Promotion in Facebook group or page instructions. Self-promotion of a Facebook page

Social networks these days have long become an integral part of the life of every person with Internet access. provides many opportunities for communication and business development. Promoting a group on Facebook is one of the options for working with your target audience. There are many methods for promoting on Facebook. In this article we will look at the most effective of them.

1. We invite subscribers to promote on Facebook

The goal of promoting a group is to increase the number of subscribers. The simplest and most effective method is to invite the user to join you. There are several options available here:

2. Chat with friends

One of the most effective ways. Just write to your friends that you have created a group that might interest them. There is no need to be shy; modesty is not appropriate here.

But still, before inviting, look at the user’s profile, especially if you don’t know each other well or haven’t communicated for a long time.

3. Offer to join the group

This method is simpler because you can invite people from your friends list by clicking the corresponding button. Just go to the group page and click "invite friends." In the pop-up list, select those to whom you want to send a notification.

4. Email newsletter

You can independently invite not only social network users, but also acquaintances by email. Send an email to your contacts with an inviting text and a link to the page.

Watch a short video about strategies for promoting Instagram posts

5. We invite users of other social networks

If you are registered on Odnoklassniki, VKontakte, Twitter, post information for subscribers inviting them to join you on Facebook.

People accept an offer to join a group for various reasons. It doesn't matter how interesting your resource is to them. these users create a primary audience that will attract new visitors in the future.

People will be more interested in a public page with a large number of subscribers.

6. Links as an active way to promote a group on Facebook

To get started, place a link to the group in the appropriate fields of the account: project, place of work, about yourself. This will attract users' attention and generate interest. You can add links not only on your Facebook page, but also on all active profiles on other social networks. networks.

We attract employees. If you run a company and are planning its promotion, ask your subordinates to place text and a link to the resource in their profiles (for example, in the “place of work” line).

Insert the link in the signatures. Use your email signature to promote on Facebook. Just add an active link and everyone who receives messages from you will be able to visit your page.

This also applies to all forums that allow you to attach a signature to your posts.

7. Offline promotion

For promotion, you can use all available resources. Flyers and business cards with a link to a Facebook group will help you expand the number of subscribers interested in your services.

8. Posting videos and posts

When creating posts on other resources and videos on Youtube, attach links to the description. You can also insert them directly into a video or place them on a photo.

9. Working with content

You need to not only attract visitors to the page, but also motivate them to subscribe to your updates. This can only be done by publishing interesting content. Give your subscribers useful information, meaningful posts, and they will visit the community again and again.

In addition, each repost means additional users who are interested in your group.

10. Don’t forget about thematic forums and blogs

Actively participate in discussions, leave comments on behalf of the page, insert links (if admins allow it). All this will help you promote your group for free and quickly.

As you can see, if you already know that there are many ways to promote a group on Facebook, then before you give preference to one method or another, you need to determine your target audience, communication style, and the platforms they visit. An active and competent approach allows you to significantly increase the number of subscribers even without outside help or financial expenses. It is better to act together and together with those people who already have experience and results. Come to our programs and earn more at the same time!

With you,
- Igor Zuevich.

Facebook business page and how to promote it

Many people have a Facebook business page. Naturally, it is dedicated to what a person does - services, goods, etc.

If you want sell through your business page, then this material is for you.

So let's look at it strategy on how to make a Facebook business page popular.

Here you will learn how to promote your Facebook business page. by using exactly paid advertising.

Facebook business page: why is it paid?

Of course, you can promote a page for free, but it is very time-consuming and very ineffective.

If you have a lot of time to do free promotion - spam, invite people, comment on pages, etc., then some people will subscribe to you. But this is unlikely to be the audience you want.

We'll talk about setting up a certain type of advertising. After advertising, your community will slowly be replenished with the necessary subscribers.

You publish some content, introduce yourself, offer your product or services, then make some kind of offer.

