Comprehensive promotion in social media networks

To reach an audience of 50 million, it took radio 38 years, television 13. Facebook gained 200 million users in less than a year.

More than 82% of Internet users have accounts on social networks and spend (at least) two hours a day on them. Russia ranks first in Europe in terms of popularity of social networks.

There is a growing number of users who come to social networks not for communication, but for information, as well as businessmen who understand that social media is an effective marketing channel. If you want to promote a project through social networks, then get acquainted with four effective ways of promotion.

Content is the main factor of promotion

Any SMM specialist will confirm: without quality content, promotion tools are useless. If your brand’s page is boring, you shouldn’t count on audience growth and loyalty.

Three components of good content:

1. Uniqueness. The information you post should be relevant and engaging. Do not copy materials from other resources. The exception is cross-posting between a company’s blog and its page on a social network.
2. Regularity. Articles should be published systematically. Two, three, four or seven times a week - depends on the specifics of the business and its target audience. So, for people from the business environment, two or three updates will be enough, but for the beauty community this is clearly not enough. It is necessary to adhere to the chosen content strategy regardless of the number of subscribers.
3. Virality. Publications should be lively, evoking an emotional response in the form of a burning desire to tell friends about them. Avoid overtly promotional posts.

Facebook in Russia- “social services are not for everyone.” It is used by marketers, programmers and other IT-savvy people. They are not afraid of a “complex interface”, and their areas of interest include gadgets, the Internet, travel, education, books and business in all its forms. They willingly like and share materials on these topics, as well as motivating articles that set the mood for positivity. Most of Facebook's active audience uses the mobile application - it is recommended to illustrate posts with pictures measuring 800 × 600.

"VKontakte"- the largest social network on the Runet (more than 230 million registered users). Her audience is younger; Users' interests are mainly focused on entertainment (communication, games, music, movies, etc.). VK users do not like text content (it is advisable that the length of the post does not exceed 500 characters), but they love photos and videos.

The most popular among photo hosting sites in Russia is Instagram. At the same time, when maintaining a brand page on Instagram, it is recommended to adhere to a single design style (use not only standard filters, but also third-party photo editors), and also place objects in the photo on 2/3 of the screen (this makes the picture more visually attractive).

Targeting

The ability to place targeted advertising is available on almost all social networks: VKontakte, Facebook, Odnoklassniki and others. At the same time, it is believed that targeted advertising on social networks is more suitable for the B2C sector. However, there are also companies in B2B that effectively solve business problems through targeted advertising.

Some types of targeting:

• Geographic (geotargeting) - displaying advertising to residents of a certain region / city / district, etc. For example, you want to promote a beauty salon located in Khimki near Moscow. Your targeted ad will be shown to residents of this city.
• Socio-demographic - displaying advertising depending on gender, age, marital status and other social criteria. Thus, it is recommended to place advertisements for children's products and household goods on the pages of married women over 25, and advertisements for an art store - on the pages of designers, architects, and decorators.
• Contextual - displaying advertising in accordance with the user's interests. Membership in groups such as “Fashion”, Fashion, “Shopping”, etc. clearly demonstrates the user’s interests. He will be interested in relevant advertising.
• Behavioral - displaying advertising depending on specific user actions (travel routes, favorite places, frequent search queries, etc.). Let's say a person is interested in Latin American dancing, goes to a salsa club, and looks for relevant videos - there is a high probability that he will be attracted by an advertisement for a last-minute tour to Cuba.

Despite its apparent simplicity, targeting is a tool that requires serious preparatory work. First, you need to analyze the brand's target audience. Secondly, make an ad.

Advertising in communities

Advertising in communities (in the professional language of SMM specialists - sowing) is the purchase of posting posts or reposts in popular communities. In the first case (purchase of a post), the advertiser’s goal is to increase traffic on the company’s website; in the second (buying a repost) - attracting users to the company’s group on a social network. Moreover, the more subscribers the community in which you buy a post has, the more expensive the advertising campaign will cost.

