Home-Programs-How to register a repost competition on VKontakte. The most original way

How to register a repost competition on VKontakte. The most original way

Hello friends. We are with you again)) Not so long ago, we promised to tell you about the types of competitions in VK. What types of competitions are there? How to organize them? Let's try to answer these questions and give some examples. And so, let's go...

Type 1 – creative competition

Idea: Photo competition on a given topic. The topic can be very different, the main thing is that it is related to the topic of the group, i.e. theoretically by what captivates the participants. Or it could be related to a specific product you are promoting.

Example:“Autumn Tea Party”, where participants post photos of their tea parties in the autumn (these are all examples, so the simpler the better)

Selection parameters: the rules must be followed (be in a group, repost, like) and brewed tea against the backdrop of autumn (why not? Laughing).

Prizes: Pu-erh pancake and a teapot made of Yixing clay (for example, of course).

Mechanics: We hold the competition for existing public/group participants, theoretically we do not use new ones. Activity with this approach usually occurs in 3 stages, lasting ~20 days. At the first stage, you need to place a photo on the competition theme in an album created specifically for the competition. Then join the public (group), like and repost the entry about the ongoing competition. Stage 2 - selection of 10 best works, preferably with the participation of a jury (naturally according to established criteria). Stage 3 - voting by group members for the most successful photo.

Pros: Receiving unique content from public (group) members. This content can then be used in your public VKontakte (group) (the main thing is to write about this nuance in the rules of the competition). During the voting period, it is involved most community members.

Cons: absolutely in 100% of cases there will be people who disagree with the jury’s decision, insults, and swearing. The voting results may be manipulated (this must be identified immediately and very clearly. This must be stopped at the same moment).

Type 2 – “the most active in the public (group)”

Idea: The participant who is more active than others receives a prize.

Prizes for the winners: There may be a variety of prizes here. But keep in mind the fact that it must motivate the participants, because... people on the Internet lately It is very difficult to attract someone to any activity just like that. And naturally, no one will even think about the comb. Don't skimp on prizes.

Mechanics: the competition takes place over any period (for example 2 weeks). During this time, contestants need to become more active in several directions: likes, comments, reposts. Some of the most active ones will be winners. Eat little trick— it’s better to have three prize places and not one, if you’re wondering why, we’ll explain it separately. You can select the winning participants, for example, using the socialstats.ru service.

Pros: The activity of participants simply increases significantly.

Cons: participants write who knows what, just to get more numbers.

Type 3 – random competition

Idea: a competition that is based on the idea of ​​reposting the entry you need. Very convenient if you need to disseminate any information.

Prizes: Suitable for the topic public (group) VKontakte.

Mechanics: The duration is average, usually 10-15 days (or less). The main thing is that as many potential participants as possible learn about the VK competition. The rules here are extremely simple: join a group (public), repost and of course like. The winner is selected by a random number generator.

Pros: The organization is extremely simple. People are very willing to take part. It is unlikely to get more reposts.

Cons: We didn't see it.

Let's now summarize a little. Key points to keep in mind if you want to hold a VKontakte competition for a VK group or public:

    • The mechanics of the implementation should be simple (and the simpler, the better in this case)
    • The frequency of such events is no more than once a month, because they become boring and the effectiveness decreases.
    • Be sure to identify violators and cheaters of competitions. Fight them mercilessly - this is evil!
    • If you are promoting a brand in a group, then prizes should preferably be related to this brand (if possible, of course)
    • The determination of the winners must be clear to absolutely all participants.
    • The results of the competition should be clear - take screenshots, photos, record a video report about the prize draw, etc., so that people don’t have questions or dissatisfaction.

But what if you still have very few members in the group? This is not a problem at all with some programs for promoting VKontakte.

Please also note that the rules for holding VK competitions have changed. We strongly recommend that you read them - vk.com/terms.

That's all for today. There are still many topics from the world of VKontakte ahead, expect new articles in the very near future. Good luck with your VK competitions!

How to make a contest or giveaway on VK? Every day, many companies hold VKontakte competitions. At the same time, some receive influx of new subscribers and clients, and others in best case scenario they give out gifts just like that, at worst - get banned(ban on publishing posts for a week until the community is completely blocked).

The fact is that VK has a set of rules regulating this method of promoting groups, such as competitions and sweepstakes. Violation of the rules may result in sanctions, including lifelong ban. Complaints about the competition to the support service are written by users themselves, including competitors. In this post we will tell you how to create a contest or giveaway that will help and will not lead to negative consequences.

Goals of competitions

First, it’s worth thinking about the goals of the competition. You shouldn't do pranks because everyone does it. Create and run competitions only with full understanding why do you need it and how will it work for you.

  • Attract subscribers to the group;
  • Promote sales;
  • Tell about a new product/service;
  • Image, recognition;
  • Loyalty.

VKontakte competitions can be held for one of the above purposes or include several.

There are often competitions in which you really want to participate, but the mechanism for participation is so complex that you either scroll past it or postpone it until later. From this follows the main rule for creating conditions for participation in competitions - create a mechanism for participation as simple as possible, this will attract many more participants. Also, try to be very specific about what you need to do to participate and add a call to action at the end.