Facebook business page: promotion strategy

Registration

The first is the design of your business page.

This is all automatically downloaded from the community. You can change only ad text. That's why, take care of the design of your page. You can test which text works best.

Attracting subscribers

Therefore, the first advertising campaign that should be launched is to attract subscribers to the page. If you do this via Facebook, then go to advertising office and choose a goal - Engagement, likes page.

When people follow your page, they see your content.

Audience

The second problem you may encounter is selecting an audience.

Select your audience by knowing the profile of your ideal client.

Choose people to whom you, for example, showed advertisements for your website. The cost of a subscriber depends on your targeting settings.

Maybe 1 or 2 cents, maybe 30 - 40.

Flaw

So people came to your page...

The main disadvantage is that they may not see your content. In most cases, they simply click on the “Like” button in the news feed.

The main part will go to your page and see what you have there. Some will subscribe and not even look at what you have there.

What to do?

Your content must be liked

It works better if people follow your page not because you asked them to, but because they like what you post.

Accordingly, you have some kind of post that you can promote. Via button “Raise post” or through the “Engagement” advertising campaign goal.

A post for the target audience you have chosen will appear in your news feed. If the post is interesting, people will join this community, and this post will also receive likes and comments (engagement), because all advertising will come from your Facebook business page.

As a result... 2 advertising campaigns

We get post reads, content engagement, and more targeted traffic because people are clicking on your community and going there.

Because Facebook will do for you what you want based on your goals.

And each post that is posted is also promoted to different target audiences.

The second type gives activity, engagement and people who will interact with your community.

Conclusion

Why do you need these people?

Do you want to develop a community to sell advertising? Either you have a commercial community, or you have a community for audience engagement, if your project is educational.

Goals may be different, but if there is no goal, then investing money goes nowhere. And in the future there will be no money left for promotion and one’s hands will begin to give up due to not knowing what to do...

Therefore, promote the community if only you see potential in it.

We make a presentable Facebook business page (good design, interesting content);
We launch advertising so that people subscribe to your page;
We launch advertising on interesting publications with different target audiences;

We get the result.

I hope it was healthy. Share in the comments!

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Facebook is the world's largest social network. In Russia it is less popular than VKonakte or Odnoklassniki, but its active monthly audience of 25 million people cannot be ignored. It is believed that Facebook has a more mature and serious audience, so the company’s page on this social network can be more useful than on Russian social networks. In this article, I will talk about creating a Facebook page and how to promote it.

You need to start with the right design. Facebook immediately offers several options to choose from:

Pay attention to the design of the page, there are not many opportunities and you need to use them as much as possible. For example, the cover of the page should be original and memorable. Example of a good cover:

After all the data is filled in and the cover is selected, check everything again, there should be no errors. If everything is good, then you can start promoting. Facebook gives us several tools that we need to use immediately after creating a page. Click on the three dots in the right corner and select "Invite Friends", your friends need to send invitations first.

Some pages have the ability to send invitations by email; to do this, you can upload a list of addresses in .csv format. This option is not available for my page, so I will only invite my friends.

So, the page has been created, the first opportunity to attract users has been used, what to do next? And then you need to use a huge number of other ways to promote your Facebook page. There are many of them; they are not suitable for all pages; for example, not all of them will be good for entertainment pages, where they expect an audience of hundreds of thousands of people.

Editing your personal page

A good place to start is by editing your profile, even if you don't have many friends. In "Place of work" enter the name of your page. In “Manage Sections”, check the box next to “Like.” After this, your page will show likes, ideally your page should be the last one there.

If you have accounts on other social networks, tell them about your new Facebook page. Add the page address to your email signature. You can add a page URL to your Twitter background image. All these methods can provide you with an influx of initial audience; at least some of your friends and some of their friends will subscribe when they see their likes.

And don’t forget to invite every new friend to subscribe to the page. Perhaps it would be redundant to say that on your personal page you should share posts from the company page?

