What is quality SEO optimization? What is SEO and how does it work? What constitutes quality SEO work.

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Stages of SEO website promotion

We develop individual SEO strategies and guarantee high-quality promotion. In addition, you will receive guarantees of promotion efficiency - the site will be able to reach the TOP-3 or TOP-10 with minimal time and financial costs.

What work will be carried out (or a general SEO work plan):

Analysis of competitors and search demand;
Drawing up a promotion strategy ( based on search demand and commercial data);
Collection of semantic core ( collecting the largest number of relevant key queries);
Grouping requests and defining landing pages (clustering);
Formation of the site structure ( distribution of key queries across the internal pages of the site);
or technical audit of the site ( checking the site for technical and SEO errors);
Working with commercial factors;
Creation of main pages;
Template site optimization;
Page-by-page optimization of website pages (meta tags, content);
Preparation of technical specifications for copywriting;
Text optimization of pages ( writing SEO-optimal texts that are equally attractive to humans and search robots);
Regional ranking ( improvement of regional factors);
Improving the convenience of the site (Usability);
Writing information articles;
Internal links ( internal linking of website pages);
External links ( building up high-quality link mass without putting the site at risk of sanctions from search engines);
Connecting the site to Yandex services: Turbo pages, Yandex.Services, etc.
Monitoring the promotion process. Competitor tracking;
Combining SEO with other internet marketing channels.
and other works

Along with SEO, it is recommended to use Internet marketing tools: display and contextual advertising, promotion on social networks (SMO and SMM), direct, viral and email marketing. This will give a synergistic effect and will allow you to significantly increase website traffic, the conversion of its pages, increase sales, brand awareness, and ensure customer loyalty. You can order services in the field of Internet marketing together with SEO promotion or separately. We can develop and implement a unique marketing strategy for your business or carry out design work.

The cost of services is from 45,000 rubles/month.

An important role in the growth of indicators in search engines is “Technical audit” and “Commercial audit”.

Example of a technical audit:

Technical audit – checking a website for errors that prevent it from reaching the TOP of search engine results. This is the basis, an integral element of SEO promotion. Based on the results of the audit, you receive a checklist with a description of errors and recommendations for eliminating them. The checklist can include from 20 to 100 or more items, depending on the condition, structure, type of site and promotion strategy. Statistical indicators, web resource architecture, code, internal linking, usability, metadata, indexing settings and a number of other indicators are analyzed.

Example of a commercial audit:

Commercial audit – analysis of commercial and behavioral factors, usability and other indicators of a website as an online business. Provides answers to two key questions: “Why doesn’t the site sell or inspire trust among users?” and “What needs to be done to make the site sell?” The service is relevant for any sites aimed at selling goods or services via the Internet, for LandingPage, regardless of the type of target action. The work includes researching your website, analyzing competitors, and market trends. Based on the results, a checklist is drawn up with recommendations for eliminating identified errors and shortcomings.

3 reasons to order SEO website promotion from O’Es:

Work for results. An indicator of the effectiveness of our work is the growth of the site’s position in search engines and a significant increase in targeted traffic (visitors). This is a quick and at the same time durable result, a solution to the tasks set by the client;
Taking care of the “health” of the site. Ignorant SEO promotion can not only fail to improve a site’s position in search results, but can also “bury” even the most promising project. We carefully and accurately promote your site, preventing it from falling under the sanctions of search engines;
Current tools. In the promotion process, we combine classic, basic SEO promotion tools with the latest algorithms and our own technologies, which allows us to achieve maximum effect in a short time.

We offer comprehensive website promotion and individual services, carry out design work and collaborate with clients on an ongoing basis. Our agency was chosen by dozens of large Russian and foreign companies because we demonstrate results and guarantee high-quality SEO promotion.

O`Es will always develop an individual strategy for optimizing and promoting your website and selecting the best tools to solve your tasks. Our clients' resources improve their positions in search results within the first month after making changes in accordance with our recommendations. We also offer a full range of services in the field of Internet marketing and offline advertising - O`Es has absolutely everything for fast, efficient and effective promotion of your business.

Your thanks!

Good afternoon. Many who have their own Internet resource have heard about SEO, but not all of them understand what it is. In this article I will try to explain what is quality SEO optimization.

