What people are most often looking for on the Internet. Google developer on what and how people search on the Internet
We will talk about one interesting Yandex service that will help us find out what they are looking for Internet users and how you can use it for your own purposes. Any webmaster is probably aware that Yandex has quite a few services that are designed to help us. Today we'll talk about just such a service. How will he help us? It all depends on the goals that you are pursuing.
As you might have guessed from this subheading, we are talking about a service called live Yandex... And his name is not just that. Since this service really provides an opportunity to find out what they are looking for right now in the Yandex search engine online. The topic is really cool. Not only can you see what users enter into the search bar, but also use the data for your own purposes, for example, to identify a query that is gaining popularity. That is, for example, we have some kind of topic for writing an article and what are we doing? We go to Yandex.Wordstat and select keys for our topic, if you do not know how to do this, be sure to read the article about the site. There I told in detail what was what.
But back to our topic. How can this service help? Usually, we select the necessary queries focusing on the frequency and discarding all unnecessary, that is, zero or not cost-effective queries. But, if you use Yandex live broadcast, then you can really shoot. Of course, this will take a very long time or a parser to identify such interesting queries. It works like this: for example, we went to Yandex.Wordstat, picked up popular words by frequency and left. And not popular words remained. But we know that Wordstat gives out information with a lag and therefore a popular query may appear unpopular... And someone using live broadcast revealed the request which is rapidly gaining popularity, but according to the wordstat it is zero, which we have discarded and others too. And a cunning user, using the information received, is sure that this request will bring him a lot of traffic, and even without competition, since the others do not promote this request.
So, with the help of the Yandex analytical service, you can increase the traffic of your Internet resource, for this you just need to find out what users are looking for and use the information received.
Moreover, we can see in which part of the planet the key phrase is typed, zoom in or pause. And this service is located.
And I would like to add that not so long ago this service showed the last 20 requests and had to constantly refresh the page. And it turned out not quite a live broadcast. But now, everything is much more convenient and simpler. And keeping track of what users ask can be quite fun, sometimes you will see this ...
Moreover, with the help of the Yandex analytical center, we can find out the most popular queries over the past year, broken down by category, city and other criteria. You can also look at the topics of the year, etc. That is, by collecting all the necessary information and analyzing it, we can find a lot of useful information for ourselves and our site.
Popular Yandex queries divided into various criteria and presented in the form of graphs with percentages, as well as short descriptions. In general, do not pass by.
This is what the top themes of 2012 from Yandex look like.
With the help of this analytical center, you can learn a lot about users, about the queries they type and about the Yandex search engine itself. Personally, I'm going to dig deeper into the analytics and advise you.
And that's all for me. I told you what, in my opinion, may be of interest to the site owner. That is, about live broadcasts and popular Yandex.
Good luck to you friends. Until next time.
According to the FOM, about 26 million people use the Internet in Russia today, and, as the statistics of recent years show, this figure is constantly increasing. The most demanded "service" of the World Wide Web is the use of search engines. In our country, the most popular search engines are Yandex and Google.
What are our fellow citizens looking for on the Internet most often? To answer this question, we used the statistics of the Google search engine, which is the world leader in traffic.
At the end of 2006, Russians in the Internet most of all requested dating sites, in second place in terms of search were resources related in one way or another to photography - photo galleries, photo schools, photo contests. Not without, of course, resources with erotic photographs. The top three search terms are completed by requests for "abstract" topics - a large number of our fellow citizens want to find and download "for free" an abstract, term paper or test paper.
Queries on the topic of “job search” and “New Years”, which took fourth and fifth places in the Google ranking, respectively, barely reached the “podium”. While job searches are traditionally highly rated, the theme of the New Year is “seasonal” in nature - just as in the summer months, inquiries about the services of various travel agencies or descriptions of resorts are in great demand.
Further down the list are the following popular queries: 6th place - news, 7th - horoscopes, 8th place was taken by sites with all sorts of jokes (jokes, pictures, photoshop collages, etc.), 9th place was taken by various chats, and completes the top ten " the most-most "resources containing interesting pictures (screensavers, erotic, cartoons and others).
It is interesting to compare Russia's “search” preferences with other countries. According to the same Google, at the end of 2006 in the UK, most of the queries were related to the Myspace.com, which is very popular in Western countries, which, however, is close to the popular Russian topic - acquaintance - after all, myspace is one of the ways of acquaintance. The British also like to ask search engines and about real people. The top ten popular queries included such personalities as Britney Spears and Angelina Jolie (in our country, even Dima Bilan was not among the favorites of queries!
