Blade A610 ZTE smartphones. Sanctions against ZTE – will the company’s smartphones disappear or will it not happen? A side effect of sanctions – ZTE smartphones are under threat
Like you, I am skeptical about new manufacturers of all kinds household appliances and electronics, including manufacturers of smartphones and telephones. ZTE is a very young company. But it has already been able to acquire many smartphone models that can compete with many well-known smartphone brands. Reviews of phones are also different on the Internet. Some say that the phone is constantly buggy, others claim that the smartphone is simply given to fly on the Internet, and others say that some smartphone models lack RAM.
So let's look at a specific ZTE Blade X3 model:
ZTE Blade You can buy X3 in a connected store for 8,990 rubles. And for this price you will get:
GSM bands 850, 900, 1800, 1900
UMTS bands 850, 2100, 900
LTE bands 1, 3, 7, 8, 20, 38, 40
Internet GPRS, EDGE, 3G, 4G
Bluetooth 4.0
Wi-Fi (802.11) b, g, n
2. Display
Display type IPS
Diagonal (inch) 5
Resolution (pixel) 1280x720
Number of display colors 16 million.
Touch display yes
Type touch display capacitive
Multitouch support yes
3. Camera
Camera (MP) 8
Photo resolution (pixel) 3248 x 2448
Autofocus yes
LED flash
Video recording yes
Front camera (MP)5
4. Processor
Processor frequency (MHz) 1000
Number of cores 4
Built-in memory (GB) 8
Built-in memory (MB) 8192
RAM (MB) 1024
Map support MicroSD memory,MicroSDHC
Max. memory card capacity 32 GB
6. Multimedia
Audio player yes
Video player yes
MP3 - call yes
3.5mm audio jack
7. System
operating room Android system 5.1 Lollipop
GPS navigation
8. SIM card
SIM card micro-SIM
Number of SIM cards 2
9. Food
Battery (mAh) 4000
10. Body
Case type classic
Height (mm) 145
Width (mm) 71.5
Thickness (mm) 8.9
Weight (g) 160.9
Housing material: plastic
11. Other
Sensors: Light sensor, proximity sensor, G-sensor (accelerometer)
Warranty period 1 year
Additionally
Manufacturer ZTE
Country of origin: China
What's good about this model is that it has front camera, which means you can make video calls via
Your ZTE phone Discharges quickly and you have to always have it on hand external battery? Problems can be caused both by the settings of the Android OS itself and its applications, and by failures/errors at the hardware level.
To determine the cause as accurately as possible, you need to diagnose and test the phone. They can do this experienced craftsmen our service center. It is possible that the phone needs serious repairs, or parts will have to be replaced.
The main reasons why ZTE doesn't hold a charge well
Let's go through the most common causes of the problem with a brief explanation.
I just bought the phone and it doesn't hold a charge.
We have been contacted many times in this situation. There is a manufacturing defect here and you should contact the store where you bought the smartphone.
In this case, you must exchange it for a new one or accept the official warranty of the store, which will cost you free of charge.
Battery problems
As a result of natural wear and tear, the battery loses its capacity over time, which is reflected in less and less time battery life phone (without recharging).
Your phone's charging habits can speed up the loss of battery capacity. Try to recharge when the battery is close to 0 and charge up to 100%. However, it is not recommended to leave it charging for the whole night, as users like to do.
Non-original chargers or cables can damage the battery and artificially “age” it. Read in the instructions/specifications of the phone what the supplied power should be charger and use only what is appropriate.
No matter how much they write on the Internet different instructions to restore battery capacity programmatically, none of this is true. We recommend installing a new original battery to restore greater battery life to your ZTE.
Android and App Settings
The first step is to turn off GPS when not using it. He can land even the most capacious battery in a few hours.
Bad signal cellular communication or him complete absence It also drains the battery very quickly in any phone. Just transfer your ZTE to offline mode. This is especially true abroad if you do not use roaming, or in places where there is no connection (dacha, forest, etc.).
Games are some of the most resource-intensive applications. The battery can be discharged to 0 literally in an hour.
Don't forget to turn on the screen backlight auto-adjust mode. This will allow you to significantly save battery.
If you have background processes If there are many applications running, they will constantly “draw” energy onto themselves to maintain operation. Quit all unused programs/games to save battery.
Temperature conditions
Does the network on the flagship from ZTE constantly disappear? Then this article was written especially for you, after reading it to the end, you will be able to decide this problem on one's own. Such behavior of the phone simply infuriates the owner, especially if everything worked stably before, and one fine day the problem became urgent.
