Instructions for using the Yandex string. Yandex Browser what kind of program is this and is it needed? Installation and introduction

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When several web browsers are installed on a computer, following links is accompanied by a system question in which of them to open the tab. Information will help solve the problem - how to make Yandex the default browser.

When you start Yandex browser, you will be prompted to make it the main one.

Available methods

In order for the user to be automatically redirected from messengers, e-mail and other third-party services to Yandex pages, the following methods are used in programming:

• during installation on a personal computer, the Internet browser is recognized as the main one;
• when starting the program;
• by changing the settings;
• via label;
• using the menu on the control panel.

Operations do not require special knowledge and skills. A user who is not versed in programming will easily cope with the task by following the proposed instructions.

Checkbox during installation

Internet companies interested in increasing the number of visitors use available methods to expand their customer base. Therefore, for those who want to install Yandex on a laptop or personal computer, the system displays a proposal to make the browser a priority before downloading the downloaded software.

The user confirms consent by ticking the appropriate box in the pop-up window. From that moment on, the web browser is recognized as the main one, and active links are opened exclusively on Yandex pages.

When starting the browser

When developing the utility, Yandex programmers provided a special function that automatically increases the number of visitors to the Internet service.

Each launch is accompanied by a proposal to activate browser priority.

The pop-up window stops appearing on the personal computer display in 2 cases:

• the client has agreed by clicking on the appropriate button;
• the user refused to use Yandex pages by default and clicked "Do not offer again".

If you select the first option, the methods for opening files depend on the capabilities of the Internet browser. Yandex was developed taking into account compatibility with the maximum number of formats used. It supports the protocols used in email clients and communication programs (messengers).

In browser settings

Procedure:

• open Yandex;
• call the browser menu on the screen by clicking on the 3 horizontal bars in the upper right corner;
• click on the "Settings" line;
• in the tab that opens, confirm the decision to set Yandex as the default browser by clicking on the appropriate button.

An alternative way to enter the browser settings panel is to enter the browser://settings combination in the search bar and follow the link. The remaining manipulations are carried out according to a similar principle.

Via label

Hackers change shortcuts while developing viruses. The specific technology is also useful for respectable users. The flag determines the behavior of the installed software before launching the browser.

Despite the apparent simplicity and accessibility of the method, its use requires careful adherence to the instructions:

• on the desktop of a personal computer or laptop, find the Yandex.Browser shortcut;
• right-click to call a pop-up window on the screen;
• click on the "Properties" line;
• in the “Object” position field add the combination –make-default-browser separated by a space;
• save the changes by clicking on "Apply" and "OK".

You can disable the assignment of the default handler in the reverse order. The added fragment is removed from the section describing the path of the opening web browser.

In a situation where there is no shortcut on the desktop, the following algorithm is used:

• navigate to C:\Users\Windows\AppData\Local\Yandex\YandexBrowser\Application ACCOUNT NAME;
• right-click on the found document browser.exe;
• in the window that opens, click "Submit" and set the path "Desktop (create shortcut)".

After the cycle of operations is completed, the Yandex.Browser flag will appear on the monitor.

On some devices, the AppData folder is hidden, making it difficult to access content. For Windows 7 computer users, the display opens after doing the following:

• you need to start the explorer;
• by selecting any document downloaded to the PC, activate the "Organize" function;
• click on the line "Folder and search options";
• In the "View" tab that opens, check the "Show hidden files" checkbox.

A prerequisite for the successful completion of the procedure is to save the changes, confirming the actions by pressing the "OK" button.

Through the control panel

You can assign Yandex services as priority over other web browsers through the management console. The latest versions of operating systems installed on laptops and personal computers are supplemented by the built-in Default Programs tool.

Activation does not require special knowledge and skills.

