers, Vera is very tactful and even reacts very restrainedly to negativity, or simply laughs it off.

Number of subscribers: 10.4 million people.

5th place - Nastya Ivleva

Who watched “Heads and Tails. Reboot”, he will immediately know who he is talking about. The seventh line of the Instagram hit parade belongs to Nastya Ivleva, a famous and very positive TV presenter. Her rapid career growth also contributes to her rapid increase in popularity on the social network. Only recently the girl was inferior in the rating to Ivan Urgant and Yegor Creed, and now, by September 2018, she has added as many as 900 thousand subscribers!

Anastasia Ivleva does not shy away from communicating with followers and willingly answers questions related to creativity. Her 448 publications are mainly devoted to work, while the girl prefers to remain silent about her romantic life.

Number of subscribers: 11 million

4th place - Pavel Volya

The comedian and founder of the stand-up genre, who started his career in Penza, got to opening his own business. “Willpower,” a project he started together with his wife Laysan Utyasheva, is bringing good dividends. The married couple constantly travels, gives lectures and stand-ups in different cities of Russia. Laysan teaches, broadcasting the training process to her husband’s now joint account.

Pavel makes money not from advertising, but from promoting his business on Instagram. Thanks to this social network, his and Laysan’s business is thriving, and new clients are lining up to get personal training or recommendations. PR without the media is the most effective type of advertising.

Number of subscribers: about 11.7 million people.

3rd place - Ksenia Borodina

Who has the most followers on Instagram? Reality TV stars. Ksenia, the host of Dom-2, quickly gained subscribers. Now, for Borodin’s own promotion, he constantly uploads new photos, and also does not shy away from advertising almost any product. This brings in some income - a post from Instagram superstars can cost from two hundred thousand rubles. Ksenia does not disclose her advertising prices, but judging by the quality of the content on her page, these same prices suit advertisers.

Ksenia even makes money with the help of stories. A post posted on Instagram Story costs several times less than a regular photo. Therefore, manufacturers who find it important to convey information to potential customers as quickly as possible choose this type of advertising.

Number of subscribers: 12.3 million as of February 2019

2nd place - Black Star

The label, which unites several unusual musicians, is of interest to many. On their account, Black Star producers post backstage footage from filming, interesting moments from recorded interviews, and excerpts from new songs of their artists. The label employs Yegor Creed, Timati, Nathan, Christina Sy, Mot and many other musicians. The founder of the brand, Timur Yunusov (Timati), turned the music label into a full-fledged franchise.

Burger shops, men's haircut salons, and official clothing stores open under the name Black Star. Timati plans to go further and expand the franchise to hundreds of a wide variety of stores and cafes throughout Russia.

His business is a lucrative venture that no producer in the industry has ever started before.

Number of subscribers: about 13.5 million people as of February 2019.

1st place - Olga Buzova. The largest number of subscribers is almost 15 million.

TV presenter and singer Olga Buzova has long held first place. Olga made a name for herself not only on the popular TV show “House 2” or the media scandals associated with her. Many people learned about Olga after the start of her musical career. With the help of music, Buzova “moved away” from the divorce from her ex-husband. The divorce was accompanied by constant quarrels, including public ones, and was covered by the media from all sides. . The reason for the stress is quite understandable, but even the most devoted fans hardly expected the start of the singer’s career as a cure for frayed nerves.

However, despite the initial rejection by the public, Buzova was able to break into the country's musical elite. Now she is many times more popular and richer than her ex-husband, football player Dmitry Tarasov. The girl gives concerts in different cities, acts in films and constantly appears in glossy magazines.

Number of subscribers: 13.6 million people as of September 2018.

This is what the top 10 of Russian Instagram looks like. The same trends are noticeable here as in the world: the predominance of women’s accounts over men’s and the “stardom” of everyone included in the rating.

Who has the most followers on Instagram in 2019?

Singer Selena Gomez confidently holds first place - 146 million people follow her. The growth rate of the number of Selena's followers is considerable - sometimes 4 million people in 2 months. Interestingly, the price for advertising in Selena’s account, according to experts, is 550-775 thousand dollars.

The world-famous football player Cristiano Ronaldo (155 million) and singer Ariana Grande (145 million) were in the top three. Ariana is more active in advertising outside her profile: she stars in videos that are then shown on TV and YouTube. Cristiano does not lag behind and is actively filming for advertisers in his field, which is how he boosts his popularity: over the 2 summer months of 2018, the number of his subscribers increased by 10 million people!

The top ten most popular Instagram accounts included the accounts of Beyoncé, Kim Kardashian, Taylor Swift, Kylie Jenner, Dwayne Johnson and Justin Bieber. Kim, for example, is very active in the advertising field and constantly posts relevant posts. Beyoncé, Bieber and Swift are not so loyal and very rarely agree to advertising integration.

How to find out who has the largest number of followers on Instagram

To find out the number of subscribers, just turn to the Social Blade program. A user-friendly interface allows you to quickly find the rating of the most popular users of YouTube, Twitter, Instagram, Facebook and Twitch. The service is multifunctional - with its help you can track the latest statistics on subscriber growth, adjust the percentage of influence on the audience and view “A-lists”, which include the most interesting people for social network users. Any user can see the exact number of subscribers, the dynamics of changes in the quality of content posted on the account, and other parameters of the pages of superstars on Instagram.

Interestingly, the ratings are compiled according to a variety of criteria. Both global and more local lists of the most popular are available; There is also a rating of Russian stars who have accounts on Instagram or other social networks supported by Social Blade. Among other things, the service allows you to compare celebrity accounts with each other. Who has more likes, who has saved “their” photos to a secret album, who has more comments under a photo freshly uploaded to the social network.

How to promote your Instagram

If you are not a TV personality, not a singer or not a sports star, special services for getting live subscribers will help you promote your account. You can already earn money from an account with several thousand people.

Doinsta - automates the process of attracting the target audience to your account, helps you get subscribers on autopilot. The price of the service package is 1000 rubles monthly. For this money you can get several thousand followers.

Zengram is a popular promotion service with a free trial period and a good reputation. There are additional opportunities to promote your Instagram.

1 million likes - in this service you can get a lifetime discount of 5% through a well-thought-out referral program. The resource provides detailed marketing metrics and guarantees account security from blocking, and has a friendly support service.

Advertising on Instagram is a good way earning money online. Not only stars, but also the most ordinary people can promote your account and turn it into a source of income. Even an ordinary person can earn good money on Instagram, significantly exceeding your current earnings.