Let's consider sequentially possible reasons such a malfunction and solutions for self-intervention. In addition, here you will find such malfunctions that it is better to contact immediately. service center for repair of mobile equipment.
- Software glitches of any kind.
- The SIM card is broken.
- It is necessary to change the SIM slot.
These are perhaps the three most popular loss options mobile network, this article will be based on them.
As a result of what actions of the owner could this even happen?
- The smartphone was flooded with water or it for a long time was in a room with high humidity.
- The firmware was changed.
- The device fell from a fairly large height.
- An overvoltage occurred in the electrical network while charging the battery.
When a breakdown already exists, the way it appears is not so important, so let’s get to the heart of the matter, how to fix it.
Hard Reset
A hard reboot helps to cope with most system failures, so you can return the flagship's state to its factory settings. Speaking in simple language, your gadget will again be as soon as it came out of the store, in terms of downloaded applications and functionality.
Turn off your phone completely and wait a few seconds. Press simultaneously physical buttons“on” and “+”, they need to be maintained for 15 seconds until you see that the indicators at the bottom of the screen light up. Now release the volume, continuing to hold your finger down until the ZTE logo appears.
Now you can see the loading bar, when it completely changes color, the recovery process is complete. Your smartphone will restart itself and prompt you to enter the basic values: time and date, time zone, Google account, and so on, in general, as during the first activation.
That's all, the question should be settled, check the connection.
For those readers who found the method complicated, we are posting here another instruction with exactly the same ending, only all actions involve manipulation of the settings of the gadget itself.
ZTE Menu
Click on the gear image and select “restore and reset” from the list of options that appears. We tick all the boxes that the system offers us and agree with the warning that all user information will be hopelessly lost. That's exactly it, all your photos, videos and favorites musical compositions will actually be deleted.
Further actions do not differ from the previous instructions and its last paragraphs.
Check SIM
Just insert the card from the provider into a tablet or other device, maybe the error will remain relevant there, then go ahead, go to the operator’s office and change the device, usually it’s free and won’t take more than five minutes of your time.
Slot
Replacing a cell with contacts is not an ordinary repair at all, and even more so on phones. The difficulty is that this component is very small, so it requires professional approach and equipment. The most simple example can become a microscope or infrared soldering station, without which such work is simply impossible to perform. For this and a number of other reasons, immediately call a specialist to fix the situation quickly and with proper quality.
The trade war between the US and China is gaining momentum, and relatively old stories are being brought out from under the carpet that could cause real damage. So far, only the United States is attacking, while China has taken a wait-and-see attitude and is in no hurry to respond. And if initially the telecom participated in this trade war indirectly, apart from the constant statements of government officials in the United States that Huawei and ZTE are spying on America and the residents of the country, which no one bothered to confirm with facts, now the situation is completely different. In 2016, the United States accused ZTE of supplying equipment to Iran, which was under American sanctions. The volume of the deal for the supply of infrastructure equipment was about $130 million, and, in addition to the supply own decisions, ZTE also resold products from Microsoft, Oracle and a number of other American companies. After an investigation into that delivery began in the United States, ZTE decided to cooperate as much as possible and even agree that they violated the terms of the sanctions. This resulted in a fine of $890 million, with an additional $300 million that could be imposed on the company if it violates the terms of the agreement.
At this point, someone may wonder what US sanctions have to do with the Chinese company ZTE, whose headquarters are located in Shenzhen and they are not directly related in any way. The answer is simple, although it does not sound very logical - many of ZTE’s developments use intellectual property that belongs to American companies and, accordingly, is subject to restrictions. For example, when Qualcomm licenses its patents and developments, it specifically stipulates that they are subject to government regulation USA and if the same sanctions occur, they cannot be sold under threat of termination of the contract and fines.
Formally, the situation looks like ZTE agreed with the fine and tried to minimize the consequences of the sanctions, since they actively buy components for infrastructure and smartphones from American companies, including software. It is possible that, on a conceptual level, a fine of almost a billion dollars was perceived within the company as the price that had to be paid for a specific case.
