What does push mean? Push notifications what is it

Push notifications are pop-up messages that contain short text, an image and a link to the sender's website. Initially they were used only in mobile applications, but in recent years Browser push notification technology has become popular, or web push.

For sites such notifications are: effective way formation own base subscribers. In order to become one of them, the user just needs to click on the button in the pop-up browser window. After this, web push messages pop up with sound and on top of all windows on the computer screen, even when the browser is not running.

Who sends them and why do users need them?

Push notifications are actively used by news portals, online stores, travel agencies and even some banks. The media thus announce new articles, online stores - promotions, sales or assortment updates; travel agencies - current offers on hotels and tours, banks - mailings on their products. In addition, you can receive notifications about payment for goods, reminders about renewal of service tariffs, confirmation of departure/departure information (in the case of travel agencies), and other notifications.

The main advantage of push notifications is that, unlike e-mail newsletters, such messages are more targeted. Each registered subscriber is assigned an encrypted string (token). The token is unique for each domain, key and device type. Thanks to this, a user who has subscribed to web push from a work PC will not receive additional notifications on his mobile phone or personal computer. Therefore, it is also impossible to take the token database of other people’s subscribers: each site will have its own token.

Why is everyone complaining about web push?

The disadvantages of push notifications stem from their own advantages: not all companies use this method for its intended purpose, continuous text messages with the same type of advertising turn into spam. If a user has too many subscriptions to notifications from different sites, at some point it becomes annoying.

How to disable push notifications in your browser if you don't like them:

In Google Chrome:

Launch the Chrome browser on your computer, in the right top corner window, click on the three dots and go to “Settings”;

At the bottom of the page, click “Advanced”;

In the “Privacy and Security” section, select “Content Settings”;

Select “Notifications”;

Select the appropriate option:

1) block all notifications - disable the “Ask permission before sending” option.

2) block notifications from a specific site - next to “Block”, click “Add”, enter the page address and select “Add” again;

In order to re-allow notifications from a specific site, next to the “Block” text you need to click “Add”, enter the page address and select “Add” again.

In Safari:

You can hide site requests to send notifications in Safari by going to Safari > Preferences > Websites > Notifications. IN last section You need to uncheck the “Allow websites to ask permission to send push notifications” checkbox. From now on, Safari won't ask you when you visit websites that might send notifications. You can also enable notifications again in your browser settings if necessary.

In Yandex browser:

To create this browser, the same engine was used as in Chrome, so the algorithm of actions here will be almost the same. In order to turn off notifications, you need to go to “Settings”, then open “Advanced”, find the “Personal Data” section in them and click on the “Content Settings” button. In the “Notifications” item, after this you need to select “Do not show notifications from sites” and click “Done”.

In Opera:

Click on the “Menu” icon with the Opera icon, go to “Settings” and select “Sites” in the list of sections. After this, you need to find the “Notifications” item on the left side of the window and check the “Prohibit sites from showing system notifications” option.

In Mozilla Firefox:

Firefox is an exception among all browsers: here you can also turn off notifications by checking the "Do not disturb" checkbox in the content settings, but they will only be blocked until you restart the browser. Users who want to disable push notifications once and for all should open the new tab and enter into address bar enter the command about:config.

After this, the browser will display a warning about the risk of changing settings - you need to confirm that you accept it. Then type dom.push.enabled in the search bar. In the window that appears, switch the parameter value from true to false. This means you can forget about push notifications.

Push notifications are short pop-up notifications that appear on the screen mobile phone or a regular computer and report important events and updates. At effective use these are brief informative messages are a powerful marketing tool. The main purpose of push notifications is to inform users about updates to websites or applications, the addition of new content, or any other news.
Initially, Push notifications appeared precisely as a way for mobile applications to interact with mobile device users, but lately The technology of browser push notifications or web push has also become very popular.

Let's start by focusing on a new trend, namely browser push notifications.