Facebook Page Promotion Basics

There is no need to post on your page only dull links to the latest company news, pictures and similar nonsense. This may still be acceptable for an already popular page that users subscribed to in order to receive the information they need, but for a page that still needs to be developed, this is not the best choice.

Study the statistics, Facebook allows you to get very detailed data about your audience. Pay attention to the most popular materials, the time when they were published, and what exactly generated the most reviews.

Use the Sharegrab tool, which allows you to find the most popular content on your competitors' pages. Another advantage is that you won’t need to subscribe to them, which will save your Facebook feed from a large number of posts.

Take only high-quality images; it is highly advisable to brand them (for example, add a company logo). Of course, it is unacceptable for a company to steal images; if you don’t have your own, buy them from photo stocks.

Facebook has the ability to highlight posts and place them in a prominent place (at the top of the feed). To do this, click on the arrow in the upper right part of the post and select “Select from top”. Highlight only the most popular and discussed posts, but you shouldn’t do this for a long time.

It is also worth using a call to action; it can be added both on the page itself and to individual posts.

A call to action in a regular post is created in the Advertising Manager; this can only be done through it; for posts that are posted in the traditional way, this option is not available.

It is important to know that if a user “Like” your page, then it is not at all a fact that he will see your posts in his feed. The fact is that Facebook independently decides what to show to the user. In order for him to be guaranteed to see your posts, he must click “Receive notifications,” that is, you need to convince users to click on this button. You can do this in different ways, for example, breaking interesting posts into two parts, motivating users to follow your page.

Create a business card on Facebook for your website, you can do this

), and also talked about promoting the site on social networks (SMM and SMO). Moreover, the latter method is becoming more and more popular.

The audience of social networks is huge and it would be a mistake not to try to use it for your benefit. Why? Because when working with social networks, you get direct contact (in fact, a trusting relationship) with your target audience (without impurities), which significantly increases the likelihood that they will become your clients. Another thing is that implementing all this in practice is not always easy.

With today’s article I just want to start a series of publications on the topic of promoting your business (commercial website) using SMM and SMO. Let's start with, which, although inferior to VKontakte in terms of the size of the Russian-speaking audience, is superior in quality. We will talk about creating business pages on Facebook, about attracting an audience, about advertising, filling pages and much more.

What exactly can you promote on Facebook?

Let's talk a little about that first... why Facebook? In RuNet, the monthly audience of this social network is about twenty to thirty million users per month. This is approximately two times less than the VKontakte audience, but the figure itself is simply huge. At the same time, the age of the vast majority of users of this social network (more than three quarters) falls within the range of eighteen to forty-five years (the average for RuNet is about thirty years).

And this is a very active audience with money (managers, entrepreneurs, etc. people who are ready to discuss business issues, and not show off and assert themselves). Registration on Facebook is allowed only from the age of 13, and at the same time there is no such popular type of content on VKontakte as “free” films and music (meaning a ban on uploading such content to the social network itself), which is loved by “schoolboys” who have no prospects for business .

The content of this social network in RuNet is approximately equally represented by entertaining and educational (intellectual) information. In connection with all of the above, it turns out that the average solvency of a Facebook user is higher than in other popular social networks on the Runet (Vkontakte, Odnoklassniki, etc.). Well, besides this, the functionality of this social network is very high, and it can be used to solve many different problems (as a replacement for a blog or website, as an online store, geolocation in mobile applications, etc.).

In principle, there are a lot of business topics (online or offline) can be promoted on facebook.