Users who are not proficient in programming master the task by adhering to the recommendations. It is necessary to act according to the following algorithm:

• go to the control panel through the start menu;
• in the opened window "Customizing computer settings" change the view mode to "Small icons";
• select "Default Programs";
• click on the first section, which sets the priority direction for the software;
• click on Yandex in the list of applications that appears on the monitor;
• by pressing the corresponding item, confirm the intention to use the selected program by default.

Protocols and formats for opening files supported by the priority browser are set separately.

To cancel the default browser, follow a similar algorithm. The differences are in the point of adding the application to the list of main programs. Yandex, on the contrary, is removed from the list or replaced by the name of another Internet browser.

Before proceeding to the consideration of the main points that an entrepreneur should definitely pay attention to when setting up and launching an advertising campaign in Yandex Direct, let's see how advertising in Yandex is useful for us.

1. Yandex Direct increases the number of potential customers. Direct allows you to focus on people who are looking for what you have to offer.

2. Anyone who regularly uses Yandex Direct will tell you right away that it is an extremely flexible marketing platform.

It is suitable for all types and sizes of businesses. Both for small businesses, with one-page sites, and for large manufacturers or online stores.

Campaigns can be easily customized to focus on specific online users. You can set up geographic, demographic targeting. Target people using different devices (PC, mobile, tablets). And also, show your ads on sites owned by the Yandex Advertising Network (YAN).

Budgets can also be set according to the amount you are willing to spend on this type of advertising. For example: setting up daily and weekly budgets and the limits you are willing to spend on clicks on certain keywords.

3. Businesses get a high return on investment in contextual advertising using Yandex Direct.

Unlike other placement channels, you only pay when a user clicks on your ad and goes to your site. After optimizing campaigns in Yandex.Direct, you can get a high return on investment, which is very difficult to achieve with other promotion tools.

4. You can quickly and easily analyze the performance of your advertising campaign thanks to the Yandex Metrica service. Also, the Yandex.Direct interface allows us to quickly, in real time, monitor the main parameters of an advertising campaign and, based on them, make the necessary adjustments.

This makes Yandex Direct an extremely transparent system that does not take long to understand and navigate in it.

Now let's move on to those points that you should definitely pay attention to when setting up and running an advertising campaign in Yandex Direct.

1. Before you start registering an account and setting up an advertising campaign, you need to conduct a little market research. Check out your competitors who are also using this tool to promote their business online. Pay attention not only to prices, goods and services, but also to their benefits, promotions, discounts and competitor sites. After even a superficial analysis, you can determine your strengths and weaknesses. This will give you the opportunity to fine-tune your offer and focus on your benefits.

2. Take more time to collect the semantic core. This will save you money in the future. At a minimum, at the start of an advertising campaign, do not use very broad queries, and even more so, one-word queries.

3. Be sure to install the Yandex Metrica counter on your site and set up goals to track the necessary conversion actions of your site visitors: making a purchase, adding an item to the cart, registering on the site, feedback form, etc. This will help you calculate the effectiveness of an advertising campaign. Also, if you have a large number of calls through phone calls, it is recommended to enable call tracking (call tracking).

4. Before launching an advertising campaign, you need to decide on the minimum budget and maximum cost per conversion, which is optimal for your business. As for the overall budget, we do not recommend using very small amounts. For modern realities, it is recommended to take at least 30,000 rubles. per month for testing. For a business with a large number of assortment and with a wide geography, this amount is significantly higher. Setting goals (conversions) in Yandex.Metrica and understanding the maximum cost per conversion allowed for your business will allow you to avoid the unprofitability of your advertising campaign. For example, if you see that the conversion cost for one of your products is too high, then you need to either lower your bids or even refuse to advertise this product and reallocate the budget in favor of other advertised products or services.

5. When choosing an advertising campaign strategy, it is recommended to choose a manual bidding strategy. Yes, at first glance, automatic strategies look simpler and more attractive. But when it comes to our income, it is better not to save your time and control the process manually, at least in the first month.