If we talk about browser push notifications or web push, then these are messages from sites that appear in the form of pop-up windows on the user’s desktop if the latter has given permission to receive them. When clicking on such a notification, the user will be redirected to specific page the site from which the notification came.
This is what an invitation to subscribe to a notification from a site looks like.

To make it easier to understand how browser push notifications work, you can take a look at this diagram.

The push notification itself consists of a title, an image, short text and a link to the sender’s website. This is what it roughly looks like when it appears on your desktop.

How can browser push notifications be of interest to online marketers and business owners?

First of all, because it is - alternative method forming your own subscriber base compared to email newsletters. If we compare email newsletters and push notifications, then push notifications have their advantages, namely:

1. Easy to subscribe. To subscribe to push notifications, simply click on one button in the pop-up browser window - and the subscription is completed.
2. High percentage of delivery and conversions. According to some estimates, the percentage of delivery of push notifications is up to 90%, and the percentage of transitions to websites via push notifications reaches up to 50%.
3. Just connect. In order to enable sending push notifications on your website, you only need to install a few lines of code on it.
4. Convenient to send. You can set up automatic series or RSS feeds.

Web push notifications can be used by Internet marketers in for different purposes. Here are just some of the options:

• Trigger notifications
• Sales
• News/new items
• Reminders
• Congratulations
• Events

Sendpulse offers one of the most popular push notification services. Among its main advantages are ease of use, the ability to segment an audience, as well as the ability to integrate SMS, email and webpush mailings. Moreover, on at the moment push notification service from Send Pulse is absolutely free.

Options for using mobile push notifications.

Let's now touch on mobile push notifications. How do they work and how can they benefit your business? Four main areas were identified in using these notifications to improve business.

The bulk of mobile push notifications (41%) are used to announce the release of new applications or the availability of new versions of existing ones. The second, no less important, application (24%) is mailing special offers or links to specific landing pages. 14% of push notifications are used to inform users about new content available in the application, and 12% are used to send referral or advertising links. The remaining 9% is used for other types of information.

New marketing channels.

The concept of Push Notifications has made its way into the marketing space very quickly. But there is a fine line between cooperation and being overly intrusive. Push notifications should provide valuable information to the user and encourage long-term engagement. Therefore, messages must be timely and contain relevant content. For example, if a children's app developer sells space for push notifications to a coffee company, such messages will be considered spam. This will not help build relationships - the application will lose its popularity. Some marketers use GPS technology to send mobile push notifications when the user is close to their outlets. This type of user interaction looks more preferable. The key is to provide information that users want in a timely manner.

Also, an effective use of push notifications is to inform the user about the activities of his friends. For example, Facebook uses browser push notifications to notify users of new comments on their posts.

If you're going to use mobile or browser push notifications as part of your marketing plan, make sure you follow these simple rules:

• Content must be relevant, relevant
• Content must be linked to social networks for discussion
• Providing the opportunity to unsubscribe from the mailing list
• Don't exaggerate with the number of notifications - more than six messages a day will irritate most users.

First of all, remember that it's all about practice. Your first push notification campaign may not be perfect, but the experience will provide the impetus for further improvements.

Modern technologies do not stand still, and new ways to attract audiences are constantly being created. The most popular tool for this today is push notifications. Many people wonder what it is. And this despite the fact that they receive them literally every day.

What are push notifications and what are they for?

Translated from English language"push" means "pushing". Regarding notifications, this term is considered as a way of disseminating information to the general public.

The history of the technology dates back to the nineties of the last century, when the Point Cast service delivered messages about stock market news. Subsequently, push notifications began to be sent via Internet browsers Explorer and Netscape Navigator. But in those years they gained popularity because not many people actively used the Internet, or the connection speed was extremely low.

IN present moment“Push notifications” are a simple way to attract visitors to a site while monetizing it, which involves actions aimed at making a profit. These alerts can be browser or mobile. They are presented in the form of pop-up windows containing various information.