Here are the most common examples of competitive conditions:

  • repost (there will be a lot of freeloaders);
  • add your photo to the topic;
  • VK beauty contest;
  • comment competition;
  • creative competition (poems, drawings, videos);
  • photo in the store or with the product;
  • photo review (win-win competition).

Today, the walls of many VK users are littered with reposts of various competitions, and some specifically create fake accounts just to participate in competitions, so a competition with reposts, although it turns out to be effective in terms of attracting new subscribers and increasing reach, does not work well in attracting clients. The conditions here are simple: join the group, repost it on your wall and don’t delete it until the end of the giveaway. But making several reposts is already too much.

Be sure to indicate the timing of the event and make it limited so that users do not put off participating (and then completely forget) and participate right now.

How to post?

The design of the text with the terms of the competition and the attached picture should also be given attention.

The text should be divided into paragraphs, and each paragraph should be highlighted using emoji, which fits the meaning. Such text will be easier to read and perceive by users. Here is an example of a concise description:

Using an image attached to the post, you need to attract attention and, in an even more concise form, inform about the conditions, prizes and the date of summing up.


Prizes for the competition

Most SMM specialists are confident that the success of the competition largely depends on the value of the main prize (that’s why everyone is playing latest version iPhone). But it is not always necessary to set aside such a budget for a competition - it is in such competitions that there are the most “professional participants”, while others, on the contrary, may have doubts - “I won’t participate anyway, I won’t win such a prize / or it’s a scam.”

It is best to play not one prize, but several and make them desirable primarily for your target audience. You can also give away your product or service.

In addition, according to the rules of VKontakte, in order to hold a competition you must immediately determine what the prize will be. And if there are several of them, write down which prize corresponds to which place, so that there is no confusion and dissatisfaction later.

Attracting participants

If you have already managed to tell about your giveaway on all your pages and even on the website, but there are still few participants, there are two more great ways promote yourself:

  1. Paid: .
  2. Free: find all the giveaway groups in your city, most of them will be happy to repost your competition completely free of charge.

Determining the winner of a competition or drawing

Depending on the conditions of the competition, there are several main ways to determine the winners.

  1. We produce using special services , generator random numbers and so on.
  2. Based on the results audience voting(beware of markups).
  3. Expert jury— for this method of selecting winners, it is worth describing in detail who will be on the jury and by what criteria to select the winner.

If you do not want to be accused of rigging the results of the competition, then provide evidence that everything was fair. For example, make a live broadcast of the drawing or at least just a video recording. As a last resort, you can take a screenshot of the service page that identified the lucky winner.

After the winner is determined, write a post where the winner’s name is a link to his page, then he will receive a notification and other community members will see that everything is fair. And under the entry with the competition, publish a link to the post with the results.

Hello friends! In this article I have collected some of the most best services who will help you honestly and easily define random winner among VKontakte users.

If you need to choose a random winner for social media. Facebook network, or you are looking for list generators or instructions for using random.org, then look at these articles:

  • (Facebook)

Compared to social Facebook network, on VKontakte it is more difficult to create an automatic list of participants. Moreover, very often the organizers of competitions require numerous conditions from participants (for example, like + comment + repost), so the task becomes noticeably more complicated.

There are several ways to determine the winners in VK. You can draw lots using one of existing applications on VK, determine the winner using special sites, or manually pull lists of comments, reposts, etc. I personally am inclined to believe that the sites for choosing the winner are - best option, since many of them save the sample results, which looks more plausible. This is becoming more and more relevant, since due to frequent deceptions and fraud, users have become less trusting of pranks on the Internet.

Below you will find a list of the best services that I have found to date. If you know of other good sites and apps, please share them in the comments and I will add them to the list.

Applications on VKontakte

There are many on VKontakte special applications, with the help of which you can easily determine the winner according to the condition you need, for example, repost, like, etc.

Lucky you!

Sites for determining winners in VK

Above I gave several examples of VK applications with which you can easily and simply choose a winner. There is also alternative method— drawing lots using special sites.

Concurzilla

Megarand

kamaninga.com

kamaninga.com is a very nice service for determining a random winner on VK based on reposts. You can make an instant draw or schedule the selection of the winner at specific date. An example of what the end result looks like. Everything is very simple and transparent.

Mega Random

Using the Mega Random website, you can choose winners in three ways: “Instant”, “By time”, “By reposts”. Mega Random will create a separate page for you on the website, where you will find information about the competition, its author, and conditions. At a given moment, a draw will take place and participants will receive automatic notifications about the results of the competition. The idea itself is not bad, but in my opinion, there are too many advertisements on the site and therefore everything looks a little cheap.

VKontakte methods

VKontakte methods are the most the hard way manually pulling lists according to a given criterion. Here you will have to do a little digging or ask a programmer for help. The methods below do not require access_token.

We will talk about holding a competition with a prize-gift on social media. networks, or rather, about a competition for reposting or liking VKontakte.

Here are some tips for those who want to run an effective and reliable prize draw.