But it so happened that the US wanted blood, and the ZTE case was again taken out of the closet. It is considered a violation of the agreement that ZTE, according to the US Department of Commerce, knowingly misled or lied to the American government. In particular, according to US requirements, it was necessary to fire top managers involved in the transaction, punish everyone who participated in such discussions and support of the transaction on the part of ZTE, and deprive of payments and bonuses related to the transaction. In March 2018, it turned out that ZTE did not do this in full, which was the reason for the sanctions. Something tells me that the letter of the law was not followed here, but rather that this punishment was withheld until better times, if necessary. Which is what happened now.
The US sanctions against ZTE prohibit any US company from selling or licensing products and technologies, and the same restrictions apply to any non-US company that owns such products. That is, formally, if I suddenly buy optics for smartphones from an American company, and then sell these lenses to ZTE, I will violate the sanctions regime and, in theory, could also fall under sanctions. It sounds terribly stupid, but that’s exactly how it works, the purpose of sanctions is to create a scorched earth around the company in order to cause maximum damage.
It is possible that ZTE was chosen as a target because the company is traditionally associated with the Chinese government, which invested money in it (these were cheap loans, the Chinese government is not directly involved in ZTE’s activities, at least on paper the company is independent).
The duration of the sanctions is seven years, that is, until the spring of 2025, ZTE will not be able to receive any technologies and products from the United States or from companies that produce them using American technologies. And here I have bad news regarding the company's smartphones.
A side effect of sanctions – ZTE smartphones are under threat
The ZTE smartphone line includes models built on chipsets from both Qualcomm and MediaTek. And if the first company is American, then the second is Taiwanese, and, at first glance, it has no restrictions on the supply of components to ZTE. In fact, everything is not so obvious here, since MediaTek has a number of patents that belong to American companies and the current chipsets are built on them. And it’s only a matter of the desire of American officials - to ban sales of MediaTek chipsets to ZTE or not, that is, they can turn a blind eye for the time being. And then do exactly the same thing as was done with the proceedings surrounding the supply of equipment to Iran.
I don’t know about you, but this approach confuses me, since it actually gives preferences to one country in who can produce smartphones and how, and limits competition in the market. We have a precedent that can be used in the future to put pressure on any manufacturer under any pretext. For example, if a company refuses to provide a “back door” for spying on users, then under a plausible pretext you can refuse to supply it with components. Huawei, for example, realizing this, is developing native chipsets, minimizing dependence on other people’s intellectual property as much as possible, this is a strategic plan. ZTE did not do this, as a result, now they will have to figure out a way to get around the restrictions from the United States.
I don’t think that there will be any catastrophe for ZTE in the field of smartphones, the company is not very strong in this area and in theory it could even stop producing them, nothing terrible will happen. ZTE makes its main sales in infrastructure, where the consequences of sanctions are much more noticeable and severe.
But there is one market where ZTE's position is noticeably higher than in other countries, this is North America. In 2017, the share of ZTE smartphones in this region was 12.2%, that is, the company is fourth after Apple, Samsung and LG. And this is a significant market for ZTE sales. Considering that in the United States there is an informal ban on the sale of smartphones with chipsets other than Qualcomm, ZTE simply has no chance of remaining in this market. The company is guaranteed to lose it, and its place will be taken by South Korean manufacturers - Samsung and LG. In theory, one could expect the emergence of other Chinese players, but they either do not have models of the same level as ZTE on Qualcomm, or are too weak for operators to pay attention to them.
The loss of a key market may result in a reduction in R&D costs, that is, the smartphone division will begin to produce fewer models, and this will be noticeable. IN at the moment The top devices of the Axon line are already in question, since they use Snapdragon processors.
In Russia, ZTE's main sales come from inexpensive models, built on MediaTek chipsets, therefore, the company’s share and its position in the market will remain virtually unchanged. All changes will be dictated solely general position affairs, changing the product line.
Interestingly, not only ZTE suffers from sanctions, but also American companies, it's a double-edged sword. The first to feel the problem were optical manufacturers (for example, Acacia Communications Inc); these are American companies, of which up to a third of their turnover comes from orders from ZTE.
Shares of Qualcomm and MediaTek practically did not react to the story around ZTE.
On the other hand, ZTE’s business was already sagging; if in 2016 the company shipped 60 million smartphones to the market, then in 2017 it was a quarter less, only 45 million. Therefore, in the long term, the loss North America will lead to more greater reduction sales, which should raise the question of the need to maintain a large model range smartphones and engage in this area. ZTE has no reasons for this, it’s only a matter of time when it will be necessary to make a decision about what to do next and whether it is worth developing this direction.