When entering a resource, a push notification prompts the visitor to enable or disable (block) notifications from the source. If the user subscribes to the newsletter, he will receive them whenever they are generated on the server.

Push notifications and SMS mailings: differences and advantages

Despite the similarity of push notifications with sending via SMS or email, there are differences between these technologies. Moreover, push notifications have more advantages. So, what are the differences and advantages:

1. Browser notifications or mobile application have a title, a small block of text, a link to landing page, and sometimes a picture. So from this short message the user receives maximum information.
2. This message is displayed on top of all open windows, even if the resource or browser is closed.
3. By clicking on the pop-up message, the user is immediately taken to the target site.
4. Subscribing to push notifications is quite simple, you just need to press the “Allow” button. The visitor is not required to fill out any registration forms or worry about how to set up push notifications.
5. Blocking is just as simple, you just need to press the disable button, unlike SMS and sending advertising by e-mail. IN recent cases unsubscribing will not be so easy.
6. Setting up push notifications does not require any extensions or special software elements; you just need to install the Yandex browser or any other.
7. When creating an alert, you can use any text, as long as it does not violate moral and ethical standards.
8. Sending push notifications, although not free, will still cost much less than via SMS or email, the price of which cannot be considered affordable for owners of new, not yet promoted, sites.

In other words, with the help of push notifications it is not at all difficult to attract new visitors to the site or bring back existing ones. And in order to retain them, you will need to work hard and develop a number of appropriate measures

Where are these notifications used?

Owners of websites on WordPress or other platforms use push notifications for Windows and other operating systems, pursuing the following goals:

1. Retain the visitor. If he subscribed to notifications, this means that he was interested in the information presented on the resource. But to prevent this interest from being lost, it is worth notifying about the posting of new materials and other events.
2. Advertise goods or services. The advantage in this case is the absence of intermediate steps. Potential client clicks on advertising message, and immediately goes to the order form.
3. Notify the buyer about the status of the order. Quite often, this tool is used by online trading platforms so that the client can track delivery. The cost of push notifications, as mentioned earlier, is lower than notifications via SMS or email.
4. Notify the audience about the ongoing webinar. Learning platforms that conduct online conferences can notify users in this way that the broadcast has begun.
5. Notify about activity on a social network or game. When a new message arrives or an event occurs on gaming platform, push notifications - best way notify the user about this.
6. Promptly submit new information. This is relevant for business resources, whose users must receive timely information about current quotes for currencies, exchange instruments, etc.
7. Spread the "hot" news. Push notifications allow you to short term notify users who have subscribed to the news portal about the receipt of information.

If you install Push notifications on your website, this will solve the problem of how to notify people about new events. Such a tool will help you not to lose subscribers, and, therefore, maintain the popularity of the resource.

How to enable notifications: reliable services and operating principle of Push
If the site owner is convinced that he needs to enable push notifications, and their cost is acceptable to him, the question arises of how to do this. The sending of such messages can be configured through special services. The most popular of them are:

1. ViaPush. This service is considered one of the most “advanced” today. Here you can use a large number convenient tools, as well as services personal manager. A company employee will assist in developing a mailing strategy and creating notifications.
2. Sendpulse. Using this platform, not only push notifications are sent, but also messages by email and SMS. You can configure the service in Safari browsers, Chrome and Firefox. There are also advanced settings that help you set the type of notifications. There are no restrictions on the number of subscribers and the intensity of mailings.
3. Push.world. The advantage of this service is that it works on almost all browsers. In addition, it is possible to use ready-made templates notifications, and the number of mailings and subscribed users is not limited.
4. PushExpert. This platform is perfect for beginners, because it provides free plan, allowing you to send 500 notifications. In addition, there is no charge cash for access to the API and collection of analytical data. To provide services on a paid basis, 6 packages have been developed.
5. PushAll. This service with a Russian interface is considered controversial due to some features. There is no charge for using the service, and the platform is maintained through user donations. In addition, there are some additional offers, which are available for a fee. However, subscribers can only receive notifications from this platform through their Google account. In addition, there is an extension for Chrome browser and mobile application.