For example, a business page, as in my case, can serve business card of some site(both commercial and informational). Announcements of new materials from this resource, announcements of articles on the same topics on other resources, and simply interesting information on the topic may be published there.
In this way, a community is created, part of which will regularly visit your website, becoming interested in the next new publication announced on the Facebook business page.
Also, social networks can be very interesting and useful for those who sell some courses, and also conduct seminars, coaching or trainings (the same principle - to interest people in the information posted, and then push them to buy their courses or trainings).
Typically, thematic pages are created that do not offer specific products or services, but offer reading “on the topic” (any educational information on this topic is suitable as content). This creates greater appeal and increases user engagement.
Users are attracted to such a community through targeted Facebook advertising or advertising in other well-promoted communities, and are retained through interesting content. Over time, it appears to the author of the page and you can “sell” what you wanted.
Also, the main asset of information businessmen is subscribers, and collecting them on a social network is no worse than on your website. On Facebook, you can create tabs and applications (subsections within a business page), where you can place a subscription form to receive, for example, some part of a course or seminar for free.
The next obvious example is online stores, which can significantly expand the audience of their customers by creating communities on social networks. They are promoted mainly through targeted advertising on Facebook itself (for example, they attract with discounts, promotions and similar things).
The content of such a branch of an online store on a social network may contain educational or entertaining information on the topic, and current new items from your assortment may also be presented with a link to the store pages. The main thing is to maintain an acceptable balance and interest of the target audience. To increase involvement, they conduct competitions, surveys, etc. things.
Moreover, this may not necessarily be large online stores. You can also sell something that you made with your own hands through your business page on Facebook. This is very popular in the bourgeoisie and is slowly reaching us. Orders are made “on the spot,” for example, through correspondence with the author.
Many companies and individuals providing services, can have their own successful BS on Facebook. By attracting visitors through advertising and retaining them with interesting content, you can significantly expand your customer base.
Naturally, the more “popular” the theme of your services is, the more impact you will get from social networks. Business is doing well through social networks in the areas of tourism, recreation, photography, legal services, cosmetology, design, sports, freelancing, real estate, hotels, etc.

What is the difference between profiles and business pages?

The social network Facebook strives to identify and delete multi-accounts (). In general, they succeed, and most users of this network have only one profile. At the same time, any number of business pages can be created under one profile. Therefore, if you already have an account in this social network, then creating a BS (business page) will not be a problem.

The topic of your future BS on Facebook can be anything, as long as it is not prohibited by law (in your country) or is not protected by copyright (you cannot create an official Apple page, but you can create a page for fans of Apple products).

Another feature of managing a BS on Facebook is that its creator (by default, he is an administrator with the maximum possible rights) can create another administrator (this could be, for example, the customer for whom you are creating and maintaining this page). He will have exactly the same rights as you (the author).

Now let's see what is the difference between a personal profile and a business page on Facebook? At first glance, visually they look the same (one and the same).

In both cases, there may be a cover and an avatar at the top. But in personal profiles there are buttons under the cover "Add as friend"(this operation can only be performed with a person) and “Subscribe” (more precisely, they will be located somewhere in the cover area, because the design of Facebook changes every six months, and some people switch to the new version earlier and others later) . In my current incarnation of the interface, these buttons are located like this:

On business pages there is a button "Like"(clicking on it is called “like” the page - from the English name of this button):

Simply put, if you see the “Like” button, then this is a business page, and if “Add as a friend,” then “this is the profile of some person.” Also on the BS somewhere at the top (depending on the current Facebook interface) you will find the number of likes given to this page ( number of clicks on the “Like” button). This is a kind of little thing in this social network, which can serve as an analogue when working with websites.

Very important is the fact that You cannot use your profile for business on Facebook. If you register on this social network and name your account not by your first and last name, but by the name of an organization, website or online store, then such profiles are very quickly calculated and deleted (or it is proposed to bring it into compliance with the rules). Facebook is first and foremost a network for people to communicate, and only then a platform for promoting your business (flies separately, cutlets separately).