In my opinion, no steps will be taken in the next year, but then the company will gradually begin to abandon the smartphone business, since it will not be profitable and will be uninteresting with declining sales. You can look at this year as the time when ZTE employees will be asked to accomplish the feat of selling as many smartphones as possible. But they definitely won’t be able to do this, since similar tasks were set before, but nothing happened.
Of course, we have before our eyes examples where the smartphone business is deeply unprofitable, but it is financed in corporations at the expense of the profits of other divisions; as an example, we can recall Sony and LG, they in the best possible way describe it. In theory, ZTE could do the same, provided that the Chinese government somehow provides cheap loans to support the company. It’s difficult to assume anything here; this is more a question from the field of politics than technology and business.
If you imagine that ZTE smartphones suddenly disappear from store shelves, then upon reflection it turns out that the world will not change at all. They will be replaced by smartphones from other companies, and the consumer will not feel any difference, since there is nothing unique about ZTE, this regular devices with their pros and cons, they are easy to replace. And something tells me that ZTE also understands this, and therefore the scenario in which the company will reduce its presence in the device market is more than real and, most likely, will already begin to come true in 2019.
Chinese ZTE company was founded in 1985, although even now it can hardly be called well-known on Russian market. In 2011, it was the second largest manufacturer of telecommunications equipment and mobile phones in China. It is listed on the Shenzhen and Hong Kong stock exchanges, and is part of the Hang Seng China Enterprises Index.
In addition, ZTE has 13 research and development centers in China, the USA, Sweden and Korea, on which it spends 10% of annual revenue, and is a partner of Intel, Microsoft, IBM and Qualcomm.
51,8% ZTE shares belongs to the People's Republic of China, which means that the country's authorities monitor the quality of products.
In 1985, a group of investors, together with the Ministry of Aerospace Industry of the People's Republic of China, founded Zhongxing Semiconductor Co., Ltd in Shenzhen, where the company's head office remains to this day. In March 1993, the name was changed to Zhongxing New Telecommunications Equipment Co., Ltd... ZTE received its current name later.
In 1997, it listed shares on the Shenzhen Stock Exchange. Seven years later, it was listed on the Hong Kong Stock Exchange.
The company received most of its profits in the domestic market, but in 2004 it used the money received from the placement of shares for R&D in order to enter the world market. In 2006, ZTE took 40% of all new orders for equipment for CDMA networks, leading the global market in this industry. The company's clients included Canadian public telecommunications company Telus, and ZTE itself joined the Wi-Fi Alliance.
In 2007, ZTE sold equipment to the British Vodafone, the Spanish Telefonica, and the Australian Telstra. In 2008, ZTE had customers in 140 countries.
In 2009, ZTE came in third place in the list of GSM equipment vendors, and 20% of all this equipment sold in the world bore the company's logo.
Interesting fact: the first smartphone with GPS/GLONASS on board was released by ZTE under the name MTS Glonass 945.
ZTE says it spends 10% of its annual revenue on R&D. Research centers The companies operate in several countries, and in total the company has more than 48 thousand patent applications and 13 thousand patents. In 2011 and 2012, ZTE received more patents than any other company. This company is one of largest manufacturers telecommunications equipment in the world, but at the same time it is also a manufacturer of smartphones.
It is primarily distinguished by its screen: at 5.5 inches, the resolution is 1440x2560 pixels. Cameras - 13 and 4 MP. Processor - Snapdragon 801 Quad Core 2.5GHz. And again two SIM cards and LTE, 3 GB of RAM and 32 built-in. Only the device does not support microSD.
The ZTE Nubia Z9 Max * model has a Full HD resolution of a 5.5-inch screen, 2 GB of RAM and 32 GB of internal memory. But the most interesting thing is the glass back panel. The design is very laconic. The phone will cost 17,250 rubles.
The ZTE V5 with 2 GB of RAM, 16 GB of internal memory, a 5.5-inch Full HD screen, but more simple design with a plastic body. The device costs about 10,000 rubles*. Again we need to add that LTE smartphone supports.
I myself tested several budget and mid-priced ZTE smartphones - Blade S6, Grand S2, the very cheap Blade AF3, Blade V2 Lite. Yes, some had an ancient screen, but the build quality and general impression always remained positive. At IFA 2015 in Berlin, I got my hands on new products from ZTE, including the Axon Elite, a great flagship from a company that has experience in telecom equipment. So I can confidently recommend gadgets from this manufacturer.
That's all, you have a simple service for selecting complex equipment