6. In no case should we forget about the possibility of rate adjustments. For example, we may adjust bids for different devices, demographics, audiences. As a minimum, we recommend disabling ads for users under the age of 18 (with some exceptions). Since this audience cannot be considered solvent, such transitions will lead to unnecessary extra budget expenses. If your site is not adapted for mobile devices, then it is also desirable to either reduce the price for mobile devices or turn off mobile traffic altogether, because users can quickly leave your site due to inconvenience in working with the site.

7. In the special settings, there is a seemingly insignificant option - Additional Relevant Phrases (XRF). This option may be enabled by default. We strongly recommend turning it off, as you will receive impressions for unpredictable queries, which will lead to irrelevant traffic to your site. This option is used to expand existing reach by displaying for related queries. It can be used if you are already an experienced user, you have well-developed negative keywords and you regularly review the search queries report to minus unnecessary queries.

8. During the course of an advertising campaign, it is extremely important to look at the search terms report in order to find new negative keywords or add new ones to our campaigns. This will allow us to cut off unnecessary transitions that “eat up” your budget.

9. Be sure to test. In addition to search advertising campaigns, set up YAN as well. Also be sure to set up retargeting. For online stores with a large assortment, you can set up smart banners. Only testing different types of campaigns and strategies at the initial stage will allow you to choose the most optimal options in the future to get the most profit.

Yandex Direct is one of the most powerful advertising tools. It processes millions of requests from Internet users daily. This gives business owners a unique opportunity to convert the majority of these users into their customers. And if you follow all the recommendations and regularly devote time to your advertising campaign, then you have a good chance of being ahead of your competitors.

And if you do not have time for this, then contact us and calmly engage in business development.

Hello dear readers! More than 5 years ago, Google specialists created a simple and functional Chrome browser, it worked on the Chromium platform of the same name. It was freely available, so anyone could use it to create their own browser. The developers from Yandex did just that, the result was unusual, the Yandex product worked faster than Chrome, and it turned out to have more functions.

In today's small issue, I will tell you how to set up a Yandex browser, and what features it has. In addition, you will learn how to change the appearance of the browser, expose search engines, and more. I work with this particular browser, so in today's article you will get extended information.

You will change the main configurations in the main menu of the browser, in the latest version (from 10/21/2016) it looks like this. To get to the menu, you need to click on the icon with three stripes in the upper right corner - you will immediately notice it. After that, a menu will appear:

Go straight to "Settings". In the window you will see a lot of components. Pay attention to the following options if you have not delved into the capabilities of the browser before.

How to set up Yandex browser?

So, first of all, where do we actually start setting up Yandex browser? In this item, you can choose which pages will open when the browser starts. For example, you can start work from scratch or save tabs that were not closed during the previous session.

- Appearance settings. By default, all options will be enabled. If you are disturbed by the innovations that appeared after the recent update, disable them. I don't like the new Zen ribbon, for example, so I unchecked that box.

- Show bookmarks bar. Initially set to "Never", you can always see your bookmarks on the panel or only on the scoreboard when you open an empty tab. If necessary, you can make it so that site icons are displayed - this way you will quickly navigate and find the site you need.

- Synchronization. This is an important feature for those users who use the Yandex browser on different devices. You need to create a free account and log in to the system. When you sign in to your account, all your settings and bookmarks will be transferred to other devices. That is, on a computer, laptop and even a phone there will be the same browser - this is very convenient.

- Default browser. Do you use the Yandex browser as your main browser? Then check the box next to the corresponding item. Now all hyperlinks will open in Yandex.

- Passwords and autocomplete. The browser can save your passwords to various sites - this makes surfing easier, since you do not have to constantly enter code words. By default, autocomplete is enabled, but if you find this feature unsafe, you can always turn it off.

— Turbo. An indispensable thing for users on whose computer the Internet connection speed is too low. Check the box next to "Automatically start turbo at low speed".

- Mouse gestures. You can quickly perform actions using certain mouse gestures. For example, to return to the previous page. I even got used to this innovation, but the reviews say that few people liked this innovation.