Typically, SEO in Runet is understood as follows: “I promoted the site for ten queries, buying 500 links.” Many SEO audits recognize this type of optimization, even if there is no real SEO involved.

Buying links and stuff has nothing to do with search engine optimization. This is simply a fraudulent use of imperfect search algorithms.

In this case, it is proposed to use known holes as SEO. However, over time, such “optimization” methods stop working, because search engines close “holes” in their algorithms.

And this is natural, because search engines are also developing, and it is not profitable for them to encourage Internet scammers and place search spam in their results.

However, let's understand what search engine optimization actually is and how it can impact a business?

It's simple. A website is created in order to communicate something important or interesting to the Internet audience.

People should be able to find the site and the information they need on it. In order to quickly find information on a website, you need high-quality organization of information.

The site must be structured. A person finds the information he needs and is satisfied with the site.

Such users will return to the site and share links to it, which will be recorded by search engines.

Therefore, “correct” SEO optimization should be the organization of information on a website for the convenience of users, and search engines will take this into account.

At the very beginning, SEO was intended specifically for optimizing sites for search algorithms - primarily focused on links, keywords or other factors that were taken into account by search engines at that time as the main ones

However, today, the work of search engines has become more complex and natural, they began to take into account user transitions to the site, their behavior in the process of viewing it, and links in social networks have acquired great weight.

What will high-quality website optimization “for people” give?

First of all, such optimization will be eternal and will not depend on current loopholes and holes in search engine algorithms.

Such optimization will not regress over time; moreover, it will allow you to promote your site to the top positions of the rankings with a minimum of effort.

In addition, a site with “correct” optimization is quite difficult to displace from the top positions by search spam.

High-quality SEO optimization can do wonders for a website. There are real statistical data on the colossal results of high-quality optimization, thanks to which traffic has increased up to 20 times!

Optimization increases the number of orders from the site. External links should be natural and should not be purchased.

A high-quality website will acquire external links in a very natural way, which will increase its position in search engine rankings.

Many people want to get results immediately, so they look for simple and low-quality solutions.

The demand for this kind of “optimization” creates the corresponding services provided.

However, those who know that it is impossible to do quickly and efficiently choose competent SEO.

SEO cannot be fast and you should carefully consider suggestions for quick search engine optimization.

If you are offered SEO in a couple of months, this most likely has nothing to do with real SEO link promotion.

SEO - involves the processing of site content and links throughout the site.

SEO is the work of ensuring the convenience of website visitors.

SEO is the constant improvement and redesign of a website. SEO is a holistic process that touches many areas and does not allow you to use only part of yourself.

Promoting a site only using texts or links is unacceptable. Such optimization options can be compared to a car without a wheel.

SEO can be used for websites of various subjects.

The outcome of optimization is determined by the time spent on it. It all depends on how ready the site owner is for optimization.

Is he capable of starting to build a “quality home on the Internet” or does he prefer quick and unreliable solutions?

The most important thing is to choose good professionals who can work in coordination with the site owner.

High-quality optimization that will bring a site to the TOP is not given to everyone, but feasible SEO optimization will never be superfluous.

SEO (Search Engine Optimization) is the comprehensive development and promotion of a website to reach the top positions in search engine results (SERPs) for selected queries in order to increase traffic and further generate income.

The higher a site's position in search results, the more users come to it. Therefore, work on:

increasing the correspondence of pages to search queries (relevance),
optimization of structure and content,
improvement of commercial factors,
page code optimization,
increasing external factors of resource significance.

Optimization rules are set by search engines. Each of them uses and regularly updates its own ranking algorithms, which are made up of many factors. And, although the formulas are kept secret, experts know which factors carry the greatest weight. By influencing them, you can improve your position for key queries in search results.

User behavior, interface convenience, and site loading speed are extremely important for promotion results. With the development and complexity of algorithms, the importance of the above factors is steadily growing, which ultimately makes search results better. Search engines strive to provide the most useful material to a user's request. Therefore, resource owners need to publish the most interesting content for their audience.

And if it works today, it is not a fact that it will work tomorrow. Services are constantly changing and being rebuilt. Approaches are changing along with them.