You can negotiate with community owners directly or use the services of a special exchange. In 2013, it was opened by the social network VKontakte (an account for advertisers). Advertising is placed by the community administration in its feed and, according to the conditions, must remain there for 24 hours.

Professional promotion in social media

This refers to services that provide paid promotion services on social networks. As a rule, they independently create high-quality content, launch a targeting mechanism and negotiate advertising in communities. These include Plibber. Why conditional? Because the capabilities of this service are much wider.

• register;
• decide on the format of work on the site (you can advertise your brand yourself or contact the Plibber team to organize a shocking advertising campaign);
• prepare an advertising post;
• select the most suitable sites from the target audience and begin sowing.

After preliminary moderation, your task will be available and you can start attracting fans of your brand.

How to get organic loyal traffic? We addressed this question, which is of interest to all advertisers, to the founder of the Plibber project, Oleg Ratunin.

Oleg Ratunin

CEO and ideological inspirer of Plibber.ru. Knows everything and more about social media.

To attract potential fans to your brand, you should:

• use quizzes, infographics, illustrations, viral videos, advertising games, etc.;
• place a link within the visible area of ​​the post announcement (first and second lines);
• introduce a call to action into the content;
• add a provocative survey;
• work with associative content format and its adaptation to the brand;
• launch creative, vibrant and unique competitions.

If you manage to find the content that your audience craves, you can count on over 600 clicks per post.

Also, do not forget to analyze the communication of large brands with their subscribers; now good results are being detected in the community

Today we will talk about business promotion on social networks. In this article, I will talk about why you need to promote a business on social networks, what problems can be solved by this, and will focus on the specific features of promoting a business on each of the most popular social networks. So, first things first.

Why promote your business on social networks?

First of all, you need to understand that social networks are a huge target audience for promoting goods or services. Hundreds of millions of users are registered there who can become your clients, or at least learn about the existence of your company/product.

Promotion of goods on social networks is interesting both for large companies at the global, state, regional level, and for local ones. This method of promoting and advertising a business is also interesting because the costs for it, in comparison with other types of promotion and advertising, are relatively small, in some cases they may be completely absent. At the same time, business promotion on social networks shows quite high returns, especially if done correctly.

Often entrepreneurs who want to integrate their business into social networks do not fully understand or have a clear idea of ​​why they are doing this. For example, they believe that being present on social networks is fashionable, this is the current trend, “everyone is doing it, so that means I need it too.” This approach will not bring good results, since a businessman must first clearly understand what exactly he wants to achieve with his presence on social networks, and build his promotion policy based on this.

There are 3 main goals that business promotion on social networks may involve:

1. Increasing the number of sales of a product or service. This is the main, but not the only goal. In this case, the optimal method of promotion would be advertising companies on social networks promoting certain goods and services. Here you don’t even have to create your own account or community - people who click on the ad can go directly to the company’s website and make purchases there or use contact information.

2. Promoting a brand of a product or service. This is a different task that requires a different approach. For this purpose, it is best to create a thematic page or community and increase the number of its subscribers/participants. For example, by holding competitions that encourage reposting posts, inviting friends to the community, etc.

3. Increasing customer loyalty to the company. This is the most difficult task and requires the most painstaking work. This will require high-quality accounts/communities with constant publication of news, answers to complaints and questions from subscribers, and the ability to resolve conflict situations. That is, such work will require a separate competent employee of the company (for large companies - even several such employees). However, the possibility of direct dialogue between a consumer and a business representative is always an undeniable competitive advantage.

Achieving the second and third goals has an indirect impact on the main goal - increasing sales volume.

Many entrepreneurs who are just learning how to promote their business on social networks think that it is enough to create an account or community on each social network and periodically place advertising ads there. In practice, this approach is unlikely to bring any result at all, it will only take some time.

Business promotion in VKontakte.

VKontakte (vk.com) is a social network that is the leader in RuNet in terms of audience size. The number of its users exceeds 270 million, of which more than 60 million access their pages daily. The average age of users is 17-35 years. The main disadvantage here is that in this social network there is a fairly large percentage of people with a low level of solvency (schoolchildren, students, the unemployed).