So, let's summarize on the differences between BS (business page) and profile>:

The profile is intended to contain personal information, and the BS is for information about your business and everything that may correlate with it.
The number of friends for one Facebook profile is limited to five thousand (although the number of subscribers to profile news is not limited - this is important for individuals who are celebrities). The number of “fans” of your BS (those who clicked the “Like” button) is not limited.
A business page on Facebook is fully indexed by search engines (its name, description and, in fact, publications).
It follows from the previous paragraph that the BS is available to all Internet users, including those who are not registered or logged in (such as search engine robots).
The number of possible administrators for the BS is not limited. This allows a whole team of employees to work with it at once. While a profile can only be managed by one person who created it.
Only BS has the opportunity to study their statistics, as well as use Facebook applications of any complexity and functionality on them.
Business pages can be promoted using the targeted advertising system built into this network to expand the number of involved users (your target audience)

Facebook groups and what to choose for promotion

What are Facebook groups? Compared to a business page, this is a closed community, because you will need to log into the group to view its content. There is no cover and the publications are a news feed with messages written not on behalf of the group, but on behalf of some of its members. Those. groups are created for communication between a certain circle of people, while the BS hosts public content available to the entire Internet.

Typically, business pages promote the brand itself, and the group can serve as a platform where people communicate with each other. When you post in a Facebook group, you can upload photos, post videos, organize events, and upload various files (the latter is only possible in groups).

So, difference between Facebook groups and business pages is as follows:

As we have already mentioned, in BS all messages are sent on behalf of the business page, and in groups there is no opportunity to write a message on behalf of the group (only on behalf of the participant).
If a Facebook user clicks on the “Like” button on the BS, then all new posts appearing on the BS will appear in his news feed. Posts from the group are not visible in the news feed of participants, with the exception of posts left by their friends. It is clear that adding all members of a group of thousands as friends would be absurd.
Another very important difference between BS and groups is that the latter are available only to authorized Facebook users, and the content of groups is not indexed by search engines (meaning external search engines such as Yandex and Google).
In Facebook groups, unlike business pages, statistics are not kept, there is no ability to use applications, and the general functionality is quite limited.
And finally, groups cannot be advertised on an internal advertising network, so we can assume that they are very poorly suited or not at all suitable for business promotion. BS rule here, which, in fact, follows from their name.

Principles for creating a successful Facebook business page

I think that now you can clearly imagine the differences between profiles, BS and groups. These are different tools designed for different purposes and tasks. For the same tasks that we need to solve (promoting a commercial or information project), BS are best suited. Now all that remains is to understand what it should be correct business page on Facebook?

Well, first of all, BS should contain the main idea(reflected in the title - it can be changed, but only until you have less than two hundred fans who clicked on the “Like” button) and be appropriately designed so that the visitor who comes to it can quickly navigate and make the right choice . Don't forget that your main task is to gather your target audience (these are those who are not only interested in this idea, but also who have the potential to become your client).
The idea (the name of the BS) should catch, and not repel (“the best projects for interior design”, instead of a banal “repair”). At first the fish needs to be fed, and only then cast the hook. If a branded page is created, then the BS should reflect the name of this brand, but the content should still be educational and exciting (in the area of your topic, of course, and not in general, because you are collecting exactly the target audience).
Among other things, Facebook has its own internal search, which many people use. It ranks the results according to principles similar to those practiced by Yandex and Google. This means it would be a good idea to mention in the title of your business page the keywords you would like to rank for. In general, it is very similar to SEO - the title must be catchy and at the same time contain keys.
Must be formalized wall (main business page), the necessary links and contacts have been added so that the user can go to your site or contact you in some other way if he has such a desire and interest. There is uniformity on Facebook and all BS will have the same controls, but they may be designed differently.
The first thing that catches your eye when entering any business page is the cover (what is called a “header” on websites). As they say, “they meet you by the cover,” and it should well reflect the idea contained in your BS. Then people look at the avatar (located on the left in front of the BS name), which in the case of a branded page on Facebook should most likely be a logo (as in the screenshot above) or some other image associated with your business.
Also in the left column under the cover you can find information about the page (by clicking on the title you can get to a tab with a full description and an indication of all administrators of this BS) and a lot of other things that we will consider.