How is SEO developing?

SEO originated simultaneously with the advent and development of search engines - in the mid-1990s. At this time, search engines selected resources according to a very simple principle: they took into account the words that were in the text of the pages. SEO before 1998 was key spam. The first search results included Internet resources with texts like this: “Sneakers for sale Moscow.” The search results were terrible. Most of the top posts were spam.

In 1998, Google brought about the first SEO revolution, ushering in the link era. The search service has implemented a link ranking algorithm, PageRank, which calculates the weight of a page by calculating the importance of links to it. The more links there are on a page, the more important it is. And in 1999, Yandex announced the use of its own citation index to organize the Yandex.Catalog. The TIC determines the authority of Internet resources, taking into account the qualitative characteristics of links from other Internet resources.

In these conditions, SEO begins to develop quite quickly. The first agencies appear that provide website optimization services, the link business is born: link sellers, automatic promotion services, and scripts for exchanging links appear.

The dawn of link SEO was the period 2005-2009. It was a time of large link budgets, one hundred percent guarantees. SEO is becoming a highly profitable business.

In 2009, the second revolution took place - the introduction of machine learning algorithms into search engines. One of the best machine learning algorithms was invented in Yandex - Matrixnet. With its help, a ranking formula for the search engine of the same name is constructed. In fact, the formula is written by a machine. Therefore, since 2009, SEO requires knowledge and hard work.

2012 is the beginning of the reference-free period. Search engines are fighting links. In April 2012, Google launched the Penguin algorithm. It blocks Internet resources for low-quality links created by webmasters in order to influence rankings. Following this, in March 2014, Yandex stopped taking into account the link factor in ranking for commercial queries. And in May 2015, Yandex introduced the Minusinsk algorithm, which periodically identifies the leaders in purchasing links and limits them in ranking. Promotion only by purchasing links has become useless.

At this time, companies begin to try to study ranking algorithms to understand which factors to focus on. Various promotion models are being developed, new strategies and methods are being tested.

What is it like?
search results today?

Website optimization
or how does SEO work?

Search engines are constantly striving to improve the quality of search results, so it is necessary to promote the Internet resource in a comprehensive manner. This is working with the technical side, content as a decisive factor, convenience, usability, correct display on various devices and attracting natural links.

The work is divided into two subtypes: internal and external optimization.

In the previous article, we found out that one of the high-quality ways to promote a website is article promotion.

Is it worth promoting with articles if you can buy links?

Yes, the cost of this method of promotion will not be cheap, but the return will be higher. Therefore, my opinion is that there is a point in purchasing articles, since this method allows you to move to the TOP more confidently and efficiently.

Advantages of website promotion with articles

The article allows you to place several links (2-3) to your site.
Links are located evenly and in the right place in the body of the article.
The presence of additional adjacent text, which is also a plus.
Since the links will look like this, the site will win the love of search engines.
There are no unnecessary links nearby, but only those that lead to your site.
Increase in the number of visitors. Yes, it is even possible to get additional traffic this way. After all, if the webmaster does not want to promote this page, you can promote it yourself and get additional .

High-quality SEO promotion using WebArtex

WebArtex is a new generation article exchange. At least that's what they call themselves.

When working with an exchange, you can be sure that the article will be posted on a high-quality website.

First you need to register in this service.

Click on the “registration” button and enter your data.
After this, check the specified email and follow the link to confirm your email address.
Next, we choose who we will cooperate with the exchange as: Optimizer or Webmaster. By the way, by choosing the Webmaster item, you can make good money on the site, but since we are talking about promotion, we will select “Optimizer”.
Add a new project.
In the URL column we enter the address of the web resource, and I indicated Russia as the region, since I have no connection to any region. And click “Next”.

Now we need to decide on the queries for which we will promote the site.

Enter the ones you need and click on the button to automatically detect the page. If the page is not the right one, put the correct one. Then click on the “Next” button.

On the next tab, we set the criteria by which we will select sites for placement. And based on the results, we choose the one we like.
Before you click “order” you need to top up your account, for which you click on the “top up” button located on the left.
When choosing a site, you should look not at the number on the yellow background, but at the “total”.
Finished articles can be sent for revision, you can leave comments on them and even evaluate the author’s work. Thanks to this functionality, authors will be forced to write high-quality texts.
Writing posts is also easy to order. We decide on the key query and click on the order button.