1) Simple and clear terms

The conditions for participation in the drawing must be stated clearly and understandably. They must be unambiguous and not mislead participants.

2) Correct formatting of the post about the competition

The type of post is not only important for attracting attention. If this is the post that participants in the giveaway should repost or like, you need to make sure that it looks good as a repost. Spend a couple of minutes making a test repost. Make sure that the name of the prize, conditions of participation, picture or photo are immediately visible in the repost.

The picture of the prize is very important - it should be bright, clear and good quality. If you have minimal knowledge graphic editors, you can place an inscription on it about the draw and the name of the group.
Use emoticons to visually highlight the main points of the post and divide it into blocks.

Here's an example of a well-designed post:

3) Advertise the competition

Find VKontakte groups that collect similar pranks and ask them to post.

You can also make a paid advertising company and place an advertisement for the draw in communities and groups on VKontakte with an audience of interest using convenient service Sociate.

4) Follow the competition

It is important to know how the competition works and not to leave everything to chance. Practice shows that a third of participants do not comply with the conditions of the competition, without knowing it. For example, they repost, but forget to join the group. At the same time, they are confident that they are already participating in the drawing and have done everything as required.

Let participants make sure for themselves that all necessary actions have been completed: by adding a competition to our catalog, you will get access to a statistics page where you can see how many people joined the group, which of them reposted, and who did not complete necessary conditions. It looks like this.

Use this information to run the giveaway. Just copy the link to the statistics and show it to the participants of the drawing.

This way people can immediately see what still needs to be done. This allows you not only to increase loyalty to your group and get rid of unpleasant questions after the competition, but to increase the number of participants, and therefore subscribers.

5) Particular attention is paid to determining the winner.

The time has come to sum up the results and choose the winner of the prize.

Take advantage of our free application"Random Winner"

Every year more and more entrepreneurs are looking at social media and create pages (groups) for their business on VKontakte, Facebook and Odnoklassniki, but immediately run into a problem complete absence audience.

Leading a group takes effort, and being successful takes a tremendous amount of effort. Here you need to create interesting content, communicate with the audience, answer questions and much more, which is sometimes beyond the power of one person. Despite the apparent difficulty of promotion, there is a method that, with an adequate approach, will always attract an audience, albeit a cold one, to the page, and these are competitions for groups and pages on social media. networks.

What competitions can be held on VKontakte, Facebook and Odnoklassniki

1) Prize for reposting and joining the group - you don’t even need a special reason here

It’s simple, you just need to place a brighter picture with the bold inscription “GIVEAWAY”, and with a photo of a valuable prize, write down the conditions and wait for someone to join the group. However, this was the case before, but now there are many more nuances, you can read about them.

If you want something more interesting, you can pay attention to:

2) Competition for the best photo

The reason can be very different, for example:

“Today is the first day of spring and we are waiting for photos from you with your March cats. The author of the most interesting photo will receive a month’s worth of food for his pet.”

The big advantage of this format is unique content, which is voluntarily provided to you by the users themselves.

If the prize is especially valuable, you have an interesting idea and a marketing budget, go further:

3) Competition for the best video

IN this format you can implement all sorts of ideas depending on the topic of your page. These could be competitions for the best:

  • drawing;
  • photoshopper;
  • crafts;
  • history, etc.

At the right approach the results can be stunning, but in inept hands and without an audience, everything is extremely ineffective.

Global competitions are good, but it never hurts to do something interesting in between:

4) Competition for the best comment

Everything is simple here, the main thing is to choose an interesting and preferably thematic picture or phrase and ask your subscribers to leave a funny comment. In some cases, you can do without a prize; many will voluntarily leave a signature without expecting anything in return.

Without any hassle:

5) Prize drawing in honor of 1*** subscriber

Share your joy with your readers and give away small prizes in honor of the round number of your subscribers. This is incredibly nice and people who receive such bonuses will definitely tell their friends about their luck.

With special twists:

6) Quiz competition

Here a simple question You’ll have to rack your brains about where penguins live. The more interesting and tricky the question, the greater the effect you will achieve. Remember the notorious question about the color of the dress, you can do something similar, or come up with something unique, the main thing is that it captures your users and makes them rack their brains, otherwise everything will be lost.

To promote commercial projects, we have our own interesting ideas, which can solve several problems at once:

7) Competition for the most interesting review

This format is suitable both if you sell goods and if you provide services. Ask your subscribers to attach photos and write in detail, and most importantly adequately, about their experience of interacting with the company. Even after the prize is won, the reviews will remain and will work for you for a long time.

You can also give away prizes suddenly:

8) Competition for the most more activity(likes, reposts, comments)

This format can be organized in two versions:

  • a full-fledged competition with a description of the conditions
  • choice active subscriber suddenly

If you want to get a loyal audience, the second option is more interesting. A person who receives such a gift will most likely tell everyone he knows about his luck, and may even publish a post on his page.

If your goal is to get as much activity as possible in your group, then choose the first option, although there is a risk of seeing a bunch of empty comments like “Great picture” or “Good post.”

Before you start the competitions, be sure to read the rules of their conduct. For VKontakte



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