But in Holland, the search engines were asked most of all about Santa Claus (which is understandable, the end of the year for Europeans is associated with Christmas, and not with the New Year, as we do).
It is noteworthy that in Poland, which also belongs to Europe, they were not interested in Santa Claus - such topics as politics, elections-2006 and ... Paris Hilton were more popular.
Fast forward from Europe to Asia. In Thailand, according to Google, search engines most often look for the name of their country (!) - this query comes first, as well as information about Korean cinema and movie stars. In Taiwan, however, job search requests came first.
The preferences of our former fellow citizens - Ukrainians are also interesting. The first place was taken by requests for news resources. It is noteworthy that most of these sites are Russian.
Special research in the field of Internet search has not yet been performed, but some psychiatrists and psychologists have already identified one varieties of the so-called Internet addiction - compulsive web surfing (endless wandering around the Web with active use of search engines in order to find something "useful") ... However, according to the same studies, the percentage of such deviations from the norm is not very high.
For most users, search engines are a kind of filter that allows them to drive through themselves millions of web pages and return only those in which the requested information is present.
And for some, Internet search has even turned into a kind of game (or even a profession). For several years in a row Yandex has been holding competitions for the Russian Open Cup in Internet search. To win the Cup, the participants need to complete several tasks within a certain period of time - to find the necessary information using search engines.
For effective Internet search, there are several rules developed by specialists of the same Yandex. So, the correct way is to search like this:
Check spelling in the spelling of a word.
Use synonyms if the list of found pages is too small.
Search for more than one word. Narrow down the subject of your search as much as possible.
Do not start ordinary words with a capital letter, except for proper names.
To exclude documents where a certain word occurs, put a minus sign in front of it. And vice versa, if this word is most important - a plus sign.
Use a query language if necessary to make your query more precise.
You can request a specific form of a word when searching (excluding other word forms) by placing a "!"
Installing a special button in the Link Bar will allow you to start a one-touch search without copying the query to the search bar.
Note that the document context may already contain the response, i.e. you do not need to go into the document itself.
Use the search settings to set convenient parameters for document descriptions and the structure of the search results page.
To speed up the search, disable the loading of images in the browser or use the lightweight versions of the search engines. For example, Ya.ru.
Have you ever asked yourself the question: what are people looking for on the Internet? What are they interested in? I think if you are a webmaster, or you are simply interested in the topic of the Internet, then you asked yourself this question. Let's find out which search queries are the most popular in 2017 in Yandex and Google.
The most popular queries in Yandex 2017
The most popular phrase in Yandex is free download, and other phrases are also very popular: either with the word “free”, or with the word “download”! Well, what can you do, people love free things: download for free, watch for free, games for free. But besides them, there are other common requests: March 8, New Year, February 23. Yes, the holidays are another very popular topic. True, these are so-called ad-hoc queries, traffic for which grows immediately before the event itself. This usually happens 2-3 days before the holiday and after its completion, requests drop to almost zero. I also want to mention seasonal requests. These are the requests that arise at a certain time of the year. There are a lot of such requests, for example, "answers to the exam", "where to relax in the summer", etc.
Here is a list of the most popular searches in Yandex in 2017.
The most popular searches on Google in 2017.
On Google, the list of the most popular queries is similar to that of Yandex. But there are also some differences. For example, the most popular word here is download. Free download (also a leader), download MP3, download a movie, download a game. By and large, the lists of the most popular queries for both search engines are almost the same. This is, of course, if you take the region of Russia in Google.
Now, let's look at the list of the most popular queries in Google in 2017.
What topic for an article should a webmaster choose to get maximum traffic to the site? First you need to check how many times this or that question was asked. Some queries are very popular (free download), others are extremely rare. It is clear, according to popular phrases, there is the maximum traffic. But the competition for them is very strong. As a result, it is very difficult to break through to the TOP10 search results for such queries. As a rule, it is not a problem to get to the top for rare requests, and even more so for zero ones. The problem is different, according to them, the traffic is either very small or not at all.
To determine the popularity of queries, there are two popular tools - Yandex Wordstat and Google Keyword Planner.
How to view keyword statistics in WordstatYandex
Yandex Wordstat is the most popular tool in Runet for obtaining statistics on search queries. It is free, it allows you to collect data on all search phrases that are entered by users of the Yandex. It's no secret that Yandex is the most popular search engine in Russia.