How does this work:

1. First, register on the service server. Subsequently, people who visit the site will see a proposal to connect alerts from a specific resource. If the visitor agrees by clicking the appropriate button, he is assigned unique number and registers on the server.
2. We receive the identifier of a new subscriber to the server of our site.
3. We make a message with with the required text. You can include reply buttons, images, links, soundtrack and so on.

After performing these steps, the server will send the generated notification to all clients who have agreed to receive

Attention! To collect subscribers and send them notifications, the resource must have SSL certification. There are services for which this condition is not necessary, but in this case, push notifications will be sent on behalf of the subdomain, as a result of which they will remain slightly unfinished.

Installing push notifications is not difficult at all, but you should understand how to use this technology through any service to avoid mistakes. The main principle in working with push notifications- they should not be intrusive, otherwise it will alienate subscribers.

In addition, it is worth choosing your target audience wisely. For example, set settings dividing people by gender, age, location and other criteria.

Another rule is that the content must be relevant. That is, you need to provide only the latest information, otherwise it will be perceived as spam.

It is also worth considering how timely the notification will be delivered. Many people install on their devices beep when delivering any messages, and few people will like it if it sounds after midnight.

You still need to dose out the information. This rule has something in common with the first one; subscribers should develop a loyal, but not negative, attitude towards the mailing source.

To summarize, we can say that the competent use of push notifications is based on three pillars: relevance, unobtrusiveness and timeliness. By following these rules, you can attract large number users and constantly maintain their interest in your site.

The main thing that infuriates me about modern sites and applications on mobile phones is that they ask the same question: “Are you allowed to send you notifications?”

And as soon as you click “I allow,” your life begins to change, because tons of messages are pouring in on you.

On the one hand, if you are an avid player of “Happy Farm” and you receive notifications in the style of “Crops are ready for harvesting,” then this is good.

But if you subscribe to a news portal and you receive notifications about a new article every 3 minutes, it starts to get annoying.

This makes the attitude towards push notifications ambiguous. But in this article I will show how even a stick in the hands smart person can become an axe.

Now not only any product developer has such notifications, including regular computers like Kaspersky Antivirus, but also for any large site.

And the question arises: “Why?” But main question This article won’t even cover the topic of push notifications and what all the secrets are.

And understand how to use it for ordinary classic business. Therefore, everything will be as practical as possible, but first you will have to be patient.

love is evil - you will love a goat too

I’ll say right away that the very concept of push notifications is quite voluminous and, if interpreted in detail, then it contains a lot technical terms, in which even a programmer will get confused.

Therefore, if they really want to, they will suffer, you can read about this on Wikipedia. I will try to explain this more simply, so that even a child (big and adult) can understand. So, what are push notifications?

Push notifications - This small windows with information that periodically pops up on the screen of your mobile device or computer screen.

To make it even clearer what push is and what it looks like, I have prepared visual pictures.

They are typical, you may have slight differences depending on the site, browser or mobile platform, but you will immediately understand the meaning.

Push notifications on a mobile phone screen
Push notifications on a website on a computer.

If you see them constantly on your smartphone screen, then you can see them for the first time on your computer.

Typically, a subscription to them appears after you get to the company’s website, and after agreeing, at any time you may receive a message from the source in the upper right corner of the browser. Like SMS, only on a computer.

However, looking ahead, I can say that these are not all types of push notifications that exist.

It's just visual examples so that you can see everything with your own eyes. In reality there are 3 types of them:

• Mobile. After installing each application, you either confirm receipt of notifications or refuse the application to do so.

  By default, they are in each application and are distinguished only by the frequency of arrival.

• Browser. If you see the notifications themselves quite rarely, then your consent to receive them appears more and more often on Russian websites when you visit them.

  When you click on the “Allow” button, you begin to receive the same notifications that you saw in the picture earlier.

• PC application notifications. These are exactly the same windows that pop up in any antivirus.