Business page content should not consist only of posts that lead to your website (unfortunately, this is the case for me so far, but there is something to strive for). You need to regularly post interesting and informative information on the topic, and protect your selfish interests in moderation and organically. The correct ratio would be: eighty percent of the information is in the interests of users and only twenty in the interests of your brand or business.

For example, you can post news from your commercial website once a day. But also, at least once a day, give some useful advice (without links to your website), educational or training materials. You can insert various demotivators, entertaining posts, photo albums (individual photos) or interesting quotes on the topic.

And also, for example, once a week add a survey, generate a review, post a video. Well, once a month organize some kind of competition or promotion. This will create an atmosphere of engagement (users will like, comment, do ).

Those posts that generate the greatest response in the form of likes, comments and shares contribute to the influx of new users, most likely from your target audience. It's called viral effect, when popularity begins to grow like a snowball. Both entertaining and educational posts can go viral.

The opposite situation is also possible, when the content on your business page is not interesting, then it will not receive any development, and you, accordingly, will receive additional profit.

To promote your business page on Facebook, you can use apps(now they are displayed in the left menu, but previously they were located in a prominent place under the cover). For example, when you go to any of the applications shown in the second screenshot from here (with an attractive name), you will have to “like” this BS, because without this you will not see something “tasty” (sounds like blackmail, doesn’t it).
Previously, this could be abused even more (I don’t remember the details, but such a plug could, in my opinion, be hung on the BS itself, and not on the application button) and gain likes quite quickly. I think it still works well.
You can create an application with a title, for example, “Free video course”, and your page will be liked in order to gain access to it (the game from the user’s point of view is worth the candle). Moreover, then you can become even more impudent and offer to receive a video course by email, which will also allow you to collect an Email database (i.e. kill two birds with one stone - likes plus subscribers).
You can use tabs (application areas) to organize competitions or quizzes to again collect a subscriber base. On the other hand, you can use the application to create an online store based on Facebook a (with product cards, basket and other paraphernalia). Moreover, such applications will not necessarily be paid.
You can indirectly engage your target audience evaluate when viewing the statistics of your Facebook business page(at least according to gender and age). There you will also be able to see the dynamics of the appearance (and deletion) of likes for this page, as well as determine how they were received - organic user behavior or whether it was clicks on an advertisement followed by a like (paid).

How and why to promote a business page on Facebook?

To do this, you can use both paid and free methods. Let's start with free, although not free, because you still have to work.

In addition, there are paid promotion methods your BS on Facebook:

Targeted advertising on this social network - in the news feed or in the right column. In the first case, your advertising post will be shown in users’ news feeds, and in the second case, the advertisement you created will be shown in the right column of the interface of the window of this social network.
You can give money not to Facebook, but to a specific owner of a community that interests you. He will publish the post you need on his page or in the desired group. This could be a regular post with information about your BS, or, for example, they publish some interesting information as an advertisement (the same tests or an announcement of free courses), and already on the landing page (the tab of your BS) to satisfy interest the user must like your business page (this way you can gain a lot of fans with one advertising publication).

Classical example of making money on Facebook looks like this:

You create a BS and a series of tabs on which you place something desired (free or interesting). But you can only get access to this coveted item by liking the page and sending you your Email address (through the form available on the tab, for example).
Next, you inflate the budget into advertising your business page (through targeting or directly in communities). This stimulates the influx of visitors to your BS, which leads to an increase in the number of its fans and email subscribers.
Then you send in emails everything you promised (for example, a free video course, a discount coupon, etc.). Well, only then can you start slowly sending letters with various “indecent” offers that have the idea of making money from this user. Those. you lure him, and only then, using the method of “social engineering”, persuade him to cooperate (feed him and only then set the hook).
You again invest part of the profit received in advertising your BS on Facebook and continue this in a circle until you get tired of it.
Naturally, interesting and useful publications for your target audience should regularly appear on your BS. This will allow you to increase the number of subscribers and fans in a natural way, i.e. no additional advertising costs. Although, it is possible that you will entrust filling the business page to a contractor who will have to pay for it. In any case, this increases trust and, as a result, improves the conversion of users of your BS into clients of your business (the feeling of being scammed is reduced).