After that, you just have to wait for the article to be written and checked by the editor. On average, order processing takes from 3 to 5 days.

Review of the WebArtex exchange

In general, the impression of the exchange is not bad.

Convenience and simplicity, modern design, high quality donors - all these are advantages.
Among the disadvantages is that the price for copywriting is too high; I would like to provide my own texts. There are rumors that there will soon be discounts on copywriting. And if the price of 270 rubles per article is expensive, it may be worth waiting a little.

1. Terms and definitions In this agreement on the processing of personal data (hereinafter referred to as the Agreement), the terms below have the following definitions: Operator - Individual Entrepreneur Oleg Aleksandrovich Dneprovsky. Acceptance of the Agreement - full and unconditional acceptance of all the terms of the Agreement by sending and processing personal data. Personal data - information entered by the User (subject of personal data) on the site and directly or indirectly related to this User. User - any individual or legal entity who has successfully completed the procedure of filling out the input fields on the site. Filling out input fields is the procedure for the User to send their first name, last name, phone number, personal email address (hereinafter referred to as Personal Data) to the database of registered users of the site, carried out for the purpose of identifying the User. As a result of filling out the input fields, personal data is sent to the Operator’s database. Filling out the input fields is voluntary. website - a website located on the Internet and consisting of one page. 2. General provisions 2.1. This Agreement is drawn up on the basis of the requirements of the Federal Law of July 27, 2006 No. 152-FZ “On Personal Data” and the provisions of Article 13.11 on “Violation of the legislation of the Russian Federation in the field of personal data” of the Code of Administrative Offenses of the Russian Federation and is valid for all personal data that the Operator can obtain about the User while using the Site. 2.2. Filling out the input fields by the User on the Site means the User’s unconditional agreement with all the terms of this Agreement (Acceptance of the Agreement). In case of disagreement with these conditions, the User does not fill out the input fields on the Site. 2.3. The User’s consent to the provision of personal data to the Operator and their processing by the Operator is valid until the termination of the Operator’s activities or until the User withdraws consent. By accepting this Agreement and going through the Registration procedure, as well as by subsequently accessing the Site, the User confirms that, acting of his own free will and in his own interest, he transfers his personal data for processing to the Operator and agrees to their processing. The User is notified that the processing of his personal data will be carried out by the Operator on the basis of the Federal Law of July 27, 2006 No. 152-FZ “On Personal Data”. 3. List of personal data and other information about the user to be transferred to the Operator 3. 1. When using the Operator’s Website, the User provides the following personal data: 3.1.1. Reliable personal information that the User provides about himself independently when Filling out input fields and/or in the process of using the Site services, including last name, first name, patronymic, telephone number (home or mobile), personal email address. 3.1.2. Data that is automatically transferred to the Site services during their use using software installed on the User’s device, including IP address, information from Cookies, information about the User’s browser (or other program through which the services are accessed). 3.2. The Operator does not verify the accuracy of the personal data provided by the User. In this case, the Operator assumes that the User provides reliable and sufficient personal information on the questions proposed in the Input Fields. 4. Purposes, rules for the collection and use of personal data 4.1. The Operator processes personal data that is necessary to provide services and provide services to the User. 4.2. The User's personal data is used by the Operator for the following purposes: 4.2.1. User identification; 4.2.2. Providing the User with personalized services (as well as informing about new promotions and services of the company by sending letters); 4.2.3. Maintaining contact with the User if necessary, including sending notifications, requests and information related to the use of services, provision of services, as well as processing requests and applications from the User; 4.3. During the processing of personal data, the following actions will be performed: collection, recording, systematization, accumulation, storage, clarification (updating, changing), extraction, use, blocking, deletion, destruction. 4.4. The user does not object that the information specified by him in certain cases may be provided to authorized state bodies of the Russian Federation in accordance with the current legislation of the Russian Federation. 4.5. The User's personal data is stored and processed by the Operator in the manner provided for in this Agreement for the entire period of activity by the Operator. 4.6. The processing of personal data is carried out by the Operator by maintaining databases, automated, mechanical, and manual methods. 