  And in general for all applications that are currently running and running on the computer. You can call them technical.

Well, I think this has become much clearer. And in the future, we will only consider the second option - push notifications for the site, since notifications for mobile and PC applications are not for us.

Let me remind you that we are talking about ordinary classic business, and not about developers software. But it is still recommended for everyone to read.

Who are they useful for?

Push notifications are directly created for classic business. But provided you have a clear understanding of how to use notifications.

Therefore, I have prepared for you the main cases of sites/businesses into which push fits perfectly.

1. News portals / blogs

Try to subscribe to some RBC (I’m talking specifically about notifications) and you will start receiving notifications about the release of new articles and videos.

If you have a website and periodically write a blog or post news, I highly recommend using this tool to quickly convey information.

2. Information portals

Both the opposite and extreme similarity with news portals. Only the notifications do not send information about news, but brief summaries of financial information.

For example, stock quotes, cryptocurrencies, price changes in the price list. And all this with very frequent frequency, since the subscribers themselves are waiting for your message like manna from heaven.

3. Information business / events

One of the most problematic areas when holding any event is the accessibility of participants.

They register and then successfully forget to show up at the appointed time.

One of the ways to overcome this blow of fate is push notifications that remind you what is left before the event a certain amount time.

4. Websites with goods/services

E-commerce, and in general all sites that sell something can successfully implement this tool.

Using it, you can send notifications about new arrivals, sales, promotions, and discounts on certain products.

But remember, too many “tasty” offers devalue your product.

Debate: for or against

To really dive into the topic, let's show why businesses should definitely use push notifications as additional channel communications.

Most likely, after reading the text below, you will definitely be inspired by this thought. But we will look at not only the pros, but also the cons.

Pros:

• Technical:

1. It is easy for a new site user to subscribe to notifications. All he needs is to simply press 1-2 buttons;
   1. Simple to install and easy to configure on the site itself. You only need to install the code and make the setup in 5 steps;
   2. Profitable. The cost of one contact with a client is much cheaper than SMS or email newsletters.

• Marketing:

1. Full automation. Once configured, in the future everything will work on autopilot;
2. New technology. People have not yet had enough of this solution, so they are relatively willing to subscribe and read your messages.;
3. High open rate (percentage of opens/reads). The open rate of push notifications reaches 90% (versus 30-35% in);
4. Segmentation. You can show different notifications to different target audiences, thus meeting the client’s needs as accurately as possible.

Cons:

• Technical:

1. Script on the site. Additional code maybe slightly in the worst side affect download speed;
   1. Low deliverability (about 65%). This is due to technical issues: updating the operating system or simply clearing the cache;
   2. Quite a difficult answer. There are even special articles with detailed instructions on the topic “How to wet yourself from push notifications.” Naturally, this negatively affects user loyalty;
   3. Double confirmation. For HTTP sites, the subscription permission will pop up 2 times. Moreover, it is on the second time that there is a very large number of refusals;
   4. Old browsers. If your visitor has old browser, there is a high probability that he simply will not see the application form. In the case of new browsers, this problem will definitely not exist.

• Marketing:

1. Fear of the virus. Since the tool is not familiar, many consider this pop-up window as spam or an attempt to harm your site;
2. Segmentation. Even taking into account the fact that the services have the ability to divide the target audience, you need to be aware that it is not maximum;
3. Average click-rate (percentage of clicks on a notification). The open rate of push notifications is high, but the click-through rate is the same as that of the same email newsletters (2-5%);
4. Integration. The work of these notifications is rarely integrated into the general chain of marketing tools, so this tool is completely independent and does not want to be friends with others;
5. Short format. You can convey a very small amount of information through push notifications, only a few lines of text, one small picture and a link to the site.

At first glance, there are more minuses than pluses. But it is necessary in in this case evaluate not a quantitative indicator, but a qualitative one.

And the advantages are much stronger in value. Only one plus “High open rate” is worth all the minuses, because due to the large information flow people stopped responding to mailings.