But this, of course, is not the only way. Your Facebook business page can solve, for example, the following tasks:

Attracting additional traffic to your website (commercial or informational)
Receiving additional sales directly from the BS or again by attracting traffic to your online store
Increasing the popularity and recognition of your brand is only relevant for large companies.

To achieve your goals you will have to regularly do the following(or entrust them to a specially trained person):

First you need to create and properly design your BS
Analyze your future potential target audience and understand what content they will need to provide
Promote it daily using both paid and free methods
Fill your page daily with new and interesting materials for your target audience. This is great for you, which helps you set up scheduled publications on many social networks, including Facebook.
Answer questions asked daily (in comments and personal messages), and also periodically get creative with competitions, tests, etc. things.
Read the news on your competitors’ BS every day for “inspiration” and get new ideas (adopt positive experiences and not repeat their mistakes)
Monitor statistics daily to quickly make adjustments to purchased advertising

Everything we talked about today is, of course, general words and pure theory, but it doesn’t cost us anything go directly to practice, which we will not be able to do in the next publication of this section.

Once again I decided to touch upon promotion on Facebook. What I really liked about this social network is that it provides full functionality for those who want to run their own business. Where did the same classmates end up? I may be mistaken about something, but several of the seminars I watched completely began to dispel doubts about Facebook for running one’s business, and especially for collecting subscribers, both internally and on external platforms - such as smartresponder, for example.

Yes, yes! You don’t even need to take the user away from the social network; all interaction can be arranged directly on your Facebook page. A little off topic, but still... I advise you to start looking closely at this social network to increase entry points to your subscription list.

In fact, there is not much sensible information on how to promote a page on Facebook on page promotion on the Russian-speaking Internet, and you often have to turn to your neighbors :). Moreover, it is also advisable to check how well this or that promotion works.

And so, what exactly do I use, and what can help you:

Content is king. High-quality content on the promoted page is the most important factor.

It's no secret that the more likes we get on a publication, the more users will see it.

Make sure that the group is not boring to users. Fill it with information on the topic - in a ratio of 30% entertaining and 70% relevant.

Through entertaining content, you can give a greater impetus to the development of the page. In my experience, it is more viewable. And those who are already your subscribers will return to your Facebook page even more often if they like the materials offered.

After all, you need to work on developing the page. At least at the initial stage. When you have about 10,000 fans, promotion will be much easier. 100-250 users can already join you per day. And this is only due to quality content.

Invite your friends to the rocking Fan page.

Let there be not as many of them as we would like :). But even if you start with 50 subscribers in the group, a little “movement” will already begin.

The more channels you use to promote your page, the better.

I understand that this can be difficult at the beginning. If you have a personal blog that is visited, then you can add traffic from it. By posting a social plugin.

Communicate on thematic resources on behalf of your page.

An effective way to get new readers! For example, you search for similar topics and select already promoted groups in which users actively participate in discussions. And by switching to your page in the facebook gear, you select the page on whose behalf you will publish a comment.

Just enter into a discussion with other participants... Thus, they see that you understand this topic. And they are already interested in you, going to your page.

The same can be done in a blogging environment. You have a blog and are actively talking with other bloggers. Both sides win: you add high-quality commentary (content) to their resource - and in return you can get new readers to your resources.

But as mentioned above, your landing page should have very high-quality publications!

This is just a small part of the free methods how to promote a page on facebook.

The main goal in promotion is to determine the target audience. Who are you targeting? You must know your subscribers (clients) as “flaky”. Who are they, where do they spend their time most often, what language do they communicate in... what kind of posts do they like!