The opportunities for promoting business in contact are quite wide:

– Creation of public pages or communities to promote goods and services;

The ideal material for attracting the attention of VKontakte users would be an interesting thematic picture with a brief overview of the product/service/community.

Business promotion in Contact is suitable for a wide range of activities, primarily for inexpensive goods and services aimed at young people, local businesses, online stores, promotion of any nature.

Business promotion on Facebook.

Facebook (facebook.com) is the world's largest social network among the most popular in RuNet. In total, almost 1.5 billion users are registered here, about half of them are active daily, the number of the Russian-speaking segment is about 10 million. Facebook, unlike VKontakte, is visited mainly by people of average and high social status and income, aged from 25 to 45 years old, the percentage of insolvent audience is minimal here. Famous businessmen and politicians have their own Facebook accounts. If VKontakte is more of an entertainment social network, then Facebook is a business and information network: people come here to get information.

The main directions for promoting goods and services on Facebook:

– Creation and promotion of your own from public pages;

An important difference between Facebook and VKontakte is that likes here are displayed in the news feed of all the user’s friends, thus the advertising post is more easily distributed to a wider audience.

Promoting a business on Facebook is suitable for goods and services aimed at business, literate people, promoting all kinds of conferences, seminars, business trainings, and informational websites.

Business promotion in Odnoklassniki.

Odnoklassniki (ok.ru) is the first social network to become popular in RuNet. Today, its popularity has fallen somewhat, however, there are more than 200 million registered users, and about 45 million use the service daily. The main feature here is that among the users there are a lot of elderly people of retirement age; the average age here is maximum in comparison with other social networks: 25-50 years. In addition, many Russian-speaking network users are emigrants living abroad.

Opportunities for business promotion in Odnoklassniki:

– Creation of thematic groups;

The ideal content for promoting a product or service on Odnoklassniki will be an eye-catching picture/status/video of a cool or socially significant nature that unobtrusively advertises your brand. Here, as on Facebook, each like (class) is displayed in your friends’ news feed, so by posting bright, funny, meaningful statuses, pictures or videos that will make you want to click “class,” you can promote your brand well.

Business promotion in Odnoklassniki is designed for the simplest, ordinary people, mainly the older generation, and is also suitable for goods and services intended for the widest audience, media sites.

Promoting your business on Twitter.

There are significantly fewer opportunities for business promotion here. However, here you can create a hashtag for your own brand (for example, #fingeny) and promote it through the purchase of advertising in well-promoted accounts with a large number of subscribers.

To promote on Twitter, you need to use a short message, preferably with hashtags (your own or popular), containing a link to your website.

Promoting your business on Instagram.

Instagram can be used to promote your brand by posting thematic photos and videos on your own account and purchasing such placements in the most visited thematic accounts.

To promote on Instagram, you need high-quality, bright, funny, attention-grabbing photos and videos. When posting, it is advisable to use hashtags (both your own and popular ones).

Promoting a business on Instagram is ideal for promoting youth product brands.

You have gained some idea of ​​what business promotion on social networks includes, what directions and options you can use for this. Of course, this is just general information; in future posts I will explore some important aspects in more detail over time.

In conclusion, I would like to draw your attention to the fact that you do not always need to try to cover all social networks at once - it is better to choose the 2-3 or even one that are most suitable for your situation and concentrate all your efforts on it. In addition, you need to be very careful when choosing your target audience (targeting), on which the success of the advertising company will greatly depend.

See you again on a site that will teach you effective ways to earn money, invest, manage personal finances and family budgets, and build competent cooperation with banks.

Greetings, friends! 🙋🏻

I’ve been meaning to write this article for a long time, but somehow never got around to it. I get asked very often about the best services for promoting on social media. networks, asking for recommendations or writing reviews. So, in order not to answer similar questions a hundred times, I decided to put together all the services that I use/have used personally and which I recommend to everyone who contacted me with questions.