WE ARE ALREADY MORE THAN 29,000 people.
TURN ON

Services

As I already wrote, the whole trick push messages that they do not need to be invented from scratch.

There is no need to rack your brain about how to set it up and how to connect it. No need to develop special service and integrate it into your website. There are already services for sending push messages.

This means that all you need to do is select a service with the functionality you need.

To do this, I have prepared a list of the 5 most, in my opinion, popular push notification services for the site (functionality/price). The choice is yours:

1. Sendpulse.com. One of the most famous services in Russia.

   However, judging by our experience and user reviews, the next 4 services have much more functionality at more modest rates (based on a rather complex shareware payment scheme).

2. Pushall.ru. It is convenient because it can send notifications via VKontakte and Telegram.

   That is, if you target audience mostly young people or the modern adult generation - it’s your choice. And for only 500 rubles per month without any restrictions. And, of course, a free test package in advance.

3. Push4site.com. The first month is free (unlimited number of subscribers and notifications), then prices start from 660 rubles per month.

   Moreover, it is enough user-friendly interface and analytics. They place great emphasis on online stores and voluminous media.

4. Push.world. Counts best service with the most sophisticated functionality that can be used completely free of charge.

   That's right! Free and unlimited. The only negative is that the development of the service is slow but steady.

5. Push.expert. Great choice, if you need good functionality for inexpensive.

   Moreover, you can “play around” with the settings completely free of charge (500 notifications “for free”). I had no experience with this service, but judging by the reviews it is no worse than others.

6. Onesignal.com. The king of all services, in our opinion, and also our choice.

   It is free (they have a different earning model), it has the most complete functionality and the ability to send the most detailed newsletters. One minus is that it is in English.

As usual, I will say that almost all services have the same functionality. The only difference between them is in pricing.

Briefly about the main thing

What exactly are push notifications? A fashionable feature or a must-have tool for any business?

As for me, in my opinion, this is a very real tool with which you can increase sales and quickly build a subscriber base at almost zero cost.

So, on this blog, in 3 months without investment, we accumulated a base of 7,000 people, and this figure is growing daily.

But you need to implement this only after you have prepared and configured the minimum set of fighters.

Namely: a website has been made, it has been configured to attract target clients, connected (for example, Talk-me) and most importantly – installed HTTPS protocol to avoid large losses when subscribing.

Only after this recruitment of a novice fighter can push notifications be implemented, and not vice versa.

Greetings, my dear readers. Today there will be a cool article about innovative ways to get new subscribers to your blog or commercial website. Especially if you run an online store. The collection will become much easier and faster for your readers.

Push notifications - instant interactive messages. The peculiarity is that they do not come in the form of spam, but are delivered only to people who subscribe to them voluntarily. Messages about discounts, interesting offers, news or forecasts the user will receive directly in the browser, on the desktop or in mobile device- in real time.

Benefits of Push Notifications:

• They work in any browser or operating system;
• Each mobile platform supports Push notifications - IOS, Android, Windows and BlackBerry;
• Technology does not require special applications on the device;
• The smartphone receives and displays social, media or text messages even when the device screen is locked;
• They don't get caught by spam filters;
• The user will not forget about them in the mailbox;
• The click-through rate is twice as high as email.

Push notifications- what is this from an interface point of view? They are similar to SMS, text messages and mobile alerts, but only reaches users who have consented to this and set subscription permission.

These notifications can be personalized by the sender. But they also require management of user identification data. The technology needs an interface for writing messages, targeting and sending.

Push notifications what they are and how they work

Prepare to be tense as the information is dry and technical. But without it it is impossible to understand the principle of operation.

There are three basic parties that are involved in providing Push Notifications:

• Notification service - OSPNS. Each operating system, including iOS, Android, Windows and BlackBerry, has its own service.
• Publisher application. An interface that connects and interacts with OSPNS via an API. The publisher will then be able to provide it as an online service, an application in App Store or Market.
• Client application. A specific interface installed on the user's device. It accepts incoming notifications.