Changes in the settings take effect immediately after they are made - you do not need to restart the program. I have listed the main part, you can also explore additional options yourself. And now let's move on to setting up the Tableau. By the way, I haven’t forgotten yet, I wanted to ask you, do you use Yandex disk? You can read more about this issue in this article:

Tableau in Yandex Browser

After launching the browsers or when opening a new tab, a special tool appears - the scoreboard, which migrated here from the Opera browser. This page contains a list of frequently visited pages and sites added to Favorites. There are also quick access buttons here: extensions, browsing history, file directory.

To make it more convenient to work with Yandex browser, you should configure it for yourself:

Click on the "Settings" button, it is located under the visual tabs on the right side of the display. Initially, there are many modules on the scoreboard - remove the extra ones.

After that, confirm your action with the "Finish" button, now you need to click on "Add".

Now you can add a new element to the scoreboard - paste a link or select the desired site and "Recently Visited" or "Popular".

In this way, you can put all the necessary bookmarks on the Tableau - it's much more convenient than constantly going to the "Bookmarks" section, which is located in the browser settings. If necessary, you can place links directly above the search bar. We figured out the scoreboard, let's move on. Next, I suggest you watch the following video:

Working with extensions

So, summing up today's release, how to set up a Yandex browser if the standard browser functions from Yandex are not enough for you? Then go for extensions.

They are special modules that are created by third-party developers for different tasks. Initially, several plug-ins are already installed in the browser - this is done so that the user understands how they work. To enable extensions, you need to go to the "Add-ons" section. Here you will see a list of all extensions that are installed in browsers. Some of them may be active, while others may be disabled. You can enable and disable extensions using special switches.

It is very convenient to use hotkeys in the browser.

First, consider the search string (or smart string).

Why smart? Because she herself determines what they want from her and immediately offers options. You can enter both the address of the desired page, and what you need to find. Smart line immediately suggests places to search and possible options
search.

A line with an icon indicates that this page has already been visited. And the icon shows that this page is already bookmarked.

At the bottom of the drop-down panel of suggested search options, you can select the main search engines through which the search will occur.

When visiting online stores, quick search buttons appear - payment, delivery, basket.

Scoreboard or Quick Access Toolbar

A scoreboard is a panel with widgets (mini-thumbnails) of frequently visited pages; to go to it, just click on the “+” icon to the right of the tabs.

Using the add button, you can increase the number of widgets up to 20, you just need to enter the site addresses.

Removing unnecessary widgets is done using the settings button.

The "downloads" button shows the history of downloads, the "recently closed" button shows the history of visiting sites. To bookmark a site, just click on the star on the right side of the search bar. In the window that appears, select the name of the bookmark in the "Name" field, and in the "Folder" field - indicate the place to store the bookmarks, and when everything is selected, click "Finish".

Using the "Add-ons" button, you can add several useful widgets:

- Comfortable video viewing - darkens the entire page, except for the video player;

- Turbo - traffic saving mode, possible modes: auto, on and off;

- Saving information in an Evernote profile - registration required;

- Save password manager and fill out forms - lastpass registration required;

- Synchronization of Yandex browsers on different computers - passwords, data, bookmarks, etc.

- Delayed viewing - articles and video files are saved on a computer, tablet or phone, for later viewing without the need for an Internet connection;

- Lowest price hint Search for the cheapest products - shows stores with lower prices;

— Yandex.Traffic;

- Reputation of sites - when searching, an indicator of site security appears - red, yellow, green;

- Blocking flash banners and videos - may prevent the inclusion of all music and video;

How to use Yandex.Browser? This is the question asked by people who recently switched to this browser after another (Google Chrome, Mozilla Firefox, Opera, etc.). Indeed, some things may seem unusual. It is on them that we will focus.

For example, this browser has a completely different start page. In addition, the menu is unusual. There is nothing surprising in the fact that new users are lost and cannot figure out what's what. somewhat different from all the usual web browsers.