I'll start this post with a table with brief descriptions of services. This will be useful for those who do not particularly like to read and want to understand everything themselves. After the table you will find more detailed descriptions of the services, as well as links to instructions or reviews on my website, when available.

If you need to switch directly to a specific service, Use the contents of the article to jump to the desired section:

The best services for promotion on social media. networks

Onemorerepost

Cerebro Target

PublBox

Advansets

I would also like to note that the service runs in the cloud, so there is no need to install it. Easy access both from a smartphone and from a laptop or computer.

Free trial period of 3 days and referral system with payments.

Giveaways

Giveaways are the best and, as far as I know, a one-of-a-kind service that allows you to effectively conduct contests and sweepstakes on Instagram.

This is a paid service, but the amount of time you save thanks to it is worth much more!

So, Giveaways allows you to almost automatically run contests on Instagram. The service will 100% honestly and transparently check the fulfillment of all conditions

Currently, using Giveaway you can conduct the following types of competitions:

• traditional repost competitions
• photography competitions
• commentary contests
• circular drawings or, as they are also called, Loop Giveaway

What does the service do?

• automatic verification of subscriptions to all competition organizers (if there are several of them, such as in circular competitions)
• automatic checking of tags in comments
• your own competition page on the service website
• publication of the competition on social media service networks
• possibility of removing unwanted participants from the competition
• automatic determination of competition winners, who will also be shown on the competition page on the website
• detailed statistics on the effectiveness of the completed competition

OnlyPult

OnlyPult is a Russian-language service that allows you to upload photos and videos to Instagram via a computer, i.e. through a regular browser.

Update: More recently, the service has added the ability publish insta stories directly from your computer! I think this is the only service that offers such a function at the moment.

Please note that Instagram's policy has recently changed and they have officially stated that it is now "legal" to use timed posting services on Instagram. So, use it for your pleasure and don’t be afraid of anything - there will be no more blocking for this matter!!!

Advice: when you go to the site, there is a language switcher at the bottom.

Service capabilities:

• publishing photos to Instagram via a computer without push notifications. Onlypult is not an app, but a website.
• the ability to publish to several accounts at once without having to enter a username and password.
• the ability to add employees to publish on Instagram without having to give out passwords.
• the ability to follow account posts and hashtags.
• account analytics.

Pikalytix

Pikalytics is a domestic service for conducting deep analytics of Instagram accounts. This service collects in one place the most important information about 30 different metrics that you need to know and understand about the development of your Instagram account.

Profile audience analysis includes:

• subscriber growth data;
• data on lost subscribers;
• gender of subscribers, geography and their interests;
• number of bots;
• reach of subscribers, that is, the potential reach of your profile.

Audience engagement includes:

• average number of likes and comments over the entire period and per publication;
• dynamics of likes and comments;
• hashtag analytics, which allows you to find out which hashtags bring you the best results;
• top publications by likes and comments.

Content analytics includes:

• the best time to post on your profile;
• the time when your audience is most active;
• the popularity of your posts depending on the time of their publication.

You can also read how to use some metrics for successful promotion on Instagram by following the link.

Parasite

Parasite- another cool service for optimizing promotion on Instagram, which I only recently learned about ☺️

Parasite is a comprehensive service that includes the following functions:

• (from a computer or mobile device), which includes bulk uploading of posts, as well as drawing up a publication plan;
• the ability to create templates and the “first comment” function, which will help save even more time on writing new posts;
• managing Direct messages through the service without the need to log into Instagram;
• account analytics;
• the ability to add from 3 to 30 Instagram accounts to the service, depending on the selected plan;
• the ability to view your feed, other people’s Instagram profiles, as well as the ability to like, write and delete your comments without going to Instagram, that is, while being directly in the service.

In this video you can see what the service looks like from the inside to better understand whether it is right for you or not.

The best services for promotion on Facebook

GoUpLive

GoUpLive is another cool service for creating interactive publications based on live broadcasts.

GoUpLive offers several unique templates that have not yet been used on Facebook and can arouse great interest among the audience. The only problem is that the service is in English, so you need to more or less understand the language to understand the interface.