4.7. The Site uses Cookies and other technologies to track the use of Site services. This data is necessary to optimize the technical operation of the Site and improve the quality of service provision. The Site automatically records information (including URL, IP address, browser type, language, date and time of request) about each visitor to the Site. The user has the right to refuse to provide personal data when visiting the Site or disable Cookies, but in this case, not all functions of the Site may work correctly. 4.8. The confidentiality conditions provided for in this Agreement apply to all information that the Operator can obtain about the User during the latter’s stay on the Site and use of the Site. 4.9. Information that is publicly disclosed during the execution of this Agreement, as well as information that can be obtained by the parties or third parties from sources to which any person has free access, is not confidential. 4.10. The Operator takes all necessary measures to protect the confidentiality of the User’s personal data from unauthorized access, modification, disclosure or destruction, including: ensuring constant internal verification of the processes of collecting, storing and processing data and ensuring security; ensures physical security of data, preventing unauthorized access to technical systems that ensure the operation of the Site, in which the Operator stores personal data; provides access to personal data only to those employees of the Operator or authorized persons who need this information to perform duties directly related to the provision of services to the User, as well as the operation, development and improvement of the Site. 4.11. The User's personal data remains confidential, except in cases where the User voluntarily provides information about himself for general access to an unlimited number of persons. 4.12. The transfer by the Operator of the User’s personal data is legal during the reorganization of the Operator and the transfer of rights to the Operator’s legal successor, while all obligations to comply with the terms of this Agreement in relation to the personal information received by him are transferred to the legal successor. 4.13. This Statement applies only to the Operator’s Website. The Company does not control and is not responsible for third party sites (services) that the user can access via links available on the Operator’s Website, including in search results. On such Sites (services), other personal information may be collected or requested from the user, and other actions may be performed 5. Rights of the user as a subject of personal data, change and deletion of personal data by the user 5.1. The user has the right: 5.1.2. Require the Operator to clarify his personal data, block it or destroy it if the personal data is incomplete, outdated, inaccurate, illegally obtained or not necessary for the stated purpose of processing, and also take measures provided by law to protect his rights. 5.1.3. Receive information regarding the processing of his personal data, including information containing: 5.1.3.1. confirmation of the fact of processing of personal data by the Operator; 5.1.3.2. the purposes and methods of processing personal data used by the operator; 5.1.3.3. name and location of the Operator; 5.1.3.4. processed personal data related to the relevant subject of personal data, the source of their receipt, unless a different procedure for the presentation of such data is provided for by federal law; 5.1.3.5. terms of processing of personal data, including periods of their storage; 5.1.3.6. other information provided for by the current legislation of the Russian Federation. 5.2. Withdrawal of consent to the processing of personal data can be carried out by the User by sending the Operator an appropriate written (printed on a tangible medium and signed by the User) notification. 6. Responsibilities of the Operator. Access to personal data 6.1. The Operator undertakes to ensure the prevention of unauthorized and non-targeted access to personal data of Users of the Operator's Website. In this case, authorized and targeted access to the personal data of Site Users will be considered access to them by all interested parties, implemented within the framework of the objectives and subject of the Operator’s Site. At the same time, the Operator is not responsible for possible misuse of Users’ personal data that occurs as a result of: technical problems in the software and in hardware and networks beyond the control of the Operator; in connection with the intentional or unintentional use of the Operator’s Websites other than for their intended purpose by third parties; 6.2 The Operator takes necessary and sufficient organizational and technical measures to protect the user’s personal information from unauthorized or accidental access, destruction, modification, blocking, copying, distribution, as well as from other unlawful actions of third parties with it. 7. Changes to the Privacy Policy. Applicable legislation 7.1. The Operator has the right to make changes to these Regulations without any special notice to Users. When changes are made to the current edition, the date of the last update is indicated. The new edition of the Regulations comes into force from the moment of its publication, unless otherwise provided by the new edition of the Regulations. 7.2. The law of the Russian Federation shall apply to this Regulation and the relationship between the User and the Operator arising in connection with the application of the Regulation. I accept I do not accept