In this material, we will try to popularly talk about all the features of using this program. And let's start from the very first stage - with the installation of a web browser. And only then we will talk about its use.

It should be noted that the installation is very simple. The user does not need any special skills and knowledge. We will talk about installing this web browser in the first chapter. Because it is the basis of everything.

Installation procedure

First, let's talk about installing this browser. It is practically no different from installing any other program. In the case of Windows, the procedure is as follows:

Instructions for other operating systems:

Initial setup

After installation, you need to configure the basic settings of the web browser. The program will launch itself and prompt you to do so. Consider the procedure step by step:

In principle, the initial setup is completed. After installing Yandex Disk, a browser start window will appear with a bunch of information: scoreboards, news, Yandex Zen, and so on. Now you can start using the web browser.

Working with the browser

If you need to go to a site, you need to find the address bar at the top of the window. It is located just below the tab bar. In this line, you need to carefully enter the address of the required site and click the button Enter on keyboard.

The page will load immediately. If you need to bookmark it, then look in the address bar for a button with the corresponding image and click on "Ready".
This is how the site is added to favorites.

Now let's talk about bookmarks. You can get to them using keyboard shortcuts. ctrl + Shift + O.
And to display the favorites bar under the address bar, you need a combination ctrl + Shift + B.

Working with Alice

To activate the voice assistant, just open a new tab and click on this icon:
After that, the sidebar of the assistant will appear and he will greet you. Now you can ask any question. Even ask to turn on the music, and with a voice! Alice will be fine.

By the way, Alice is one of the reasons for the high popularity of Yandex.Browser. After all, no well-known web browser is equipped with such a highly intelligent assistant. That is why it is worth using it.

Installing extensions

Any advanced user knows that a variety of add-ons greatly expand the functionality of the browser. However, you should install them only if you have enough RAM on your computer, as they require a lot.

There are no original extensions for Yandex.Browser. Therefore, he uses those that are written for Google Chrome and Opera. And it uses well. There are almost no crashes. However, you need to know everything about how to install them.

To do this, you will need to click on the button with three stripes again, but now in the menu that appears, you need to click on the item that says "Additions".
Only after that will the list of Yandex.Browser extensions open. Now scroll to the end of the list and click on the button "Extension Directory...".
A list of available add-ons will open. Now the user can choose there what suits him the most.

To install, you just need to click on the extension you like and then click on the button "Add to…".
After a few seconds, the plugin icon will appear in the web browser toolbar.

Enable hardware acceleration

Hardware acceleration in a web browser is a very useful thing. If enabled, the browser processes videos, pictures, and complex animations using the capabilities of the video card and processor. This has a positive effect on overall performance.

But if this function is disabled, then the program method of processing is used. And it often fails with HD video and stuff. As a result, brakes, glitches and other unpleasant phenomena are observed. Therefore, hardware acceleration must be enabled. This is done very simply.

In an already open browser, click on the familiar button with three stripes. Next, in the menu, click on the item "Settings".
After that, open the section "Systemic". Now it remains only to tick the box "Use hardware...".
After that, you will definitely need to restart your web browser. Only then will the changes take effect.

Clearing the cache

From time to time, in any web browser, you need to clear the cache and browsing history. This will allow the browser to work better and not slow down when loading this or that content. Such cleaning will only help the user.

The only trouble is that most users do not even know how to do it. Therefore, we decided to devote an entire chapter to this process. The cache is cleared by the built-in web browser tools:

The process will start immediately. It will only take a few seconds. After that, you will definitely need to restart your web browser. And only after the restart you can comfortably switch to Internet surfing.

Conclusion

So, we tried to answer the question of how to use Yandex.Browser. Instructions for dummies turned out to be exhaustive. Now you need to sum up and draw the appropriate conclusions, summarizing all the material.

Using Yandex.Browser is not such a complicated process as it may seem to beginners. The main thing is to follow the instructions presented above. And then nothing bad will happen.