The application registers the event with the OS notification service. The service provides API access to the publisher's application. API is a way to connect an application with a service.

How it works in practice

More often, users see a notification in the form of a banner or . In this case, security alerts will not disturb the user, since the method is legal and safe.

Push notifications - what does it mean for business:

• Promoting products or increasing sales.
• Improving the quality of customer service.
• Immediately send transaction notifications.
• Direct way of communication with clients.

Activity on the topic of the message increases the return on labor costs. This attracts new orders and helps maintain the loyalty of regular customers. The return on investment for small businesses here is staggering.

But let's get back to implementation. For notifications to work, they need some kind of interface. Large companies develop their own services, and small businesses personal blogs and sites go the other way. Use online platforms. Let's consider the simplest of them - the Sendpulse service. Installation does not require any skills - follow the instructions.

How to set notifications using the service

When registering, the system asks for a phone number. It's safe - no money will be debited from it. After registration, you will be prompted to add a new site.

The input form opens. Enter your domain there. When you select the option with http, a notification will appear that Push notifications on such sites do not work correctly. Therefore, the option of sending from a subdomain to SendPulse will be used. Further work will go in a special panel. Let's not be afraid and continue.

The display option is selected individually - by clicking or when entering the site.

The next step involves placing the issued code. It will only work on the domain for which it was created.

The code can be inserted into a bare HTML template without difficulty - adding it before the closing /head tag. It is clearly shown on the first screenshot of the instructions.

Integration into CMS templates is complicated for a beginner by not understanding where to insert the code. Let's look at the example of the two most popular engines - Wordpress and Joomla.

Installation in Wordpress

Log in to the site's admin panel. Then select “editor” or “editor” in the left menu depending on the system language used. This will open access to the template files. On the right, the header.php file is selected. It is present in most themes; this is where the head tag is located, before which we will insert the code. Then all that remains is to save the changes.

The three places that will be needed for installation are marked on the screen with yellow circles.

Installation in Joomla

The installation path is different from the previous one. Select the active template and open the styles tab. Here the index.php file is selected. Before the /head tag, paste the code and save the changes.

After installing the code, we will return to the service and check its correctness. To do this, use the “recheck settings” button. If everything is correct, a corresponding notification will be issued.

Now comes the fun part.

Refresh the page of your site - a notification about a subscription request will appear in the specified location.

Now configure the details of future Push mailings:

• title;
• text;
• link;
• picture.

When setting up, pay attention to the text. It must clearly position the message. Otherwise, users will unsubscribe without understanding why they need spam. The service will send you trial notice or provide testing on existing subscribers.

An important factor in reducing the number of unsubscribes is choosing the appropriate time for mailing.

Poorly designed notifications turn people off. A careful publisher takes into account the habits and lifestyle of the average subscription user. Best time to send notifications between noon and 5 pm on weekdays. Mondays are best avoided, as people are busy at the beginning of the week, but Tuesday to Friday is the golden time for mailings.

According to research, Push notifications 50% more effective than mailings emails. Use your power wisely.

If you were on my blog, you might have seen a pop-up window with an offer to receive the newsletter. Very simple, unlike subscribing to mailing list, but if you change your browser, you will have to sign up again.

Very important and interesting point is the ability to insert your own icon into notifications.

Here's what they look like for me in different browsers.

Also, the system prompts you to select the type of confirmation of your newsletter subscription. After installing it on my blog, I ran some tests and decided to use a popup window. In one evening, after installation, 7 users already signed up.

This is the type I use on the blog:

These services are absolutely FREE if you have up to 2500 subscribers. Recruit new readers in 2 clicks. If you want even more free subscribers, then you should contact the service for the “Optimal” tariff - in it, for 1,000 rubles per month, you can send an unlimited number of messages to a base of 20,000 subscribers from three sites.

Sincerely, Galiulin Ruslan.