Templates currently available:

• regular vote heart or like
• voting with horizontal results
• voting X vs Z
• word search puzzle (Latin only)
• guess what's in the picture
• exposure
• countdown
• video loop

I wish you successful progress, friends! 🙂

Advertising on Instagram

– a convenient service for sharing videos between users. And if earlier this site was viewed with skepticism, today it is an excellent platform for posting advertisements. Users love bright pictures and minimal descriptions. Advertising on social networks is aimed at precisely this.

Users on Instagram earn money depending on the popularity of their page. enjoys following her idols, which is why advertising posts of famous people are expensive. For example, Ksenia Sobchak demands 200 thousand rubles for placing an ad, and Sergey Shnurov demands as much as 1.5 million rubles. It's a lot of money, but the method of attracting stars for advertising is very effective. It is believed that for every ruble spent on such advertising, you can return 4–10 rubles. Types of ads on Instagram:

• follow the link– placement of the advertiser’s website address on the star’s page;
• video advertising– thirty-second videos describing the product, and if the budget allows, the idols themselves will advertise the product;
• installation– You can also advertise programs on your phone on Instagram. According to statistics, thousands are ready to download them every day;
• carousel– a selection of images describing the product. This format is considered better than just one picture;
• attracting followers for promotion– the more subscribers, the greater the chances of becoming famous and selling your products.

Facebook Advertising

Advertising on Facebook appeared much earlier than on other social networks. The site has managed to develop many tools and convenient formats for promoting goods and services. In addition to the types of advertising used on Instagram, it offers the following options for product presentation:

• photo with a brief description (up to 90 characters);
• collection– use of videos and photographs in advertising;
• circular gallery– simultaneous placement of up to ten videos or pictures with links;
• canvas– a blank slate for the advertiser’s ideas and creativity. You can place anything on it and in any order.

Advertising on social networks provides many opportunities to express creativity. Facebook not only facilitates this by developing many ad formats, but also offers several options for posting:

1. Placement through group administration. The cost of advertising depends on popularity. The approximate price per day is 1000–2000 rubles.
2. Mobile Ads and targeted advertising on social networks is placed independently by selecting the correct publication settings. Payment is made for impressions and clicks. In the first case, the advertiser sets a daily budget and his price per 1000 impressions. In the second, payment is made based on useful user actions (link clicks). The cost varies between 8–20 rubles. Payment is made from a bank card or through.

Self-hosted social media advertising is a relatively inexpensive way to promote a product. The sites, although created for communication, are also convenient for the advertiser, who can always get acquainted with publication statistics, change tariffs or adjust settings.

Advertising on VKontakte

Not so long ago, the resource was a network for schoolchildren. But the developers, having heard about the successes of other social networks in the field, decided to keep up.

The social network Vkontakte has its own targeting tool. If on Facebook and other sites data about the user is taken from information about the computer’s IP address, then Vkontakte draws information from the information specified in the user’s profile. Why is this convenient?

A person living in Moscow and going on a business trip to Barnaul for a couple of days is unlikely to be interested in new deliveries to Barnaul boutiques. VKontakte will show those advertisements that relate to the user’s permanent place of residence.

VKontakte offers several ad formats. Large images or advertisements of communities are popular. Placement can be either independent or through the administration of groups.

The cost of accommodation in communities starts from 200 rubles. depending on user activity and quantity. Publication for 200 rubles. possible in a community with 50,000 followers. Groups with millions of audiences charge much more. Self-publications will cost 6–10 rubles. for 1000 impressions. The price depends on the coverage and selected settings.

Is there free advertising on social networks? Yes. For people with free time, you can consider one of the following promotion options:

• promoting your page or, moreover, over time you can make good money from this;
• posting advertisements in local communities;
• mutual promotion of products through the VKontakte, Facebook and Instagram exchanges.

Advertising on social networks is very convenient for busy and freer people. For users with a limited budget and a thick wallet. All growing companies and small businesses should take note of these methods of product promotion, which today are striking in their all-encompassing nature.