What I love about WordstatYandex is its simplicity. To use it, you just need to open a mail in Yandex and go to wordstat.yandex.ru. Next, enter a request and get its statistics. And it's all!
Thus, you can get the dynamics of statistics for any search query. Moreover, you can get data by region and by month.
Yandex Wordstat shows statistics not only for the selected phrase, but also for other search queries related to the search phrase.
Unfortunately, this tool has some drawbacks.
Not entirely clear display of statistics. For example, if you need statistics on the phrase "summer dresses", then Yandex will show that this search query was requested 73,000 times. But this is not the case. In fact, 73,000 times, that's the total number of searches that included the words "Summer Dresses". That is, they also searched for "summer dresses photo", "buy summer dresses" and so on. If you look at the statistics directly for the phrase "summer dresses", it turns out that there were significantly fewer such search queries.
To determine the exact statistics for a phrase, you need to put the "quotation marks" operator. And then the answer will be completely different.
But you can find out the exact data for each search phrase through the exclamation mark operator, see the screen.
Thanks to Yandex Wordstat, you can quickly find out the statistics for the selected phrase and only then decide whether to use this phrase for promotion.
How to view statistics in Google Planner.
In addition to the Yandex Wordstat service, there is another service. This is Google's service and it's called Google Planner (Keyword Planner). In Runet, the description of this service is much less common than the description of Yandex Wordstat. And in vain. Since the capabilities of Google Scheduler significantly exceed the capabilities of Yandex Wordstat.
As with Yandex, you also need to have your own account here. Simply put, you need to have Google mail. Next, go to adwords.google.com, after which, you need to go to the Tools menu,
and select the item - Keyword Planner.
Now you need to select the item - Search for new keywords by phrase, site or category
Enter the search term you want. Here you can also put down additional settings: landing page, category, and so on. However, these settings are optional, you can just enter the desired phrase and click on the button - Show options.
A window will open with many numbers. It displays how many options with the selected keys (as in Yandex), and separately, how many options for the selected request. There is also a button - Download.
The report shows how many impressions a particular search query had. The statistics displayed are approximate. The values, from and to, differ tenfold: one hundred-thousand requests, one thousand-ten thousand, and so on. For example: the search query, "Summer dresses", has a total of from one hundred to a thousand (region - Russia). And all search queries have such an error.
For a general assessment, such statistics will be sufficient. Indeed, in any case, this is only a rough estimate of whether it is necessary to work with this request. But there is one thing about AdWords. Thanks to this feature, you can get accurate statistics for all requests. True, for this you need to transfer money to an advertising company. Each country has its own minimum wage for creating an advertising company.
Since I have such an account, here is a screen with accurate readings.
As you can see, the exact numbers are already displayed here. More precisely, the exact average figures for the year. Although, when creating a report, you can put a tick, and then it will contain values for each month for the past year.
Finding out the statistics of search queries in Yandex is not a problem. It's even easier to do this in Yandex. But Google immediately displays all related queries in an Excel file, thanks to which you can immediately select the necessary keys. You can sort the keys alphabetically, by frequency, by level of competition, by approximate cost.
What is the cost of advertising for a search phrase? First of all, AdWords is designed for advertisers. And of course, potential advertisers, it is simply vital to know how much advertising costs for this or that request. But for webmasters who are not going to provide paid advertising, it will not be superfluous to know the value of this parameter.
In Yandex, you can also find out how much advertising costs for a specific request. But for this, you need to open another service. And this is not so convenient at all.
One more point. The point is that Google may show phrases that may not include the keywords you requested. But nevertheless, these search terms can also be associated with the search phrase.
For example, for the phrase "summer dresses", Google will also suggest the word "sundress". In fact, this is a hint to webmasters. Which will allow you to use even more search queries for search engine promotion.
How to combine Yandex and Google tools.
Although Yandex is ahead of Google in terms of the number of search queries, Google also has not a small share. And therefore, for me, these search engines are equal. When I get statistics in Yandex, I understand that statistics in Google will be similar. And vice versa. Therefore, both instruments are relevant to me. And here the scheme of my work is simple.
For example, for Yandex requests
"Buy an apartment in Moscow" and
"Buy an apartment from Moscow" will be the same
To avoid this, you must use the + operator before the preposition
"Buy an apartment + in Moscow" and
"Buy an apartment + from Moscow"
Especially important when compiling semantics for Direct!
To answer
Well, I think that any user who is going to work with Wordstat should memorize these operators and figure out what each of them represents.
Moreover, there are not so many of them.Every year, in December, Yandex and Google compose topics and ratings of the year. But these are not the most popular queries, which reflect the choice of users for an entire year.
The Yandex blog says that "Topics of the Year" are not what was asked a lot in general, but what caused the greatest surge of interest... In the lists of events, people and phenomena that have become signs of the outgoing year, for a number of years there will always be main news, new phenomena, championships, regular seasons of popular TV series, etc.
This is clearly shown in the Google video - A Year in Search 2018
"Events of the Year":
- Soccer World Cup
- Olympiad
- Kemerovo
- Fight of Khabib and McGregor
- Russian presidential elections
- Kerch
- Ice Hockey World Championship
- An-148
- Prince Harry's wedding
- Eclipse July 27
"People":
- Khabib Nurmagomedov
- Meghan Markle
- Nastya Rybka
- Pavel Grudinin
- President of Croatia
- Alexander Kokorin
- Alina Zagitova
- Elon Musk
- Conor McGregor
- Coin
"How to become":
- Blogger
- Model
- Election observer
- Programmer
- Astronaut
- Judge
- Volunteer
- Fitness trainer
- Photographer
- Stewardess
The listings are based on the search terms that have shown the largest growth in traffic this year compared to last year.
Keyword statistics features
- Wordstat.Yandex in its forecasts may take into account events that are no longer relevant for a given month. For example, in February, even compared to December 2017, a large increase in the number of impressions for the New Year greetings was expected, in March - for the holiday on February 23.
- With the word "family", almost 30% of the screenings are on the socio-political site "7x7" (seven of seven) and the film "seven of seven".
- Most of the requests may be related to a completely different topic. For example, with the word "medicine" the most often searched for the film "The Maze Runner: Cure for Death", "Sea" - the cartoon "Monsters on Vacation 3: The Sea Calls".
- Instagram is mainly searched for at the beginning of this word: "instagram", "instagram". The greatest interest is the Instagram of Buzova and Borodina.
- Yandex considers the words "children" and "child" to be the same, the statistics on them are the same.
- "House" - in the first place is the series "House 2", "Dacha" - radio dacha, listen to the dacha, online dacha, etc.
- Oddly enough, "YouTube" together with "youtube" is not even included in the TOP 10 most popular queries.
- With the word "internet", most of the impressions are on "online store".
- The greatest number of impressions is given not by "car", but by "auto"; not "dentistry" but "teeth"; not a "social network" but a "social network".
- Judging by the statistics, many users want to get a computer, laptop, tablet for free.
- More than a quarter of all queries with the word "fish" do not refer to its preparation: a fish horoscope, a photo of a fish, what a fish is dreaming of, etc.
The activity of users on the Internet depends on the season, current events and a number of other factors, and therefore the number of searches for keywords is constantly changing.
Popular searches for Yandex images
A poll conducted in January 2016 by the Public Opinion Foundation showed that 87% of Internet users use social networks, of which 51% have accounts in several online communities. 13% do not use social networks.
News on the Internet
80% of Russian Internet users have read news on the Internet in the last month.
Of greatest interest are events in the world, politics in Russia, the activities of the Russian authorities, international relations and family, children, home.
48% of respondents trust informational messages received from the Internet.
Children
According to Yandex search data (March - May 2017), the number of search queries about children depends on their age and ranges from 400 thousand per month (children under one year old) to 60 thousand (children 10 years old). Requests that indicate the age of the child and briefly describe the problem or question that has arisen, such as [tantrums for a 2 year old baby what to do] or [how to dress a 7 months old baby in spring] are asked over 1.7 million times a month.
Health
More than 4% of search queries are devoted to the topic "health", almost 7.5 million per day. Every minute Yandex is asked about health more than 5 thousand times. The three biggest medical topics are related to finding information about medicines, about diseases and symptoms, about clinics and doctors. Many topics overlap - because they are often asked at the same time, for example, about illness and nutrition, pregnancy and vitamins, symptoms and medications.
Cooking
Every month, almost 30 million Russian Yandex users make inquiries about culinary topics. In total, Yandex responds to more than 91 million requests for food preparation per month - mainly, how to cook a particular dish or what to do with a particular product.
Distribution of requests by time of day
People are looking for something on the Internet around the clock. In terms of the total number of requests, three topics are almost always leading: school, cinema and porn.
Yandex has identified typical topics - those that are more interested in during the day than on average (for the period January - May 2017).
In the morning (after 6 o'clock), first of all, they ask about the weather, find out the meaning of their dreams and congratulate each other on various holidays. Between 8 and 9, they are still trying to deal with personal matters.
From 9 to 17, the most typical search topics are working and related topics - law, business, production (GOSTs, safety standards, product classifiers). Together with work, people are looking for answers to various questions related to money and government services - paperwork, payments, and so on.
At about 3 pm, the first non-working one appears among the most popular search topics - games. After 17 hours, there are no more work topics. At this time, interest in games reaches a peak, they also begin to look for culinary recipes and cartoons. Schoolchildren take up their homework.
At 22 o'clock, inquiries about beauty and health, celebrities and sports appear. Before midnight, the most frequent search topic is cinema. At night, interest in cinema remains, but porn and intimate services are becoming the most relevant - until 5-6 in the morning.
What are they looking for on the internet? About half of these requests are entered in ten Russian cities: Moscow, St. Petersburg, Voronezh, Nizhny Novgorod, Samara, Yekaterinburg, Omsk, Novosibirsk and Khabarovsk. Users of these cities launch 18.5 million search sessions, which would have been 100 years in total. On average, a person spends two minutes to create a query and view search results. Queries consisting of three or more words have become more popular, much less often a query consists of one word.
The most verbose Yandex queries are five-word queries. Most often, users turn to the Yandex search engine - 82.7%, then to Mail Search - 36.3% and Rambler - 20.3%. Users of different cities and regions most often request large portals of the region, unknown in other cities. What are you looking for more often on the Internet? In the search engines Yandex, QIP and Mail Search, the most popular queries remain queries on social networks. The bulk of users constantly visit them. In terms of popularity, there are requests with the word "porn" next, the number of such requests is clearly not decreasing.
Interesting figures and facts on the Runet sector:
- According to Yandex statistics, monthly browsing of search results pages by Runet users is more than 3.1 billion times.
- More than 100 million requests.
- About half of all requests (~ 45% - 48%) are from residents of only ten cities:
- Moscow
- St. Petersburg
- Voronezh
- Rostov-on-Don
- Nizhny Novgorod
- Samara
- Yekaterinburg
- Omsk
- Of Novosibirsk
- Khabarovsk
- Every day, residents of these cities spend 18.5 million... search sessions, the total duration of which is - 100 years.
Top 10 search queries on Yandex:
- Vkontakte Odnoklassniki Mail.ru
- Porn
- Vkontakte login to the site
- In contact input
- Auto RU
- Porn online
- My world
- Games for girls
Google also has its own TOP 10 search terms:
- Download
- classmates
- In contact with
- Free download
- In contact with
- Yandex.
- Weather
- Interpreter
- Programs
There are resources Yandex.Wordstat and Google.Adsense, where you can view and estimate the number of ad impressions in Yandex.Direct, all information is based on user requests. The service works to identify popular topics: the more popular a topic, the more users will be interested in it.
What are they looking for on the Internet now
What are the most frequently asked questions? Most often, users start a question request with: how much, what or who.
The most commonly used questions are the following, they are asked every day to all search programs:
- why do we need men
- how to kiss correctly,
- where to go to study,
- What is love,
- where the babies come from,
- where can I buy,
- whose phone number,
- when they open
- how much does the wedding cost,
- why is Putin a crab,
- what a holiday today
- who want to be a millionaire.
About 10% of requests have clarifications or direct instructions - to sell, buy or get something. The most common clarifications today are download and free requests. Every year the number of Internet users is growing inexorably, so there is always the question of how to interest and attract people, what resources are popular and in demand. Studies have shown that, first of all, queries in various search engines depend on the age of the user.
What are often searched for on the Internet
For example, young people 12-17 years old are most often interested in programming, computer equipment, games, payment systems, cars, cell phones, various possibilities of modern technologies and making money at home. In the 18-24 age group, social networks, chatting, website development and optimization, games (strategies, quests), music and mobile devices are added to all this.
Unlike guys, girls are interested in curricula, fashion, music, social media, cosmetics, TV shows, TV projects, nail extensions and other things.
In the older age group, the Internet is used as widely as among young people. What are people looking for on the internet? Many people are interested in dating, with the help of which they are looking for a couple for a serious relationship. Some are looking for new movies, listen to online music, online stores are also popular.
Regardless of their position and age, users often request the social networks Odnoklassniki and Vkontakte.
Nice addition for operators, they really need to be used. By the way, I myself also often use "+"
To answer
